Exhibition dates: 19th June – 20th September 2015

A project for the Triennial of Photography Hamburg 2015

Curators: Dr des. Esther Ruelfs and Teresa Gruber

Invited artists: Laia Abril, Ai Weiwei, Regula Bochsler, Natalie Bookchin, Heman Chong, Aurélien Froment, David Horvitz, Trevor Paglen, Doug Rickard, Taryn Simon, Jens Sundheim, Penelope Umbrico | From the Photography and New Media Collection of the MKG: Fratelli Alinari, Hanns-Jörg Anders, Nobuyoshi Araki, Francis Bedford, Félix Bonfils, Adolphe Braun, Natascha A. Brunswick, Atelier d’Ora / Benda, Minya Diez-Dührkoop, Rudolf Dührkoop, Harold E. Edgerton, Tsuneo Enari, Andreas Feininger, Lotte Genzsch, Johann Hamann, Theodor und Oscar Hofmeister, Thomas Höpker, Lotte Jacobi, Gertrude Käsebier, Kaku Kurita, Atelier Manassé, Hansi Müller-Schorp, Eardweard Muybridge, Arnold Newman, Terry Richardson, Max Scheler, Hildi Schmidt-Heins, Hiromi Tsuchida, Carl Strüwe, Léon Vidal, and more

Doug Rickard (American, b. 1968)
95zLs
2012
From the series N.A., 2011-2014
Archival Pigment Print
Courtesy Yossi Milo Gallery, New York
© Doug Rickard

A fascinating exhibition about the processes of archiving and transferring images and the associated interaction, combining historic and contemporary images to illuminate various chapters: “Sharing a Portrait,” “Sharing a Group,” “Sharing Memories,” “Sharing a Product,” “Sharing Lust,” “Sharing Evidence,” “Sharing Knowledge,” “Sharing the World,” “Sharing a Collection,” and “Sharing Photographs”.

“The chapters juxtapose historical and contemporary works in order to illuminate how the use and function of photographic images have changed and which aspects have remained the same despite the digital revolution. The exhibition begins with photography used in the service of people: to record a life, create a sense of community, or share memories. The following chapters deal with applied contexts, such as advertising photographs, erotic photography, photojournalism, scientific photography, and travel photos.”

“Conceived in archive format, the exhibition explores the archive’s possible forms and uses. The featured works from the collection were selected from the MKG’s holdings of some 75,000 photographs to show how different photographic practices have been assimilated over the years. The springboard for our reflections was the question of how the digital era of picture sharing has changed the function of a museum collection of photography, seeing as today digital image collections are just a mouse click away on online archives such as Google Images.”

But it could have been so much more, especially with 75,000 photographs to choose from. Looking at the plan for the exhibition and viewing the checklist would suggest that the small amount of work in each of the ten chapters leaves little room for any of the themes to be investigated in depth. Any one of these chapters would have made an excellent exhibition in its own right. What an opportunity missed for a series of major exhibitions that examined each important theme.

Dr Marcus Bunyan

Many thankx to the Museum für Kunst und Gewerbe Hamburg for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.

Text in the posting is from the booklet When We Share More Than Ever.

Editors: Sabine Schulze, Esther Ruelfs, Teresa Gruber
Text editors: Esther Ruelfs, Teresa Gruber
Authors: Teresa Gruber (TG), Beate Pittnauer (BP), Esther Ruelfs (ER), Sven Schumacher (SS), Annika Sellmann (AS), Taryn Simon, Johan Simonsen (JS), Emma Stenger (ES) Grafikdesign
Graphic design exhibition and booklet: Studio Mahr
Translation German-English: Jennifer Taylor

Sharing memories

Creating mementoes is one of the central functions of photography. In David Horvitz’s case, it is the mobile phone camera that gives two people a feeling of togetherness. The bond is created through an action. On two different continents, both people stand at the seaside at the same time, recording and sending images of the sunrise and sunset with their iPhones.

Photography connects us with the subject or the person depicted – even beyond the bounds of the time. The photo is an imprint; it transmits to us something that was once really there. Like a fingerprint or a footprint, it remains closely related to what it captures. This special quality of photography predestined it from the start to be a medium of memory. The daguerreotype of a little girl presented in the exhibition is framed by a braid of the child’s hair. The idea of carrying part of a loved one with us and thus generating a special feeling of closeness is reflected in the practice of making friendship or mourning jewellery out of hair – and in the way we treasure portrait photographs as keepsakes of those we love.

Emotional relationships can also be expressed by a certain photographic motif or by the body language of the sitters. The arms of the sisters in the photo by Gertrude Käsebier are closely intertwined, as are the hands of the couple in the daguerreotype by Carl Ferdinand Stelzner. The relationship between photographer and subject may also be the focus of the work. Natascha Brunswick as well as Rudolf Dührkoop and Käsebier use the camera, for example, to capture and hold onto intimate moments with their own families. ER

David Horvitz (American, b. 1982)
The Distance of a Day
2013
Digital video on two iPhones, 12 min.
Courtesy Chert, Berlin
© David Horvitz

David Horvitz

With artworks in the form of books, photographs, installations, and actions, David Horvitz often explores varying conceptions of time and space, as well as interpersonal relationships and the dissemination of images via the internet. His work The Distance of a Day brings together all of these topics. With reference to the linguistic origin of the word “journey,” which defined the distance a traveler could cover in a day, Horvitz looks for two places located at opposite ends of the globe that are exactly one day apart. While his mother watches the sun set on a beach in his native California, the artist observes the sun rising over a Maldives island. Both document their simultaneous impressions with an iPhone, a device that today serves both for temporal and spatial orientation and which, as a communication medium, enables us to overcome the limits of space and time. Because it is a conceptual part of the performance, the iPhone is also used in the exhibition as a playback device. TG

Carl Ferdinand Stelzner (German, 1805-1894)
Unknown couple
1830-1880
Framed daguerrotype
15.2 x 17.2cm
© Museum für Kunst und Gewerbe Hamburg

Carl Ferdinand Stelzner (German, 1805-1894)
Unknown couple (detail)
1830-1880
Framed daguerrotype
15.2 x 17.2cm
© Museum für Kunst und Gewerbe Hamburg

Sharing a portrait

“Maxime carried portraits of actresses in every pocket. He even had one in his cigarette case. From time to time he cleared them all out and moved the ladies into an album (…) which already contained the portraits of Renee’s friends.”

This scene from Émile Zola’s The Kill testifies to the fad that started in the 1860s for mass-produced photographic calling cards, or “cartes de visite.” Contemporaries spoke of “cartomania” – long before anyone could imagine an artist like Ai Weiwei, who has posted 7,142 photographs on his Instagram profile since 2014. With the “invasion of the new calling card pictures,” photography left the private sphere of the middle-class family and fostered new social relationships. The demand for images of celebrities from politics, art, and literature grew as well.

“Galleries of contemporaries” and artist portraits like those produced by Lotte Jacobi and Arnold Newman responded to an avid interest in the physical and physiognomic appearance of well-known people. The photographers tried to capture not only the person’s likeness but also his character, whether inclose-ups that zero in on individual facial expressions or in staged portraits in which the surroundings give clues to the sitter’s personality.

What has changed since then is above all how we handle such images. The photographs that Minya Diez-Dührkoop took of the upper-class daughter Renate Scholz trace her growth and development in pleasingly composed studio portraits. In today’s Internet communities and on smartphones by contrast we encounter the portrait as a profile picture. This signature image, changeable at any time, may be a selfie or selected from a steadily growing pool of snapshots shared among friends. ER

Ai Weiwei (Chinese, b. 1957)
16 June, 2014
Photo posted on Instagram, (https://instagram.com/aiww/)
Courtesy Ai Weiwei Studio
© Ai Weiwei

Ai Weiwei (Chinese, b. 1957)
March 9, 2015
Photo posted on Instagram, (https://instagram.com/aiww/)
Courtesy Ai Weiwei Studio
© Ai Weiwei

Minya Diez-Dührkoop (German, 1873-1929)
Portraits of Renate Scholz
1920-1939
Silver gelatine prints, various formats
© Museum für Kunst und Gewerbe Hamburg

Minya Diez-Dührkoop (German, 1873-1929)
Portrait of Renate Scholz (detail)
1920-1939
Silver gelatine prints, various formats
© Museum für Kunst und Gewerbe Hamburg

Minya Diez-Dührkoop (German, 1873-1929)
Portrait of Renate Scholz (detail)
1920-1939
Silver gelatine prints, various formats
© Museum für Kunst und Gewerbe Hamburg

Ai Weiwei (Chinese, b. 1957)
January 30, 2015
Photo posted on Instagram, (https://instagram.com/aiww/)
Courtesy Ai Weiwei Studio
© Ai Weiwei

Sharing a group

The photography pioneer William Henry Fox Talbot (1800-1877) notes in his serialised book The Pencil of Nature, published in six parts between 1844 and 1846: “Groups of figures take no longer time to obtain than single figures would require, since the camera depicts them all at once, however numerous they may be.” For groups such as the middle-class family, colleagues in a profession or company, or leisure-time clubs – all of which took on renewed importance in the 19th century – the new technology provided an affordable way to preserve their feeling of community for posterity. The professional photographer was able to stage for the camera a picture designed to convey the self-image of the group. The Hamburg-based photographer Johann Hamann and the Studio Scholz were active around the turn of the 19th century, when the demand for professional group and family portraits reached a high point.

The classic commissioned group portrait still persists today in the form of class photos. These document each individual’s curriculum vitae while serving both as nostalgic souvenirs and as a basis for building a relationship network that can be maintained via websites such as stayfriends.com. On the Internet and especially on Facebook, new types of groups are being generated whose members share specific interests or traits. The artist Natalie Bookchin delves into the phenomenon of the virtual group in her work Mass Ornament, for which she collected amateur videos from YouTube showing people dancing alone and arranged them into an ensemble. She thus examines the possibilities offered by the World Wide Web to bring together crowds of people who are in reality each alone in front of their own screen. TG

Natalie Bookchin (American, b. 1962)
Mass Ornament
2009
Video, 7 Min.
Courtesy of the artist
© Natalie Bookchin

Natalie Bookchin (American, b. 1962)
Mass Ornament (detail)
2009
Video, 7 Min.
Courtesy of the artist
© Natalie Bookchin

Natalie Bookchin (American, b. 1962)
Mass Ornament
2009
Video, 7 Min.
Courtesy of the artist
© Natalie Bookchin

Natalie Bookchin (American, b. 1962)
Mass Ornament (detail)
2009
Video, 7 Min.
Courtesy of the artist
© Natalie Bookchin

Natalie Bookchin

Natalie Bookchin borrowed the title for her video from the prominent sociologist and film theorist Siegfried Kracauer. In his 1927 essay The Mass Ornament, Kracauer described the American dance troupe known as the Tiller Girls as the embodiment of capitalist production conditions after the First World War. He equated the automaton-like movements of the anonymous, interchangeable dancers with the assembly-line work in the factories. Bookchin’s work can likewise be understood as social commentary. She collects video clips of people dancing in front of webcams set up in their homes, which are posted on YouTube for all the world to see. The montage of such clips into a group choreography with almost synchronous dance moves paints a picture of individuals who share favourite songs, idols, and yearnings.

Instead of using today’s pop songs as soundtrack, Bookchin revives the movie music from Busby Berkeley’s Gold Diggers and Leni Riefenstahl’s Triumph of the Will (both from 1935). She thus generates an alienating effect while also reflecting on both the positive and negative connotations of movement in a group and of mass media. TG

Johann Hamann (German, 1859-1935)
The Women’s Department Forms an Artful Pyramid
1903
Albumen print
8.6 x 11.4cm
© Museum für Kunst und Gewerbe Hamburg

Johann Hamann

The Hamburg photographer Johann Hamann opened his first daylight studio in 1889 in Hamburg’s Gängeviertel but is better known for his work outside the studio. By using a magnesium powder flash, he succeeded in portraying individuals and especially groups in a natural environment even in poor lighting conditions. Butchers, cobblers, and gymnasts posed with their props and wearing their specific “uniforms” before his camera. From 1899 to 1906, Hamann produced a complete set of photos of ship captains working for the Hamburg-based shipping line HAPAG, on behalf of which he also photographed the emigration halls on Veddel Island in the Elbe River. His group photographs provide insights into the working life and club activities in the Hanseatic city around the turn of the century, and are often characterised by situational humour. TG

Sharing knowledge

A droplet whirling off a rotating oil can, the impact of a falling drop of milk, or a bullet in flight are phenomena whose speed makes them imperceptible to the naked eye. With the help of a telescope or microscope, we can look into the distance and observe things that are too far away, or enlarge things that are too small to see, and with the aid of photography these things can then be captured in images that can be shared.

The objects of artist Trevor Paglen’s interest are military spy satellites, which he locates based on information on amateur websites and then captures using elaborate special cameras. His work draws on the aesthetics of scientific photography, inquiring into our faith in the objectivity of such images – a credibility that runs through the entire history of photography.

With the positivist mood pervading the 19th century, photography was associated much more closely with science than with art. Surveying and recording were central functions assigned to the new medium. The photographic work of Eadweard J. Muybrigde, Harold E. Edgerton, and Impulsphysik GmbH Hamburg-Rissen is associated with this applied context.

Already during the 19th century, however, the confidence invested in photography as a medium for capturing reality was being challenged by the exploration of borderline areas verging on the irrational and by metaphysical speculations. Myth and science overlapped here, especially when it came to recording invisible phenomena such as ultraviolet light, heat rays, and X-rays. These trends are evident in Carl Strüwe’s photomicrographs, which in his proclaimed “New Order” combine the aesthetics of scientific photography with esoteric notions of the archetype. ER

Unknown photographer
Griffith & Griffith (publisher)
Full Moon
1850-1900
Albumen print on cardboard
8.8 x 17.8cm
© Museum für Kunst und Gewerbe Hamburg

Unknown photographer
Griffith & Griffith (publisher)
Full Moon (detail)
1850-1900
Albumen print on cardboard
8.8 x 17.8cm
© Museum für Kunst und Gewerbe Hamburg

One year after the invention of the daguerreotype in 1839, a photographic image was already made of the moon. The first stereographic photographs were presented by the chemist and amateur astronomer Warren de la Rue in 1858. Stereo images, which enjoyed great popularity in the latter half of the 19th century, consist of two photographs, which display a scene from slightly different perspectives, thus imitating the viewing angle of the human eyes and generating a spatial impression of the subject when viewed through a stereoscope.

Because the moon is too far from the earth to be able to photograph it from two different angles at once, a stereo photograph is only possible by taking into account optical libration, or the apparent “oscillation” of the moon. Due to the earth’s elliptical orbit, the half of the moon visible from earth is not always exactly the same. For a stereo photograph like the one the publisher Griffith & Griffith offered – certainly not as a scientific document – the shots that were combined were taken at an interval of several months.TG

Trevor Paglen (American, b. 1974)
MISTY 2/DECOY near Altair (Decoy Stealth Satellite; USA 144db)
2010
C-Print
101.6 x 127cm
Courtesy Galerie Thomas Zander, Köln
© Trevor Paglen

More pictures are being taken and digitised than ever before, innumerable snapshots pile up on hard disks and in clouds, are shared via the Internet and commented on. But portals such as Facebook and Flickr as well as professional databases only supersede older forms of archiving, transferring material, and interaction. For the Triennial of Photography Hamburg 2015, the Museum für Kunst und Gewerbe Hamburg (MKG) is examining these new collections and forms of usage. The MKG sees the future-oriented motto of the Triennial, “The Day Will Come,” as an opportunity to reflect on the sharing of images, under the title: When We Share More Than Ever. The exhibition shows how today’s rampant exchange of digital photos links in with the history of the analogue medium. In fact, photography has been a means of capturing, storing, and communicating visual impressions ever since its early days in the 19th century. In ten chapters, selected contexts are examined in which collecting and sharing images has played – and still plays – a role. More than 200 historical works from the MKG’s collection are set in counterpoint against twelve contemporary artistic projects. The present-day artists reflect in their works on the ways digital photography is used as well as on the mechanisms and implications of new media. They focus on the Internet as a new picture archive, with collections of images such as Apple Maps or photos on eBay, and on images such as those exchanged via mobile phones. Important aspects are the digital image collection as a research resource and inspiration for contemporary art, and the relevance of the classic analogue collection in relation to today’s often-invoked image overkill.

The exhibition is conceived as a kind of archive in order to explore the archive’s possible forms and uses. The featured works from the collection were selected from the MKG’s holdings of some 75,000 photographs to show how different photographic practices have been assimilated over the years. Rather than being a collection of only art photography, the MKG archive reflects the everyday uses of the medium. It gathers together various photographic applications, whether the scientific photos taken at an institute for impulse physics, the fashion spread created by Terry Richardson for Sisley, or Max Scheler’s report on Liverpool’s club scene for Stern magazine.

The chapters “Sharing a Portrait,” “Sharing a Group,” “Sharing Memories,” “Sharing a Product,” “Sharing Lust,” “Sharing Evidence,” “Sharing Knowledge,” “Sharing the World,” “Sharing a Collection,” and “Sharing Photographs” juxtapose historical and contemporary works in order to illuminate how the use and function of photographic images have changed and which aspects have remained the same despite the digital revolution. The exhibition begins with photography used in the service of people: to record a life, create a sense of community, or share memories. The following chapters deal with applied contexts, such as advertising photographs, erotic photography, photojournalism, scientific photography, and travel photos.

We share memories: While in the old days a manageable number of photographs found their way into albums, which were then taken out and perused on special family occasions, on today’s sharing platforms thousands of images are constantly being shared and “liked” around the clock. The works on view include pictures of Renate Scholz, whose affluent parents had the studio photographer Minya Diez-Dührkoop record each stage of her growth and development for fifteen years in annual portrait sessions. Studio portraits have been replaced today by snapshots, while the family photo album is complemented by the Internet portal Instagram. Ai Weiwei began in 2006 to post his diary photos in a text/image blog, which was taken offline by the Chinese authorities in 2009. Since 2014 he has been publishing daily picture messages on Instagram which are readable across language barriers.

We share the world: Starting in 1860, the Fratelli Alinari produced photographs that brought the art treasures of Italy to living rooms everywhere. As an armchair traveler, the 19th-century burgher could feel like a conqueror of far-off lands. Today, the same kind of cultural appropriation takes place instead on computer screens. Regula Bochsler and Jens Sundheim explore landscapes and cities via webcams and Apple Maps. And instead of traveling like a photojournalist to real-world hotbeds of social ferment, Doug Rickard journeys to the dark reaches of the YouTube universe. He shows us ostensibly private scenes not meant for public consumption – drug abuse, racial and sexual violence. The low-resolution, heavily pixelated stills excerpted from mobile phone videos suggest authenticity and turn us into silent witnesses and voyeurs.

We share knowledge: From its earliest days, photography has been indispensable for storing and sharing the results of scientific research and military expeditions. Trevor Paglen uses powerful precision astronomical telescopes to make “invisible” things visible, for example the American “Misty 2” stealth satellites used for reconnaissance, or a dummy put in place by the military intelligence service. In order to locate these satellites, Paglen actively participates in various networks set up by amateur satellite observers.

We share image collections: Before the invention of Google Image Search, analogue photo collections provided an opportunity to compare images. Museum archive cabinets can be seen as a precursor to today’s digital image databases. The Internet is increasingly taking on the function of a picture library, opening up new possibilities for classification and research. Artists like Taryn Simon investigate image collections to ascertain their ordering systems and their implications. Who controls what images we get to see and which ones vanish in the depths of the archives? Part of this chapter is the project “Sharing Blogs“.

The exhibition is dedicated to the broader question of how the function of a museum collection of photography has changed in the digital era, when vast digital image archives are only a mouse click away thanks to Google Image Search. The exhibits are arranged on a horizontal axis, in keeping with modern notions of how a database is set up. Everything is thus presented on a “neutral” plane, and the visitors are tasked with placing the images in context with the help of a “search aid” in the form of a booklet.”

Press release from Museum für Kunst und Gewerbe Hamburg

Sharing the World

Google Earth and the 3D Flyover feature of the Apple Maps software make the world accessible to all of us through images. The idea of a comprehensive photographic world archive that would be available to the general public began to spread soon after the invention of photography. In parallel with the expansion of the railway network in the mid-19th century, photographic societies were founded in France and the United Kingdom with plans to make, archive, and preserve pictures of cities, cultural heritage, and landscapes. Governments organised expeditions to photograph their dominions, and photographers and companies began specialising in producing picturesque scenes echoing the tradition of painted landscapes and engraved vedutes, developing a successful business model with international sales channels. Views of popular tourist attractions – for example famous buildings in Italy – were offered as an early form of souvenir. At the same time, such pictures allowed the Biedermeier burgher back home in his living room to become an armchair traveler without taking on the exertions and expense of visiting far-off places – just as the Internet surfer is able to do today.

Artistic works such as those by Regula Bochsler confront representations of reality on the World Wide Web that are ostensibly democratic and yet are in fact controlled by corporations. Bochsler has culled subjective images from the liquefied, constantly updated parallel universe and given them a lasting material form. TG

Jens Sundheim (German, b. 1970)
From the series 100100 Views of Mount Fuji
2008-2010
Digital C-type prints
100 x 130cm
© Jens Sundheim

Regula Bochsler (Swiss, b. 1958)
Downtown # 1
2013
From the series The Rendering Eye, 2013
Inkjet print
80 x 100cm
© Regula Bochsler
Images based on Apple Maps

Regula Bochsler

For her project The Rendering Eye, the historian Regula Bochsler has been traveling through a virtual parallel universe since 2013 using the 3D flyover feature in Apple Maps. Unlike Google Streetview, Apple Maps gives the viewer a volumetric impression of cities and landscapes. In order to create these views, the mapped zones are scanned from an airplane using several cameras aligned at different angles. With the help of vector graphics as well as actual maps and satellite images, the software then automatically merges the countless overlapping photographs into a realistic view. The program was developed for the purpose of steering military rockets by the Swedish defence company Saab, which sold it to Apple in 2011 for around 240 million dollars. Under the pressure of competition from Google, Apple released its app before some major development bugs could be fixed. In her surreal-looking, carefully composed views of American cities, Bochsler preserves for posterity the image errors ( so-called “glitches”) in the program, which are gradually being corrected and disappearing, as well as the still-visible areas where photographs taken at different times are patched together. The result is an apocalyptic vision of a world of technoid artificiality and absolute control. TG

Unknown photographer
Wissower Klinken, Photochrom Zürich
1890
Photochromic print
16.5 x 22.2cm
© Museum für Kunst und Gewerbe Hamburg

Trevor Paglen (American, b. 1974)
Detachment 3, Air Force Flight Test Center #2 Groom Lake, NV/ Distance ~ 26 Miles
2008
C-Print
101.6 x 127cm
Courtesy Galerie Thomas Zander, Köln
© Trevor Paglen

Sharing evidence

Catastrophes and events are documented today by eyewitnesses at close range and communicated over the Internet. Mobile phone cameras even enable images to be transmitted directly: people involved in the incidents can share their perspective with a wide audience, the poor quality of the pixelated images often being perceived as a guarantee of their authenticity and credibility. The artist Doug Rickard also relies on this effect when he provides inside glimpses of marginal areas of American society on YouTube, assembling them to create picture stories that can be compared to classic photo reportage. By the early 1900s, photographic images were already established as evidence and information material that could be printed in newspapers. During World War II, the suitability of the medium as a means for objective documentation was then fundamentally called into question as photos were exploited for political propaganda purposes. Nevertheless, photojournalism experienced a heyday in the 1960s and 70s, before serious competition in the form of television posed a threat to print media and many magazines discontinued publication. Photographers such as Thomas Hoepker and Max Scheler supplied personal picture essays to Stern magazine in Hamburg that gave readers a look at different countries and told of the destinies of various individuals. With today’s citizen journalism, the evidential value of the photographic image seems to have once again regained its importance. TG

Hanns-Jörg Anders (German, b. 1942)
Riots in Northern Ireland
1969
Silver gelatine print
25.8 x 38.8cm
© Hanns-Jörg Anders – Red. STERN

Hanns-Jörg Anders (German, b. 1942)
We want peace, Londonderry, Northern Ireland
May 1969
Silver gelatine print
25.8 x 38.8cm
© Hanns-Jörg Anders – Red. STERN

Sharing lust

In 1859, Charles Baudelaire derided the “thousands of greedy eyes” indulging in the shameless enjoyment of “obscene” photographs. He was referring in particular to stereoscopic images, which convey a realistic corporeal impression of piquant subjects when seen through a special optical device. In parallel with the spread of the photographic medium, the sales of erotic and pornographic pictures grew into a lucrative business. European production centres for such material were located around 1900 in the cities of Paris, Vienna, and Budapest. Illegal pictures could be had from vendors operating near train stations or through discreet mail-order. Two daguerreotypes in the Photography and New Media Collection bear witness to the early days of this pictorial tradition.

Starting in the 1910s, the new vogue for magazines and pin-ups coming out of the USA served to democratise and popularise erotic imagery. Studio Manassé in Vienna, for example, supplied numerous magazines with such photographs. While erotic imagery was increasingly co-opted by advertising, a new industry arose: the pornographic film, which increasingly competed with print media. Today, the spread of pornographic imagery on the Internet has taken on immense proportions, while digital technology has led to a boom in the sharing of amateur photos and films, as well as their commercialisation. Laia Abril shows by-products of this online marketing of private sex in her video work Tediousphilia. TG

William H. Rau (American, 1855-1920)
An Intruder
1897
Albumen print on cardboard
8.8 x 17.8cm
© Museum für Kunst und Gewerbe Hamburg

Nobuyoshi Araki (Japanese, b. 1940)
From the series Kimbaku
1983
Silver gelatin print
26 x 33.4cm
© Nobuyoshi Araki

Nobuyoshi Araki

Fragmented through artfully knotted ropes, the nude bodies of young women in Nobuyoshi Araki’s photographs are turned into objects of voyeuristic curiosity. Critical opinions in the literature are divided, with some emphasising the pictorial character of the images and others accusing the photographer of a sexist point of view catering to the exotic tastes of the European public. Araki’s photographs have thus set off a discussion on where to draw the line between pornography and art.

Araki’s photos were exhibited in the West for the first time in 1992. The show featured views of Tokyo, still lifes, and female nudes that dealt with love, loss, and sexuality – all intertwined into a very personal narration. From that point forward, the perception of Araki’s images became very selective, and at the latest with Tokyo Lucky Hole (1997) the obscene aspect came to the fore. In the 1980s, the photographer explored the escalating sex and entertainment boom in Tokyo. Araki himself insists on varied applications for his photographs. He displays them in a wide range of exhibition venues, from soup kitchens to museums, and publishes his images in art books as well as in porn magazines, S&M periodicals, and popular calendars. The images in the collection of the MKG were acquired in the mid-1980s, at a time when Araki was still unknown in Europe. The choices made already anticipate the selective perception of his work in the 1990s. ER

Laia Abril (Spanish, b. 1986)
Tediousphilia
2014
Video, c. 4 min.
© Laia Abril/INSTITUTE

Laia Abril

Laia Abril’s series Tediousphilia shows young couples who set up a webcam in their bedroom in order to earn money by giving customers an intimate peek at their ostensibly private sex lives. This online peepshow concept is a phenomenon of the commercialisation of private sex on the internet. Abril is interested in the moments before the sexual act, taking a look behind the scenes, as it were, where the couples succumb to the lethargy of waiting while the camera is already rolling. The title is thus composed of the word tedious and the Greek term philia, indicating a preference or inclination, referring to the embracing of boredom before the impending performance. These “pre-intimate” moments seem almost more real and personal than what we imagine the pseudo-private performances must be like. The images of the waiting lovers illuminate the voyeuristic relationship between audience and performer, between private and public, focusing, as in other works by Abril, on themes such as sexuality, intimacy, and the media representation of human bodies. ES

Sharing products

Since the 1920s, consumer products have been advertised primarily through photographic images. Fuelled by the rapidly developing field of advertising and by advances in printing techniques, advertising photos began to proliferate in newspapers and magazines and on billboards. Advertisers increasingly relied on the suggestive power of the photographic images rather than on text or drawings as before.

Johannes Grubenbecher had his students take pictures of objects of daily use as a way of preparing them for work in the advertising field. The arrangement of object shots demonstrates the form and materiality of the items and reflect the image language of the 1920s, which focused on functionality and faithfulness to materials. By contrast, the commercial photographs by Hildi Schmidt-Heins and Arthur Benda from the 1930s stylise the objects as consumer fetishes. Benda has draped a silk nightgown as though it had just slipped off a woman’s shoulders and onto the floor in order to whet the observer’s desires, which he should then transfer onto the goods.

Today, nothing has changed in the fetishisation of merchandise through professional product photography. New, however, are the non-professional snapshots on consumer-to-consumer platforms such as eBay. Household items that are no longer needed are photographed by the owners themselves for sale to others. Penelope Umbrico uses this imagery in her work. She has collected photographs of tube televisions – an outdated technique – and presents them as a comment on the changes in our use of images brought about by inexpensive and ubiquitous digital photography, making pictures easy to upload to the appropriate platforms. ER

Hildi Schmidt-Heins (German, b. 1915)
Gartmann Schokolade
1937
Tempera on silver gelatine print
17.3 x 23cm
© Archiv Schmidt Heins

The sandwich boards created by Hildi Schmidt-Heins for the Stuhr Coffee Roastery and the Gartmann Chocolate Factory appeared as still images on Hamburg’s movie screens in 1937. She used open packaging so that potential customers could see the food product inside and also recognise it easily in the store. Her few commissions for advertisements came from her photography lecturer Johannes Grubenbecher during her studies at the Hansa Academy for Visual Arts. Schmidt-Heins focused in her studies on typeface design, attending the class conducted by the graphic designer Hugo Meier-Thur. Her silver gelatin prints with tempera lettering present a method of visual communication that fuses typography with product photography. Later, the photographer dedicated herself to the documentation of workspaces, taking pictures of workshops. AS

Penelope Umbrico (American, b. 1957)
Signals Still
2011
C-Prints
23 x 30cm
Courtesy Mark Moore Gallery, USA, and XPO Gallery, Paris
© Penelope Umbrico

In her tableau Signals Still, Penelope Umbrico presents a collection of six sets of eleven photographs each of illuminated, imageless screens. The product photos were taken by the owners of the devices in order to provide proof of their working order to potential buyers. Umbrico scours consumer-to-consumer marketplaces like eBay and Craigslist for such images and groups them into individual types. By transforming the intangible pixel images into C-prints on Kodak paper, Umbrico then distances them from their original function as digital communication media. The artist appropriates the found material and imposes on it a shift in meaning. Minimal deviations in the angle of the shot and variations in the forms and colours of the monochromatic snowy light surfaces combine to form a collective template. The promise of modern technology – progress and mass availability – is juxtaposed with its somber flip side of obsolescence and superfluity. Umbrico’s use of contemporary digital media unites the tired flicker of the television screens into a chorus singing the requiem of an era. AS

Sharing collections

“According to which criteria should a collection be organised? Perhaps by individual lectures, by masters, chronologically, topographically, or by material?” asked the curator Wilhelm Weimar in 1917. His query was prompted by the production of a slide cabinet holding 7,600 slides. His solution was to furnish each image carrier with a numerical code, so that they could be cross-referenced with a card catalogue in which the objects were filed under various keywords. His search aid was an early form of database.

Like this slide collection, the photographic reproductions created by Léon Vidal and Adolphe Braun to record and disseminate art treasures can also be understood as precursors to digital databases. Today, search engines such as Google Images are available to anyone with an Internet connection, presenting with their infinite number of comparison pictures a plethora of new possibilities for ordering and research, and supplanting the function of the photographic collection as image database. Photographs are no longer bound as physical media to a single storage location but have become immaterial and thus available anytime, anywhere. Images that once slumbered in archives, organised by strict criteria for ease of retrieval, become in Aurélien Froment’s film weightless ephemera. A magician moves them through space with a sweep of his hand, just as the modern user swipes his pictures across the digital interface.

Taryn Simon is also interested in such image ordering systems and how the images in them are accessed. By entering identical search terms in various national image search engines in her Image Atlas and then examining the standardised search results, she inquires into what the new archives remember and what they forget. ER

Glass diapositives for slide lectures from the archive of the MKG
Nd
© Museum für Kunst und Gewerbe Hamburg

Glass diapositives for slide lectures from the archive of the MKG (detail)
Nd
© Museum für Kunst und Gewerbe Hamburg

In the late 1890s, photography’s triumphant advance also had an impact on the everyday work of the MKG. Under Justus Brinckmann, the museum’s first director, the objects in the collection were regularly recorded for the files with the help of a camera. The self-taught photographer Wilhelm Weimar, initially employed by the museum as a draftsman, thus managed in the course of fifteen years to produce some 1,700 shots of pieces in the collection. The prints were mounted on cardboard and filed according to functional groups. In case of theft or suspected counterfeiting, the object photos also served Brinckmann as evidence hat could be sent by post within a network of museums.

Art history as an academic discipline worked from the outset with photographic reproductions, which made it possible to compare far-flung works and to bring them together in a shared historical context. In his essay Le Musée imaginaire, author André Malraux even makes the claim that the history of art has been tantamount since the 19th century to the “history of the photographable.” The over 7,000 slides the museum has preserved of its own holdings and other objects, together with architectural images and exhibition photographs, were assembled for use in slide presentations, compellingly illustrating this idea of a museum without walls which can be rearranged at will according to prevailing contemporary thinking. AS

Aurélien Froment (France, b. 1976)
Théâtre de poche
2007
with Stéphane Corréas
HD video with sound, c. 12 min.
Courtesy of the artist and Marcelle Alix, Paris
© Aurélien Mole

Aurélien Froment

The work Théâtre de Poche (2007) showcases in a seemingly infinite black space a contemporary form of magic with images. A magician in a trance-like state pushes photographs across an invisible surface like an iPhone user swiping through information on his touch screen. His sweeping motions pass through thin air, like those of a player at a Wii station. Froment thus connects these gestures, obviously influenced by contemporary electronic user interfaces, with a centuries old magic technique. The images, consisting of family photos, playing cards, found film stills, reproductions of non-European art, and arts and crafts items, are rearranged in new juxtapositions. They are resorted, lined up, and rethought, recalling Aby Warburg’s panels for his Mnemosyne Atlas. The artist is interested here in the discrepancy between sign and meaning, exploring how it shifts when the images are placed in new contexts and new, weightless archives. ER

Sharing photographs

At the end of the 19th century, more and more amateur and professional photographers came together in the major cities of Europe to form groups. They shared the conviction that photography should be seen as an independent artistic medium, and they sought a forum in which to present their works. Magazines such as Camera Work, which was distributed internationally, as well as joint exhibitions, encouraged lively exchanges about stylistic developments and technical procedures while serving to expand and strengthen the network. The Pictorialists saw their pictures not as a mere medium for communicating information or as illustrations: they instead shared the photographs themselves as pictures in their own right, with a focus on their composition and the details of their execution.

The Hofmeister brothers put their artworks into circulation as photo postcards. The artist Heman Chong picks up on this popular tradition of collecting and sharing images by reproducing his numerous photographs as cards, taking recourse to the “old” medium of the postcard to highlight the fact that photographs are today mainly immaterial images shared via the Internet.

Platforms like Instagram and Flickr define themselves as global “photo communities” with millions of users and thousands of uploads per second. Image data is archived there, groups founded, albums curated, and an interactive space created through keywording with tags and comment functions. For the exhibition When We Share More Than Ever, examples of such virtual galleries are presented with commentary on the blog http://sharingmorethanever.tumblr.com/. TG

Theodor (German, 1868-1943) and Oscar Hofmeister (German, 1871-1937)
Postcards
1910s and 1920s
Silver gelatine prints
14.8 x 10.6cm
3 Intaglio prints
14 x 8.9cm
© Museum für Kunst und Gewerbe Hamburg

Theodor (German, 1868-1943) and Oscar Hofmeister (German, 1871-1937)
Postcards (details)
1910s and 1920s
Silver gelatine prints
14.8 x 10.6cm
3 Intaglio prints
14 x 8.9cm
© Museum für Kunst und Gewerbe Hamburg

Theodor and Oscar Hofmeister

Theodor and Oscar Hofmeister, one a merchant and the other a judicial employee, discovered their passion for photography in the 1890s. Upon viewing international photography exhibitions at the Hamburger Kunsthalle, they became acquainted with the Viennese Pictorialists and were inspired to adopt similarly picturesque imagery coupled with advanced technical implementation. Starting in 1895, they began to exhibit their work and were soon recognised internationally as specialists in the multicolour gum bichromate printing process. Some of their large-format one-off images are found in the collection of the MKG.

A good idea of the brothers’ prodigious productivity and clever marketing is however supplied by their landscape scenes, which Munich publisher Hermann A. Wiechmann reproduced using the rotogravure process. He published these scenes taken on rambles through the countryside, meant to reflect the “characteristic effect” of various parts of the country and hence the “German soul,” in over twenty “homeland books,” combining them with poems by German authors, as well as in portfolios and as “Hofmeister picture postcards.” The Hofmeister brothers themselves amassed an extensive collection of postcards of their own making – addressed in some cases to family members – as well as copies of postcards by other photographers. TG

Heman Chong (Malaysia, b. 1977)
God Bless Diana
2000-2004
Installation with postcards
© Heman Chong

Heman Chong (Malaysia, b. 1977)
God Bless Diana (detail)
2000-2004
Installation with postcards
© Heman Chong

Heman Chong

In his conceptual works, the artist, writer, and curator Heman Chong often deals with social practices and different kinds of archives. The installation God Bless Diana presents 550 postcards as if in a museum shop display. The artist is alluding here to the contemporary flood of commercial and private photographs, inviting the viewer to respond and make his own selections. Chong offers viewers scenes evoking ephemeral traces and grotesque situations he has filtered out of the daily big-city jungle in Beijing, London, New York, and Singapore and captured on analogue 35mm film. In contrast to the data in an Internet image archive, the postcards are actual material objects: for one euro, as symbolic antipode to the exorbitant art market prices, the exhibition visitor can purchase his favourites among these works, take them home with him, and use them to curate his own “show” or as the bearer of a written message, thus sharing them with friends. TG

Museum für Kunst und Gewerbe Hamburg
Steintorplatz, 20099 Hamburg

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Thursday 10am – 9pm
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