Exhibition dates: 24th April – 22nd September, 2024
Curator/Artist: David Trullo
Kaulak (Antonio Cánovas del Castillo y Vallejo) (Spanish, 1862-1933) Studio portrait 1921-1922 Photographic positive Museo Nacional de Artes Decorativas, Madrid
Kaulak (22 December 1862 – 13 September 1933), was a Spanish photographer, art critic, editor and amateur painter. His uncle was prime minister Antonio Cánovas del Castillo, assassinated in 1897 by an anarchist, hence his use of a pseudonym; the meaning of which is unexplained, although the word appears to be of Basque origin.
What fabulousesness!
An archive of ‘galant photography’ and other art works illustrating the intimate public and private scenes of a couple in Spain in the 1920s-1930s which builds a memory, a narrative. The exhibition combines photographs and documentation of the most varied kinds, with elements of the daily life of its time.
“… above all [the exhibition] makes us reflect on our own archives: what we keep and what we discard, what we hide and what we reveal, how we build and invent our own history, how we want to be remembered and what we leave to those who come after us.”
The appreciation and enjoyment of difference pictured through photography and art, telling a story otherwise long forgotten.
I have added appropriate bibliographic text where possible.
Dr Marcus Bunyan
Many thankx to the Museo Nacional de Artes Decorativas for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.
Anonymous photographer Portrait c. 1935 Photographic positive Museo Nacional de Artes Decorativas, Madrid
The Museo Nacional de Artes Decorativas (MNAD) in Madrid, a state museum of the Ministry of Culture of Spain, joins the PHotoESPAÑA 2024 festival with the opening of Álbum de salón y alcoba. Una instalación de David Trullo, which can be visited free of charge until September 22.
From a forgotten collection that contained public -or living room- photographs and private -or bedroom- scenes of a couple in the 20s and 30s of the last century, the visual artist David Trullo has made this exhibition. The installation is “the result of opening an unnoticed time capsule and putting it in context with pieces from the museum and other collections to explore the limits of intimacy, leading the viewer to surpass them.”
In addition to putting a “rediscovered treasure” into context, the installation offers a review of how photographic documentation is exhibited and interpreted. It also proposes to reflect “on our own archives: what we keep and what we discard, what we hide and what we reveal, how we construct and invent our own history, how we want to be remembered and what we leave to those who come after us.”
The installation is, in itself, an album that captures the intimacy and public life of the 1920s and 1930s, combining the most varied photographs and documentation with elements of the everyday life of her time. It includes pieces and archives from several private collections, the Museo Sorolla, the Muséu del Pueblo d’Asturies, the Museo Nacional del Teatro de Almagro, the Asociación para la Enseñanza de la Mujer-Fundación Fernando de Castro and the Museo de Historia de Madrid, among others.
Between “the living room” and “the bedroom” a route is traced that goes from the preservation of intimate albums – among which a positive by Kaulak stands out, – through the first advances in amateur photography, to the ‘galant photography’, more or less erotic, and other genres of popular culture that include among its protagonists Tórtola Valencia, Sara Montiel, Conchita Piquer or the queer copla singer Miguel de Molina.
Text from the Museo Nacional de Artes Decorativas website
Advertising design for ‘Florido y Cía’ (Florido and Co.) c. 1930 Watercolour on paper Museo Nacional de Artes Decorativas, Madrid
Anonymous photographer Miguel de Molina 1937 Photographic positive Colección Pedro Víllora
Miguel Frías de Molina (Málaga, April 10, 1908 – Buenos Aires, March 4, 1993), known artistically as Miguel de Molina, was a Spanish singer of copla. Tortured, expelled from Spain and later persecuted by the Franco dictatorship for being a “faggot and a red”, he settled in Argentina in 1946, invited by Eva Perón.
He had an unmistakable personal style combining cabaret, flamenco dancing, deep vocal emotionalism, spectacular costumes and a narcissistic stage persona that made him extremely popular with audiences. His gay identity was openly acknowledged with a sense of humour that was very close to what today would be recognised as ‘low camp.’ Between 1936 and 1942 Molina spent most of the Spanish Civil War on Republican ground. This together with his homosexuality and sympathies for the Left had disastrous consequences for his career. He left Spain for Argentina, where he was hugely successful. But life in exile was not easy and the Argentinean government soon threatened him with expulsion. Molina credited the direct intervention of Eva Perón with helping him stay in the country and continue his career. Unfortunately his overt support for the Perón government made him a despised figure once the Peróns were driven from power. The rampant homophobia of the changed political climate and the cultural shift that accompanied it proved detrimental to his mental and emotional health, prompting him to withdraw from artistic life in 1960. While many personalities who were faced with persecution under Francoism were being rediscovered in the 1980s, Molina, by then bitter and withdrawn, languished in obscurity. It was not until two films that celebrated his life were released a decade later that his uniquely stylised performances and colourful life would finally be celebrated.
Anonymous. “Miguel de Molina – Nominee,” on The Legacy Project website Nd [Online] Cited 21/08/2024. Used under fair use conditions for the purposes of education and research
Anonymous maker Fan c. 1925 Lacquered wood and painted and corrugated paper Museo Nacional de Artes Decorativas, Madrid Photo: Masú del Amo
Bruno Zach (Austrian born Ukraine, 1891-1935) (designer) Figure of a woman with a fur coat c. 1920 Cast bronze Museo Nacional de Artes Decorativas, Madrid Photo: Fabián Álvarez
Bruno Zach (6 May 1891 – 20 February 1935) was an Austrian art deco sculptor of Ukrainian birth who worked in the early-to-mid 20th century. His output included a wide repertoire of genre subjects, however he is best known for his erotic sculptures of young women.
Muchas Gracias (Thank You) Magazine, Year VII – No. 344 September 13, 1930 Museo Nacional de Artes Decorativas, Madrid
Translated text at the bottom of the magazine:
Thank you very much For this rascal We want to tell this little bitch that it fits her well. But we stumbled upon the fit.
Oswald Haerdtl (Austrian, 1899-1959) Cocktail set 1924 Mouth-blown glass Museo Nacional de Artes Decorativas, Madrid Photo: Lucía Morate
Oswald Haerdtl was an important Austrian architect, designer, and architecture teacher.
He studied under Kolo Moser and Oskar Strnad at the Wiener Kunstgewerbeschule, and entered Josef Hoffmann’s master class in 1922, soon becoming his assistant. From 1935 to 1959, he was head of the architecture department. His teaching, architectural projects, and international connections, to Italy and France in particular, made him a lasting influence on post-war Modernism in Vienna, bringing a sense of lightness and elegance into the design vocabulary.
Ramón Peinador Checa (Spanish, 1897-1964) Advertising design for ‘Perfumes Oriente’ 1925 Wash on paper Museo Nacional de Artes Decorativas, Madrid Photo: Javier Rodríguez Barrera
Ramón Peinador Checa (Madrid, December 25, 1897 – Mexico City, May 26, 1964) was a Spanish painter, draftsman, engraver, illustrator, designer and decorator who, exiled in Mexico, became a naturalised citizen of that country.
Photography lies and deceives us. What the camera shows us is staged, either by us or by the eye of the person who creates the images. What we commonly call a “photographic archive” is nothing more than a fragmented collection transformed over the years, with which a memory, a narrative, is built.
From a forgotten collection containing public photographs -or from the living room- and private scenes -or from the bedroom- of a couple in the twenties and thirties of the last century, the visual artist David Trullo proposes this installation.
It is the result of opening an unnoticed time capsule and putting it in context with the pieces of the twentieth century that put an end to the monopoly of the professional photographer. Cameras and processes are simplified and photography is becoming an essential accessory for any occasion, and not only for amateurs, including the female sector: the Kodak Petite from 1926 is promoted as a camera ‘for smart and modern girls’.
In addition to putting a rediscovered treasure into context, the installation proposes a review of the way photographic documentation is displayed and interpreted, but above all it makes us reflect on our own archives: what we keep and what we discard, what we hide and what we reveal, how we build and invent our own history, how we want to be remembered and what we leave to those who come after us.
During this period, Madrid reinvented itself and became as cosmopolitan as other European cities, although it was the bourgeois and aristocratic elites who truly enjoyed it. A surprising and varied sexual atmosphere also emerged, along with new ways of understanding bodies, identities and relationships that were reflected in publications, advertising and photography, with the so-called ‘galant photography’ flourishing within it.
The National Museum of Decorative Arts joins PHotoESPAÑA 2024 with David Trullo’s installation ‘Album of living room and bedroom’
~ With a selection of images from the public and the private, the visual artist discovers a photographic capsule that time has preserved to be reread from the present day
~ The tour includes everything from photographic positives by Kaulak to portraits of Sara Montiel, Conchita Piquer or the queer copla singer Miguel de Molina
The National Museum of Decorative Arts (MNAD), a state museum of the Ministry of Culture, is joining the PHotoESPAÑA 2024 festival with the inauguration of ‘Album of living room and bedroom. Installation by David Trullo’, which can be visited free of charge until September 22.
From a forgotten collection containing public photographs – or from the living room – and private scenes – or from the bedroom – of a couple in the 1920s and 1930s, the visual artist David Trullo has created this proposal. The installation is “the result of opening an unnoticed time capsule and putting it in context with the pieces from the museum and from other collections to explore the limits of intimacy, leading the viewer to surpass them.”
In addition to putting a “rediscovered treasure” into context, the installation offers a review of the way of exhibiting and interpreting photographic documentation. It also suggests reflecting “on our own archives: what we keep and what we discard, what we hide and what we reveal, how we build and invent our own history, how we want to be remembered and what we leave to those who come after us.”
From living room to bedroom
The installation is, in itself, an album that captures the intimacy and public life of the 1920s and 1930s, combining photographs and documentation of the most varied kinds, with elements of the daily life of its time. It features pieces and archives from various private collections, from the Sorolla Museum, the Muséu del Pueblo d’Asturies, the Museo Nacional del Teatro de Almagro, the Asociación para la Enseñanza de la Mujer-Fundación Fernando de Castro or the Museo de Historia de Madrid, among others. Between “the living room” and “the bedroom” there is a journey that goes from the conservation of intimate albums – among which a positive by Kaulak stands out – through the first advances in photography for amateurs, to reaching ‘galant photography’, more or less erotic, and other genres of popular culture that include among their protagonists Tórtola Valencia, Sara Montiel, Conchita Piquer or the queer copla singer Miguel de Molina.
Text from the National Museum of Decorative Arts exhibition press dossier
Antonio Peyró (Spanish, 1882-1954) The Baticola (Elena Plá Toda) 1934 Glazed ceramic Museo Nacional de Artes Decorativas, Madrid Photo: Masú del Amo
Antonio Peyró Mezquita was a Spanish ceramist.
‘Reciprocal pleasure’, cover by Josep Renau Berenguer
1933
Museo Nacional de Artes Decorativas, Madrid
Photo: Masú del Amo
Josep Renau Berenguer (Spanish, 1907-1982) was an artist and communist revolutionary, notable for his propaganda work during the Spanish Civil War. Among his production, he is remarkable for his art deco period, his political propaganda during the Spanish Civil War, the photo murals of the Spanish Pavilion in the International Exhibition of 1937 in Paris, a series of photomontages titled Fata Morgana or The American Way of Life, and murals and paintings made in Mexico, such as Tropic, dated in 1945.
Louis-Jean-Sylvestre Majorelle, usually known simply as Louis Majorelle, (26 September 1859 – 15 January 1926) was a French decorator and furniture designer who manufactured his own designs, in the French tradition of the ébéniste. He was one of the outstanding designers of furniture in the Art Nouveau style, and after 1901 formally served as one of the vice-presidents of the École de Nancy.
Louis Majorelle is one of those who contributed the most to the transformation of furniture. Thanks to posterity, we recognise today a piece of furniture from him as we recognise a piece of furniture from André Charles Boulle and Charles Cressent, the french Prince regent’s favourite artists. During the early 18th century, Cressent replaced the magnificence of ebony and tortoiseshell associated with tin and copper by the softer harmonies of foreign woods. Like him, Louis Majorelle dressed the elegant structure of Art Nouveau furniture with exotic wood inlays.
Álvaro Retana (Spanish born Philippines, 1890-1970) Figure for Celia Gámez c. 1920 Ink and graphite on paper Colección Pedro Víllora
Álvaro Retana Ramírez de Arellano (Batangas, Philippines, August 26, 1890 – Torrejón de Ardoz, Madrid, February 10, 1970) was a writer, journalist, cartoonist, fashion designer, musician, libertine and Spanish couplet lyricist.
Celia Gámez Carrasco (August 25, 1905 – December 10, 1992) was an Argentinian film actress, and one of the icons of the Golden Age of Spanish theatre. She was more commonly known in Franco’s Spain, particularly in her later years, as La Protegida.
Vitín Cortezo (Spanish, 1908-1978) Figure for Celia Gámez 1939 Mixed technique on paper Colección Pedro Víllora
Víctor María Cortezo Martínez-Junquera, also known as Vitín Cortezo (Madrid, June 10, 1908 – March 2, 1978) was a Spanish painter, illustrator, costume designer and set designer.
Anonymous maker Bloomers and cotton slip with silk knit stockings c. 1930 Museo Nacional de Artes Decorativas, Madrid Photo: Fabián Álvarez
Karl Klaus and Franz Staudigl Figure (Serapis Wahliss series) 1913-1914 Painted and glazed ceramic Museo Nacional de Artes Decorativas, Madrid Photo: Fabián Álvarez
Karl Klaus (Austrian, 1889-1925) was a student of Josef Hoffmann. The figure was designed for Serapis-Wahliss, a noted Viennese retailer and manufacturer of porcelain. Franz Staudigl was an Austrian painter born 1885 – died 1944.
Anonymous photographer Concha Piquer 1927 Photographic positive Museo Nacional del Teatro, Almagro
María de la Concepción Piquer López (13 December 1906 – 12 December 1990), better known as Concha Piquer (and sometimes billed as Conchita Piquer), was a Spanish singer and actress. She was known for her work in the copla form, and she performed her own interpretations of some of the key pieces in the Spanish song tradition, mostly works of the mid-20th century trio of composers Antonio Quintero, Rafael de León y Manuel Quiroga.
Anonymous maker Perfume bottles 1850-1900 Engraved and gilded silver and blown glass Museo Nacional de Artes Decorativas. Madrid Photo: Fabián Álvarez
Anonymous maker Paul Koruna, Paris (no dates) (photographer) Promotional poster for ‘Rosalío’ Nd Montage of photographic positives Colección Ramón Gato
Anonymous maker Paul Koruna, Paris (no dates) (photographer) Promotional poster for ‘Rosalío’ (details) Nd Montage of photographic positives Colección Ramón Gato
Anonymous maker Manila shawl 1876-1925 Embroidered silk Museo Nacional de Artes Decorativas, Madrid Photos: Javier Rodríguez Barrera
National Museum of Decorative Arts c/ Montalbán, 12. Madrid
“The artist derives pleasure from her measured dérive and investigation of the evanescent, posing important questions about seemingly mundane things before they pass out of sight, memory, and existence.” Dr Marcus Bunyan
Exhibition dates: 26th April – 15th September, 2024
In recent weeks Art Blart has posted on social documentary photographers of the urbanscape: David Goldblatt documenting social conditions in South Africa under apartheid and Roger Mayne with his “mixture of reality and unreality” photographs of the communities of Southam Road and surrounds, London.
One could argue that both could be seen as a focused urban male flâneur (or flâneuse in the case of a female), who saunters around the city observing society – the serendipitous Mayne more so than the working in series focused Goldblatt. And here we have another photographer of the urbanscape until recently unknown to me, that of the magnificent Austrian photographer Elfriede Mejchar (1924-2020) who – according to the exhibition text – is another flâneur, “her flaneur-like practice underlying her earlier bodies of work.”
But Mejchar’s was a very concentrated photographic practice, one in which the photographer again and again “explored Vienna’s peripheral zones on the southeast edge of the city” to create photographic series often created over several years. Therefore, rather than being a wandering dilettante photographer, I believe that Mejchar was a focused conceptual artist who used Guy Debord’s “Theory of the Dérive” (1956)1 (or “drift”) to ground her photographic practice.
With its focused flow of acts, its gestures, its strolls, its encounters, one of the goals of the dérive includes studying the terrain of the city (psychogeography), the exploration of urban environments that emphasises interpersonal connections to places. The pyschogeography of the urbanscape.2
A quotation by Grant W. Ray is instructive in this regard:
“Debord’s Dérive is not simple a walk through the streets of the city, of chance encounters. Instead one must move rapidly and decisively through the urban space, with intention… They should be aware of their surroundings, of the “… ecological analysis of the absolute or relative character of fissures in the urban network, of the role of microclimates, of distinct neighborhoods with no relation to administrative boundaries, and above all of the dominating action of centers of attraction…” Thus the most talented photographers who’s oeuvre includes the investigation of the urbanscape. The walk itself, the interaction of operator, camera, and site breaks down the normal relationship we have with public urban spaces. Their activity alone is the Dérive.”3
Working decisively and with intention, at the edge of the city, in spaces with no boundaries, where there were few people, or using different typologies of the city such as hotel rooms in which she stayed during her everyday job, Mejchar focused on the pyschogeography of the urbanscape through her reflective, non-decisive moment photographs, capturing “the complexity of this desolate and yet, in her eyes, beautiful landscape” and the changes that were happening to the urbanscape.
“Elfriede Mejchar consciously broke away from the photographic mainstream and the reportage style that was popular at the time. Rather than searching for the so-called “decisive moment,” she approached her subjects in a strongly conceptual and serial manner. She focused not on the extraordinary but on the unspectacular and the commonplace, the everyday and the banal, repeatedly addressing these in new ways in her photographic series.” (Text from the Wien Museum website)
Working with the periphery, the borders between urban and rural spaces, the non-decisive moment, landscapes subjected to human interventions and photographs in series, Mejchar’s photographs are more than mere representation of these sites: they challenge the viewer to “instigate more than just chance encounters for the viewer looking at the photographs,” through an understanding of the “subtle variations of the daily social realities created and maintained through public works and layout.”4 “The photographers activity of finding these sites is the dérive, the photograph itself is the pyschogeography, the questioning.”4
With her training as a classical photographer in the manner of Sudek, Brassaï or Tudor-Hart (see the first two photographs in the posting On Her Own. The photographer Elfriede Mejchar) grounding her later objective conceptual photographs, Mejchar’s point of departure is the pleasure she derives from the focused dérive and the results of her activity (through the objective and precise eye of a topographer a la Bernd and Hiller Becher) – the questioning photographs – brought to the attention of the viewer.
Mejchar investigates “traces of civilisation that humans leave in nature or along the edges of the urban fabric” and in so doing brings peripheral things (and her ideas about them) to the centre of our attention, making them psychologically valuable for all of us. The artist derives pleasure from her measured dérive and investigation of the evanescent, posing important questions about seemingly mundane things before they pass out of sight, memory, and existence.
1/ “Psychogeography describes the effect of a geographical location on the emotions and behaviour of individuals.
How do different places make us feel and behave? The term psychogeography was invented by the Marxist theorist Guy Debord in 1955 in order to explore this. Inspired by the French nineteenth century poet and writer Charles Baudelaire’s concept of the flâneur – an urban wanderer – Debord suggested playful and inventive ways of navigating the urban environment in order to examine its architecture and spaces.”
Anonymous. “Psychogeography,” on the Tate website Nd [Online] Cited 13/09/2024
2/ Guy Debord (November 1956). “Theory of the Dérive”. Les Lèvres Nues (9). Translated by Ken Knabb.
3/ Guy Debord, “Theory of the Dérive,” 1958 on the Bureau of Public Secrets website Nd quoted in Grant W. Ray. “Dérive,” on the Silverpoetics website 13 July 2009 [Online] Cited 20/08/2024
4/ Ibid.,
Many thankx to the Museum der Moderne Salzburg for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.
Poesie des Alltäglichen. Fotografien von Elfriede Mejchar / The poetry of the everyday
To mark the centenary of her birth, in 2024 three museums in Austria host exhibitions of works by the photographer Elfriede Mejchar (1924-2020, Vienna, AT). The Museum der Moderne Salzburg presents the artist as a portraitist. Curator Katharina Ehrl guides you through the exhibition in this short film.
In 2024, three museums host exhibitions of works by the Austrian photographer Elfriede Mejchar (1924-2020, Vienna, AT). The Museum der Moderne Salzburg is collaborating with the Landesgalerie Niederösterreich and the Wien Museum to honor the artist’s work at three different locations on the occasion of her 100th birthday, with each location offering a different focus.
Salzburg’s contribution to this collaborative project will present the artist’s portraits. With her series of works entitled “Artists at work” (1954-1961), for example, Mejchar demonstrates impressively how she engages with the artistic personalities of Christa Hauer, Friedensreich Hundertwasser, Josef Mikl and Arnulf Rainer by mapping their working situation in their studios. But she also demonstrated the same precision of perception when encountering the inanimate objects in her surroundings, thereby giving landscapes, flowers and discarded furniture the appearance of animated portraits.
The photo collections at the Museum der Moderne Salzburg hold a total of 665 photographs by Mejchar. Otto Breicha, the first director of the Museum’s predecessor institution, was a long-time colleague of Mejchar who recognised the artistic value of her photographic work and helped to promote it. As early as 1982, one year before the official opening of the Rupertinum, a comprehensive collection of her work was added to the photographic collection that later grew through further purchases and donations and today constitutes a focal point of the Museum’s photographic holdings.
Elfriede Mejchar (Austrian, 1924-2020) Arnulf Rainer 1954-1961 From the series Künstler bei der Arbeit, 1954-1961 (Artists at work, 1954-1961) Silver gelatin print on baryta paper Federal Photography Collection at the Museum der Moderne Salzburg
Arnulf Rainer (Austrian, b. 1929)
Arnulf Rainer (born 8 December 1929) is an Austrian painter noted for his abstract informal art.
Rainer was born in Baden, Austria. During his early years, Rainer was influenced by Surrealism. In 1950, he founded the Hundsgruppe (dog group) together with Ernst Fuchs, Arik Brauer, and Josef Mikl. After 1954, Rainer’s style evolved towards Destruction of Forms, with blackenings, overpaintings, and maskings of illustrations and photographs dominating his later work. He was close to the Vienna Actionism, featuring body art and painting under the influence of drugs. He painted extensively on the subject of Hiroshima such as it relates to the nuclear bombing of the Japanese city and the inherent political and physical fallout.
Elfriede Mejchar (Austrian, 1924-2020) Christa Hauer 1954-1961 From the series Künstler bei der Arbeit, 1954-1961 (Artists at work, 1954–1961) Silver gelatin print on baryta paper Federal Photography Collection at the Museum der Moderne Salzburg
Christa Hauer-Fruhmann (Austrian, 1925-2013)
Christa Hauer-Fruhmann (b. March 13, 1925 in Vienna; d. March 21, 2013 in St. Pölten) was an Austrian painter. …
She was initially under the artistic influence of her father and created representational works such as landscapes, portraits and nude drawings. At the end of her stay in the USA, around 1960, she turned to abstract painting, particularly action painting, color field painting and informal art. Later, cosmic forms and a turn to nature determined her works.
Elfriede Mejchar (Austrian, 1924-2020) Friedensreich Hundertwasser 1954-1961 From the series Künstler bei der Arbeit, 1954-1961 (Artists at work, 1954-1961) Silver gelatin print on baryta paper Federal Photography Collection at the Museum der Moderne Salzburg
Friedensreich Hundertwasser (Austrian, 1928-2000)
Friedensreich Hundertwasser Regentag Dunkelbunt (born Friedrich Stowasser, born December 15, 1928 in Vienna; died February 19, 2000 on board the Queen Elizabeth 2 off Brisbane) was an Austrian artist, who worked primarily as a painter, but also in the fields of architecture and environmental protection. …
Artistically, he was an opponent of the “straight line” and any kind of standardisation throughout his life. This is particularly evident in his work in the field of building design, which is characterised by imaginative liveliness and individuality, but above all by the inclusion of nature in architecture.
Elfriede Mejchar (Austrian, 1924-2020) Aglaia Konrad 1988 From the series Porträts von Künstler-Photographen und Kunstvermittlern (Portraits of Artist Photographers and Art Educators) Silver gelatin print on baryta paper Federal Photography Collection at the Museum der Moderne Salzburg
Aglaia Konrad (Austrian, b. 1960)
Aglaia Konrad (born 1960) is an Austrian photographer and educator living in Brussels. …
Konrad’s photographs explore urban space in large cities. Konrad’s work has been to known to be distinctly international in that it highlights urban elements independent of cultural markers. Her work highlights the ubiquitous elements of urban life through methods like filming a city from the perspective of a moving car or compiling a series of aerial views of skyscrapers.
Elfriede Mejchar (Austrian, 1924-2020) Prof. Dr. Otto Breicha 1988 From the series Porträts von Künstler-Photographen und Kunstvermittlern (Portraits of Artist Photographers and Art Educators) Silver gelatin print on baryta paper Federal Photography Collection at the Museum der Moderne Salzburg
Otto Breicha (Austrian, 1932-2003)
Otto Breicha (b. 26 July 1932 in Vienna; d, 28 December 2003 in Vienna) was an Austrian art historian, publicist and museum director. …
Breicha is considered an important integration figure in the Austrian art and literature scene of the 1960s. As director of the Rupertinum he collected works by Kurt Moldovan, Günter Brus, Fritz Wotruba and Gotthard Muhr, among others. He edited portfolios by Karl Anton Fleck, Gotthard Muhr, Peter Pongratz, Alois Riedl, Karl Rössing, Johannes Wanke, Max Weiler and many others.
Breicha built up an important photo collection in the Rupertinum. He also took photos of authors himself, especially during his time at the Austrian Society for Literature from 1962 to 1972.
Created between 1967 and 1976, the photographic series “Simmeringer Heide und Erdberger Mais” (Simmeringer Heide and Erdberger Mais) is Mejchar’s first long-term cycle, for which she takes hundreds of pictures over the years. The series uses the photographic medium to explore the Viennese periphery. Simmeringer Heide and Erdberger Mais are areas on the southeastern outskirts of Vienna that were altered by humans and gradually taken over by commercial operations which transformed them into an industrial landscape. Mekchav first discovers them at a time when unused parcels of land (locally known as “Gstatten”), derelict market gardens, and scattered industrial structures are still defining features of the scenery. What sets the series apart is the choice of subject and the matter-of-fact manner in which the photographer treats it, compiling a kind of anecdotal inventory. The shots demonstrate that Mejchar’s objective in their art – as in the documentary photography that is her day-to-day work – is to render exactly what the objective and precise eye of a topographer sees. In framing an area in the urban periphery as a landscape, she trains this eye and her lens on a subject that has been largely absent from Austrian photography.
Elfriede Mejchar (Austrian, 1924-2020) From the series Hotel (Fremdenzimmer), 1970-1986 (Hotel (Guest Room), 1970-1986) Silver gelatin print on baryta paper, brown tones Federal Photography Collection at the Museum der Moderne Salzburg
Elfriede Mejchar (Austrian, 1924-2020) From the series Die Monatssesseln, 1986-1988 (The Armchairs of the Month, 1986-1988) Federal Photography Collection at the Museum der Moderne Salzburg
Elfriede Mejchar (Austrian, 1924-2020) From the series Die Monatssesseln, 1986-1988 (The Armchairs of the Month, 1986-1988) Federal Photography Collection at the Museum der Moderne Salzburg
Elfriede Mejchar (Austrian, 1924-2020) From the series Oscillation (Salzburger Landesatelier) (Oscillation (Salzburg State Studio)) 1988 Silver gelatin print on baryta paper Federal Photography Collection at the Museum der Moderne Salzburg
Elfriede Mejchar (1924-2020 Vienna, AT), the grande dame of Austrian photography, was in the employ of the Federal Monuments Office for almost forty years. Meanwhile, she also began her groundbreaking work on the outskirts of Vienna. Harnessing the photographic series as a documentary and investigative medium, she limned an imposing portrait of the urban landscape. Her work, which had a lasting influence on the evolution of photography in Austria, now also stands as an important documentary record of the country in the postwar period.
As a professional photographer, Mejchar traveled to various regions throughout Austria, including in Lower and Upper Austria and Styria, to capture buildings and cultural assets of art-historical significance in photographs. Yet she also used her official trips and her scant free time to pursue her own photographic interests, which focused on the small and seemingly trivial and the traces of civilisation that humans leave in nature or along the edges of the urban fabric and that receive little if any attention. It may seem that the documentary dimension is less important in the resulting works, that it is eclipsed by the narrative element. In fact, Mejchar fuses both, scrutinising her motifs with an attentive eye that picks up on the singular or peculiar and registers it without manipulation.
Elfriede Mejchar was not interested in the so-called “pivotal moment” and did not care for the conventional photojournalistic style of her time. Her work began when people had left, and she approached her themes from a very conceptual angle. Both the documentary series she created under the open sky and the object photographs, still lifes, and collages she made in her studio reflect this approach. She photographed the “evanescent before it evanesces”, in urban and rural landscapes and everyday scenes, capturing the changes that affected the particular scenery and its distinctive atmosphere.
The Creative Element in Documentation
Produced between 1967 and 1976, the photographic series “Simmeringer Heide and Erdberger Mais” is Mejchar’s first long-term cycle, for which she takes hundreds of pictures over the years. The series uses the photographic medium to explore the Viennese periphery. Simmeringer Heide and Erdberger Mais are areas on the southeastern outskirts of Vienna that were altered by humans and gradually taken over by commercial operations which transformed them into an industrial landscape. Mejchar first discovers them at a time when unused parcels of land (locally known as “Gstätten”), derelict market gardens, and scattered industrial structures are still defining features of the scenery. What sets the series apart is the choice of subject and the matter-of-factly manner in which the photographer treats it, compiling a kind of anecdotal inventory – empty lots, paths and roads, utility poles and a select few close-ups. The shots demonstrate that Mejchar’s objective in her art – as in the documentary photography that is her day-to-day work – is to render exactly what the objective and precise eye of a topographer sees. In framing an area in the urban periphery as a landscape, she trains this eye and her lens on a subject that has been largely absent from Austrian photography.
The use of a sulfur-based solution to tone the photographs – which is the cause of the brownish tinge – reflects a recurring concern in Mejchar’s photographs: existence in time and impermanence. In this instance, the technique’s purpose is not to alter the colour, but rather to make it more durable.
Portraiture plays a role early on in Elfriede Mejchar’s work; she receives her professional training in a portrait studio. She subsequently makes a conscious choice to avoid the genre, but then, in the 1950s, returns to it.
“Künstler bei der Arbeit”, 1954-1961 (Artists at Work)
The series “Künstler bei der Arbeit” (Artists at Work) is her first major cycle of portraits, comprising over 340 gelatin silver prints. Mejchar is often brought in to capture exhibitions in installation shots, especially at the Vienna Secession, where she is introduced to many young artists waiting to make a name for themselves as well as some of their older colleagues who have been active since before 1945. The incomprehension with which the visitors gaze at abstract art that does not represent anything with any accuracy prompts the young photographer to record the intensity and seriousness with which the artists dedicate themselves to their craft, often braving considerable hardship. The series accordingly focuses on visualising the real studio and workplace settings of thirty-six artists, including Christa Hauer, Friedensreich Hundertwasser, Josef Mikl, and Arnulf Rainer.
“Porträts von Künstler-Photographen und Kunstvermittlern”, 1988-1994 (Portraits of Artist Photographers and Art Educators)
In the body of work “Porträts von Künstler-Photographen und Kunstvermittlern” (Portraits of Artist Photographers and Art Educators), by contrast, Mejchar undertakes to depict everyone involved in fine art photography in Austria in the late twentieth century. Over the years, the series grows to comprise eighty double portraits, each composed, in accordance with a rigorous conception, of an en face portrait side by with a three-quarter view. The works have a distinctly staged quality, underscored by the unvarying austere setting and the emphasis on the hands, among other aspects. In this respect they recall Mejchar’s final examination, in which she had to realise a portrait both in profile and en face to demonstrate her command of photographic lighting designing and the handling of human sitters.
With these two projects, Mejchar becomes an important chronicler of the Austrian arts scene.
As part of her work for the Federal Monuments Office, Elfriede Mejchar has to travel a great deal, mainly to more rural areas. The photographic series “Hotel (Fremdenzimmer)” (Hotel (Guest Room)) is a kind of lasting documentary record of these trips and perhaps the most significant one. Bed, table, chair, mirror, wardrobe, patterned wallpaper, and sometimes a washbasin: for over fifteen years, the photographer captures her rooms with their often spartan furnishings in the numerous modest hotels and inns that – though it may not look like it at first glance – provide her with accommodation. Here and there one does espy a toothbrush, a pair of shoes, a ruffled bedcover, all traces that reveal the ostensibly absent photographer’s presence. A certain melancholy suffuses these shots of hotel rooms as witnesses to a world that has all but disappeared
“Die Monatssesseln”, 1986-1988 (The Armchairs of the Month)
The same melancholy is also unmistakable in the photographs of objects that have outlived their usefulness and been discarded and, it seems, forgotten. In the series “Die Monatssesseln” (The Armchairs of the Month) Mejchar portrays found motifs such as discarded seating furniture. The series shows a wide variety of such items, from kitchen chairs to living-room armchairs and even car seats, that have become part of the natural or other scene where they were dumped. No less diverse than the pieces of furniture and their environments are the feelings they elicit; as Mejchar puts it, “a mess can be beautiful in its own way.”
“Oszillation (Salzburger Landesatelier)”, 1988
The dreariness of the hotel rooms contrasts with the sober-mindedness and lucidity of the photographs in “Oszillation (Salzburger Landesatelier)” (Oscillation (Salzburger Landesatelier)). Yet although the two series are very different on the surface, both are sustained by a minimalism that is operative on the level of the motifs, in the austere interiors, as well as in Mejchar’s precisely chosen camera angles. These photographs capture the rooms of the State of Salzburg’s studio residence for visiting artists, located, like the Salzburger Kunstverein, in the historic Künstlerhaus. Mejchar herself lives there for a while in 1988, a change of working environment that is reflected in her output from the period.
Nobody Is Perfect
In the late 1980s, Elfriede Mejchar branches out in a fresh creative direction. She has been retired for some years and feels free to take on new challenges. Setting aside the flaneur-like practice underlying her earlier bodies of work, she starts photographing in the studio.
Tapetenbild. Triptychon, 1988 (Wallcover Picture. Tryptic) “Eine Kostümierung der geliehenen Identität”, 1989 (A Costume for the borrowed Identity) “Tagebuch Jänner 1988”, 1988 (Diary January 1988) “Nobody Is Perfect”, 1996
Faces change shapes, snakes coil around heads, open and closed eyes alternate. For the collages in “Tagebücher Jänner 1988,” Mejchar reuses her own photographs; in other series, by contrast, she works with found images such as shots of female models from print advertisements or fuses figural representations with fabric and wallpaper patterns. The works are rapidly composed out of visual fragments that she often only loosely places side by side or in overlapping arrangements, dispelling their aura of perfection. “I build pictures for myself on the wall, from materials that are at hand in the public sphere, that are on public display, but I strip away the ideal of flawless beauty that is constantly rubbed in our faces by dismembering it or covering it up.” It is the temporary and easily mutable that fascinates Mejchar, qualities that had had no place in her professional work.
“Amaryllis”, 1994-1997
Pictures of flowers in fine art, whether painted or photographed, inevitably have a clichéd dimension. Mejchar photographs only a special selection of flowers such as amaryllises, lilies, and tulips that she grows in her own garden. In the studio, rather than recording the flowers with a romantic gesture, she captures their gradual transformations – full blossoms, some full of delicate life, some already wilting and recognisably perishable. Showing them between florescence and decay, in a kind of liminal instant, she revisits a theme that surfaces throughout her oeuvre: the capturing of a state of affairs at a defined point in time.
Elfriede Mejchar: biographical note 1924-2020 Vienna, AT
Elfriede Mejchar is raised in Lower Austria. In 1939, she moves to Germany, where, from 1941 until 1944, she trains as a photographer with Ernst Ley in his small photography studio in Nordenham, completing her education with the official apprenticeship examination.
In light of the political developments, the young photographer and her mother to return to Vienna in 1944. She gets her first job when the Federal Monuments Office (BDA) hires her to document historic architecture with a view to potential bomb damage. She witnesses the turbulent final weeks of the war in Austria, then returns to northern Germany, before settling in Vienna in 1947. From then until her retirement in 1984, Mejchar works as a photographer for the Federal Monuments Office on a steady contract. She buys her first own camera in 1953, and in 1960 she earns a master’s certificate in photography as an external student at the Graphische Lehr- und Versuchsanstalt Wien. Busy with her daytime work for the BDA, she also starts pursuing her own photographic interests in the 1960s, although she does not publicly exhibit her output until 1976, when the Museum of the Twentieth Century in Vienna mounts the fifty-two-year-old photographer’s first solo exhibition. After retiring in 1984, she dedicates herself entirely to freelance and fine art photography.
Elfriede Mejchar does not win the public recognition she merits until old age; in 2002, she is awarded the Honorary Prize for Photography of the Federal Chancellor’s Office, followed in 2004 by the Honorary Prize for Fine Art Photography of the State of Lower Austria and the Prize of the City of Vienna for Fine Art.
Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing photographs of Mejchar’s flower series
When Museo Nacional Thyssen-Bornemisza, Madrid sent me an email about this exhibition I was captivated by the beautiful paintings of Rosario de Velasco, an artist who I had never hear of before, and I decided to do a posting on the exhibition.
Rosario de Velasco was part of the “return to order” movement in Spain which was a style that combined tradition and modernity, associated with a revival of classicism and realistic painting. The paintings are stylish with clean lines and finely honed forms. Among other influences, they evoke Cubism in the tilting of perspective and De Chirico in the slightly twisted perspective of the architectural landscape scenes (for example, see Portrait of Doctor Luis de Velasco (Retrato del doctor Luis de Velasco) c. 1933 below) … while also incorporating magic realism (a style which presents a realistic view of the world while incorporating magical elements) in their story telling.
The press release and various commentators link de Velasco’s paintings to the Italian Novecento and German New Objectivity (Neue Sachlichkeit) movements and there are visible connections to these movements in the work. De Velasco stated that Novecento was an influence on her art practice. But while there are surface similarities in style to the likes of Christian Schad, for example, I believe that de Velasco’s work is of a different order: for New Objectivity was described by art historian G.F. Hartlaub, as ‘new realism bearing a socialist flavour’. And while de Velasco’s work bears a working class flavour it is anything but socialist.
While New Objectivity mines the satirical, debauched air of decadence of the Weimar Republic, de Velasco’s paintings are a paen (perhaps even a sermon) to motherhood, heterosexuality, religiosity, utopianism and the fascist desire for a clean, lean and muscular art. Figurative stylisation and idealisation are used to evidence this desire for wholesomeness in her paintings of gypsies, peasants and working people (just as the stereotypical form of modern realist painting imposed by Stalin following his rise to power after the death of Lenin in 1924 crushed all extant art movements in Russia including the wonderful, briefly flowering Ukrainian modernist movement).
Indeed, glossed over by the press release in a paragraph or two, is the fact that de Velasco believed in the ideas of the Spanish fascists, in “the ideas of the Falange Española de las JONS and José Antonio Primo de Rivera [which] led her to collaborate with the magazine Vértice between 1937 and 1946, where she illustrated the ideology of the new regime.”1 Her art was placed at the service of propaganda and as an artist she benefitted from being on the side of the regime.
It’s a prickly question: Is her ideology complicit with her art? Can you separate the artist from the art?
And the answer is, no you can’t.
In Rosario de Velasco’s paintings the ideology slips behind the surface but it is still there. Witness the diabolical power of destruction rained down on a civilian population in Picasso’s painting Guernica (1937) – “an emotional response to war’s senseless violence ” – when compared to de Resario’s very Catholic, idealistic preternatural interpretation of a massacre in her The Massacre of the Innocents (La matanza de los inocentes) (1936, below). “She covers up with religious aura what was actually going on.”2
With the transition to democracy in Spain starting after the death of Franco in November 1975, “the exiled and forgotten republican artists were recovered, Rosario de Velasco was ignored both for her genre and for her ideology.”3 But now with her rehabilitation – noun: the action of restoring someone to former privileges or reputation after a period of disfavour – in her privilege, her special right to speak as an artist to all, we must not be blinded to the fact that de Velasco’s art is authoritarian utopian erasing social libertarian hiding dystopian destruction.
As my good friend, writer and philosopher Associate Professor James McArdle commented on Rosario de Velasco’s work: “I think we can admire the art but we must be knowing of its seduction, and be prepared to see straight through it to that layer of ideology ‘hidden in plain sight’.”4
Personally, I believe that it’s not so much hidden in plain sight, but right there in plain sight. If you are an informed, aware, sentient human being you know these things, you feel these things, and you can see these things.
There is never any excuse for a collective forgetting or cultural amnesia of the ideologies of the past for, with the rise of the far right around the world, they are returning to haunt us.
Dr Marcus Bunyan
1/ Anonymous. “La matanza de los inocentes,” on the on the Museo Belles Arts Valencia website Nd [Online] Cited 05/09/2024. Translated by Google Translate from the Spanish text
2/ Associate Professor James McArdle email to the author, 04/09/2024
3/ Anonymous. “La matanza de los inocentes,” on the on the Museo Belles Arts Valencia website Nd [Online] Cited 05/09/2024. Translated by Google Translate from the Spanish text
4/ Associate Professor James McArdle email to the author, 04/09/2024
Many thankx to the Museo Nacional Thyssen-Bornemisza for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.
“Rosario de Velasco is part of the “return to order” movement in Spain, parallel to the German New Objectivity and the Italian Novecento, with a style that combines tradition and modernity. The artist admired masters such as Giotto, Mantegna, Piero de la Francesca, Durero, Velázquez and Goya, but also the vanguardists, such as De Chirico, Braque or Picasso and the protagonists of that return to order in Germany and Italy that she met through of magazines and exhibitions held in the 1920s in Madrid.”
The return to order (French: retour à l’ordre) was a European art movement that followed the First World War, rejecting the extreme avant-garde art of the years up to 1918 and taking its inspiration from classical art instead. The movement was a reaction to the war. Cubism was partially abandoned even by its co-creator Picasso. Futurism, which had praised machinery, dynamism, violence and war, was rejected by most of its adherents. The return to order was associated with a revival of classicism and realistic painting.
Installation view of the exhibition Rosario de Velasco at the Museo Nacional Thyssen-Bornemisza showing in the bottom image, Velasco’s Adam and Eve (1932, above)
Installation view of the exhibition Rosario de Velasco at the Museo Nacional Thyssen-Bornemisza showing Velasco’s Portrait of Doctor Luis de Velasco (c. 1933, below)
Otto Dix (German, 1891-1969) The Jeweller Karl Krall (Der Juwelier Karl Krall) 1923 Oil on canvas Kunst- und Museumsverein im Von der Heydt-Museum Wuppertal
This painting is not in the exhibition and is used under fair use conditions for the purposes of education and research.
The Museo Nacional Thyssen-Bornemisza is jointly organising with the Museo de Bellas Artes de Valencia an exhibition on the Spanish figurative painter Rosario de Velasco (Madrid, 1904 – Barcelona, 1991).
Curated by Miguel Lusarreta and Toya Viudes de Velasco, the artist’s great-niece, the exhibition features 30 paintings from the 1920s to 1940s (the earliest and the most important from Velasco’s career) and a section on her activities as an illustrator. Alongside well known works from museum collections, such as the famous oil Adam and Eve from the Museo Nacional Centro de Arte Reina Sofía, with which the artist obtained the second-prize medal for painting at the National Fine Arts Exhibition in 1932, or The Massacre of the Innocents (1936) from the Museo de Bellas Artes de Valencia, there will be others on display for the first time that have remained with Velasco’s family and in private collections, some unlocated until recently and only found and identified in the past few years.
Through a selection of paintings, drawings and illustrations and employing an approach that combines general art-historical issues and also explores aesthetic, social and political aspects, the exhibition aims to rediscover and reassess the work of one of the great Spanish women artists of the first half of the 20th century.
Following its showing in Madrid the exhibition will be seen at the Museo de Bellas Artes de Valencia from 7 November 2024 to 16 February 2025.
Text from the Museo Nacional Thyssen-Bornemisza website
Rosario de Velasco remains one of the least known artists of the 1930s in Spain. Her academic training in Madrid took place alongside Fernando Álvarez de Sotomayor and, above all, was the result of her avid curiosity for the Italian Novecento and the German New Objectivity. This interest came to her through magazines and the contemplation of the work of authors such as Carlo Carrà, Felice Casorati and Ardengo Soffici at the Palacio de Exposiciones del Retiro in 1928.
Her approach to the ideas of the Falange Española de las JONS and José Antonio Primo de Rivera led her to collaborate with the magazine Vértice between 1937 and 1946, where she illustrated the ideology of the new regime. In this context we must place the canvas The Massacre of the Innocents (1936), in which Rosario de Velasco used a religious theme to create a work with clear political content created with the aim of mobilising society. The work was presented at the National Exhibition of Fine Arts inaugurated on July 4, 1936 by the President of the Republic, Manuel Azaña, at the Palacio de Cristal in Madrid.
This drift from realism towards political action was a frequent trend at a turbulent time in the history of Spain when art was placed at the service of propaganda. However, with democracy, the exiled and forgotten republican artists were recovered, Rosario de Velasco was ignored both for her genre and for her ideology. The flood of 1957 only deepened the marginalisation of The Massacre of the Innocents and left the painting covered in mud and with water marks for years. The magnificent and disturbing work was attributed to Ricardo Verde based on the monogram with which Rosario de Velasco signed her works, with the initials of her name, RV, until in 1995 its authorship was returned to the artist.
Anonymous. “La matanza de los inocentes,” on the on the Museo Belles Arts Valencia website Nd [Online] Cited 05/09/2024. Translated by Google Translate from the Spanish text. Used under fair use conditions for the purposes of education and research
The Spanish Civil War marked a turning point in Rosario’s life. Her Falangist militancy and her family environment led her to leave Madrid, traveling first to Valencia and then to Barcelona, where she met the doctor Javier Farrerons, who would become her husband. Thanks to Farrerons, Rosario was released from the Modelo prison in Barcelona, where she was detained. After the war, he settled in Barcelona with his family and continued to participate in various exhibitions, albeit less frequently.
In 1939, she participated in the National Exhibition of Painting and Sculpture in Valencia, and in 1940 she presented her first individual exhibition in Barcelona. Over the following years, she also exhibited in Madrid, at events such as the National Exhibition of Fine Arts in 1941 and 1954, as well as in various galleries. In 1944, she was selected for the II Salón de los Once, organised by the Academia Breve de Crítica de Arte, an initiative by Eugenio d’Ors to promote post-war art.
Redacción. “Rosario de Velasco: Entre Giotto y Picasso, un estilo único en la pintura española,” (Rosario de Velasco: Between Giotto and Picasso, a unique style in Spanish painting) on the GenexiGente website 28/05/2024 [Online] Cited 14/08/2024, Translated from the Spanish by Google Translate. Used under fair use conditions for the purposes of education and research
The outbreak of the Civil War, her Falangist militancy and her family environment lead her to leave Madrid. She travels first to Valencia and then to Barcelona, in Sant Andreu de Llavaneres, where she meets the ophthalmologist Javier Farrerons, her future husband, and who managed to free her from the Modelo prison in Barcelona, where she was detained. Viudes de Velasco explains that “thanks to God, she was in prison for one night because she had the immense luck that the doctor in the prison was a very good friend of the one who later became her husband, and that same night they took her out. The next day her cellmate was shot. That marked her life and she didn’t want to talk about the war again.”
Cristina Perez. “La fuerza bíblica de Rosario de Velasco ilumina el Museo Thyssen,” (The biblical force of Rosario de Velasco illuminates the Thyssen Museum) on the rtve website 18.06.2024 [Online] Cited 14/08/2024. Translated from the Spanish by Google Translate. Used under fair use conditions for the purposes of education and research
Dora Maar (French, 1907-1997) Guernica May-June, 1937 Gelatin silver print
This photograph is not in the exhibition and is used under fair use conditions for the purposes of education and research.
The Museo Nacional Thyssen-Bornemisza is jointly presenting with the Museo de Bellas Artes de Valencia an exhibition on the Spanish figurative painter Rosario de Velasco (Madrid, 1904 – Barcelona, 1991). Curated by Miguel Lusarreta and Toya Viudes de Velasco, the artist’s great-niece, the exhibition brings together around 30 paintings from the 1920s to the 1940s – the earliest and the most important from Velasco’s career – and also has a section on her work as an illustrator.
The exhibition, which is benefiting from the support of the Region of Madrid and the City Council of Madrid, aims to present and draw attention to the work of one of the great Spanish women artists of the first half of the 20th century. In addition to well-known paintings from museum collections, such as the famous oil Adam and Eve (1932) from the Museo Nacional Centro de Arte Reina Sofía, The Massacre of the Innocents (1936) from the Museo de Bellas Artes de Valencia, Maragatos (1934) from the Museo del Traje, Madrid, and Carnival (before 1936) from the Centre Pompidou, Paris, the exhibition features works still with the artist’s family and in private collections and others that have only been rediscovered and located in the past few months. Following its showing in Madrid, the exhibition will be presented at the Museo de Bellas Artes de Valencia from 7 November 2024 to 16 February 2025.
Rosario de Velasco’s work represents an outstanding example of the so-called “return to order” in Spain, a movement parallel to German New Objectivity and Italian Novecento with a style that combined tradition and modernity. Velasco admired painters such as Giotto, Masaccio, Piero della Francesca, Mantegna, Velázquez and Goya, but also avant-garde figures such as De Chirico, Braque, Picasso and the exponents of the “return to order” in Germany and Italy, whom she encountered via magazines and exhibitions held in Madrid in the 1920s.
The exhibition also focuses on Velásco’s activities as an illustrator, revealing a graphic artist of great versatility. This is evident, for example, in her illustrations for the 1928 edition of Stories for dreaming by María Teresa León and Stories for my grandchildren (1932) by Carmen Karr.
Rosario de Velasco (Madrid, 1904 – Barcelona, 1991)
Born into a very traditional and religious family in Madrid, Rosario de Velasco began to study art aged fifteen at the academy of the genre painter Fernando Álvarez de Sotomayor, a member of the Royal San Fernando Academy of Fine Arts and two-time director of the Museo del Prado. Dating from that period is her Self-portrait (1924), which she signed with a monogram consisting of the initials R, D and V. Inspired by Dürer’s monogram, it has been fundamental to locating some of the artist’s paintings.
The young artist was, however, aware that she needed to go beyond tradition and assimilate the new trends and avant-gardes in her desire to compete as an equal in a largely male world. Her openness and cultural curiosity led her to associate with numerous creators of her generations, particularly women painters and writers such as Maruja Mallo, Rosa Chacel and María Teresa León. Other women friends included Mercedes Noboa, Matilde Marquina, Concha Espina and Lilí Álvarez, the tennis champion whom Velasco painted in the 1930s and with whom she enjoyed playing the sport. De Velasco was also a tireless traveller and enjoyed mountaineering, skiing and rock climbing.
In 1924, the year she completed her studies, the artist participated in the National Fine Arts Exhibition in Madrid and also produced her first illustrations. By the 1930s Rosario de Velasco had established a considerable reputation, taking part in numerous group shows and competitions, such as the National Fine Arts Exhibition of 1932 in which she presented the canvas Adam and Eve, which earned her a second prize medal in the Painting category. The work was exhibited together with all the other entries in the Palacio de Exposiciones in the Retiro park and in various exhibitions organised by the Society of Iberian Artists held in Copenhagen and Berlin, where it was warmly praised by critics for its power and originality and Velasco was singled out as the major discovery of the season. The work is startling in its play of perspective, employing a bird’s-eye view, a device also used in various still lifes and in (Untitled) The Children’s Room (1932-33), another work in the collection of the Museo Reina Sofía, in which the artist disrupts the space through an original arrangement of objects that recalls Cubism.
The majority of Velasco’s most important works date from that decade: Maragatos, which was awarded second prize in the National Painting competition of 1932; The Massacre of the Innocents (1936), which for many years was attributed to Ricardo Verde due to the signature “RV”, until it was correctly attributed to De Velasco in 1995; and Laundresses (1934), a wedding gift to her brother, Dr Luis de Velasco, who appears in another work in the present exhibition.
In 1935 Gypsies was selected to participate in the Carnegie International, an exhibition of artists from different countries organised by the Carnegie Museum of Art in Pittsburgh. Velasco’s work shared space with that of Carlo Carrá, Otto Dix, Edward Hopper and Georgia O’Keeffe, as well as Picasso and Dalí. Lost for years, the painting has only recently been located and is one of the major discoveries made during the preparation of this exhibition.
On the outbreak of the Spanish Civil War the artist’s membership of the Falange and her family context led her to leave Madrid. She went first to Valencia and later to Barcelona, to Sant Andreu de Llavaneres where she met a doctor, Javier Farrerons, who later became her husband and who succeeded in liberating her from the Modelo prison in Barcelona where she was being held. After the war the artist settled in Barcelona with her husband and their daughter María del Mar.
In 1939 Velasco participated in the National Exhibition of Painting and Sculpture in Valencia and in 1940 presented her first solo exhibition, in Barcelona. Over the following years she continued to exhibit in Madrid although less often, for example at the National Fine Arts Exhibitions of 1941 and 1954, and at various galleries. In 1944 Velasco was selected for the 2nd Salón de los Once, organised by the Academia Breve de Crítica de Arte, founded by Eugenio d’Ors to promote art of the immediate post-war period. D’Ors was one of the well known figures in the artist and her husband’s circle of friends, together with Dionisio Ridruejo, Pere Pruna and Carmen Conde, among others.
The recent search for works by Velasco which was undertaken via the social media and the media in general has resulted in the identification in private collections of both celebrated works of which all trace had been lost, such as Things (1933), Motherhood (1933), Gypsies (1934) and Pensive Woman (1935), as well as various illustrations for books and a preparatory drawing for the oil painting Carnival (before 1936). It has also brought to light some previously completely unknown works such as Still Life with Fish (c. 1930) and Girls with a Doll (1937).
Press release from the Museo Nacional Thyssen-Bornemisza
This painting is not in the exhibition and is used under fair use conditions for the purposes of education and research.
Dix was a key supporter of the New Objectivity (Neue Sachlichkeit) movement, a name coined after an exhibition held in Mannheim, Germany in 1925. Described by art historian G.F. Hartlaub, as ‘new realism bearing a socialist flavour’, the movement sought to depict the social and political realities of the Weimar Republic.
Installation view of the exhibition Rosario de Velasco at the Museo Nacional Thyssen-Bornemisza showing at left, de Velsaco’s Laundresses / The Washerwomen (Lavanderas) 1934 (below)
Installation view of the exhibition Rosario de Velasco at the Museo Nacional Thyssen-Bornemisza showing de Velsaco’s Retrato de la familia Bastos (Portrait of the Bastos family) 1936 Oil on canvas
Installation view of the exhibition Rosario de Velasco at the Museo Nacional Thyssen-Bornemisza showing at left, de Velsaco’s Lilí Álvarez 1938 (below)
“Photographs posit a reality that promotes the dream, that verifies the dream, as ‘an offer you can’t refuse’.” Dr Marcus Bunyan
Exhibition dates: 20th March – 8th September, 2024
Curators: Philipp Engel and Francesc Muñoz
Suburbia. Building the American Dream exhibition poster
An offer you can’t refuse
“The “American dream” can be summed up in a mental image that seems frozen in time: a home of one’s own, surrounded by lawns, with a pool in the back garden and a couple of cars slumbering in the garage… Suburbia. Building the American Dream draws us into the imaginary of the idyllic family home and shows how this lifestyle has been sold and promoted by fiction and the entertainment industry.” (Text from the CCCB website)
To me, there has always be something slightly askew, slightly out of kilter about the “American dream”. It promotes a generalised simulation of a imaginary reality, sold as a lifestyle, more fiction than fact. It is the ghost of desire that haunts the everyday reality of life, entirely on the side of demand: I want therefore I must have.
This desire must be satiated in the nuclear family, the white picket fence, the idyllic family home, the loveable children – as much a surface that reflects the approbation of others as for the sustenance of the self. As Anthony Giddens observes we are inescapably involved in a
“‘reflexive project of the self’: this project is reflexive because it involves unremitting self-monitoring, self-scrutiny, planning and ordering of all elements of our lives appearances and performances in order to marshal them into a coherent narrative called ‘the self’. We have to interpret the past and plan the future in relation to an identity we are attempting to constitute in a particularly immediate and transient social present. Consumerism is central to this self-obsession. This is partly because we not only have to choose a self, but (as Foucault’s line of argument also indicates) have to constitute ourselves as a self who choses, a consumer.”1
The American Dream endeavours to direct the identity we are attempting to constitute (through consumerism), so that it fits into a particularly conformist idea of a wholesome life: patriarchal, hegemonic, puritan (most important in America), god fearing, white – a particularly hyperreal simulation of a world that never existed in the first place. An imaginary construction.2
Photographs reinforce this “imaginary” state of being, this desire for the American Dream. As the wonderful Victor Burgin observes,
“The structure of presentation – point-of-view and frame – is intimately implicated in the reproduction of ideology (the ‘frame of mind’ of our ‘points-of-view’). More than any other textual system, the photograph presents itself as ‘an offer you can’t refuse’. The characteristics of the photographic apparatus position the subject in such a way that the object photographed serves to conceal the textuality of the photograph itself – substituting passive receptivity for active (critical) reading. … With most photographs we see, […] decoding and investiture takes place instantaneously, unselfconsciously, ‘naturally’; but it does take place – the wholeness, coherence, identity, which we attribute to the depicted scene is a projection, a refusal of an impoverished reality in favour of an imaginary plenitude. The imaginary object here, however, is not ‘imaginary’ [as in fictive] in the usual sense of the word, it is seen, it has a projected image.”3 (My bold and italics)
The photographs of the American Dream, then, deny an impoverished reality in favour of a desired imaginary plenitude. You too can live the dream, because you have seen the evidence of the projected image, and this imaginary identification can have very real effects.
In the desire for the dream we witness (elsewhere in the world) the egocentric obsession of some of the builders in the British series “Grand Designs” where people mortgage themselves up to the hilt, become sick, have marriage breakdowns and can’t finish the project, because of a dream… to build huge houses with 7 bedrooms and 4 bathrooms that no one in their right mind needs to build for 2 people. Or the case of the Australian Melissa Caddick who, in a Ponzi scheme stole A$30 million from investors, including her friends and family, in order to appear a successful business woman. “Caddick used the proceeds of her crimes to acquire “all the trappings of wealth” and that her “success was all a façade and the financial services business was an elaborate front for Ms. Caddick’s Ponzi scheme”.”4
Ego is reinforced by the image reflected back to us by the photograph.
Christopher Lasch comments that, “The proliferation of recorded images undermines our sense of reality. As Susan Sontag observes in her study of photography, “Reality has come to seem more and more like what we are shown by cameras.” We distrust our perceptions until the camera verifies them. Photographic images provide us with the proof of our existence, without which we would find it difficult even to reconstruct a personal history…”5
Photographs posit a reality that promotes the dream, that verifies the dream, as ‘an offer you can’t refuse’.
Thankfully, some of the contemporary artists in this posting (I particularly like the work of Weronika Gęsicka) undermine the utopian ideal through wit, humour and critical inquiry.
Dr Marcus Bunyan
1/ Anthony Giddens. Modernity and Self-Identity: Self and Society in the Late Modern Age. Polity Press, Cambridge, 1991
2/ “In sociology, the imaginary as a Lacanian term refers to an illusion and fascination with an image of the body as coherent unity, deriving from the dual relationship between the ego and the specular or mirror image… “The term ‘imaginary’ is obviously cognate with ‘fictive’ but in its Lacanian sense it is not simply synonymous with fictional or unreal; on the contrary, imaginary identifications can have very real effects.””
David Macey, “Introduction”, Jacques Lacan, The Four Fundamental Concepts of Psycho-Analysis. London, 1994, p. xxi quoted in “Imaginary (sociology)” on the Wikipedia website [Online] Cited 01/09/2024
3/ Victor Burgin (ed.,). Thinking Photography. Macmillan, Basingstoke, 1982, pp. 146-148.
4/ Farid Assaf SC quoted in Kate McClymont. “Melissa Caddick’s ‘trappings of wealth’ a front for her Ponzi scheme”. The Sydney Morning Herald 29 June 2021 in “Melissa Caddick,” on the Wikipedia website [Online] Cited 01/09/2024
5/ Christopher Lasch. The Culture of Narcissism. W.W.Norton and Company, New York, 1978, p. 48.
Many thankx to the Centre de Cultura Contemporània de Barcelona for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.
Inside the exhibition: Suburbia. Building the American Dream
Philipp Engel, curator of the exhibition “Suburbia”, examines the origin and vast expansion of residential neighbourhoods in the United States, an urban model centred on constructing large swathes of single-family homes on the outskirts of cities. Engel reflects on the allure that suburban landscapes have stirred in Western culture while highlighting the main issues and contradictions of the model, including segregation, safety paranoia and unsustainable consumption of water and energy.
Introduction
Greg Stimac (American, b. 1976) Chandler, Arizona 2006 From Mowing the Lawn portfolio Impressió digital Museum of Contemporary Photography, Columbia College Chicago
Who hasn’t longed for the American dream? A big house with a garden, a swimming pool and a couple of cars in the garage. A quiet, safe place to live as a family, close to nature in a people-friendly neighbourhood. This exhibition traces the cultural history of a lifestyle ideal that has been endlessly reproduced on television, in advertising and in cinema, and analyses the validity and the most controversial aspects of its urban planning model.
Suburbia. Building the American Dream draws us into the imaginary of the idyllic family home and shows how this lifestyle has been sold and promoted by fiction and the entertainment industry. The exhibition goes back to the origins of residential neighbourhoods in the early nineteenth century, explains how they developed massively in the 1950s, and reviews the economic, political and social context of their relentless expansion across the United States.
Now, when more and more families are pursuing their own version of the dream on the outskirts of cities, it is a good moment to analyse the contradictions of an urban planning model based on social, ethnic and gender segregation.
The dream of living in a house with a swimming pool is still very much alive today and has been exported all over the world. The exhibition shows the impact of this highly unsustainable model, based on constant car use, with examples of developments around Barcelona and Madrid.
With abundant historical material, period documentaries, photographs, paintings, films and series, novels and magazines, works of art and everyday objects, the exhibition places us in the mental paradise of the suburb and invites us to rethink the value of the city and public space today.
Suburbia. Building the American Dream presents the work of foremost creators who, from different points of view, help us to take a critical look at the famed American way of life: Jessica Chou, Gregory Crewdson, Thomas Doyle, Gerard Freixes, Rodrigo Fresán, Gabriele Galimberti, Weronika Gesicka, Benjamin Grant, Todd Hido, Joel Meyerowitz, Matthias Müller, Blanca Munt, Alberto Ortega, Bill Owens, Sheila Pree Bright, León Siminiani, Todd Solondz, Amy Stein, Greg Stimac, Angela Strassheim, Deborah Stratman, Ed & Deanna Templeton, Kate Wagner and Christopher Willan.
Text from the CCCB website
Joel Meyerowitz (American, b. 1938) Land. Provincetown 1976 Archival pigment print Collecció Pancho Saula i Michelle Ferrara / Galeria Alta, Andorra
Joel Meyerowitz (American, b. 1938) Dusk. New Jersey 1978 Archival pigment print Collecció Pancho Saula i Michelle Ferrara / Galeria Alta, Andorra
The “American dream” can be summed up in a mental image that seems frozen in time: a home of one’s own, surrounded by lawns, with a pool in the back garden and a couple of cars slumbering in the garage. Suburbia. Building the American Dream traces the cultural history of a lifestyle ideal shared far and wide by literature, television, advertising and cinema, and analyses the most controversial aspects of an urban planning model that has spread beyond US territory and reached our shores. Journalist Philipp Engel curates this exhibition with geographer Francesc Muñoz collaborating as adviser on the model in the local context.
Suburbia. Building the American Dream draws us into the imaginary of the idyllic family home and shows how this lifestyle has been sold and promoted by fiction and the entertainment industry. The exhibition goes back to the origins of residential neighbourhoods in the early nineteenth century, explains how they developed massively in the 1950s, and reviews the economic, political and social context of their relentless expansion across the United States.
Since the 1990s most of the American population has lived in this sprawling urban mass that has continued to spread, even beyond US borders. At a time when more and more families are pursuing their own version of the dream on city outskirts, the exhibition analyses the contradictions of an urban planning model based on social, ethnic and gender segregation. It also shows the impact of this highly unsustainable model, based on constant car use, with examples of developments around Barcelona and Madrid. With abundant historical material, photographs, paintings, audiovisuals, literature, works of art and everyday objects, the exhibition situates us in the mental paradise of the model of residential development inspired by American suburbia, and invites us to rethink the value of the city and public space today.
Suburbia. Building the American Dream decodes an almost abstract landscape that is still valid in pop culture. It does so through the work of foremost creators who help us take a critical look at the famed American way of life. It includes works by Jessica Chou, Gregory Crewdson, Thomas Doyle, Gerard Freixes, Gabriele Galimberti, Weronicka Gęsicka, Benjamin Grant, Todd Hido, Joel Meyerowitz, Matthias Müller, Blanca Munt, Alberto Ortega, Bill Owens, Sheila Pree Bright, León Siminiani, Amy Stein, Greg Stimac, Angela Strassheim, Deborah Stratman, Ed & Deanna Templeton, Kate Wagner and Christopher Willan, among others.
Charlotte Brooks (American, 1918-2014) [Image from LOOK – Job 57-7621 titled Myers family] 20th December 1957 Film negative Look magazine photograph collection (Library of Congress) Library of Congress Prints and Photographs Division Washington, D.C.
Installation view of the exhibition Suburbia. Building the American Dream at the Centre de Cultura Contemporània de Barcelona | CCCB showing photographs by Gregory Crewdson (below)
Gregory Crewdson (American, b. 1962) Untitled (Dream House) 2002 Digital C-print 29 x 44 inches
American photographer Gregory Crewdson is best known for his uncanny images of deceptively serene suburban life. Using Hollywood film techniques and elaborate sets, Crewdson creates what he calls “frozen moments”: meticulously staged scenes whose narrative meaning remains a mystery. Throughout this series, special attention is paid to light. The twilight setting favoured by the photographer functions as a metaphor, an eerie evocation of the darkness on the edge of town.
Crewdson created this twelve-part portfolio, Dream House, as a commission for The New York Times Magazine in 2002. The cinematic character of these frozen vignettes is underscored by the use of Hollywood actors (Gwyneth Paltrow, Tilda Swinton, and Philip Seymour Hoffman among others) whose celebrity contrasts with the “Anytown” anonymity of their environments.
Gregory Crewdson (American, b. 1962) Julianne Moore (Dream House) 2002 Digital C-print 29 x 44 inches
Sections of the exhibition
Planning A Dream
When the Industrial Revolution reached the USA in the first half of the 19th century, big cities became engines of progress, but they were also seen as dangerous places, in contrast with the opulent nature of the New World. With the emergence of the railway, the tram and the automobile, the mobility revolution prompted the gradual colonisation of city outskirts, transforming the countryside into residential neighbourhoods.
From Llewellyn Park (New Jersey) to Tuxedo Park (New York), throughout the 19th century the first gated communities began to pop up across the United States. At the end of the century, after the West was won, the appearance of the tram gave the middle classes access to the periphery, giving rise to a new type of housing that led to an orderly arrangement of city grids. But it wasn’t until the popularisation of the famous Ford Model T that the US landscape was radically transformed, crisscrossed by roads that became freeways. The automobile became a symbol of freedom, marking the birth of the suburbs that were to spring up everywhere.
This first section includes historical material like the original lithograph View of New York by John William Hill (1836); The American Woman’s Home by Catharine Beecher, the bible of “domestic feminism”; a Ford T Touring (1923) produced by General Motors, and films like The Suburbanite (1908), among other Harold Lloyd and Buster Keaton classics.
Alexander Jackson Davis (American, 1803–1892) Villa for David Codwise, near New Rochelle, NY (project; elevation and four plans) 1835 Pen and ink, watercolour, graphite Sheet: 14 5/16 x 9 in. (36.4 x 22.9 cm) Metropolitan Museum of Art, New York Harris Brisbane Dick Fund, 1924 Public domain
Alexander Jackson Davis (American, 1803–1892) Ericstan, for John J. Herrick, Tarrytown, New York (perspective) 1855 Watercolour, ink, and graphite on paper 25 5/16 x 30in. (64.3 x 76.2cm) Metropolitan Museum of Art, New York Harris Brisbane Dick Fund, 1924 Public domain
Davis’ most successful castellated villa was built for dry-goods merchant John J. Herrick. The design was dominated by an enormous three-story circular tower facing west over the Hudson River. The tower housed an extraordinary circular parlor that had an intricately vaulted ceiling springing from a massive central cluster of delicate Gothic columns. Ericstan was demolished in 1944.
After Alexander Jackson Davis (American, 1803-1892) Friend & Aub (Publisher Philadelphia, Pennsylvania) Map of Llewellyn Park and Villa Sites, on Eagle Ridge in Orange & West Bloomfield 1857 Lithograph 14 7/16 x 23 7/16 in. (36.7 x 59.6cm) Metropolitan Museum of Art, New York Harris Brisbane Dick Fund, 1924 Public domain
Morse & Fronti (Charles W. Morse and J. Fronti) Residence of Mr. E. Hooker, Fremont Ave., Orange, N.J. 1860 The Miriam and Ira D. Wallach Division of Art, Prints and Photographs: Photography Collection The New York Public Library Public domain
Currier & Ives (Publisher, New York active between 1856-1907) Sunnyside on the Hudson 1856-1871 Hand coloured lithograph Library of Congress Prints and Photographs Division Washington, D.C. Public domain
Currier & Ives (Publisher, New York active between 1856-1907) Sunnyside on the Hudson (detail) 1856-1871 Hand coloured lithograph Library of Congress Prints and Photographs Division Washington, D.C. Public domain
Currier & Ives (Publisher, New York active between 1856-1907) American railroad scene: lightning express trains leaving the junction 1874 Hand coloured lithograph Library of Congress Prints and Photographs Division Washington, D.C. Public domain
Advertising by Samuel. E. Gross. August Gast & Co. New York c. 1900 Lithography Library of Congress
Advertising by Samuel. E. Gross. August Gast & Co. New York (detail) c. 1900 Lithography Library of Congress
Anonymous photographer Bain News Service (publisher) Skaters on the lake at Tuxedo Park 1910 Glass negative Library of Congress Prints and Photographs Division Washington, D.C. Public domain
Anonymous photographer Thomas Edison in the garden of his residence in Glenmont 1917 Thomas Edison National Historical Park, West Orange, New Jersey
Anonymous photographer General Motors Pavilion: Futurama, Norman Bel Geddes. New York World’s Fair. General Motors – Crowds leading into Futurama 1939 New York World’s Fair 1939-1940 records Manuscripts and Archives Division, The New York Public Library Public domain
Catalog of the Aladdin company selling houses by mail 1950 Courtesy Historic New England
Federal Housing Administration, Minneapolis and St. Paul, Minnesota c. 1950 Courtesy Minnesota Streetcar Museum, Minneapolis
The advertisement reads, “With a small down payment your rent money will buy a home. Consult your architect, builder, material dealer or any participating financial institution. Federal Housing Administration.”
The Suburban Room
The suburban explosion was first and foremost demographic, occurring as World War II soldiers returned, eager to set up home. There was no room for them in the crowded cities. With the support of the state, which offered generous loans, suburbs were built using the Fordist assembly-line production logic. It was the “American way of life”, the start of a collective dream that fascinated the whole world.
And so the baby boom took place in 11 million single-family homes fitted with all kinds of electrical domestic appliances, presided over by a brand new television set on which the new suburbanites watched idealised versions of themselves with identical skin colour and the same war experiences, age, mortgage and feeling of uprootedness. The media echoed this phenomenon, and cinema and literature reflected this standardised landscape in which a wife waited at home for her husband with a drink for him in her hand, children went everywhere by bicycle, and everyone had barbecues on Sundays.
Sponsored by the state, Suburbia became a paradise that excluded racial minorities. But little by little, by the sixties, the gates of paradise were opened to African Americans and other minorities, giving rise to a white exodus, the white flight.
As well as a variety of historical material, this section reviews sitcoms portraying the suburbs, from the 1940s to the present day. It also includes the famous illustration New Kids in the Neighborhood by Norman Rockwell and a broad selection of the photographs that make up Bill Owens’ Suburbia (1972), the first book of photographs about this American urban planning model.
Arthur S. Siegel (American, 1913-1978)
Detroit, Michigan. Riot at the Sojourner Truth homes, a new U.S. federal housing project, caused by white neighbours’ attempt to prevent Negro tenants from moving in. Mounted police and whites Detroit 1942 Library of Congress Public domain
General Electric advertisement It’s a promise 1945 Private collection, Barcelona
Anonymous photographer Aerial view of Levittown 1949 Courtesy Levittown Public Library
Mural of household appliance advertisements published in different American magazines 1947-1962
Mural of household appliance advertisements published in different American magazines (details) 1947-1962
Getting to Work. The Trials to U.S. commuters Time, January 18, 1960 Library of Catalonia, Barcelona
John Cheever Time, March 27, 1964 Library of Catalonia, Barcelona
Norman Rockwell (American, 1894-1978) New Kids in the Neighbourhood 1967 Lithograph Norman Rockwell Museum Collection
Bill Owens (American, b. 1938) Suburbia, Cul de sac, Pleseanton, California 1972 Gelatin silver Bill Owens Archive, Milan
Bill Owens (American, b. 1938) I don’t feel that Richie playing with guns will have a negative effect on his personality. (He already wants to be a policeman.) 1972 Gelatin silver Bill Owens Archive, Milan
The Residential Nightmare
And night fell on Suburbia. What had been a dream became a nightmare. The idea of a safe, healthy, happy place was gradually contaminated with fears, terrors and paranoias. Doors were bolted and alarms installed. After all, in the American Gothic tradition, the house, often haunted, had always been a source of horror – evil lurked there. With the appearance of mass-produced housing, a new sub genre called Suburban Gothic was consolidated, and began to manifest itself both in literature and in cinema. Unlike the traditional Gothic, in this new landscape the family residence was no longer tied to a specific territory, as it had been in New England; now, with its white picket fence and green lawn, it could be anywhere in the country. And evil came from outside, it threatened to invade the home and even undermine it. Under the guise of shiny normality, American suburbs always conceal cracks through which terror creeps.
To illustrate this residential nightmare, we take in historical materials of the atomic age, photographs of the dark side of suburbia by Amy Stein, Todd Hido, Gregory Crewdson, Angela Strassheim and Gabriele Galimberti, and Kate Wagner’s installation, McMansionHell. Alberto Ortega, an artist from Seville resident in the US who has devoted himself to painting the suburbs at night, presents two works for the first time at the CCCB.
Todd Hido (American, b. 1968) Untitled #2214 1998 From the series House Hunting
Angela Strassheim (American, b. 1969) Untitled (Elsa) 2005 Left Behind series Courtesy of the artist
Installation view of the exhibition Suburbia. Building the American Dream at the Centre de Cultura Contemporània de Barcelona | CCCB showing the work of Gabriele Galimberti from the series The Ameriguns with at top right, Joel, Lynne, Paige and Joshua (44, 43, 5 and 11 years old) – central Texas 2021; and at bottom right, Eric Arnsberger (30) and Morgan Gagnier (22) – Lake Forest, California 2021
Gabriele Galimberti (Italian, b. 1977) Joel, Lynne, Paige and Joshua (44, 43, 5 and 11 years old) – central Texas 2021 Digital printing Courtesy of the artist
Gabriele Galimberti (Italian, b. 1977) Avery Skipalis (33) – Tampa, Florida 2021 Digital printing Courtesy of the artist
Avery Skipalis (33) stands with her firearms in front of her house in Tampa, Florida, USA. Her son looks on from a window. Avery joined the US Air Force when she was 17, and after serving in the UAE, Japan and Germany, left to start a company that offers firearms safety classes to adults and children.
Alberto Ortega (American born Spain, b. 1976) Annunciation 2023 Oil on aluminium panel Courtesy of the artist
Alberto Ortega (Sevilla, Spain 1976) creates oil paintings made after miniature sets that he builds as references. The small-scale sets enable him to recreate suburban scenes using details that recall the 1950s. Since he’s able to control the angle and point of view, the lighting, the location of every element, much like a film director would do, his works have a strong cinematic feel.
As an immigrant to the United States, Alberto is intrigued by American suburban life as depicted in film, literature, and visual art. Through these images of American homes, buildings, and neighbourhoods, he portrays society and some of its contradictions. These scenes represent hopes and dreams, the threat of their failure, and alienation.
Text from the Alberto Ortega website
Kate Wagner (American, b. 1993) Observations from McMansion Hell 2023 Digital print on palboard Courtesy of the artist
McMansion Hell is a blog that humorously critiques McMansions, large suburban homes typically built from the 1980s to 2008 and known for their stylistic attempt to create the appearance of affluence using mass-produced architecture. The website is run by Kate Wagner, an architectural writer. …
The blog uses Wagner’s commentary atop images of the interiors and exteriors of McMansions, using arrows to note features she finds questionable or in poor taste. Besides critiquing the homes themselves, the website also criticises the perceived material culture of wastefulness McMansions can represent, gives anecdotes of situations when McMansions have been a poor financial investment, and provides other essays on urban planning and architectural history. The blog offers subscriptions with bonus content, generating sufficient funding for Wagner to work on the blog full-time.
The appearance of New Urbanism in the 1990s began to herald the inevitable death of Suburbia due to the announced depletion of oil that has not yet occurred. Meanwhile, Suburbia continues to spread, transform and diversify. Today, 8 out of 10 Americans live in sprawl and single-family homes, representing 75% of the residential areas where new generations continue to dream of living. This is a new suburbia that is more open but also more unequal.
This suburb is made up of very diverse communities, as captured by the cameras of the photographers Sheila Pree Bright (who portrays African American life around Atlanta) and Jessica Chou (who immortalises the Asian community in Monterrey Park, California). New lifestyles also proliferate there, like at Huntington Beach, a “contemporary suburb” and surfing capital featured in the works of artist and skateboarder Ed Templeton.
This section also focuses on the environmental impact of this highly polluting city model, through the apocalyptic bonsai of artist Thomas Doyle and the satellite photographs of Benjamin Grant, a lethal panorama of the effects of the sprawling city.
Thomas Doyle (American, b. 1976) Proxy (Haven Ln.) 2012 Mixed media Courtesy of the artist
Thomas Doyle work mines the debris of memory through the creation of intricate worlds sculpted in 1:43 scale and smaller. Often sealed under glass, the works depict the remnants of things past – whether major, transformational experiences, or the quieter moments that resonate loudly throughout a life. In much the way the mind recalls events through the fog of time, the works distort reality through a warped and dreamlike lens.
Weronika Gęsicka (Polish, b. 1984) Untitled #16 2015-2017 From the series Traces Digital printing Courtesy of the artist and Jednostka Gallery, Warsaw
For her series “Traces”, Polish artist Weronika Gęsicka searched through various online image databases for photographs from the 1940s to the 1960s that in her eyes reflect the American way of life at that time. Many of these scenes are full of clichés, showing happy-looking people in an apparently perfect world. The exact origin of the pictures is not verifiable. As a result, they are a mixture of advertisements and private photos. Gęsicka manipulates the idyllic scenes in a playful way by digitally distorting the images. In doing so, she does not follow a strict pattern, but instead decides intuitively what detail she finds fascinating and will edit. In this way, the rather stereotypical scenes of suburban American life are transformed into a humorous, but also uncomfortable reality. Covered faces, deformed bodies and peculiar superimpositions create a distorted version of the American dream. Gęsicka’s photos are characterised by a discomforting, almost oppressive mood that sometimes only reveals itself at second glance: young men at a tea dance, whose heads are submerged in the cleavages of their oversized female partners, family members hidden behind a curtain at the dinner table, or a father coming home from work, separated by a trench from his children, who are running towards him.
In “Traces”, Weronika Gęsicka questions how we perceive images. In doing so, she makes us aware that even the medium of photography, which allegedly reflects reality, is not objective. Each photograph merely satisfies a perception of what is happening and, in the photographer’s eye, remains a subjective likeness. By modifying the images, she is playing with the observer, who is initially confident that he can quickly classify and identify the scene – until he notices that nothing in these pictures is as it seems at first glance.
Anonymous. “Weronika Gęsicka: A Disconcerting Idyll,” on the Deutsche Börse Photography Foundation website Nd [Online] Cited 13/08/2024. Used under fair use conditions for the purposes of education and research
Weronika Gęsicka (Polish, b. 1984) Untitled #52 2015-2017 From the series Traces Digital printing Courtesy of the artist and Jednostka Gallery, Warsaw
Ed Templeton (American, b. 1972) Contemporary Suburbium 2017 Digital printing on baryta paper Courtesy of Roberts Projects, Los Angeles
Jessica Chou (American born Taiwan, b. 1985) The Mark Keppel High School Dance Team at the 2019 Miss Dance Drill Team USA National Dance Competition 2019 Digital printing Courtesy of the artist
Overview takes its inspiration from Daily Overview – an Instagram account established by author Benjamin Grant. Since he began the project in December 2013, his daily posts have both delighted and challenged his audience from all corners of the globe. For Overview, Grant has curated and created more than 200 original images by stitching together numerous high-resolution satellite photographs. With each Overview, Grant aims to not only inspire a fresh perspective of our planet but also encourage a new understanding of what human impact looks like. He lives and rides his bike in New York City.
The formation of Suburbia as a cultural phenomenon in Catalonia is a reality historically ignored by narratives about the Catalan process of urbanisation, too focused on city growth and the ideological differentiation between an urban, Barcelona-based Catalonia and an “inner” Catalonia, the birthplace of what still today we call the “countryside”.
Suburban Catalonia shows how, in many territories, urban growth no longer corresponds to the well-known metaphor of city growth as an “oil stain”. In fact, an endless mass of oil stains has spread across the territory, giving rise to the same cloned reality everywhere: regional urban sprawl. The sprawl that is so commonplace today developed with the motorisation of society starting in the latter half of the 20th century as part and parcel of a very heterogeneous cultural discourse: the ideological propaganda of the American way of life mixed with local traditions derived from criticism of the built-up, crowded industrial city popularly disseminated in expressions such as “la caseta i l’hortet” (a little house and a garden) that idealised rural life. The path leading from those initial suburban choices to today’s regional urban sprawl is not a straight one, making the Catalan suburb a world yet to be discovered.
Christopher Willan has made a photographic reportage about the Catalan suburban world specially for the exhibition, which also includes Blanca Munt’s installation Mira-Sol Alert about the neighbourhood’s paranoid state of alert and an audiovisual piece by filmmaker León Siminiani that closes the exhibition.
Pere Torné Esquius (Spanish, 1879-1936) The rocking chair (El balancí) 1913 Oil on canvas National Art Museum of Catalonia, Barcelona
For different reasons, the singular work of the painter, illustrator and cartoonist Pere Torné Esquius (Barcelona 1879 – Flavancourt, France, 1936) doesn’t fit in with either the modernist proposals or the noucentista style (turn of the century), even though the latter considered him to be one of theirs.
Settled in Paris from 1905 onwards, although he would often return to Barcelona to regularly exhibit there, his work, of apparent simplicity, responded to a certain primitivism which was somewhat naive and with a strong French influence. His painting, highly singular, maintained pictorial and atmospheric values which provided the whole production with a sense of unity.
The favourite topics of Torné Esquius were interior or secluded spaces, such as gardens or living rooms, humble or of artisan extraction. It is worth highlighting, very often, the absence of the human figure and the main presence of inanimate elements that on occasions would cause a disturbing or even alarming effect. He also produced other genres such as landscapes or portraits.
Despite the fact that he was a painter, his professional work was based on illustration, focused on three main lines: children’s literature, the illustration of literary texts and the collaboration in magazines and periodical publications, often satirical, such as Papitu, Picarol or Le Rire, amongst others.
Anonymous. “Torné Esquius. Poetics of the Everyday,” on the Museu Nacional D’Art De Catalunya website 2017 [Online] Cited 13/08/2024. Used under fair use conditions for the purposes of education and research
XXIII Barcelona International Exhibition Fair, 1955. USA Pavilion. OITF: Office of International Trade Fair. Single-family house model: “house beautiful prefabricated” 1955 Historical Archive of the College of Architects of Catalonia
Barcelona Metropolitan Area Orthophoto. Dispersed urbanisation in the municipality of Corbera de Llobregat 2015
Blanca Munt (Spanish, b. 1997) Mira-sol alert 2023 Digital printing Courtesy of the artist
In 2019, photographer Blanca Munt engaged in a neighbourhood chat group created to surveil her own neighbourhood and alert to any potential home burglaries or other suspicious activity. What is initially presented as an effective tool for the neighbours soon becomes a source of speculation, suspicion and paranoia. The seemingly quiet community life in a neighbourhood of well-lit streets and conventional homes founders due to the actual burglaries, but also due to the disintegration of the idea of community when personal security is at stake: mistrust, typically based on suspicious appearance or behaviour, now extends to any neighbours who fail to rigorously conform to the group’s purpose.
With a clean and sober design reminiscent of a real estate or security company brochure, the dispassionate pictures portrayed in Mira-sol Alert intertwine with the mental images stemming from an inflamed rhetoric, which gradually take shape as we learn the self-interested views of the different actors in this landscape – neighbours, suspects, police officers, local authorities – and which appeal strongly to our fears and contradictions. In her own words, Blanca Munt calls for a “reflection on the tension between the privilege of living in a peaceful place and the constant sense of lurking threat encouraged by our current culture of fear.”
Christopher Willan (British lives Spain) Sant Quirze del Vallès 2023 Digital printing Courtesy of the artist
Christopher Willan (British lives Spain) Els Trullols Park-1 2023 Digital printing Courtesy of the artist
The Curators
Philipp Engel: Graduate in Modern Literature from the University of Toulouse, with a thesis on Bret Easton Ellis. After ten years in the music sales and distribution business, he started to work as a cultural journalist, specializing in cinema and literature. He is currently a contributor to various periodicals, such as Cultura(s), El Mundo, Cinemanía, Sofilm and Coolt.
Francesc Muñoz: Lecturer in Urban Geography, director of the Observatory of Urban Planning at the Universitat Autònoma de Barcelona, and professor at the Università IUAV di Venezia. He has received prizes such as the Prize for the Best Doctoral Thesis Attending to Human Values in Engineering (UPC, 2004) and the Bonaplata Award for the exhibition The Light Factory, about the power station in Sant Adrià de Besòs (2014). He has curated shows such as the commemorative exhibition of 30 years of democratic town councils, Local, Local! The City to Come (CCCB, 2010), and the exhibition Architectures on the Waterfront (Fundació Mies van der Rohe, 2019), and was a member of the Cerdà Year Advisory Board (2010).
Press release from the CCCB
Centre de Cultura Contemporània de Barcelona | CCCB Montalegre, 5 – 08001 Barcelona Phone: (+34) 933 064 100
Opening hours: From Tuesday to Sunday and bank holidays 11.00 – 20.00 Closed Monday
Comment on this magnificent Austrian photographer unknown to me until now will be forthcoming in the future posting on the simultaneous exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar at Museum der Moderne Salzburg.
Dr Marcus Bunyan
Many thankx to the Wien Museum for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.
“I am not an artist, I am a photographer.”
Elfriede Mejchar
Installation views of the exhibition On Her Own. The photographer Elfriede Mejchar at Wien Museum musa, Vienna
Elfriede Mejchar (1924-2020) was a major photographic artist, whose richly-varied oeuvre spans more than five decades, from the late 1940s well into the 21st century. The Viennese photographer, who only achieved recognition as an artist towards the end of her career, is now regarded as one of the most important representatives of the Austrian and the international photography scenes. May 10, 2024 marks the hundredth anniversary of her birth.
The exhibition at the Wien Museum presents a broad cross-section of the work of this artistic outsider, and demonstrates how the renewal of postwar Austrian photography was almost “all her own work.” Elfriede Mejchar consciously broke away from the photographic mainstream and the reportage style that was popular at the time. Rather than searching for the so-called “decisive moment,” she approached her subjects in a strongly conceptual and serial manner. She focused not on the extraordinary but on the unspectacular and the commonplace, the everyday and the banal, repeatedly addressing these in new ways in her photographic series.
In an Austria-wide cooperation between the Wien Museum, the State Gallery of Lower Austria, and the Museum der Moderne Salzburg, Elfriede Mejchar’s extensive oeuvre is being presented in 2024 for the first time, simultaneously, in three locations across the country. The exhibitions in Vienna, Krems, and Salzburg approach the work of Mejchar from different perspectives. And the three presentations are accompanied by a jointly conceived catalog published by Hirmer Verlag.
A cooperation between the State Gallery of Lower Austria, the Wien Museum and the Museum der Moderne Salzburg.
Installation view of the exhibition On Her Own. The photographer Elfriede Mejchar at Wien Museum musa, Vienna showing photographs from Mejchar’s series Simmering Heide and Erdberg Mais(1967-1976, below)
Elfriede Mejchar (1924-2020) was a major photographic artist, whose richly-varied oeuvre spans more than five decades, from the late 1940s well into the 21st century. The Viennese photographer, who only achieved recognition as an artist towards the end of her career, is now regarded as one of the most important representatives of the Austrian and the international photography scenes. May 10, 2024 marks the hundredth anniversary of her birth.
The exhibition in musa presents a broad cross-section of the work of this artistic outsider, and demonstrates how the renewal of postwar Austrian photography was almost “all her own work.” Elfriede Mejchar consciously broke away from the photographic mainstream and the reportage style that was popular at the time. Rather than searching for the so-called “decisive moment,” she approached her subjects in a strongly conceptual and serial manner. She focused not on the extraordinary but on the unspectacular and the commonplace, the everyday and the banal, repeatedly addressing these in new ways in her photographic series.
Elfriede Mejchar revealed her hometown Vienna from the periphery and had little interest in its iconic center, which was already the subject of countless thousands of photographs. As a photographer, she was at home where the city became rural, at the meeting point between urban development zones, derelict sites, green spaces, and post-industrial decay. In her long-term studies she documented the architectural and social textures of Vienna’s suburbs in a way that was both attentive and sober: new buildings advancing ever further onto green land, the monotony of endless arterial roads, derelict industrial complexes, market gardens and ageing gasometers, run-down housing and forgotten areas of landfill and decay. For Mejchar, however, the image of the urban periphery is not grey and the wasteland and its dereliction are repeatedly brightened by moments of unsuspected beauty.
Even if the urban and architectural photography of Vienna plays a major role in Elfriede Mejchar’s oeuvre, the range of subjects addressed in her work is far broader. Just as the photographer sheds a new photographic light on forgotten landscapes and buildings, she also approaches people and plants, places and things, in unexpected and surprising ways. In her incomparable series “Hotels,” she studies the interiors and typologies of Austrian accommodation in great detail, producing fascinating and often brightly coloured still lifes of plants and flowers as a means of aesthetically investigating the intermediate stages between blooming and withering. And in her bold collages and montages, a complex of work that continued to occupy her into her latter years, she created clever fantasy worlds, whose social criticism is only matched by their humour.
In an Austria-wide cooperation between the Wien Museum, the State Gallery of Lower Austria, and the Museum der Moderne Salzburg, Elfriede Mejchar’s extensive oeuvre is being presented in 2024 for the first time, simultaneously, in three locations across the country. The exhibitions in Vienna, Krems, and Salzburg approach the work of Mejchar from different perspectives:
Landesgalerie Niederösterreich. Elfriede Mejchar. Pushing the Boundaries of Photography April 13, 2024 to February 16, 2025 Tuesday – Sunday, 10am-6pm
musa. On her own. The photographer Elfriede Mejchar April 18 to September 1, 2024 Tuesday – Sunday, 10am-6pm
Museum der Moderne Salzburg. The Poetry of Everyday. Photographs by Elfriede Mejchar April 26 to September 15, 2024 Tuesday – Sunday, 10am-6pm
Biography of Elfriede Mejchar
Elfriede Mejchar (1924-2020) is undisputedly one of the most important personalities in Austrian photography. It was only at an advanced age that she received the public recognition she deserved, and in 2002 she was awarded the Federal Chancellery Prize for Artistic Photography and in 2004 the Lower Austrian Prize for Artistic Photography and the City of Vienna Prize for Fine Arts. In 2013, Elfriede Mejchar donated her entire oeuvre to the Province of Lower Austria. The Provincial Collections of Lower Austria have taken on the task of safeguarding this unique oeuvre for future generations and gradually making it accessible to the public. Her work is also prominently represented in the art collection of the Wien Museum, in the Federal Photography Collection and in the SpallArt Collection.
Installation view of the exhibition On Her Own. The photographer Elfriede Mejchar at Wien Museum musa, Vienna showing text and photographs from the section ‘Allure of the Everyday’
Exhibition texts
“I always marvelled at the wallpaper” (Prologue)
Elfriede Mejchar had two faces as a photographer: one in her day job, and one as an artist. Working for the Federal Monuments Office, she spent many years touring Austria, extensively documenting buildings and artworks in the provinces. On the side, she was a freelance photographic artist. When “at work,” she was bound by the strict criteria of art documentation. As an artist, she forged her own, very different paths.
While in her day job she photographed “great art,” in her free time she focused on the banality of everyday life, for example by taking interior shots of her accommodation over the years. The expenses covered by “the office,” she explained, “were not very generous, and I was always looking for lower-end lodgings. They could be very odd, anything was possible. In particular, I always marvelled at the wallpaper.”
1. Allure of the Everyday
A backlit trash can or advertising column, people waiting on the street, youths in the Bohemian Prater, the geometry of washing lines – even in her early series dating from the 1950s and 1960s, Mejchar’s fascination with scenes from everyday life is clear. She used her camera to record what she saw in the city in a matter-of-fact style, without judgment: the buildings and streets, cars and advertisements, traffic lights and posters. Only occasionally do people feature in her images. Often they seem a little lost. In contrast to many other photographers of her era, Mejchar was not looking for a quick snapshot or the “decisive moment.” “Speed doesn’t suit me,” she once said. Frequently she worked in series, often created over several years. Her focus was not on the extraordinary but on the unspectacular and the commonplace.
Working in Series
“I don’t like single photos very much,” said Elfriede Mejchar, thus describing one of the fundamental features of her photography. For almost 30 years, she explored Vienna’s peripheral zones on the southeast edge of the city. Again and again she returned to these uninviting places on the outskirts, where few people spent much time. In the main she photographed the landscapes, roads, and neighbourhoods in series, usually in parallel, but sometimes as a chronological sequence. For Mejchar as a photographer, the single image could not capture the complexity of this desolate and yet, in her eyes, beautiful landscape. It was the series that allowed her to show the different facets of a subject from ever new perspectives. Through her artistic and conceptual practice, Mejchar forged a completely new path in Austrian photography.
2. Evil Blooms
Throughout her working life, Mejchar photographed art, in other words, things created to last. Her images of flowers were a late counter-project. In these plant studies, some shot in luminous colour, the photographer brought transience and decay into focus, drawing out the fascinating transitions between blooming and withering. “I am not afraid of pathos, nor of kitsch,” Mejchar once said.
Elfriede Mejchar paid no heed to photographic conventions in her freelance work. Unabashed, she took delight in arranging and staging the plants and objects for her photographs in ways that opened up a range of associations. Some of her objects seem almost to come to life under her lens, while others wither away. Yet others invoke images of sexuality and desire.
Putting in a New Light
As a photographic subject, flowers are often dismissed as being romantic, kitsch, or unserious. Mejchar was not afraid of kitsch, but neither was she ever interested in the sweetness of the tulips or amaryllis she photographed. For her, flowers were like sculptures that needed to be shown in a proper light. Mejchar’s “merciless” gaze extended beneath the surface. It drilled into the very substance of the petals, laying bare the skeleton that emerged as the flower withered and capturing the bizarre forms of the dying plant. Yet the artist could not break free entirely of the strong metaphorical imagery of flowers. Sometimes, her shots of them in full bloom or with their inner parts exposed carried a sensual or sexual charge.
3. Measuring the Periphery
New builds encroaching ever further on the countryside, abandoned factories, fields of vegetables, ageing gasometers, the monotony of interminable highways, makeshift housing, wastelands – as a photographer, Elfriede Mejchar was especially keen on these forgotten landscapes on the margins of the Viennese metropolis. “It was the changes that I was concerned with.”
Starting in the 1960s, Mejchar roamed the city’s peripheral zones with her camera. “These were the sites that interested me the most. Where countryside and city collide.” Her long-term series “Simmeringer Heide and Erdberger Mais,” begun in the 1960s and first shown in 1976 in a solo exhibition at the Museum of the 20th Century, established Mejchar’s reputation as leading photo artist.
Constructing Space
Row upon row of plants, damp soil blanketed by the early morning mist, distant greenhouses, lettuces covering the ground, interspaced with sprinklers – Elfriede Mejchar documented every facet of Vienna’s market gardens at the edge of the city, from detached general views to shots that capture the smallest detail. Her images use a deep depth of field, making it seem almost as if the viewer could reach out and touch the clumps of soil or individual leaves in the foreground. But she also regularly translated landscapes, buildings, and spaces into abstract forms by setting up contrasting oppositions between individual motifs, or by reducing an image to monochrome surfaces.
4. Lips and Pistols
Faces ripped from fashion magazines and floral wallpaper, cogs and cigarettes, spools and dressmaking pins, small chains and cables – starting in the 1980s, Mejchar jumbled these found, everyday objects together to create small-scale, theatrical arrangements laced with acerbic wit. “I construct images,” the artist once said of her sarcastic and subversive collages and assemblages. In these composite scenes, Elfriede Mejchar gave free rein to an anarchic desire to assemble and disassemble. At the same time, she used humour and irony to lampoon society’s ideals of perfection, “adorning” beautiful faces with everyday objects, for example, or – with a knowing wink – targeting James Bond’s pistol on the eroticised lips of the beauty industry. Mejchar’s summary: “I like things colourful and crazy.”
Arranging Objects
After retiring from paid employment, Mejchar increasingly concentrated on her work in the studio, which now became a stage for herself and her camera. Here she created ironic, acerbic, and frequently bizarre object combinations, often as an exploration of gender stereotypes. In her collages, she dismantled and critiqued the fashion industry’s preformed ideals of beauty with zest and humour. She took pleasure in experimenting with a whole range of props, rearranging them into new scenes again and again. Fragmented faces from fashion magazines were combined with torn and cut wallpaper, then garnished with cogs, feathers, and cables. She literally nailed the beauty industry to the wall.
5. Remains and Ruins
The innards of a house scheduled for demolition, derelict industrial estates, overgrown railway lines and buildings, gouged landscapes, forgotten piles of bricks – over many years, Mejchar explored these remains of industrial culture. “My work only began,” she said, “when the people were gone.”
“I took myself off to the factories, going from one road to the next.” In her series “Wienerberger Brick Kilns,” which she photographed from 1979 to 1981 following the closure of the Wienerberger brick factory on Vienna’s southern edge, she made deliberate use of colour photography for the first time. Impregnated with brick dust, the ground and the remains of the industrial architecture glow red under an azure sky, assuming an air of unreality. Mejchar: “I am interested in what remains.”
Seeing in Color
During the first decades of her career as a photographer, Elfriede Mejchar worked in black and white because colour photography was too expensive. All the more astonishing, therefore, is the confidence and precision with which she employed colour as an aesthetic element in the photo series “Wienerberger Brick Kilns” in the late 1970s and early 1980s. Similar to the New Color Photography movement in the USA, Mejchar’s photographic explorations focused primarily on the borders between urban and rural spaces. Her main interest was in landscapes subjected to human interventions. She documented these run-down locations using vivid lighting and brilliant colours, producing unsentimental photographs of high aesthetic quality. In doing so, she opened up an entirely new approach to documentary photography in Austria.
Installation view of the exhibition On Her Own. The photographer Elfriede Mejchar at Wien Museum musa, Vienna showing at second right, Mejchar’s Aether and narcosim (1989-1991, below)
“Mayne’s subjects … confront the spectator in vivid and completely natural un/reality. Spirits who still inhabit London’s deliquescent urban spaces.” Dr Marcus Bunyan
Exhibition dates: 14th June – 1st September, 2024
Curator: Jane Alison
Roger Mayne (British, 1929-2014) Southam Street Group, North Kensington, London 1956 Vintage gelatin silver print 55.5 x 80.4cm Courtesy Victoria & Albert Museum
In vivid and completely natural un/reality
As readers of Art Blart over the years will know, I love a committed social documentary photographer, an artist with a heart and an informed social consciousness, one who is aware of the right or wrong actions (conscience).
Roger Mayne is one such photographer. Others in the pantheon include Helen Levitt, Chris Killip, Don McCullin, Edith Tudor-Hart, Bill Brandt, Tony Ray-Jones, Syd Shelton, Neil Kenlock, Lewis Hine, Jacob Riis, Daniel Meadows, Gordon Parks, Milton Rogovin, Teenie Harris, and Dave Heath to name just a few.
Mayne’s portrait of the working class areas of London life, his gritty black and white images of a “crumbling post-war Britain” and the “modernisation of working class neighbourhoods after the war” picture – as Colin MacInnes author of the “cult 1959 novel Absolute Beginners, a lively account of the emergence of teen culture and attitude in the late 1950s” (wall text) states – “a rotting slum of a sharp, horrible vivacity.”1
What a turn of phrase!
But what MacInnes forgets is that there was community in those very slums, that there was a culture of supporting each other through the tough times, especially after the deprivations of the Second World War and the ongoing rationing which lasted until mid-1954 in the United Kingdom. I vividly remember as a child visiting my grandmother in a small town in suburban Hertfordshire in the 1960s and recall the drabness of the identical houses cheek by jowl, the washing hung in the backyard and the outdoor loo, and the dampness, darkness of the house. And the cold and the rain. But then there were the children playing in the streets, the smiles and the joy of freedom despite the poverty.
Mayne’s photographs push further than mere documentary reportage on these communities. As he himself says, photography becomes art through a “particular mixture of reality and unreality” and the photographers power to select what they are photographing. They become art through the photographers consciousness.
Here I believe that the mixture of reality and unreality and previsualisation (selection of what to photograph and how to frame the image) in Mayne’s photographs can be seen as a form of “magic realism” which is “a style or genre of fiction and art that presents a realistic view of the world while incorporating magical elements, often blurring the lines between fantasy and reality.”2 Matthew Strecher (1999) defines it as “what happens when a highly detailed, realistic setting is invaded by something too strange to believe.”3
Indeed, if we look at Mayne’s photograph Southam Street Group, North Kensington, London (1956, above) there is something so magical and strange about the atmosphere of this image – the out of focus girl in the foreground, boy with his hand to his neck, self absorbed girl on the steps looking out, peeling paint of the building, young children watching the man holding the bicycle and a second, orphaned larger wheel (what is it doing there?), the small child being propped on the too large bicycle, bulky pram lurking, hunkering at the side of the image – it is as though the image was part of a fable, a story about mythical characters and streetscapes that can never happen again.
This magic realism is repeated again and again in Mayne’s images: that sense of the extra/ordinary, of the super/natural – the spacing of the figures in Southam Street Corner, North Kensington, London (1957, below); the zoomorphic characteristics of the figures in Girls doing a Handstand, Southam Street (1956, below); the contrast between the stiff-legged boy and arms folded screaming girl in Screaming Child, Southam St. (North Kensington) (1956, below); and the lean of the whole photograph … the women, reaching out to touch the man child in Nottingham, St Ann’s (1969, below). And on we could go, each image taking us out of ourselves into strange new (old) worlds.
Roger Mayne was truly a magnificent, poetic artist. His subjects, though never appearing “posed,” confront the spectator in vivid and completely natural un/reality.4 Spirits who still inhabit London’s deliquescent urban spaces.
Dr Marcus Bunyan
1/ Colin MacInnes (British, 1914-1976) Poverty and poetry in W.10 c. 1961
3/ Strecher, Matthew C. 1999. “Magical Realism and the Search for Identity in the Fiction of Murakami Haruki.” Journal of Japanese Studies 25(2): 263–98. p. 267 quoted in “Magic realism,” on the Wikipedia website
4/ Adapted from Colin MacInnes Op. cit.,
Many thankx to the Courtauld Gallery for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.
Colin MacInnes (British, 1914-1976) Poverty and poetry in W.10 c. 1961
Used under fair use for the purposes of education and research
“Photography involves two main distortions – the simplification into black and white and the seizing of an instant in time. It is this mixture of reality and unreality, and the photographer’s power to select, that makes it possible for photography to be an art.”
Roger Mayne
“[Mayne] understood how to compose images in the camera to create what he described to Peace News in 1960 as a “particular mixture of reality and unreality.”
“The photographer’s power to select…makes it possible for photography to be an art,” Mayne continued. “Whether it is good art depends on the power and truth of the artist’s statement.””
Installation views of the exhibition Roger Mayne: Youth at the Courtauld Gallery, London
Acclaimed British photographer Roger Mayne (1929-2014) was famous for his evocative documentary images of young people growing-up in Britain in the mid-1950s and ’60s.
This exhibition, of around 60 almost exclusively vintage photographs, includes many of his iconic street images of children and teenagers, alongside an almost entirely unknown selection of intimate and moving later images of his own family at home in Dorset, as well as those taken on his honeymoon in Spain in 1962.
Self-taught and influential in the acceptance of photography as an art form, Mayne was passionate about photographing human life as he found it. This is the first exhibition of his work since 2017.
Text from the Courtauld website
Playing in the Street
Installation view of the exhibition Roger Mayne: Youth at the Courtauld Gallery, London showing at left, Mayne’s Goalie, Brindley Road, Paddington, London (1956, below); at second left, Southam Street Group, North Kensington, London (1956, above); at centre, Girl on the steps, St. Stephen’s Gardens (1957, below); and at second from right, Southam Street Corner, North Kensington, London (1957, below)
Roger Mayne (British, 1929-2014) Southam Street Corner, North Kensington, London 1957 Vintage gelatin silver print mounted on board 43 x 58cm Courtesy Victoria & Albert Museum
Roger Mayne (British, 1929-2014) Children in a Bombed Building, Bermondsey, London 1954 Vintage gelatin silver print 28 x 19.5cm Courtesy the Roger Mayne Archive
Don McCullin (British, b. 1935) The Guv’nors, Finsbury Park, London 1958 Gelatin silver print
Used under fair use for the purposes of education and research
This photograph is not in the exhibition
Roger Mayne (British, 1929-2014) Girls doing a Handstand, Southam Street 1956 Modern print (printed in 1987) 30 x 23cm Courtesy the Roger Mayne Archive
Roger Mayne (British, 1929-2014) Goalie, Brindley Road, Paddington, London 1956 Modern print (printed in 2002) 38 x 30cm Courtesy the Roger Mayne Archive
Roger Mayne (British, 1929-2014) Girl on the steps, St. Stephen’s Gardens 1957 Vintage gelatin silver print mounted on board 49.3 x 34.5cm Courtesy Victoria & Albert Museum
In the case:
Roger Mayne (British, 1929-2014) Screaming Child, Southam St. (North Kensington) 1956 From the ‘Southam Street’ Album 1956-1961, 5 May 1956 Vintage gelatin silver print mounted in an album 36.4 x 54.8cm Courtesy Victoria & Albert Museum
Dave Heath (Canadian born United States, 1931-2016) Vengeful Sister, Chicago 1956 Gelatin silver print 7 3/16 x 8 7/8 inches The Nelson-Atkins Museum of Art, Kansas City, Missouri Gift of the Hall Family Foundation
Used under fair use for the purposes of education and research
This photograph is not in the exhibition
The summer season at The Courtauld Gallery in London has opened with a major exhibition of photographs by the acclaimed post-war photographer, Roger Mayne.
The first-ever photography exhibition at The Courtauld, Roger Mayne: Youth (14 June – 1 September 2024) reassesses the importance of Roger Mayne (1929-2014), through the lens of his evocative black and white images of young people. The exhibition brings together the works of the 1950s and early 1960s for which he is famous, alongside lesser-known images of his own children. The exhibition and accompanying catalogue positions Mayne as crucially important in the emergence of documentary photography as an art form in Britain in the years after the war.
A self-taught photographer, having discovered the medium while studying chemistry at Balliol College, Oxford, Mayne moved to London in 1953. Inspired by the work of the artist Nigel Henderson, among others, he became passionate about photographing human life as he found it. He quickly achieved widespread recognition for his powerful images of communities struggling with poverty against a backdrop of dereliction in London and across the UK. Renowned for his sustained portrayal of Southam Street, now long gone but then located on the northern fringes of Notting Hill, Mayne’s dedication to photographing this one locale over a six-year period – from 1956 to 1961 – was, and still is, extraordinary in the history of photography.
Mayne’s photography in the 1950s and early ’60s captured an exuberance and an uneasiness that embodied both the scars and hopes of post-war Britain. In documenting the lives of young people growing up in Britain, his images highlight the significance of children’s play and the identity formation of the teenager in the post-war years, revealing the tectonic shifts in society at that time. Highlights include Children in a Bombed Building, Bermondsey, London (1954) and one of his most famous images, A Girl Jiving in Southam Street (Eileen Sheekey), London (1957).
In 1962 a new chapter opened in Roger Mayne’s personal life, when he married Ann Jellicoe, a pioneering and well-established playwright. Their honeymoon in Spain left Mayne feeling creatively nourished by the vitality of the people he encountered there. With children and young people still at the forefront of this fresh strand of image-making, he judged the photographs from this trip to be ‘the best series of photographs I have yet done.’ Following the birth of his own children and a move to the Dorset countryside in the mid-1960s, family life and the local bucolic landscape became a new backdrop for Mayne’s lens. The imagery of the street was replaced by that of a growing and adored family.
This exhibition, curated by Jane Alison in close collaboration with Mayne’s daughter, Katkin Tremayne, features over 60 vintage photographs, some never exhibited before. While the two bodies of work, street and family, have a different tenor, they are united by Mayne’s radical empathy with his youthful subjects and his desire to create photographic images that enjoy a lasting impact, produced with great sensitivity and artistic integrity. With Mayne’s post-war subjects now in their more senior years, and today’s younger generation facing a myriad crises, Mayne’s deliberations on growing up, childhood, adolescence and family feel especially poignant and timely.
Press release from the Courtauld
Society at Large
Roger Mayne (British, 1929-2014) Nottingham, St Ann’s 1969 Modern print 16 x 23cm Courtesy the Roger Mayne Archive
In the case
Nine Pelican and Penguin paperback books including:
Adolescent Boys of East London, by Peter Willmott, Pelican, 1969 with Roger Mayne’s Street football, Southam St., North Kensington, 1958 (detail) on the cover
Relative Deprivation and Social Justice: A study of attitudes to social inequality in twentieth-century England, W. G. Runciman, Pelican, 1972 book cover
Poverty: The Forgotten Englishman, Ken Coates and Richard Silburn, Pelican, 1970 book cover
The Spanish Honeymoon
Installation view of the exhibition Roger Mayne: Youth at the Courtauld Gallery, London showing at left, Mayne’s Costa del Sol (1962); at centre, Girl in a Market, Almunecar, Costa del Sol (1962, below); at top right, Footballer Jumping, Almuneca, Costa del Sol (1962); and at bottom right, Girls by a Fountain, Almunecar, Costa del Sol (1962)
Roger Mayne (British, 1929-2014) Girl in a Market, Almunecar, Costa del Sol 1962 Vintage gelatin silver print mounted on board 59.5 x 91.5cm Gelatin silver print
Teenage Takeover
Installation view of the exhibition Roger Mayne: Youth at the Courtauld Gallery, London showing at left, Mayne’s Teenagers, Soho Fair, London (17 July 1958, below); at centre, Teenage Couple, Absolute Beginners photo-shoot (26 April 1959, below); and at right, Men and boys, Southam Street, London (1959, below)
Installation view of the exhibition Roger Mayne: Youth at the Courtauld Gallery, London showing at left, Mayne’s Teenage Couple, Absolute Beginners photo-shoot (26 April 1959, below); at centre, Men and boys, Southam Street, London (1959, below); and at right, Teddy Girls, Battersea Funfair (1956, below)
Roger Mayne (British, 1929-2014) Teenagers, Soho Fair, London 17 July 1958 Vintage gelatin silver print 24 x 36cm Courtesy Wilson Centre for Photography
Roger Mayne (British, 1929-2014) Men and boys, Southam Street, London 1959 Vintage gelatin silver print 18.5 x 27cm Courtesy the Roger Mayne Archive
Roger Mayne (British, 1929-2014) Beaulieu Jazz Festival 1961 Vintage gelatin silver print 18 x 27cm Courtesy the Roger Mayne Archive
Roger Mayne (British, 1929-2014) A Girl Jiving in Southam Street (Eileen Sheekey) London, 1957 Vintage gelatin silver print 36.5 x 25.2cm Courtesy Victoria & Albert Museum
The moving girl may have been living her best life, but this wasn’t peak prosperity for her. The street she lived on was the most densely populated street in London (according to a 1961 survey), a place where children played in the streets because there were no green spaces available….
Roger Mayne didn’t foreground this poverty. He photographed Southam Street in a way that was in some ways nostalgic. He wrote, “Empty, the streets have their own kind of beauty, a kind of decaying always great atmosphere… My reason for photographing the love on them, and the life on them. … [I]t may be warm and friendly on a sunny spring weekend when the street is swarming with children playing.”
At the same time, he doesn’t avoid the signs of poverty, the indicators of decay, and not does he romanticism them. When brickwork crumbles, you know it is a sing of neglect and not some kind of shabby working-class chic. His pictures also show the changes these communities are going through. Stephen Brooke wrote that the immediacy of Mayne’s images helped him “capture the dynamism of working-class life and chronicle new actors on the urban stage such as teenagers and African and West Indian immigrants.” …
It’s a world that is nostalgic in some ways, but is also a reminder of what we have lost. The public sites Mayne photographed, the spaces of the street, have been taken over by cars or commodified and securitized. And when we wonder at the nostalgia of it all, it might be a nostalgia tinged with mourning, not at what we have lost in our striving for affluence but at what has been taken from us.”
Colin Pantall. “West London’s Working-Class,” on the Blind Magazine website February 27, 2023 [Online] Cited 23/07/2024. Used under fair use conditions for the purposes of education and research
Roger Mayne (British, 1929-2014) Teddy Girls, Battersea Funfair 1956 Vintage gelatin silver print 58.3 x 43.8cm Courtesy Victoria & Albert Museum
Roger Mayne (British, 1929-2014) Teenage Couple, Absolute Beginners photo-shoot 26 April 1959 Vintage gelatin silver print 25.6 x 18.2cm Courtesy Victoria & Albert Museum
Absolute beginners
26 April 1959
Mayne was commissioned to photograph the cover image for Colin MacInnes cult 1959 novel Absolute Beginners, a lively account of the emergence of teen culture and attitude in the late 1950s. The young Mod couple that Mayne photographed for the book cover effectively announced the birth of “cool” in the UK. One of over 80 images that Mayne took on the day of the shoot, we know that this image was preferred by Mayne to the one on the cover, most likely due to the fact that he thought it looked less staged, which was something that he vehemently disliked.
Victoria and Albert Museum, London
Wall text from the exhibition
In the case
Colin MacInnes’s Absolute Beginners 1959 book cover
Soho, Notting Hill… a world of smoky jazz clubs, coffee bars and hip hang-outs in the center of London’s emerging youth culture. The young and restless – the Absolute Beginners – were creating a world as different as they dared from the traditional image of England’s green and pleasant land. Follow our young photographer as he records the moments of a young teenager’s life in the capital – sex, drugs and rock ‘n’ roll, the era of the first race riots and the lead-up to the swinging sixties.
A twentieth-century cult classic, Absolute Beginners remains the style bible for anyone interested in Mod culture and paints a vivid picture of a changing society with insight and sensitivity.
The novel is written from the first-person perspective of a teenage freelance photographer, who lives in a rundown yet vibrant part of West London he calls Napoli. The area is home to a large number of Caribbean immigrants, as well as English people on the margins of society, such as homosexuals and drug addicts.
The themes of the novel are the narrator’s opinions on the newly formed youth culture and its fixation on clothes and jazz music, his love for his ex-girlfriend Crêpe Suzette, the illness of his father, and simmering racial tensions in the summer of the Notting Hill race riots.
Plot summary
The novel is divided into four sections. Each details a particular day in the four months that spanned the summer of 1958.
In June takes up half of the book and shows the narrator meeting up with various teenaged friends and some adults in various parts of London and discussing his outlook on life and the new concept of being a teenager. He also learns that his ex-girlfriend, Suzette, is to enter a marriage of convenience with her boss, a middle-aged gay fashion designer called Henley.
In July has the narrator taking photographs by the river Thames, seeing the musical operetta H.M.S. Pinafore with his father, has a violent encounter with Ed the Ted and watches Hoplite’s appearance on Call-Me-Cobber’s TV show.
In August has the narrator and his father take a cruise along the Thames towards Windsor Castle. His father is taken ill on the trip and has to be taken to a doctor. The narrator also finds Suzette at her husband’s cottage in Cookham.
In September is set on the narrator’s 19th birthday. He sees this, symbolically, as the beginning of his last year as a teenager. He witnesses several incidents of racial violence, which disgust him. His father also dies, leaving him four envelopes stuffed with money. Suzette has separated from Henley, but still seems uncertain as to whether she should resume her relationship with the narrator. The narrator decides to leave the country and find a place where racism doesn’t exist. At the airport, he sees Africans arriving and gives them a warm welcome.
Roger Mayne (British, 1929-2014) Girls Dancing at Richmond Jazz Festival 1962 Vintage gelatin silver print mounted on board 61 x 91.5cm
Installation view of the exhibition Roger Mayne: Youth at the Courtauld Gallery, London showing in the background at left, Girls Dancing at Richmond Jazz Festival (1962, above); and in the case the texts below
The Family Albums
The arrival of Roger Mayne’s own children, Katkin and Tom, prompted an ambitious documentary project entitled ‘Daughter and Son’, 1966-1974, for which he planned a comprehensive book of images accompanied by detailed behavioural observations. An earlier devotion to the youth of Southam Street was here replaced by an adoration of his own family. The images that Mayne took, along with later ones of his grandchildren, are collected in more than a dozen albums, four of which are featured here. A further album, made as a keepsake for the children’s great uncle, juxtaposed photographs with drawings by both children. These are prefigured by a much earlier album, which includes images of families.
Mayne sought to bring an unwavering gaze to the nature of human’s experiences. The act of giving birth and the emergence of new life presented itself to Mayne as an opportunity to bring sensitivity and authenticity as well as compositional flair and originality to these unique moments. As such, the group of images that Mayne took of his wife Ann giving birth to Katkin are unlike other childbirth photographs, which are typically taken from behind the mother’s head and without such a direct view of the emerging baby.
Cabinet display text from the exhibition
Early Work Album Vol II
This album of the photographer’s most important early images was brought together by Mayne and presented tot he Victoria and Albert Museum. The left-hand image of a family friend is marked by a wry humour that came to characterise much of Mayne’s mature work, whereas the image on the right-hand side, with the riot of closely, cropped and tangled bodies, foreshadows some of his best photographs of children in unruly abandon in London’s Southam Street. The right-hand image was taken on a trip to Victoria Park Lido with the artist Nigel Henderson’s family and friends.
Cabinet display text from the exhibition
Roger Mayne (British, 1929-2014) Three children at Nigel Henderson’s: Drusilla (Jo) and Justin Henderson, with a friend, Bethnal Green 1953 Vintage gelatin silver print 21 x 20cm Courtesy the Roger Mayne Archive
Roger Mayne (British, 1929-2014) Tom, Trafalgar Square 1970 Vintage gelatin silver print 27 x 17cm Courtesy the Roger Mayne Archive
The Courtauld Gallery Somerset House, Strand, London WC2R 0RN
Exhibition dates: 22nd April, 2023 – 4th August, 2024
Curator: Jan Brazier
James Elliott (British) ‘A Week after the Derby’ c. 1855-1860 Hand-coloured stereograph (single image) Chau Chak Wing Museum, The University of Sydney Donated by Sandra Savides, 2014
A short text this week as I’m not well.
What a delightful exhibition – a clean installation showcasing some beautiful, contemplative, witty and humorous images on an interesting subject.
The pathos of A Week after the Derby (c. 1855-1860, above); the gruesome humour of A Pair of Drawers (c. 1895, below); the Australian humour of The Great Australian Bite (Bight) (c. 1895, below). Staged for the camera, posed for the viewer, possessed of innocence, national pride and the delightful joy of living.
To flesh out the posting I have added bibliographic information for the artists and publishers where possible.
Dr Marcus Bunyan
Many thankx to the Chau Chak Wing Museum for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.
From costume portraits to comic and sentimental stereographs
This exhibition presents staged photographs taken between the mid-19th and early 20th centuries, illuminating the popular culture of the time.
These photographs were created in the photographic studio, with its painted backgrounds and props, where people came to have fancy dress or special outfits captured. Studio photographers also created tableaux, using posed models to stage scenes to tell stories, sentimental or comic. The most popular format was the stereograph. Even the home backyard became a stage for family portraits, posed in the manner of the studio.
Featuring enlarged reproductions, and original examples of glass negatives and stereographs from the historic photograph collection, The Staged Photograph is a fascinating delve into an unfamiliar photographic history.
Text from the Chau Chak Wing Museum website
Installation views of the exhibition The Staged Photograph at the Chau Chak Wing Museum at The University of Sydney with the exhibition texts in the bottom photograph to be seen below…
The Staged Photograph
Created in the theatrical space of the 19th century photographic studio, a staged photograph used the artifice of painted backgrounds and props against which to pose costumed sitters or models arranged in a tableau.
Sitters often used this studio stage to capture a special fancy dress or other costume worn to be photographed either on the way to, or sometimes after, the ball. From the time of the popular cartes-de-visite of the 1860s into the early 20th century, these private memories, storied in albums or framed on walls, give us rare visuals of the costumes worn.
The studio photographer also found a business line in selling staged fictional scenes, which told a story or posed a humorous moment. The most popular were the genre or narrative stereographs, featuring scenes of everyday life, sentimental or comic. Beginning in the late 1850s, this market changed from a middle-class parlour entertainment to a broader popular entertainment, and the views depicted reflect this change as a new century began.
With the advent of easier amateur photography through the Kodak revolution, rather than visiting the studio, the home photographer found a stage in the backyard. Family members were posed in the manner of the studio, with a suspended curtain on the washing line or a pot plant on a stand, often still capturing a special fancy dress costume.
This exhibition explores a range of these staged photographs, a window into popular culture of the time, revealing cultural and social values.
Costume Portraits
Photographers’ studios were theatrical spaces, with props and backgrounds that could give context to a fancy dress or other costume. In Sydney in 1879, photographer E. Riisfeldt advertised that he had ‘specially painted 12 SCENES by one of the finest scenic artists, suitable for any fancy costume’. (Sydney Morning Herald, 24 February 1879)
Costume balls were a popular feature of Sydney life from the 1830s. Balls were held to raise money for charities, including children’s fancy dress balls and poster balls, popular from 1900 in Australia where costumes featured in advertisements.
While there are long accounts in newspapers of the attendees, with lists of names and costumes worn, photography offered the possibility of capturing what an outfit looked like.
Wall text from the exhibition
James Elliott (British) ‘Broken Vows’ c. 1857 Hand-coloured stereograph (single image) Chau Chak Wing Museum, The University of Sydney Donated by Sandra Savides, 2014
James Elliott operated in London from approximately 1856 to 1861 and produced stereocards. According to Michael Pritchard’s Directory of London Photographers 1841-1908 he operated from two London addresses simultaneously: 9, Albany Court Yard and 48, Piccadilly.
Most famous for several hundred outstanding genre, usually beautifully tinted, on SCMs; most were elaborate studio sets, with large casts and complex accessories; several were in sets, such as “The Eve of Waterloo”; “The Wedding”, etc.; made views of England, esp. London on SCMs, which are much rarer and fairly ordinary. Often but not always used label with his name, or blind-stamp; views were extensively pirated both in England and US; he also pub. photos by W.M. Grundy.
Credit: National Stereoscopic Association with corrections and additions by Alan Griffiths and others.
Mark Anthony (Marc Antoine Gaudin) (French, 1804-1880)(attributed) [Staged scene featuring five women, their fingers pointing upwards] England c. 1855-1865 Half stereograph (single image) Macleay Collections, Chau Chak Wing Museum Donated by Alison Skeels, 1982
Freeman Brothers, Sydney (Australian) [Portrait of two girls in fancy dress] c. 1855-1865 Carte-de-visite Chau Chak Wing Museum, The University of Sydney
One of the largest and most celebrated Sydney photographic studios was run by the Freeman Brothers, whose skilful portraits were much admired. This pair of entrepreneurial photographers used the latest processes, building a large, well-appointed studio and actively promoting their work through display in international exhibitions. James Freeman was also extremely well versed in the potential uses of the medium, delivering a comprehensive lecture on the topic to a Sydney society in 1858.
Freeman and Co was established by the professional photographers William and James who arrived in Sydney from London in 1853 and 1854 respectively. Trading as Freeman Brothers, the pair opened Freeman’s Sydney Gallery of Photographic Art in 1855, specialising initially in daguerreotype portraits. James Freeman is credited with introducing the ambrotype process to the colony in 1856, and the company adopted this medium after this date. By the 1860s, the studio was busy producing carte de visite portraits, amassing nearly 30,000 negatives by 1870. In 1866 the brothers collaborated with the renowned English photographer Victor Prout, capitalising on his fine reputation in the colony and advertising themselves as ‘photographers to their Royal Highnesses the Prince and Princess of Wales and His Excellency the Governor.’ After William Freeman retired around 1890, the company passed into the hands of employee William Rufus George. Under George’s management in the 1890s the firm targeted a wealthy clientele, producing expensive platinum prints. The company still operates in Sydney, specialising in corporate, wedding, architectural and portrait photography.
G.H. Nicholas, Sydney (Australian) [Portrait of a child holding a stereoscope] c. 1870 Carte-de-visite Chau Chak Wing Museum, The University of Sydney Donated by Judith Mackinolty, 1982
These unique photos offer an intriguing insight into pop culture history
The Chau Chak Wing Museum presents The Staged Photograph, an exhibition exploring images from the mid-19th and early 20th centuries from Australia, Britain and the United States.
Australians embraced photography long before smartphone cameras enabled us to capture and curate every moment of our lives.
A new exhibition of rarely seen images at the Chau Chak Wing Museum transports us to a time when costumes had to be captured in a studio, and when fictional photographs, posing models in a story or comic scene, were sold and bought for home entertainment.
The Staged Photograph presents images taken between the mid-19th and early 20th centuries, by professional and amateur photographers, from Australia, Britain and the United States.
Exhibition curator Jan Brazier said: “The Staged Photograph is a fascinating dive into an unfamiliar photographic history. Its images are a diverse and intriguing insight into the role staged photographs played in our lives and the popular culture of the time.”
Studio: from the ballroom to bath soap
Costume balls were immensely popular from the 1830s. From the 1860s, families in their fancy dress costumes or special outfits could be professionally photographed in a studio complete with props and a painted background.
“These photos were private memories kept in frames or the family album, where undoubtedly many are still to be found,” said Jan Brazier.
Communities held balls to raise money for good causes and from 1900 they included the ‘poster ball’ when businesses would pay fundraisers to have someone wear a costume festooned with advertisements for their products. These balls were as popular in high society as in country towns and suburbs. Costumes for Sunlight Soap, Silver Starch laundry powder, Jelline jelly crystals and Silver Drop self-raising flour can be seen in the exhibition.
Stereograph, mass home entertainment
The ‘online’ experience of the 19th century, the stereograph used two nearly identical photographs to create a 3D image when seen through a viewer called a stereoscope. Originally a middle-class activity, with the family gathering in the parlour to enjoy the images, it became more affordable by the 1890s and the mass home entertainment of its time. Its transformation saw millions of stereographs in use worldwide.
Views of exotic locations were by far the most popular stereographs for ‘armchair travelling’, but commercial photographers also created fictional scenes using actors and props to tell highly theatrical stories. Sentimental and comical scenes were big sellers.
Some of the most popular themes are still familiar – love, courtship, marriage, children and drunkenness – but others are of their time, taken from vaudeville jokes or the prejudices of the age. Both Irish servant women and African American plantation workers were held up to racist ridicule. One popular genre was college girls taking part in dormitory ‘larks and pranks’. Another was financial ruin from horse racing.
“The visual humour revealed in these stereographs provides a way for us to understand and interrogate a previous era’s cultural and social values,” said Jan Brazier.
The Home Studio
Home photography took off when smaller, more portable cameras became available, and the Kodak revolution arrived in the early 20th century. Amateur photographers captured special family moments using the backyard as a set. Family members posed as if in a studio, with a suspended curtain on the washing line or a pot plant on a stand, often still capturing a special costume. There was also a practical reason to work outdoors: better light.
Our photographic collection
All photographs are drawn from the Macleay Collections of the Chau Chak Wing Museum. These photographs are some of the more than 60,000 in the University’s social history photograph collection. The majority were donated and cover the mid-19th to 20th century.
“It doesn’t surprise me the Museum’s historical photographic exhibitions are so popular as people make a direct connection with our past ways of seeing ourselves. Anyone interested in Australia’s photography, history and early pop culture will enjoy this current exhibition,” Jan Brazier said.
Text from the Chau Chak Wing Museum website
Rose Stereograph Company, Melbourne (Australian)(publisher) ‘A Pair of Drawers’ c. 1895 Stereograph (single image) Chau Chak Wing Museum, The University of Sydney Donated by Sandra Savides, 2014
Rose Stereograph Company, Melbourne (Australian)(publisher) ‘You Hussy, let my Husband alone’ c. 1895 Stereograph (single image) Macleay Collections, Chau Chak Wing Museum Donated by Sandra Savides, 2014
The Rose Stereograph Company
The publishing output of this long-lived firm (which operated from about 1880 until it went into liquidation in 2017) was phenomenal, and when the remains of what must have been a vast photographic archive went on sale in June 2021 with Lloyds Auctions…
According to a brief history by postcard collector Leo Fitzgerald, the Rose story began when Cornish sea captain William Rose came to the Victorian Ballarat gold fields from California and married Grace Ash at Ballarat in 1861. The couple’s son, George, was born in 1862 at the town of Clunes. He worked in his father’s shoe shop in Chapel Street, Prahran, between 1877 and 1880 (apparently producing his earliest photos from those premises) and began spending his Sundays selling photos to picnic parties in the Dandenong hills. Finding his niche in photography, he moved to a new address at Armadale and founded his own firm publishing stereographic views. Over the years he travelled to many countries and recorded numerous important historic events with his stereographic camera equipment, opening offices in Sydney, Wellington and London. His images from Korea have become especially celebrated in Korea, where they represent an extremely rare glimpse of the nation in 1904, before the onset of the destruction wrought by the wars of the 20th century. …
Collector and researcher Ron Blum, whose excellent books built on Leo Fitzgerald’s work, wrote that George’s son Walter took over the business sometime before 1931, selling it in that year to long-time employees Edward Gilbert and Herbert Cutts… George’s wife, Elizabeth, died in 1929, and both George’s sons died before him. With no longer any legal interest in the company he had founded, George kept on taking photographs for the old firm, travelling around Australia in a mobile darkroom and camping along the way. He worked almost until his death in 1942, aged 80… The Rose Stereographic Company continued under the stewardship of Herbert “Bert” Cutts, who brought his son Neil into the business in the 1950s.
Greg Ray. “The Rose Stereograph Company: a snapshot,” on the Photo Time Tunnel website July 16, 2021 [Online] Cited 23/09/2023. Used under fair use conditions for the purposes of education and research
Rose Stereograph Company, Melbourne (Australian)(publisher) ‘The Great Australian Bite (Bight)’ c. 1895 Stereograph (single image) Chau Chak Wing Museum, The University of Sydney Donated by Sandra Savides, 2014
George Rose was born in Clunes, Victoria, in 1861. He did not follow his father into boot-making, but was interested in astronomy and natural history. He was unconventional, of rather eccentric and Bohemian character. After moving to Melbourne in 1876, George developed his skills as a photographer, especially in the stereoscopic field – what is known as 3D photography today. He founded the Rose Stereographic Company in 1880. In 1901 George recorded the celebrations for the visit of the Duke and Duchess of York, and in the following years travelled across Australia and over 35 countries taking three-dimensional photos. By 1907 his business employed six people – two males and four females; at its peak, staff numbered around 20. In 1913 the Rose Stereographic Company began manufacturing “real photo” postcards. George’s son Walter managed the company, allowing his father to concentrate on taking the photographs. In 1931 the business was sold to two long-time employees, Edward Gilbert and Herbert (Bert) Cutts. George Rose died of cancer in 1942, having outlived both his sons, but the business remained in the Cutts family for many years before it finally closed down in March 2017.
Information from the book George Rose – The Postcard Era by Ron Blum.
C.H. Graves, Universal Photo Art Co (American) ‘How Bridget served the POTATOES UNDRESSED. ‘I’ll not take off another STITCH if I lose me JOB’ ‘ c. 1897 Stereograph (single image) Chau Chak Wing Museum, The University of Sydney Donated by Sandra Savides, 2014
The Universal Photo Art Company was one of several business titles under which photographer Carlton Harlow Graves sold his photographs late in his career. He was the son of Jesse Albert Graves, an important early worker who was based in the Delaware Water Gap area of Pennsylvania in the 1860-1880 time frame and produced some 500 generally fine scenic views of the western part of the state. Carlton learned the photographic art from his father and moved to Philadelphia to began producing on his own in about 1880. In his early years, he seems to have taken all the views which he published, but he soon began to buy or pirate images from others. Stereoviews issued under his own name are extremely rare.
At its peak, The Universal Photo Art Company seems to have been a rather substantial outfit. In addition to the headquarters offices and production facilities in Philadelphia, there was a western branch in Naperville, Ill., under F. A. Messerschmidt as general manager. There are numbers listed to almost to 5,000, although the number of individual photos actually used is only about 1,300. By the late 1890’s, C. H. Graves company became a major publisher offering “Art Nouveau Stereographs” on light gray curved mounts. His trade list offered excellent views of hunting scenes, Jamaica, Japan, Java, New York City, Palestine and others. To compete with low priced lithographs and copies, Graves offered his “Universal Series” or “Universal Views” on black mounts with no credit to himself. These have the number and the title in the negative and were sold at a reduced price from the regular “Art Nouveau” issues. Graves also offered boxed sets but they were not sold in the quantities of Underwood and Underwood, the Keystone View Company and H. C. White. The company seems to have been active until about 1910 when its stock of negatives were sold to Underwood & Underwood and presumably went from there to the Keystone View Company with the rest of the Underwood photos.
Paul Rubinstein. “Universal Photo Art Company,” on the Yellowstone stereoviews website Nd [Online] Cited 07/07/2024. Used under fair use conditions for the purposes of education and research
C.H. Graves, Universal Photo Art Co (American) ‘Rocky Mountain telephone line’ 1895-1905 Stereograph (single image) Chau Chak Wing Museum, The University of Sydney Donated by Sandra Savides, 2014
Keystone View Company (American) ‘Bliss disturbed’ c. 1903 Stereograph Chau Chak Wing Museum, The University of Sydney Donated by Sandra Savides, 2014
The Keystone View Company was founded in 1892 in Meadville, Pennsylvania, U.S.A. by amateur photographer B. L. Singley (Benneville Lloyd Singley). The trade list at the end of 1892 consisted of only a hundred titles but by 1940 they had commercially produced more than 40,000 titles. …
The views sold by the company in the U.K. from 1898 to 1906 were distributed under the name ‘The Fine-Art Photographers’ Publishing Co.’ and included instructions on how to view them with a ‘Realistiscope’; the company were manufacturing and selling stereoscopes from 1898 onwards.
There was an increased popularity of stereographs between 1898 and 1906, during which Keystone (like Underwood & Underwood) entered the box-set market. Along with topographical, nature, events and genre-view scenes, Keystone also began an Educational department in 1898 which issued sets illustrating geography, commerce, technology, history and natural studies.
After 1920 the Keystone View Company was the major global publisher of stereoviews, between 1915 and 1921 they had bought the negatives of nearly all of their competitors. With offices all over the world at this time the company was successful, especially from the sales of World War I stereoview sets.
The Keystone View Company maintained regular production right up until 1939 but continued to manufacture views for optometric purposes, with individual orders for stereoviews being filled up until the early 1970s.
Rebecca. “Keystone View Company,” on The Stereoscopy Blog 3rd January 2021 [Online] Cited 07/07/2024. Used under fair use conditions for the purposes of education and research
Lorna Studios, Glebe (Australian) [Sunlight Soap Girl] 1905-1915 Cabinet card Chau Chak Wing Museum, The University of Sydney Donated from Lydia Bushell, 1983
George Henry Hawkins, Sydney (Australian) [Four children in fancy dress featuring the products, Jelline and Silver Drop Flour] 1910-1930 Glass negative, half-plate Chau Chak Wing Museum, The University of Sydney Donated by R. Hawkins, 1988
George Henry Hawkins, Sydney (Australian) [Lily dressed in costume as ‘Victoria’] 1910-1930 Glass negative, quarter-plate Chau Chak Wing Museum, The University of Sydney Donated by R. Hawkins, 1988
J.G. Park, Leichhardt (Australian) [Portrait of a young Jean Cunningham and Master Hurlstone in English court costumes] c. 1914-1920s Glass negative Chau Chak Wing Museum, The University of Sydney Donated by J. Park, 1981
Scottish-born John Gartly Park (1878-1945) established his photographic studio at his home in Francis Street, Leichhardt around 1914. He was active in the local community, a member of the Loyal Orange Lodge, and a choir and orchestra conductor for the lodge and church.
His collection of glass negative portraits includes a small number of sitters in costume. Posed against Park/s decorative studio background during and after the First World War years, we are reminded of the popularity of fancy dress events, of which these images are rare photographic evidence. Surnames of his sitters are scratched into the edge of the negatives providing clues as to the identities.
The Park Collection was donated by his son, John Park in 1981.
Wall text from the exhibition
J.G. Park, Leichhardt (Australian) [Portrait of Miss Orr in fancy dress as Britannia] c. 1914-1920s Glass negative Chau Chak Wing Museum, The University of Sydney Donated by J Park, 1981
J.G. Park, Leichhardt (Australian) [Portrait of Miss Larsen wearing a Silver Star Starch costume] c. 1914-1920s Glass negative Chau Chak Wing Museum, The University of Sydney Donated by J. Park, 1981
Oliver Emery, Sydney (Australian) [Three boys posed outside against a makeshift backdrop] c. 1914-1930 Glass negative, half-plate Chau Chak Wing Museum, The University of Sydney Donated by O. Emery, 1983
Chau Chak Wing Museum – The University of Sydney Level 1, University Place, Camperdown, NSW 2006 Phone: 02 9351 2812
Opening hours: Monday to Friday (until 9pm Thursdays) 9am – 5pm Saturday and Sunday 12 – 4pm Closed public holidays
“These photographs awaken in the consumer a desire to possess the object of the camera’s attention, the aesthetisication of the object as a form of “readymade” available for immediate consumption.” Dr Marcus Bunyan
Exhibition dates: 11th March – 4th August, 2024
Curator: Virgina McBride, Research Associate in the Department of Photographs at The Met
Meticulously staged by the pioneering colour photographer Anton Bruehl, this work was part of a series showing the whiskey in many exciting scenarios: the glass appeared to travel by train and cruise liner, as well as hot air balloon. Bruehl’s pictures ran as ads in LIFE and Newsweek, conjuring worldly associations for his client, the Kentucky distiller Four Roses.
Against all odds, these eye-catching scenes were not darkroom fabrications – Bruehl arranged them by hand, with the help of miniaturists, set dressers, and a celebrity florist.
Testing appetites for novelty, illusion, and abundance against the limits of good taste, he wagered that this crisp construction would quench your thirst, then melt into hot air.
Text from the Metropolitan Museum of Art Instagram page
Anton Bruehl was born in 1900 of German émigré parents in the small town of Hawker, Australia. By 1919, when he moved to the United States to work as an electrical engineer, he was a skilled amateur photographer. A show of student work from the Clarence H. White School of Photography at the Art Center, New York, in 1923 convinced Bruehl to quit his engineering job to become a photographer. White taught Bruehl privately for six months and then asked him to teach at his school, including its summer sessions in Maine. White’s sudden death, in 1925, prompted Bruehl to open a studio, at first partnering with photographer Ralph Steiner and then with his older brother, Martin Bruehl; it was immediately successful. Specializing in elaborately designed and lit tableaux, Bruehl won top advertising awards throughout the late 1920s and early 1930s. A favourite of Condé Nast Publications, he developed the Bruehl-Bourges colour process with colour specialist Fernand Bourges, which gave Condé Nast a monopoly on colour magazine reproduction from 1932 to 1935.
What a thoughtful, stimulating and well presented exhibition which contains some absolutely beautiful product photographs. These photographs awaken in the consumer a desire to possess the object of the camera’s attention, the aesthetisication of the object as a form of “readymade” available for immediate consumption.
It’s such a pity that for some of sections – such as “The Array”, “The Montage”, and “The Ideal user” – I only have one or two media image to illustrate the theme.
I have included in the posting a wonderful photograph from my own collection – a postcard with a real photograph on the front by an unknown photographer, showing a proprietor standing by the front door of his shop advertising the wares for “Howard, Watchmaker & Jeweller”, no date – probably British from 1890s-1910s due to his attire, the typeface on the front of the shop, and how “jewellery” is spelt. In the window there is an effusive display of clocks, watches, rings and Prince Albert watch chains.
My favourite photographs in the posting are the portrait of The Silver Merchants (c. 1850, below); the photograph of a tombstone from the Vermont Marble Tombstone Catalogue (1880s, below); the hand-coloured photograph by the Schadde Brothers of High Grade Jelly Eggs, from a Brandle & Smith Co. Catalogue (c. 1915, below); and the sublime Edward G. Budd Manufacturing Co. photograph Automotive Component (February 22, 1927, below)
Through these product photographs we begin to understand how, “The conventions of the past inform these norms and explain the advertisements that we see in our daily lives.” And how we have lost that spark of creativity, use of colour and form and appreciation of beauty in product photography that was the essence of what has gone before.
For those that are interested, I have included some expressive quotations on the complexity of the relationship between the construction of the self, commodities and consumer culture at the bottom of the posting.
Dr Marcus Bunyan
Many thankx to the Metropolitan Museum of Art for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.
“Consumer capitalism, with its efforts to standardise consumption and to shape tastes through advertising, plays a basic role in furthering narcissism. The idea of generating an educated and discerning public has long since succumbed to the pervasiveness of consumerism, which is a ‘society dominated by appearances’. Consumption addresses the alienated qualities of modern social life and claims to be their solution: it promises the very things the narcissist desires – attractiveness, beauty and personal popularity – through the consumption of the ‘right’ kinds of goods and services. Hence all of us, in modern social conditions, live as though surrounded by mirrors; in these we search for the appearance of an unblemished, socially valued self.”
Anthony Giddens. Modernity and Self-Identity: Self and Society in the Late Modern Age. California: Stanford University Press, 1991, p. 172.
Unknown photographer (Brtish?) Howard – Watchmaker and Jeweller (front and verso) 1890s-1910s? Silver gelatin photograph on postcard Collection of Marcus Bunyan
This photograph is not in the exhibition
“”Product photography is, now, completely inescapable – it follows you around and stalks you on social media – and that condition is very interesting,” said [curator] McBride. The conventions of the past inform these norms and explain the advertisements that we see in our daily lives…
When I visited the exhibition, I was lucky enough to meet Drew, an advertisement photographer who spoke to me about her impressions of The Real Thing: Unpackaging Product Photography. “As someone who works in advertising photography, I find it quite interesting how I think we’ve lost some of the creativity that I see here in this imagery, as far back as the 1920s. It makes me wonder about how I could implement or think about new ways of composition or exploring basic objects in a more exciting way. I’m curious about how these objects were received as advertisements back then. Now, I think we see them more as fine art, so it is interesting to think about what our advertising images could look like twenty years from now.” Drew was strong in her belief that much of the beauty and wonder of advertisement photography has been lost over the decades.
In the 1920s, rising industrial output and consumer demand led executives to seek ways to make their products stand out in a crowded market. Applied psychology shifted managers’ focus to the consumer’s mind, emphasizing the need to persuade consumers that they could find individuality and personal meaning in standardized goods. Consumers “believe what the camera tells them because they know that nothing tells the truth so well.” …
The Real Thing: Unpackaging Product Photography exposes the truth in an entirely new way. It exposes the secrets of photography and how the truth shifted through years of capitalism and consumerism, demanding different sales strategies from producers… [By the 1950s] As the American capitalist market demanded printed ads and mass consumption increased, photographers lost their creative control, with advertisement directors taking up the mantle. There is a straightforward appeal and very little left to the imagination.”
The photographs in this exhibition do not depict rare or special things. They show toothpaste, tombstones, and hats. But these familiar trappings of everyday life will be, at times, unrecognisable – so altered by the camera as to constitute something entirely new. Enticing consumers with increasingly experimental approaches to the still life genre, the photographs featured transform everyday objects into covetable commodities. The camera abstracts them from functional use, at times distorting them through dizzying perspectives and modulations of scale. Spanning the first century of photographic advertising, the exhibition will illustrate how commercial camerawork contributed to the visual language of modernism, suggesting new links between the promotional strategies of vernacular studios and the tactics of the interwar avant-garde. Corporate commissions by celebrated innovators, including Paul Outerbridge, August Sander, and Piet Zwart, will appear alongside obscure catalogues and trade publications, united by a common cause: to snatch the ordinary out of context, and sell it back at full price.
The exhibition is made possible by The Robert Mapplethorpe Foundation, Inc.
Text from the Metropolitan Museum of Art website
Installation views of the exhibition The Real Thing: Unpackaging Product Photography at the Metropolitan Museum of Art, New York showing at right in the bottom image, introductory wall text to the exhibition (below) and F. D. Hampson’s Panama Hats, from a Sloan-Force Co. Catalogue (c. 1916, below)
Introduction to the exhibition
The photographs in this exhibition do not depict rare or special things. They show toothpaste, tombstones, and hats. But here these familiar trappings of everyday life are, at times, unrecognisable – so altered by the camera as to constitute something entirely new. The Real Thing charts these tactics across the first century of photographic advertising.
If functional objects can be difficult to see, the camera is uniquely equipped to bring them into focus. Excised from mundane contexts and ushered into the studio, they assume new allure, independent of their value or means of production. For early retailers and ad agencies, photography bolstered consumer confidence; the medium offered unprecedented realism, and better still, an aura of truth. Beginning in the late 1850s, new demand for manufactured goods subsidised commercial photography, and the industry grew quickly, spurred by evolving technologies of image reproduction. In the decades that followed, photographers’ increasingly experimental still lives adapted modernism for the mass market.
In the spirit of early photo manuals and how-to guides, the exhibition unfolds thematically, exploring a range of approaches to what is today termed product photography. Pictures from across the commercial section – made in storerooms, corporate studios, and avant-garde ateliers – entice buyers and invent needs, transforming everyday objects into covetable commodities. Works by celebrated innovators appear here alongside obscure catalogues and trade publications, united by a common cause to snatch the ordinary out of context and sell it back at full price.
Wall text from the exhibition
Installation views of the exhibition The Real Thing: Unpackaging Product Photography at the Metropolitan Museum of Art, New York showing at right, Irving Penn’s Theatre Accident, New York (1947)
The Inventory
Installation view of the exhibition The Real Thing: Unpackaging Product Photography at the Metropolitan Museum of Art, New York showing the section The Inventory including at second left, Fashions 1837-1887, by William Charles Brown (1888, below); and at third right, Vermont Marble Tombstone Catalogue (1880s, below)
William Henry Fox Talbot (English, 1800-1877) Articles of Glass before June 1844 Salted paper print from paper negative Image: 13.2 x 15.1 cm. (5 3/16 x 5 15/16 in.) Frame: 14 3/4 x 14 3/4 in. Metropolitan Museum of Art Purchase, The Horace W. Goldsmith Foundation Gift, through Joyce and Robert Menschel, and Harrison D. Horblit Gift, 1988 Public domain
Talbot’s negative-positive photographic process, first made public in 1839, would change the dissemination of knowledge as had no other invention since movable type. To demonstrate the paper photograph’s potential for widespread distribution – its chief advantage over the contemporaneous French daguerreotype – Talbot produced The Pencil of Nature, the first commercially published book illustrated with photographs. With extraordinary prescience, Talbot’s images and brief texts proposed a wide array of applications for the medium, including portraiture, reproduction of paintings, sculptures, and manuscripts, travel views, visual inventories, scientific records, and essays in art.
This photograph and the plate preceding it, “Articles of China,” were offered as examples of photography’s usefulness as a tool for creating visual inventories of unprecedented accuracy. Talbot wrote: “The articles presented on this plate are numerous: but, however numerous the objects – however complicated the arrangement – the Camera depicts them all at once.”
Unknown photographer (American) Case manufactured by Hiram Studley (American, active 1840s) The Silver Merchants c. 1850 Daguerreotype Image: 2 3/16 × 2 3/4 in. (5.5 × 7cm) Case: 3 1/8 × 3 11/16 × 9/16 in. (8 × 9.3 × 1.5cm) Approx. 6 1/2 x 3 1/2 in. open The Metropolitan Museum of Art Purchase, Joyce F. Menschel Gift, 2017 Public domain
The first product photographs doubled as portraits. Posing with their wares, peddlers demonstrated a standard of work and an assurance of quality. The daguerreotype, a direct-positive image on silver-plated copper, offered all manner of workers an increasingly affordable likeness. Here, silver dealers make the most of the medium, modelling careful attention to their inventory. They examine pocket watches, pendants, and fobs splayed in a sales case. Plying their trade before the camera, they mirror the work of the era’s newest silver merchants: photographers themselves.
Ludwig Belitski (German, 1830-1902) Pitcher and Two Glasses, Venetian, 15th Century 1854 Salted paper print from glass negative 8 3/4 × 6 15/16 in. (22.2 × 17.7cm) The Metropolitan Museum of Art The Horace W. Goldsmith Foundation Fund, through Joyce and Robert Menschel, 2016 Public domain
Charles Nègre (French, 1820-1880) [Plaster Casts of Bishops’ Miters, South Porch, Chartres] c. 1855 Salted paper print from paper negative Image: 22 x 32.5cm (8 11/16 x 12 13/16 in.) Frame: 18 1/2 x 22 1/2 in. Metropolitan Museum of Art Gilman Collection, Purchase, The Howard Gilman Foundation Gift, 2002 Public domain
When early photographers turned to the material world of things, it was often to document property or record cultural heritage. Their efforts reveal the camera’s remarkable capacity to abstract and transform the objects before its lens. In 1855, Charles Nègre accepted a commission to make architectural studies of Chartres Cathedral as part of a larger initiative to preserve and promote French patrimony. A complement to his sweeping views of sculpted facades, this still life monumentalises the site’s smaller details. It shows plaster replicas of ecclesiastical headgear, taken from the cathedral exterior. These are simulacra of simulacra, yet Nègre recasts them anew, registering their textured surfaces in a splendid study of shadow and mass.
Unknown maker (American) Man Demonstrating Patent Model for Sash Window Late 1850s-1860s Tintype with applied colour 4.8 x 3.6cm (1 7/8 x 1 7/16 in.) Metropolitan Museum of Art Bequest of Herbert Mitchell, 2008 Public domain
Pine & Bell (photographic studio) (American, active 1860s, Troy, New York) William H. Bell (American born England, Liverpool 1831-1910 Philadelphia, Pennsylvania) George W. Pine (American, active 1860s, Troy, New York) [Display of Hats and Accessories of 1868] 1868 Albumen silver print from glass negative Image: 3 9/16 × 2 1/8 in. (9 × 5.4 cm) Mount: 3 11/16 in. × 2 3/8 in. (9.3 × 6 cm) The Metropolitan Museum of Art William L. Schaeffer Collection, Promised Gift of Jennifer and Philip Maritz, in celebration of the Museum’s 150th Anniversary
Unknown photographer [E. Adkins Gun Merchant] c. 1874 Ambrotype 6.3 x 7.5cm (2 1/2 x 2 15/16 in.) visible The Metropolitan Museum of Art Gift of Charles Wilkinson, 1965 Public domain
Unknown maker (American) Rock Island Stove Company Catalogue 1878-1883 Albumen silver prints The Metropolitan Museum of Art Joyce F. Menschel Photography Library Fund, 2003 Public domain
Unknown maker (British) Fashions 1837-1887 by William Charles Brown (British, active late 19th century) 1888 Woodburytypes 22.5 x 17cm (8 7/8 x 6 11/16 in.) Approx. 9 x 14 in. open The Metropolitan Museum of Art Joyce F. Menschel Photography Library Fund, 2011
In the back of this catalogue from Queen Victoria’s milliner, a disclaimer confirms that no British songbirds were sacrificed for its production. Nevertheless, a flock of hats in fine feather fills this page spread, flaunting designs fit for the royal family. The deluxe volume is illustrated with woodburytypes, an early photomechanical process with a rich tonal range to register varied velvets, silks, straws, and plumes. Hatstands and supports have been edited out of these images to suspend the specimens midair. Surreal to modern eyes, the effect accentuates the hats’ commodity status and implies inventory soaring out of stock.
Frank M. Sutcliffe (British, 1853-1941) [Display of Whitby Seascape Photographs] c. 1888 Albumen silver print Image: 4 1/4 × 5 1/2 in. (10.8 × 14 cm) Sheet: 6 15/16 × 9 1/2 in. (17.7 × 24.1 cm) Frame: 11 x 14 in. Metropolitan Museum of Art Purchase, Anonymous Gift, 2023 Public domain
“Choose one subject, anything will do,” Frank Sutcliffe advised aspiring photographers. If his career-spanning preoccupation with the British seaside town of Whitby seemed myopic to some peers, it allowed him to cultivate a distinctive brand. This typology of seascapes testifies to his years of work along the town harbour, where he weathered storms and punishing wind in pursuit of the perfect view. Pinned up for purchase at an exhibition, his photographs here become products. This rudimentary style of display seems to have served him well; at one such showcase, he counted the Prince of Wales among his customers.
Unknown (American) [Vermont Marble Tombstone Catalogue] 1880s Albumen silver prints Approx. 17 1/4 x 4 in. open The Metropolitan Museum of Art Jefferson R. Burdick Bequest, 1972 Public domain
“When you are met with a flood of tears, the best thing to do is politely say that you will call again,” advised one traveling salesman in the tombstone trade. For Cyrus Creigh, a thirty-something Virginian who sold stones from this annotated catalogue, such considerations were part of the job. In each new town, he might solicit names of bereaved families from undertakers and local cemetery staff. Slipped from a suit pocket and proffered door-to-door, his book of bluntly descriptive photographs sold surviving relatives a modicum of consolation. The stones, posed in a corporate studio and silhouetted in darkness, assume a solemn universality, as if any of their blank faces might soon bear a familiar name.
Schadde Brothers (American, active Minneapolis, 1890s-1910s) Alvin J. Schadde (American, 1872-1937) Herman T. Schadde (American, 1874-1937) [High Grade Jelly Eggs, from a Brandle & Smith Co. Catalogue] c. 1915 Gelatin silver print with applied colour Image: 8 1/4 × 9 3/4 in. (21 × 24.8cm) Frame: 18 x 20 in. Metropolitan Museum of Art Twentieth-Century Photography Fund, 2013
Schadde Brothers (American, active Minneapolis, 1890s-1910s) Alvin J. Schadde (American, 1872-1937) Herman T. Schadde (American, 1874-1937) [Satinettes, Filled Confections and Ye Old Style Stick Candy, from a Brandle & Smith Co. Catalogue] c. 1915 Gelatin silver print with applied colour Image: 8 1/2 × 10 5/8 in. (21.6 × 27cm) Frame: 18 x 20 in. Metropolitan Museum of Art Twentieth-Century Photography Fund, 2013
This trade catalogue tricks the eye to tempt the tongue. An artisan has coloured its black-and-white prints, illustrating each sugar stripe and speckled bean. Philadelphia confectioner Brandle & Smith understood that their candy was its own best advertisement, and at one point even induced a museum to accession it for display. Wider distribution was achieved by the salesmen who carried catalogues across the country, taking bulk orders from local shops. Here, the limitations of hand-colouring work to their advantage. Because sweets in jars proved too tricky to tint, the satinettes and candy sticks seem to burst into brilliant colour as they spill from their packaging, satiating the viewer and assisting the sale.
F. D. Hampson (American, 1871-1947) Panama Hats, from a Sloan-Force Co. Catalogue c. 1916 Gelatin silver print Image: 18.5 x 23.4 cm (7 5/16 x 9 3/16 in. ) Frame: 16 x 20 in. Metropolitan Museum of Art Purchase, The Horace W. Goldsmith Foundation Gift, through Joyce and Robert Menschel, 2001
Like satellites, these straw hats hover in a void. Their absence of context invites imaginative projection: how easy to envision this or that model touching down on one’s head. Popularised by association with the new Panama Canal, the hats were photographed for a St. Louis sales catalogue. Their spare, surreal configuration anticipates an avant-garde approach; in the coming years, disembodied hats would pop up in works by Max Ernst and Hans Richter, evoking the callous consumer – a bourgeois icon ripe for critique. Here, such premonitions of modernism serve practical ends. Suspended together, their varied brims and bands elicit comparison, demanding scrutiny. In an era of exponentially increasing consumer choice, such photographic displays could make anyone into a connoisseur.
If mouthwatering soap seems a contradiction in terms, commercial photographer Ralph Bartholomew Jr. confounds the senses with eye candy to rival the confections nearby. Photographed two decades later, this work did not depend on paint for its delectable palette. It is an example of the early carbro process – a complex tricolor printing technique that gained popularity in the 1930s, as art directors courted Depression-era audiences. Brilliant colour is essential here, in a photograph likely commissioned to sell not the soap but its packaging. Marketed to producers in an array of trade publications (including Modern Packaging, and the industry-specific standby Soap), fine paper wrappers were a booming industry unto themselves. Here, Bartholomew parades his bedecked bars across a page of newsprint showing stock prices to suggest that in this market, even cleanliness was a commodity.
Bartholomew was a successful commercial photographer best known for his innovative use of stop-action and multiple exposure techniques in advertising and editorial work. He made this photograph while he was a student at the Clarence H. White School of Photography.
Margaret Bourke-White (American, 1904-1971) RCA Speakers 1933 Gelatin silver print Image: 33.3 x 23.3 cm (13 1/8 x 9 3/16 in.) Frame: 22 1/2 x 18 1/2 in. The Metropolitan Museum of Art Warner Communications Inc. Purchase Fund, 1976
In a single voice, the assembled speakers broadcast the scope and influence of American radio. Commissioned by audio manufacturer RCA Victor, this photograph is one component of a monumental photomural for the NBC rotunda at Rockefeller Center. Amplified to a height of ten feet, this and other views of radio technology comprised a work of corporate propaganda to rival those public projects Margaret Bourke-White had recently seen on tours of the Soviet Union. She completed the mural at breakneck speed, often working through the night to photograph equipment at regional stations (lest she risk electrocution during daytime transmission hours). Seeking a visual analogue to audio, she captured the speakers in staccato sequence, their scalloped shapes reverberating beyond the frame.
On March 11, 2024, The Metropolitan Museum of Art opened The Real Thing: Unpackaging Product Photography, an exhibition exploring how commercial camerawork contributed to the visual language of modernism. The photographs featured depict the familiar trappings of everyday life – from toothpaste to tombstones to hats – but at times these subjects will be unrecognisable, so altered by the camera as to constitute an entirely new view.
Spanning the first century of photographic advertising, The Real Thing unites more than 60 works from across the commercial sector. In these photographs, artists – some famous, some forgotten – transform common objects into covetable commodities. Corporate commissions by celebrated innovators, such as Paul Outerbridge, August Sander, and Piet Zwart, appear alongside obscure catalogues and trade publications. Bringing these photographs together, the exhibition reveals links between the promotional strategies of vernacular studios and the radical tactics of the interwar avant-garde.
“This dynamic exhibition looks anew at the commercial history of photographs in the Museum’s collection,” said Max Hollein, The Met’s Marina Kellen French Director and Chief Executive Officer. “By embracing this discerning lens, we gain a renewed appreciation of the intricacies and aesthetics of our everyday surroundings.”
“Not many of the photographers in this exhibition would have identified as fine artists, but their inventive commercial work harnesses the artistic potential of the camera to persuade and enchant,” added the show’s curator, Virginia McBride, Research Associate in the Department of Photographs. “Now that photography’s place in museums no longer needs defending, The Real Thing considers how working photographers, in corporate studios and industrial storerooms, advanced modern art’s visual revolution.”
The first advertising photographs were published in albums and used to peddle products door to door. For early retailers and ad agencies, photography offered unprecedented realism and, better still, an aura of truth; the medium’s perceived objectivity bolstered consumer confidence. Beginning in the late 1850s, new demand for manufactured goods subsidised commercial photography, spurred by evolving technologies of image reproduction. In the decades that followed, increasingly inventive approaches to the still life, from dizzying perspectives to extreme modulations of scale, adapted modernism for the mass market. Historically framed as avant-garde experimentation, this work is rarely acknowledged in its original context of commercial enterprise. This exhibition resituates such innovation within the realm of advertising and investigate its unlikely origins.
Drawn entirely from The Met collection and featuring many photographs from The Ford Motor Company Collection of modernist European and American photography, the exhibition brings together a wide range of photographic media. Included are proof prints, tear sheets, and sample books used by travelling merchants, along with photomontages and rare examples of early colour printing. Such masterworks as André Kertész’s elegant study of a fork and Grete Stern and Ellen Auerbach’s surrealist-inflected advertisements for hair dye and gloves are presented together with the projects of overlooked studios and anonymous makers. Debuting dozens of objects from the Department of Photographs that have never before been shown, and introducing timely new acquisitions, the exhibition considers photography in an expanded field of commercial practice.
The Real Thing: Unpackaging Product Photography is organised by Virgina McBride, Research Associate in the Department of Photographs at The Met.
Press release from the Metropolitan Museum of Art
Grit Kallin-Fischer (German, 1897-1973) KPM Ceramics 1930 Gelatin silver print 6 5/8 × 4 3/16 in. (16.8 × 10.7cm) The Metropolitan Museum of Art Funds from various donors, 2023
The Isolated Object
Paul Outerbridge Jr. (American, 1896-1959) Ide Collar 1922 Platinum print Image: 11.8 x 9.3 cm (4 5/8 x 3 11/16 in.) Frame: approx. 14 x 17 in. The Metropolitan Museum of Art Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
“I have attempted to interpret the beauty of the simplest and humblest of objects,” Paul Outerbridge Jr. wrote in 1922. Inspired by his teacher Clarence H. White’s artistic vision for applied photography, Outerbridge regarded the aperture as a kind of canvas in which to arrange compositions with absolute balance. In this, his first commercial assignment, he achieved such equilibrium by custom-cutting a grid of linoleum squares to the scale of his subject. When published as an ad in Vanity Fair, the photograph was ensnared in a scrollwork frame. Such a Victorian flourish seems incongruous today, but at the time, a picture as stark as this seemed to need dressing up. Nevertheless, Marcel Duchamp was said to have clipped the ad and pinned it to his studio wall, apprehending the mass-market collar’s readymade style.
Edward G. Budd Manufacturing Co. (American) Automotive Component February 22, 1927 Gelatin silver print 7 1/2 × 9 1/2 in. (19 × 24.1 cm) The Metropolitan Museum of Art Purchase, David Hunter McAlpin Fund, by exchange, 2024
Fay Sturtevant Lincoln (American, 1894-1975) Pass & Seymour Switch Plate c. 1949 Gelatin silver print Image: 23.8 x 17.9 cm (9 3/8 x 7 1/16 in.) Frame: approx. 20 x 16 in. The Metropolitan Museum of Art Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
Please resist the urge to flip this light switch. Photographed at close range, the switch plate is so crisply articulated that it tempts touch. Fay Sturtevant Lincoln captures the sculptural quality of this mundane fixture, revealing a keen eye for the texture and detail of domestic life. Now coveted for their retro cachet, molded Bakelite furnishings like this one were ubiquitous in the late 1940s. Though Lincoln was better known for views of glamorous art deco interiors, his attention to the vernacular architecture of homes and offices offers an intimate view of everyday design.
Installation view of the exhibition ‘The Real Thing: Unpackaging Product Photography’ at the Metropolitan Museum of Art, New York showing the section The Unfamiliar Thing including at third left, August Sander’s Osram Light Bulbs (c. 1930, below); and at third right, H. Raymond Ball’s Pocket Comb (1930s, below)
For a project promoting not sugar but silk, Edward Steichen devised textile patterns from photographs of everyday objects. His arrangements of sugar cubes, matches, and mothballs were printed onto Stehli’s “Americana” line of dress fabrics. The success of these designs speaks to the proliferation and popularity of object photography – a genre so culturally ingrained that, by the late 1920s, it could become a fashion phenomenon. Steichen helped shape these conditions in his influential role as chief photographer for Condé Nast. The Stehli project reflected his populist vision for commercial photography, at least insofar as these chic silks ever reached the mainstream.
Photography itself makes the case for artificial light in this commission for the German manufacturer Osram. Leveraging the camera’s codependence on their products, the lightbulb company sought out experimental practitioners, including August Sander, to promote the transformative potential of illumination. Sander is best known as the great portraitist of German society between the wars, but the commercial projects that supported his studio remain obscure. With a simple shift in perspective, he radically reorients viewer and subject, abstracting a spiral staircase into a swirl of pearls. His hypnotic image reveals how the shock and pleasure of modernist aesthetics – of looking for its own sake – could seamlessly convey the joys of consumption.
H. Raymond Ball (American, 1903-1983) Pocket Comb 1930s Gelatin silver print Image: 25.2 x 19.8 cm (9 15/16 x 7 13/16 in.) Frame: 20 x 16 in. The Metropolitan Museum of Art Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
Unknown (American) [Montage for Packard Super Eight] c. 1940 Gelatin silver print Image: 22.9 x 18.6 cm (9 x 7 5/16 in.) Frame: 17 x 14 in. The Metropolitan Museum of Art Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
The Tableau
Installation view of the exhibition The Real Thing: Unpackaging Product Photography at the Metropolitan Museum of Art, New York showing photographs from the section The Tableau including at left, André Kertész’s Fork (1928, below); and at second and third right, ringl + pit’s Dents (c. 1934) and Komol (1931, below)
As a dinner party wound down in his friend Fernand Léger’s Paris studio, André Kertész found an unlikely tableau left on the table. In this chance encounter between fork and plate, he locates an incidental elegance. The photograph was never intended as an ad – Kertész instead chose it to represent his work in a series of European photography shows. On the exhibition circuit, it came to exemplify a strain of New Vision photography characterised by its clear-eyed reassessment of ordinary things. Only after this did Kertész grant permission for its use in a German silverware campaign. In the ad layout, the photograph was credited and uncropped – atypically presented as a true work of art. The truth of the ad was another question: despite its German rebranding, this fork remained a French department-store product.
Grancel Fitz (American, 1894-1963) Ipana Toothpaste c. 1937 Gelatin silver print Image: 12.9 x 32.5cm (5 1/16 x 12 13/16 in.) Frame: approx. 12 x 20 in. The Metropolitan Museum of Art Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
The Ideal User
Paul Outerbridge Jr. (American, 1896-1959) The Coffee Drinkers 1940 Carbro print Image (overall): 27 x 38cm (10 5/8 x 14 15/16 in.) Mount: 40.7 x 50.7cm (16 x 19 15/16 in.) Frame: 18 1/2 x 22 1/2 in. The Metropolitan Museum of Art Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
With a background in staging and an unwavering belief in the power of images to inspire a better life, Paul Outerbridge Jr. was well suited to the directorial tasks of advertising photography. For A&P Grocery’s Eight O’Clock Coffee, he orchestrated this scene in the display kitchen of a department store, painstakingly diagramming the setup in advance.
“How’d you learn to make such swell coffee, Dick?” the copy teased, when the ad ran in LIFE magazine. Such work exceeds the sum of its parts, selling more than just a jolt of caffeine. The after-dinner air of repose courts camp, conjuring an intimate blend of leisure and power. With it, Outerbridge offers the consumer the chance to be a man among men, all for the price of a can of coffee.
Some expressive quotations about the construction of the self, commodities and consumer culture
“Although the value of commodities is materially embodied in them, it is not visible in the objects themselves as a physical property. The illusion that value resides in objects rather than in the social relations between individuals and objects Marx calls commodity fetishism. When the commodity is fetishized, the labour that has gone into its production is rendered invisible.”
Rosemary Hennessey. “Queer Visibility in Commodity Culture,” Chapter 6 in Nicholson, Linda and Seidman, Steven (eds.,). Social Postmodernism – Beyond Identity Politics. Cambridge: Cambridge University Press, 1995, pp. 161-162.
“When the commodity is dealt with merely as a matter of signification, meaning, or identities, only one of the elements of its production – the process of image making it relies on – is made visible. The exploitation of human labour on which the commodities appearance as an object depends remains out of sight.”
Rosemary Hennessey. “Queer Visibility in Commodity Culture,” Chapter 6 in Nicholson, Linda and Seidman, Steven (eds.,). Social Postmodernism – Beyond Identity Politics. Cambridge: Cambridge University Press, 1995, p. 162.
“The processes of capitalist relationships reproduce themselves in the consciousness of man and, in turn, reproduce a society that reflects an image of man as the seller and buyer of work, talent, aspiration and fantasies.”
Frankl, G. The Failure of the Sexual Revolution. Hove: Kahn and Averill, 1974, p. 26 quoted in Evans, David. Sexual Citizenship, The Material Construction of Sexualities. London: Routledge, 1993, p. 47.
“What was achieved was unprecedented scientific and technical progress and, eventually, the subordination of all other values to those of a world market which treats everything, including people and their labour and their lives and their deaths, as a commodity.”
John Berger and Jean Mohr. Another Way of Telling. New York: Pantheon Books, 1982, p. 99.
“Consumption produces production … because a product becomes a real product only by being consumed. For example, a garment becomes a real garment only in the act of being worn; a house were no one lives is in fact not a real house; thus the product, unlike a mere natural object, proves itself to be, becomes, a product only through consumption. Only by decomposing the product does consumption give the product the finishing touch.”
Karl Marx and Frederick Engels. On Literature and Art. New York: International General, 1973, p. 91 quoted in Wolff, Janet. The Social Production of Art. Basingstoke: Macmillan, 1993, p. 95.
“… the propaganda of consumption turns alienation itself into a commodity. It addresses itself to the spiritual desolation of modern life and proposes consumption as the cure. It not only promises to palliate all the old unhappiness to which flesh is heir; it creates or exacerbates new forms of unhappiness – personal insecurity, status anxiety …”
Christopher Lasch. The Culture of Narcissism. New York: W.W.Norton and Company, 1978, p.73.
“Consumer culture is notoriously awash with signs, images, publicity. Most obviously, it involves an aestheticization of commodities and their environment …
Firstly, problems of status and identity … promote a new flexibility in the relations between consumption, communication and meaning. It is not so much that goods and acts of consumption become more important in signalling status (they were always crucial) but that both the structure of status and the structure of meaning become unstable, flexible, and highly negotiable. Appearance becomes a privileged site of strategic action in unprecedented ways.
Secondly, the nature of market exchange seems intrinsically bound up with aestheticization. As indicated above, commodities circulate through impersonal and anonymous networks: the split between producer and consumer extends beyond simple commissioning (where a personal relationship still exists) to the production for an anonymous general public … Haug (1986) theorizes this in the notion of ‘commodity aesthetics’: the producer must create an image of use value in which potential buyers can recognize themselves. All aspects of the product’s meaning and all channels through which its meaning can be constructed and represented become subject to intense and radical calculation.
This gives rise to some of the central issues of sociological debate on consumer culture. On the one hand, the eminently modern notion of the social subject as a self-creating, self-defining individual is bound up with self-creation through consumption: it is partly through the use of goods and services that we formulate ourselves as social identities and display these identities. This renders consumption as the privileged site of autonomy, meaning, subjectivity, privacy and freedom. On the other hand, all these meanings around social identity and consumption become objects of strategic action by dominating institutions. The sense of autonomy and identity in consumption is placed constantly under threat.”
Don Slater. Consumer Culture and Modernity. London: Polity Press, 1997, p. 31.
The Metropolitan Museum of Art 1000 Fifth Avenue at 82nd Street New York, New York 10028-0198 Phone: 212-535-7710
Henriette Theodora Markovitch (22 November 1907 – 16 July 1997), known as Dora Maar, was a French photographer, painter, and poet. Maar is very well known for her role as Picasso’s lover, subject, and muse. He abused her. Maar photographed the successive stages of the creation of Guernica. It is the gelatin silver works of the surrealist period that remain the most sought after by admirers: Portrait of Ubu (1936), 29 rue d’Astorg, black and white, collages, photomontages or superimpositions.
Man Ray is hailed as one of the greatest photographers of the 20th century, but I admit I have no real liking for most of his work.
I remember seeing the first large-scale exhibition of Man Ray’s photography to have been presented in Australia at the National Gallery of Victoria in 2004. In text about the exhibition the NGV states, “Man Ray produced some of the most iconic photographs of the 20th century: eloquent portraits, dreamy solarised nudes, divine fashion photography and enigmatic images that continue to delight and astonish… A superb technician and a highly inventive artist, Man Ray always denied that he had any ability with the camera or in the darkroom. However, as the exhibition reveals, this is clearly not the case. The exhibition emphasises Man Ray’s techniques of framing, cropping, solarising and use of the photogram to present a new ‘surreal’ way of seeing, which continues to fascinate audiences today.”1
I came away from that exhibition thinking what a great technician Man Ray was, almost like a photographic scientist, an alchemist from another world conjuring small, intense images of clinical focus, but where was the emotional power of the images, where was their … what am I trying to enunciate … where was their vibrational energy. They were ice cold.2
I feel that Man Ray’s greatest artistic expression, his greatest music, were his photograms, “which he coined “rayographs” after himself. He explained that working with light in the darkroom allowed him to free himself from painting.” (Press release) As Man Ray himself said of his rayographs, “Like the undisturbed ashes of an object consumed by flames these images are oxidised residues fixed by light and chemical elements of an experience, an adventure, not an experiment. They are the result of curiosity, inspiration, and these words do not pretend to convey any information.”3
“What the rayographs do not deny, however, is the subjectivity of the artist, his skill at placing the objects on the photographic paper, expressed in their dream-like nature, both a subjective ephemerality (because they could only be produced once) and an ephemeral subjectivity (because they were expressions of Man Ray’s fantasies, and therefore had little substance). Through an alchemical process the latent images emerge from the photographic paper, representations of Man Ray’s fantasies as embodied in the ‘presence’ of the objects themselves, in the surface of the paper.”4
(See a section of my paper “The Delicious Fields: Exploring Man Ray’s Rayographs in a Digital Future” (2004) below in the posting).
On a final note, while it is fantastic to see such a large group of Man Ray’s photographs together in one space I am amazed, flabbergasted even, at the blue and yellow colour scheme on the floor of the gallery. What were they thinking? How can you appreciate black and white images, which are never actually black and white but always have subtle colours of either brown and blue, warm and cool, which need to be appreciated in a neutral colour space … when throughout the gallery your eye is constantly overwhelmed (by reflection from the gallery lights or subconsciously, even) by a sea of blue and yellow tiles. It makes no sense aesthetically, empirically or emotionally.
Dr Marcus Bunyan
1/ Anonymous. “Man Ray,” on the National Gallery of Victoria website Nd [Online] Cited 18/07/2024
2/ This coldness can be seen in the photographs from the book at the bottom of the posting, where borders frame faces and are inverted, where objects in rayographs are paired opposite objective portraits, surface representations and human visage.
3/ Man Ray quoted in Janus (trans. Murtha Baca). Man Ray: The Photographic Image (London: Gordon Fraser, 1980), 213 quoted in Marcus Bunyan. “The Delicious Fields: Exploring Man Ray’s Rayographs in a Digital Future,” published in The University of Queensland Vanguard Magazine: ‘Man Ray: Life, Work and Themes’, 2004, Triad series #2, pp. 40-46. ISBN 0-9756043-0-9
4/ Bunyan, op cit.,
Many thankx to the Photo Elysee for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.
“There is no eggshell, no thermometer or metronome, no brick, bread or broom that [Man Ray] cannot and does not change into something else. It is as if he discovers the soul of each conventional object by liberating it from its practical function…. [Man Ray] just cannot help to discover and reveal things because his whole person is involved in a process of continuous probing, of a natural distrust in things being “just so”.”
“To be totally liberated from painting and its aesthetic implications” was the first avowed aim of Man Ray (United States, 1890-1976), who began his career as a painter. Photography was one of the major breakthroughs of modern art and led to a rethinking of notions of representation. In the 1920s and 30s, the photographic medium came to the forefront of the avant-garde movement, and Man Ray soon made a name for himself with his virtuosity. As a studio portraitist and fashion photographer, but also as an experimental artist who explored the potential of photography with the people around him, Man Ray was a multi-faceted figure. Considered one of the 20th century’s major artists, close to Dada and then Surrealism, he photographed Paris’ artistic milieu between the wars.
Exhibition
Curated from a private collection, the exhibition explores the artist’s extensive social contacts while presenting some of his most iconic works. In addition to providing a dazzling who’s who of the Parisian avant-garde, the works also highlight the innovations in photography made by Man Ray in Paris in the 1920s and 30s.
Artist
He took his first photographs in New York in the 1910s, but it was in Paris that his career took off. Even before opening his studio in Montparnasse in 1922, Man Ray worked for a year in his hotel room. The photographer’s reputation grew, and before long, the artist’s studio was flourishing. Fashion photographs alternated with portraits of the artistic figures of the day who had made Paris’ notoriety: Marcel Duchamp, whom he met in New York in 1915 and who introduced him to the Parisian artistic elite, as well as Robert Delaunay, Georges Braque, Alberto Giacometti and Pablo Picasso, among others, who posed for the photographer. His portraits also included Ballets Russes dancers and guests at the Count de Beaumont’s ball.
As soon as he arrived in Paris in the summer of 1921, Man Ray immediately became part of the Parisian intelligentsia of the Roaring Twenties. He met Jean Cocteau, who was himself a fixture of the Parisian art scene, André Breton, Francis Picabia, Joan Miró, Salvador Dalí, Henri Matisse and Max Ernst. He also met Gertrude Stein, Virginia Woolf, Igor Stravinsky, Ernest Hemingway, Arnold Schoenberg and James Joyce, whom he photographed for the Anglo-American bookshop Shakespeare and Company. But Man Ray was not merely content to have celebrities pose in his studio or to explore the female nude genre by working with those he considered his muses, such as Lee Miller, Kiki de Montparnasse, Meret Oppenheim and Adrienne Fidelin.
Creative Process
Man Ray also experimented in the darkroom, transforming the photographic medium into a powerful tool of artistic expression, even going so far as to do away with the camera when, in 1921-1922, he began creating photograms, which he coined “rayographs” after himself. He explained that working with light in the darkroom allowed him to free himself from painting, so convinced was he of the visual power of his experiments. Also in the 1920s, he experimented with the moving image and produced four films. The rhythm and freedom offered by the cinema complemented his photographic work, in which he saw a close relationship between film and poetry. This is why he gave his film Emak Bakia (1926) the subheading of “cinépoème”. Without ever abandoning portraiture, he experimented with other techniques in the 1930s: solarisation, overprinting and other distortions.
From the outset, photography has been more than a simple process of reproduction. For him, images were not taken fleetingly, but meticulously realised indoors. Unlike Henri Cartier-Bresson who opted for the spontaneous gesture and saw the street as a privileged playground, Man Ray composed and staged his photographs. The studio provided him with a space in which to explore his imagination. Some of the themes dear to the Surrealists can be found in his work: femininity, sexuality, strangeness, the boundary between dream and reality. His nude studies were part of his artistic research, which he developed in close collaboration with his companions who were part of the Parisian art scene. Kiki de Montparnasse – the woman with the f-holes of a violin on her back – whose real name was Alice Prin, was a dancer, singer, actress and painter who posed for artists such as Chaïm Soutine and Kees van Dongen. Lee Miller, a fellow New Yorker like him, had begun a modelling career in the United States but wanted to move to the other side of the camera. She met the photographer in Paris in 1929 when she was 22-years old, and became active in the Surrealist movement. More than a muse, she became his collaborator, learning photography at his side. Together, they discovered the technique of solarisation. Another artist with whom Man Ray had a professional and romantic relationship was the Swiss artist Meret Oppenheim, who was close to the Surrealist scene before pursuing an independent career as an artist.
Man Ray loved the freedom his photographic creations afforded him, and portraits and fashion photography enabled him to earn a living. It was in his studio that he embarked on a series of visual experiments. His portraits, which are relatively classical in style, testify not only to his commercial success, but also to his great sociability. Artists from Montparnasse, Surrealists, fashion and nightlife celebrities, patrons of the arts, Americans in Paris – the entire artistic elite – passed through his studio, as was the case with Nadar in the 19th century. Almost 50 years after Man Ray’s death, his photographs continue to fascinate us. His impact on the history of the medium is undeniable, and he served as an inspiration to photographers of the caliber of Berenice Abbott, Bill Brandt and Lee Miller. Man Ray remains one of the most famous photographers of the 20th century. He never stopped creating, without prejudice or constraint.
Nancy Clara Cunard (10 March 1896 – 17 March 1965) was a British writer, heiress and political activist. She was born into the British upper class, and devoted much of her life to fighting racism and fascism. She became a muse to some of the 20th century’s most distinguished writers and artists, including Wyndham Lewis, Aldous Huxley, Tristan Tzara, Ezra Pound and Louis Aragon – who were among her lovers – as well as Ernest Hemingway, James Joyce, Constantin Brâncuși, Langston Hughes, Man Ray and William Carlos Williams. MI5 documents reveal that she was involved with Indian diplomat, orator, and statesman V. K. Krishna Menon.
Jacqueline Goddard, née Barsotti (1912-2003), was a favourite model of the Surrealist artist and photographer Man Ray in Paris during the 1930s.
As Jacqueline Barsotti, she had arrived in Montparnasse at the age of 17, a tall beauty with unruly fair hair. She was soon frequenting La Coupole and other haunts of the fashionable artists of the day. Many years later, by which time she was living on the Isle of Wight, she wrote a personal memoir in which she recalled her experiences and offered some piquant observations about the personalities she had come to know. …
Jacqueline Barsotti became a close friend of Man Ray, and of his former mistress, Kiki de Montparnasse. Of Man Ray she reported, “He was not handsome, his nose had no opinion and went all over the place. He always seemed to be meditating, and was seldom light-hearted. It was a great pity that he did not smile a lot. That little grin of his changed him altogether.” Kiki, without makeup, “looked like a potato”.
Another of Man Ray’s mistresses was the American photographer, Lee Miller. On the night that Lee Miller left Man Ray, Jacqueline Barsotti walked with him in the rain through Montparnasse cemetery before they returned to his studio, where he arranged a table with a bottle of poison, a gun and a rope. Then, as Man Ray sat at the table, Jacqueline herself took the picture of the artist contemplating suicide.
When Man Ray presented her with a book of his photographs, he proposed the inscription, “To the most beautiful girl I have ever photographed”; she demurred. So he suggested, “To the only one I did not sleep with”; Jacqueline Barsotti said that this would compromise his other models. Likewise, she rejected “To the most inspiring one” as “a compliment for me, but rude to others”. In the end he had to settle for “With all my love, Man Ray”.
She insisted that she and Man Ray were never lovers: “He was 50 when I was merely 17. I was tall, he was short. I was supposed to be very nice to look at, he was not.” After his death, Man Ray’s wife Juliette gave Jacqueline a lithograph of his self-portrait, inscribing it, “To Jacqueline that did not”.
Anonymous. “Jacqueline Goddard,” obituary on The Telegraph website, 25 July 2003 [Online] Cited 01/05/2026. Used under fair use conditions for the purposes of education and research
Few names in the history of photography are as illustrious at that of Man Ray, born Emmanuel Radnitzsky (1890-1976) in the United States. Studio portraitist, fashion photographer and experimental artist, he explored the many potentialities of photography at a time when the medium was asserting itself as the very expression of modernity. Mingling with the Paris art scene of the early 20th century, and a close friend of Marcel Duchamp and André Breton, he was one of the few photographers to be mentioned among the Dada artists and Surrealists.
When Man Ray decided to become a professional photographer, it was primarily because he saw it as a way to earn a living. His studio rapidly became a gathering place for the entire Parisian art scene of its day: Henri Matisse, Pablo Picasso, Robert Delaunay, Alberto Giacometti, Salvador Dalí and Max Ernst, among others. His work includes portraits of the artists, writers and intellectuals in his circle, including Coco Chanel, Paul Éluard, James Joyce, Elsa Schiaparelli, Igor Stravinsky and Virginia Woolf. Not just content to have celebrities pose in his studio, he tried his hand at staging and photographing his female models – Lee Miller, Kiki de Montparnasse and Meret Oppenheim – in a variety of different settings. Following his encounter with the famous fashion designer Paul Poiret, Man Ray also worked as a fashion photographer for French and American Vogue, as well as for Harper’s Bazaar.
Man Ray, whose career spanned more than 60 years, saw the medium as a creative tool that would allow him to go beyond the representation of reality. While always exploring abstraction, he also made relatively traditional portraits of the artists who surrounded him – a circle to which he was introduced by Marcel Duchamp just after he arrived in Paris. He is the creator of Violon d’Ingres [Ingres’s Violin] – the iconic photograph taken in 1924 that can be found in every art history book published in the 20th century. Man Ray remains an important name in the worlds of art, fashion and pop culture, with so many artists referring to the photographs of this iconic figure of modern art.
Curated from a private collection, the exhibition explores the artist’s extensive social contacts while presenting some of his most iconic works.
1. PROOF AND PRINT, A QUESTION OF VOCABULARY
The question of Man Ray’s prints has remained a source of fascination throughout the history of photography. His work went through a series of successive generations of prints over the course of the 20th century, starting with prints made shortly after the photograph was taken: contact prints and more refined prints that highlight his artistic choices. From the 1950s onwards, Man Ray reinterpreted certain photographs to produce new prints, sometimes changing the framing. He also enlisted the services of various photographic laboratories such as Picto, and, in particular, the renowned printer Pierre Gassman, whose lab produced many posthumous prints.
The prolific nature of Man Ray’s work is reflected by some 12,000 negatives from his studio archive that were added to the collections of the Centre Pompidou in Paris. The experimental and pioneering nature of Man Ray’s work raises a number of particular questions, especially in relation to the photograms that he produced and reproduced, contradicting their primary characteristics as unique works. All these elements make it more difficult to determine the artist’s intention as well as the aesthetic and historical value of his works, compared to other, more linear authors. The way we refer to Man Ray’s photographs is therefore important, and the notions of proof, print and original are paramount.
Proof
A term from the world of printmaking and sculpture, it was adopted at the birth of photography by François Arago in his 1839 lecture. It designates the object obtained from a matrix, in photography, from a negative.
Original proof
Any copy made under the control of the artist or the holders of his or her moral rights and whose history can be traced. In the absence of this relationship, the object is considered a reproduction and not an original work.
Contact print
A print obtained by placing the negative directly on photosensitive paper. It is generally for the photographer’s use only and is used as a reference for an archiving system and as a tool to read newly printed photographs for the first time. A distinction must be made between contact prints, which are the same size as the negative and on which Man Ray generally cropped his photographs, and contact sheets, which allow the viewer to see the entire photographic film.
Vintage print
A print made during the period when the photograph was taken, and whose formal characteristics (format, tonality, contrast, inscriptions) reflect the artist’s intention. Sometimes, authors – as in the case of Man Ray – revisit their archives and produce new prints from an old negative, years after it was produced. This is known as a late print, or even a posthumous print when made by the artist’s beneficiaries after his or her death. All the posthumous prints in this exhibition are by Pierre Gassman.
Countertype
Countertype is obtained by re-photographing a photographic image. Man Ray often countertyped his original photograms for distribution and even sale.
2. STUDIO
‘To be totally liberated from painting and its aesthetic implications’ was the first avowed aim of Man Ray, who began his career as a painter.
Photography was one of the major breakthroughs of modern art and led to a rethinking of representation. In the 1920s and 30s, the photographic medium came to the forefront of the avant-garde movement, and Man Ray soon made a name for himself with his virtuosity. His photographs were not taken fleetingly, but rather meticulously produced in the studio. Unlike some photographers who see the street as a privileged playground, Man Ray composed and staged his photographs. The studio provided him with a space in which to explore his imagination.
3. ELITE
From the moment he arrived in Paris in the summer of 1921, Man Ray was part of the Parisian intelligentsia of the Roaring Twenties. Even before opening his studio in Montparnasse in 1922, he worked from his hotel room. His reputation as a photographer grew rapidly. He photographed Marcel Duchamp, whom he had met in New York in 1915, and who introduced him to the Parisian artistic elite and to many other painters such as Robert Delaunay, Georges Braque, Alberto Giacometti and Pablo Picasso. He met Jean Cocteau, who was himself a fixture of the Parisian art scene, as well as André Breton, Francis Picabia, Joan Miró, Salvador Dalí, Henri Matisse and Max Ernst, plus many intellectual figures of his day, including Gertrude Stein, Virginia Woolf, Igor Stravinsky, Ernest Hemingway, Arnold Schönberg and James Joyce.
4. MUSES
Through photography, a medium with multiple possibilities, the Surrealists sought not to reproduce reality, but to sublimate it. Love, as seen primarily by men, was an example of this idea of transformation. An essential notion for Luis Buñuel and Paul Éluard, love was a means of escaping reality and evoking the extraordinary. Femininity, sexuality and the fine line between dream and reality were dominant themes in Man Ray’s work when he was exploring the female nude, having those he considered to be his muses pose for his camera. He photographed Lee Miller, a fellow New Yorker who had begun a career as a model but wanted to move to the other side of the camera; Alice Prin, known as Kiki de Montparnasse, the woman with the fholes of a violin on her back, dancer, singer, actress and painter; and the Swiss artist Meret Oppenheim, who was close to the Surrealist scene before pursuing an independent career as an artist, and with whom he also had a professional and romantic relationship. In the late 1930s, Man Ray had his partner, Adrienne Fidelin, known as Ady, a dancer from Guadeloupe, pose for him.
5. EXPERIMENTATIONS
Man Ray also experimented in the darkroom, transforming the photographic medium into a powerful tool of artistic expression, even going so far as to do away with the camera when, in 1921-1922, he began creating photograms, which he coined ‘rayographs’ after himself. He described this darkroom work as a way of freeing himself from painting, so convinced was he of the visual power of his experiments. By placing objects directly onto photosensitive paper, he could play with shadows and light, fascinated by the abstractions created by this technique and that produced a unique work of art. He experimented with other techniques in the 1930s: solarisation, double exposures and different forms of distortion.
6. CINEMA
For the Surrealists, cinema, an art form that had emerged 20 years earlier, represented a means of transcending reality. Silent, dreamlike and highly suggestive, it resisted interpretation. In the 1920s, Man Ray tried his hand at the moving image, making four films. The rhythm and freedom offered by cinema complemented his photographic production, in which he saw a close relationship between film and poetry. For this reason, he gave his film Emak Bakia (1926) the subheading of ‘cinépoème’.
Texts: Nathalie Herschdorfer, Sarah Bourget and Wendy A. Grossman English translation: Gail Wagman Proofreading: Hannah Pröbsting
After his arrival in Paris Man Ray started experimenting in his darkroom and discovered the technique for his rayographs by accident. With the help of his friend the Surrealist poet Tristan Tzara, he published a portfolio of twelve rayographs in 1922 called ‘Les champs délicieux’ (The delicious fields). “This title is a reference to ‘Les champs magnétiques’, a collection of writings by André Breton and Philippe Soupault composed from purportedly random thought fragments recorded by the two authors.”1 The rayographs are visual representations of random thought fragments, “photographic equivalents for the Surrealist sensibility that glorified randomness and disjunction.”2 Man Ray, “denied the camera its simplest joy: the ability to capture everything, all the distant details, all the ephemeral lights and shadows of the world”3 but, paradoxically, the rayographs are the most ephemeral of creatures, only being able to be created once, the result not being known until after the photographic paper has been developed. In fact, for Man Ray to create his portfolio ‘Les champs délicieux’ (The delicious fields), he had to rephotograph the rayographs in order to make multiple copies.4
Man Ray “insisted in nearly every interview that the rayograph was not a photogram in the traditional sense. He did something that a photogram didn’t; he introduced depth into the images,”5 which denied the images their photographic objectivity by depicting an internal landscape rather than an external one.6 What the rayographs do not deny, however, is the subjectivity of the artist, his skill at placing the objects on the photographic paper, expressed in their dream-like nature, both a subjective ephemerality (because they could only be produced once) and an ephemeral subjectivity (because they were expressions of Man Ray’s fantasies, and therefore had little substance). Through an alchemical process the latent images emerge from the photographic paper, representations of Man Ray’s fantasies as embodied in the ‘presence’ of the objects themselves, in the surface of the paper. …
Finally, within their depth of field the rayographs can be seen as both dangerous and delicious, for somehow they are both beautiful and unsettling at one and the same time. As Surrealism revels in randomness and chance these images enact the titles of other Man Ray photographs: ‘Danger-Dancer’, ‘Anxiety’, ‘Dust Raising’, ‘Distorted House’. The rayographs revel in chance and risk; Man Ray brings his fantasies to the surface, an interior landscape represented externally that can be (re)produced only once – those dangerous delicious fields.7
1/ Greenberg, Mark (ed.,). In Focus: Man Ray: Photographs from the J. Paul Getty Museum. Los Angeles: The J. Paul Getty Museum, 1998, p. 28 quoted in Bunyan, op cit.,
2/ Perl, Jed (ed.,). Man Ray: Aperture Masters of Photography. New York: Aperture, 1997, pp. 11-12 quoted in Bunyan, op cit.,
3/ Ibid., pp. 5-6 quoted in Bunyan, op cit.,
4/ Greenberg, Mark (ed.,). In Focus: Man Ray: Photographs from the J. Paul Getty Museum. Los Angeles: The J. Paul Getty Museum, 1998, p. 28 quoted in Bunyan, op cit.,
Published in connection with an exhibition opening at Photo Elysée in spring 2024, this book presents more than one hundred and fifty of Man Ray’s portraits, primarily from the 1920s and ’30s.
Man Ray (1890-1976) was a man both of and ahead of his time. With his conceptual approach and innovative techniques, he liberated photography from previous constraints and opened the floodgates to new ways of thinking about the medium.
A close friend of Marcel Duchamp and André Breton, he was one of the few photographers to be mentioned among the Dada artists and surrealists. He also worked as a fashion photographer, first for Vogue and later for Harper’s Bazaar and Vanity Fair. Renowned as the creator of Ingres’s Violin – a photograph from 1924 that broke records when it was sold for $12.4 million in 2022 – Man Ray remains an influential figure in the worlds of art, fashion, and pop culture, with many other artists referencing his work.
Published in connection with an exhibition at Photo Elysée and in the centennial year of the publication of André Breton’s Surrealist Manifesto, Man Ray presents more than one hundred and fifty of Man Ray’s portraits, primarily from the 1920s and ’30s. It includes portraits of the leading lights of the Paris art scene, among them Marcel Duchamp, Robert Delaunay, Georges Braque, Alberto Giacometti, and Pablo Picasso, as well as a selection of his fashion work. As an innovator of photographic techniques and compositional form, Man Ray found the studio portrait – be it of the artists and writers with whom he had longstanding friendships or of the objects and sculptures he collected – to be the playground in which he could express the visual wit and experimentation for which he is renowned.
Format: Hardcover Pages: 224 Artwork: 153 black-and-white illustrations Size: 7.75 in x 9.5 in Forthcoming: September 10th, 2024 ISBN-10: 0500028117 ISBN-13: 9780500028117
“Here is one the world’s top ten photographers of all time – a woman, taking photographs within the first twenty five years of the birth of photography” Dr Marcus Bunyan
Exhibition dates: 3rd May – 28th July, 2024
Organiser: Kristen Gaylord, the Herzfeld Curator of Photography and Media Arts
Julia Margaret Cameron made this portrait of Annie Philpot, the daughter of a family staying on the Isle of Wight, within a month of receiving her first camera. She inscribed some prints of it ‘My first success’. She later recounted, ‘I was in a transport of delight. I ran all over the house to search for gifts for the child. I felt as if she entirely had made the picture.’
Text from the V&A website
“Nothing is scared but beauty.”1
Since the establishment of Art Blart in November 2008, Julia Margaret Cameron appears in a select and esteemed group of photographic artists who each have over 6 postings in the archive: Eugène Atget, William Eggleston, Walker Evans, Robert Frank, Dorothea Lange, Robert Mapplethorpe, László Moholy-Nagy and August Sander.
I am always ecstatic when I see Cameron’s work. Nobody has ever taken portraits like JMC before or since.
As I have written on JMC in earlier exhibitions:
“When you think about it, here is one the world’s top ten photographers of all time – a woman, taking photographs within the first twenty five years of the birth of commercial photography, using rudimentary technology and chemicals – whose photographs are still up there with the greatest ever taken. Still recognisable as her own and no one else’s after all these years. That is a staggering achievement – and tells you something about the talent, tenacity and perspicacity of the women… that she possessed and illuminated such a penetrating discernment – a clarity of vision and intellect which provides a deep understanding and insight into the human condition.”2
“As with any genius (a person who possesses exceptional intellectual or creative power) who goes against the grain, full recognition did not come until later. But when it does arrive, it is undeniable. As soon as you see a JMC photograph… you know it is by her, it could be by no one else. Her “signature” – closely framed portraits and illustrative allegories based on religious and literary works; far-away looks, soft focus and lighting, low depth of field; strong men (“great thro’ genius”) and beautiful, sensual, heroic women (“great thro’ love”) – is her genius.
There is something so magical about how JMC can frame a face, emerging from darkness, side profile, filling the frame, top lit. Soft out of focus hair with one point of focus in the image. Beautiful light. Just the most sensitive capturing of a human being, I don’t know what it is… a glimpse into another world, a ghostly world of the spirit, the soul of the living seen before they are dead.
Love and emotion. Beauty, beautiful, beatified.”3
Dr Marcus Bunyan
1/ “The line runs from Winckelmann’s Thoughts on the Imitation of Greek Works of Art in Painting and Sculpture, first published in 1755, to the end of the 19th century and beyond; see Walter Pater’s “Winckelmann,” written in 1867 and published in The Renaissance.
Margaret Walters. “The Classical Nude,” in Margaret Walters. The Nude Male: A New Perspective. New York & London: Paddington Press, 1978, p. 34. Footnote 2.
~ Exhibition: ‘Julia Margaret Cameron’ at The Metropolitan Museum of Art, New York, August 2013 – January 2014
Many thankx to the Milwaukee Art Museum for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.
“I longed to arrest all beauty that came before me, and at length the longing has been satisfied.”
Julia Margaret Cameron
One of the most influential photographers in the medium’s history, Julia Margaret Cameron made portraits of transcendent beauty in close-up, soft-focus photographs. Arresting Beauty: Julia Margaret Cameron – a major traveling exhibition the Milwaukee Art Museum partnered with the Victoria and Albert Museum, London, to bring to the Midwest – highlights the renowned photographer’s pioneering style.
Cameron (English b. India, 1815-1879) received her first camera at the age of 48, making her career even more impressive for its brevity. Her portraits depict family and friends; contemporary scientists, scholars, and artists; and scenes staging allegorical, biblical, historical, and literary stories. For over a decade, she produced thousands of photographs and built a career, selling and exhibiting her work internationally. Her distinct style set her apart, and her legacy positions her as an artist who broke ground for future photographers.
The Museum’s unique presentation of this celebratory exhibition features more than 90 objects and includes works of art from its collection to provide historical context for the art that influenced, and was influenced by, Cameron.
Just as she modelled her Madonna photographs on Renaissance art, Julia Margaret Cameron looked to painting and sculpture as inspiration for her allegorical and narrative subjects. Some works are photographic interpretations of specific paintings by artists such as Raphael and Michelangelo. Others aspired more generally to create ‘Pictorial Effect’.
This depiction of a sibyl, a prophetess from classical mythology, is based on Michelangelo’s fresco of the Erythraean Sibyl on the ceiling of the Sistine Chapel in Rome (1508-1510). The model’s braided hair, bare arms and profile pose with a large book are all copied from Michelangelo’s version. Cameron’s good friend and neighbour Tennyson had prints of the Sistine Chapel frescoes decorating his home.
Cameron’s friend and mentor, the painter G.F. Watts, wrote to Cameron, ‘Please do not send me valuable mounted copies … send me any … defective unmounted impressions, I shall be able to judge just as well & shall be just as much charmed with success & shall not feel that I am taking money from you.’ This photograph is one of approximately 67 in the V&A’s collection that was recently discovered to have belonged to him. Many are unique, which suggests that Cameron was not fully satisfied with them. Some may seem ‘defective’ but others are enhanced by their flaws. All of them contribute to our understanding of Cameron’s working process and the photographs that did meet her standards.
Julia Margaret Cameron looked to painting and sculpture as inspiration for her allegorical and narrative subjects. Some works are photographic interpretations of specific paintings by artists such as Raphael and Michelangelo. Others aspired more generally to create ‘Pictorial Effect’.
Cameron’s harshest critics attacked her for using the supposedly truthful medium of photography to depict imaginary subject matter. Some suggested that at best her photographs could serve as studies for painters. The South Kensington Museum mainly acquired ‘Madonnas’ and ‘Fancy Subjects’, and exhibited them as pictures in their own right.
Cameron considered her close friend, the painter and sculptor G. F. Watts, to be her chief artistic advisor. She wrote of this period, ‘Mr. Watts gave me such encouragement that I felt as if I had wings to fly with.’ Here she transforms him into a musician, perhaps to symbolise the arts in general, rather than showing him specifically as a painter. Kate Keown, the girl on the right, whispers inspiration.
Many of the photographs purchased by the South Kensington Museum (now the Victoria and Albert Museum) from Julia Margaret Cameron were ‘Madonna Groups’ depicting the Virgin Mary and the infant Christ. Her housemaid Mary Hillier posed as the Virgin Mary so often she became known locally as ‘Mary Madonna’.
Like many of her contemporaries, Cameron was a devout Christian. As a mother of six, the motif of the Madonna and child held particular significance for her. In aspiring to make ‘High Art’, Cameron aimed to make photographs that could be uplifting and morally instructive.
Julia Margaret Cameron’s earliest photographic subjects were family and friends, many of whom were eminent literary figures. These early portraits reveal how she experimented with dramatic lighting and close-up compositions, features that would become her signature style.
Cameron made numerous studies of her grandson, both as himself and in the guise of the Christ child. He features in eight of the photographs the South Kensington Museum acquired in 1865.
In the poem by Samuel Taylor Coleridge, Christabel is a virtuous maiden who is put under a spell by an evil sorceress. Cameron wrote of photographs such as this, ‘When coming to something which, to my eye, was very beautiful, I stopped there instead of screwing on the lens to the more definite focus which all other photographers insist upon’.
In late 1865, Julia Margaret Cameron began using a larger camera. It held a 15 x 12 inch glass negative, rather than the 12 x 10 inch negative of her first camera. Early the next year she wrote to Henry Cole with great enthusiasm – but little modesty – about the new turn she had taken in her work.
Cameron initiated a series of large-scale, closeup heads that fulfilled her photographic vision. She saw them as a rejection of ‘mere conventional topographic photography – map-making and skeleton rendering of feature and form’ in favour of a less precise but more emotionally penetrating form of portraiture. Cameron also continued to make narrative and allegorical tableaux, which were larger and bolder than her previous efforts.
Cameron based the model’s pose, drapery and sad expression on a painting attributed to Guido Reni that was famous at the time. The subject is the 16th-century Italian noblewoman Beatrice Cenci, executed for arranging the murder of her abusive father. One review admired Cameron’s soft rendering of ‘the pensive sweetness of the expression of the original picture’ while another mocked her for claiming to have photographed a historical figure ‘from the life’.
In late 1865, Julia Margaret Cameron began using a larger camera. It held a 15 x 12 inch glass negative, rather than the 12 x 10 inch negative of her first camera. Early the next year she wrote to Henry Cole with great enthusiasm – but little modesty – about the new turn she had taken in her work.
Cameron initiated a series of large-scale, closeup heads that fulfilled her photographic vision. She saw them as a rejection of ‘mere conventional topographic photography – map-making and skeleton rendering of feature and form’ in favour of a less precise but more emotionally penetrating form of portraiture. Cameron also continued to make narrative and allegorical tableaux, which were larger and bolder than her previous efforts.
In this image, Cameron concentrates upon the head of her maid Mary Hillier by using a darkened background and draping her in simple dark cloth. The lack of surrounding detail or context obscures references to narrative, identity or historical context. The flowing hair, lightly parted lips and exposed neck suggest sensuality. The title, taken from a line in the poem ‘Lancelot and Elaine’ from Alfred Tennyson’s ‘Idylls of the King’, transforms the subject into a tragic heroine.
When Julia Margaret Cameron photographed her intellectual heroes, such as Tennyson, her aim was to record ‘the greatness of the inner as well as the features of the outer man’. Another motive was to earn money from prints, since her family’s finances were precarious. Within her first year as a photographer she began exhibiting and selling through the London gallery Colnaghi’s. She used autographs to increase the value of some portraits.
In March 1868 Cameron used two rooms at the South Kensington Museum as a portrait studio. Her letter of thanks makes clear her commercial aspirations, mentioning photographs she had sold and asking for help securing more sitters, including, she wrote hopefully, any ‘Royal sitters you may obtain for me’.
Sir John Herschel was an eminent scientist who made important contributions to astronomy and photography. Cameron wrote of this sitting, ‘When I have such men before my camera my whole soul has endeavoured to do its duty towards them in recording faithfully the greatness of the inner as well as the features of the outer man. The photograph thus taken has been almost the embodiment of a prayer.’
Text from the V&A website
Milwaukee Art Museum Presents Major Exhibition of Renowned Photographer Julia Margaret Cameron’s Pioneering Portraits
The only Midwestern presentation of the internationally touring exhibition Arresting Beauty: Julia Margaret Cameron showcases the 19th-century artist’s explorations of transcendent beauty through portraiture.
The Milwaukee Art Museum partners with the Victoria and Albert Museum, London, to present Arresting Beauty: Julia Margaret Cameron, an exhibition illuminating the transcendent beauty of the renowned photographer’s pioneering style. Featuring more than 90 works, including photographs, paintings, and archival objects, the exhibition will be on view May 3 – July 28, 2024, in the Museum’s Herzfeld Center for Photography and Media Arts.
“We are honoured to bring this significant selection of Julia Margaret Cameron’s photographs from the V&A’s collection to the Milwaukee Art Museum,” said Marcelle Polednik, PhD, Donna and Donald Baumgartner Director. “As the only Midwest venue for Arresting Beauty, our visitors will have a unique opportunity to view these rare and groundbreaking prints that will likely not be brought back together again in our generation.”
Julia Margaret Cameron (English born India, 1815-1879) is distinguished as one of the most innovative and influential photographers in the medium’s history. In 1863, at 48 years old, she received her first camera as a gift from one of her children. Cameron refined her artistic practice, creating a distinct style that set her apart from other photographers: close-up, soft-focus portraits often with scratches and smudges she thought enhanced the images’ beauty. Though her style was criticised and considered aesthetically radical for her time, Cameron’s legacy positions her as an artist who broke ground for future photographers. For over a decade, she made photographs from her home in Freshwater on the Isle of Wight and her studio at the South Kensington Museum (now the V&A) in London. She is best known for sensitive, spiritual portraits of her contemporaries and scenes staging allegorical, biblical, historical, and literary stories. Sitters for Cameron’s photographs include Charles Darwin and Alfred Tennyson, as well as her family members, friends, neighbours, and domestic workers.
“Julia Margaret Cameron found beauty in the everyday – both in the people around her and in the photographic ‘mistakes’ she made,” said Kristen Gaylord, Herzfeld Curator of Photography and Media Arts at the Milwaukee Art Museum. “Her artistic pursuit of such beauty left an enduring impact on the field, and I’m thrilled we can bring this major internationally touring exhibition to our community.”
Arresting Beauty travels from Jeu de Paume, Paris, to the Milwaukee Art Museum and comprises three sections: Cameron’s early photography experiments, her portraits of her contemporaries, and her allegorical compositions and artistic tableaux.
Exhibition highlights include:
~ Annie, 1864, a portrait of Cameron’s neighbour, deemed by the artist as her “first success”; ~ The Whisper of the Muse, 1865, an early allegorical photograph featuring artist George Watts as a musician with two local girls as muses; ~ John Frederick William Herschel, 1867, a striking portrait of the prominent scientist and photographic inventor who was a friend of Cameron’s; ~ The Rosebud Garden of Girls, 1868, a composition featuring five women surrounded by flowers, its title inspired by a line from one of Alfred Tennyson’s poems.
Accompanying Cameron’s prints are archival treasures, such as rarely exhibited, handwritten pages from her influential memoir Annals of My Glass House; her camera lens; and a photograph of Cameron taken by her son, Henry Herschel Hay Cameron. To provide historical context for the art that influenced, and was influenced by, Cameron, the Milwaukee Art Museum will present pieces from its collection alongside those from the V&A, including its own photograph by Julia Margaret Cameron, three paintings from its European collection, and three prints never before exhibited.
Arresting Beauty: Julia Margaret Cameron was organised by Lisa Springer, Curator of Photography Touring Exhibitions, and Marta Weiss, Senior Curator of Photography, Victoria and Albert Museum, London. The Milwaukee Art Museum presentation was organised by Kristen Gaylord, Herzfeld Curator of Photography and Media Arts.
When Julia Margaret Cameron photographed her intellectual heroes such as Alfred Tennyson, Sir John Herschel and Henry Taylor, her aim was to record ‘the greatness of the inner as well as the features of the outer man.’ Another motive was to earn money from prints of the photographs, since her family’s finances were precarious. Within her first year as a photographer she began exhibiting and selling through the London gallery Colnaghi’s. She used autographs to increase the value of some portraits.
The naturalist Charles Darwin and his family rented a cottage on the Isle of Wight from the Camerons in the summer of 1868. By 27 July, Colnaghi’s was advertising, ‘We are glad to observe her gallery of great men enriched by a very fine portrait of Charles Darwin’. Due to the sitter’s celebrity, Cameron later had this portrait reprinted as a more stable carbon print.
Her husband, Charles Hay Cameron, a retired reformer of Indian law and education, frequently posed for Cameron. Cameron’s husband, Charles, was two decades older than Julia.
In this image, Cameron concentrates upon the head of her maid Mary Hillier by using a darkened background and draping her in simple dark cloth. The lack of surrounding detail or context obscures references to narrative, identity or historical context. The flowing hair, lightly parted lips and exposed neck suggest sensuality.
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![Oliver Emery, Sydney (Australian) '[Three boys posed outside against a makeshift backdrop]' c. 1914-1930](https://artblart.com/wp-content/uploads/2024/07/hp83.43.26-web.jpg "Oliver Emery, Sydney (Australian) '[Three boys posed outside against a makeshift backdrop]' c. 1914-1930")
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