Exhibition: ‘RealSurreal. Masterpieces of Avant-Garde Photography’ at Museum Bellerive, Zurich

Exhibition dates: 1st April – 24th July 2016

 

Albert Renger-Patzsch (German, 1897-1966) 'Self portrait' 1926/1927

 

Albert Renger-Patzsch (German, 1897-1966)
Self portrait
1926/1927
Gelatin silver paper
16.9 x 22.8cm
Foto: Christian P. Schmieder, München
© Albert Renger Patzsch Archiv / Ann und Jürgen Wilde, Köln / 2015, ProLitteris, Zurich

 

 

I loved putting the Florence Henri and the skull together. Too exhausted after a long day at work to say much else!

Marcus


Many thankx to Museum Bellerive for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.

 

 

“I believe in the future resolution of these two states, dream and reality, which are seemingly so contradictory, into a kind of absolute reality, a surreality, if one may so speak.”


André Breton

 

 

František Drtikol (Czech, 1883-1961) 'Circular segment (arch)' 1928

 

František Drtikol (Czech, 1883-1961)
Kreissegment [Bogen] / Circular segment (arch)
1928
Pigment print
21.3 x 28.7cm
Foto: Christian P. Schmieder, München
© František Drtikol – heirs, 2015

 

Brassaï (Hungarian-French, 1899-1984) 'Occasional magic (Germinating potato)' 1931

 

Brassaï (Hungarian-French, 1899-1984)
Gelegenheitsmagie (Keimende Kartoffel) / Occasional magic (Germinating potato)
1931
Gelatin silver print
Foto: © ESTATE BRASSAÏ – RMN

 

Grete Stern (Argentinian born Germany, 1904-1999) 'The Eternal eye / Das Ewige Auge' c. 1950

 

Grete Stern (Argentinian born Germany, 1904-1999)
The Eternal eye / Das Ewige Auge
c. 1950
Photomontage
Gelatin silver paper
39.5 x 39.5cm
Foto: Christian P. Schmieder, München
© Estate of Grete Stern Courtesy Galeria Jorge Mara – La Ruche, Buenos Aires, 2015

 

Grete Stern (Argentinian born Germany, 1904-1999)

In 1930 Stern and Ellen Rosenberg Auerbach founded ringl+pit, a critically acclaimed, prize-winning Berlin based photography and design studio. They used equipment purchased from Peterhans and became well known for innovative work in advertising. The name ringl+pit is from their childhood nicknames (Ringl for Grete, Pit for Ellen).

Intermittently between April 1930 and March 1933, Stern continued her studies with Peterhans at the Bauhaus photography workshop in Dessau, where she met the Argentinian photographer Horacio Coppola. In 1933 the political climate of Nazi Germany led her to emigrate with her brother to England, where Stern set up a new studio, soon to resume her collaboration there with Auerbach.

Stern first traveled to Argentina in the company of her new husband, Horacio Coppola in 1935. The newlyweds mounted an exhibition in Buenos Aires at Sur magazine, which according to the magazine, was the first modern photography exhibition in Argentina. In 1958, she became a citizen of Argentina.

In 1948 Stern began working for Idilio, an illustrated women’s magazine, targeted specifically at lower / lower-middle class women. In the late 1940s and early 1950s, Stern created Los Sueños as illustrations for the woman’s magazine Idilio and its column “El psicoanálisis te ayudará” (Psychoanalysis Will Help You). Readers were encouraged to submit their dreams to be analysed by the ‘experts’ as an aid for its readers to find “self-knowledge and self-aid that would help them succeed in love, family and work”. Each week, one dream would be selected, analysed in depth by the expert, Richard Rest, and then illustrated by Stern through photomontage. Stern created about 150 of these photomontages, of which only 46 survive in negatives. Stern’s photomontages are surreal interpretations of the readers’ dreams that often subtly pushed back on the traditional values and concepts in Idilio magazine by inserting feminist critique of Argentinian gender roles and the psychoanalytic project in her images. The Idilio series has often been compared to Francisco Goya’s Sueños drawings, a series of preliminary drawings for his later body of work, Los Caprichos; they have also been directly compared to Los Caprichos themselves.

Stern provided photographs for the magazine and served for a stint as a photography teacher in Resistencia at the National University of the Northeast in 1959 and continued to teach until 1985.

In 1985, she retired from photography, but lived another 14 years until 1999, dying in Buenos Aires on 24 December at the age of 95.

Text from the Wikipedia website

 

Hans Bellmer (German, 1902-1975) 'The Doll / Die Puppe' 1935

 

Hans Bellmer (German, 1902-1975)
The Doll / Die Puppe
1935
Gelatin silver paper
17.4 x 17.9cm
Foto: Christian P. Schmieder, München
© 2015, ProLitteris, Zurich

 

 

Avant-garde photographs seem like pictures from a dream world. From new kinds of compositions and perspectives to photomontage, technical experiments, and staged scenes, Real Surreal offers a chance to rediscover the range and multifacetedness of photography between the real and the surreal. The exhibition leads the visitor through the Neues Sehen (New Vision) movement in Germany, Surrealism in France, and the avant-garde in Prague. Thanks to rare original prints from renowned photographers between 1920 and 1950, this exhibition offers a chance to see these works in a new light. In addition to some 220 photographs, a selection of historical photography books and magazines as well as rare artists’ books allow visitors to immerse themselves in this new view of the world. Furthermore, examples of films attest to the fruitful exchanges between avant-garde photography and cinema during this time.

An exhibition in cooperation with the Kunstmuseum Wolfsburg

 

Josef Sudek (Czech, 1896-1976) 'Gipskopf / Plaster head' c. 1947

 

Josef Sudek (Czech, 1896-1976)
Gipskopf / Plaster head
c. 1947
Gelatin silver print
Foto: © Estate of Josef Sudek

 

Florence Henri (Swiss born United States, 1893-1982) 'Porträtkomposition (Erica Brausen)' 1931

 

Florence Henri (Swiss born United States, 1893-1982)
Porträtkomposition (Erica Brausen)
1931
Foto: © Galleria Martini and Ronchetti, Genova, Italy

 

Erwin Blumenfeld (American born Germany, 1897-1969) 'Totenschädel / Skull' 1932/1933

 

Erwin Blumenfeld (American born Germany, 1897-1969)
Totenschädel / Skull
1932/1933
Foto: © The Estate of Erwin Blumenfeld

 

Man Ray (American, 1890-1976) 'Electricity' 1931

 

Man Ray (American, 1890-1976)
Electricity
1931
Photoengraving
26 x 20.6cm
Foto: Christian P. Schmieder, München
© Man Ray Trust / 2015, ProLitteris, Zurich

 

Man Ray (American, 1890-1976) 'Rayograph (spiral)' 1923

 

Man Ray (American, 1890-1976)
Rayograph (spiral)
1923
Photogram
Gelatin silver paper
26.6 x 21.4cm
Foto: Christian P. Schmieder, München
© Man Ray Trust / 2015, ProLitteris, Zurich

 

Herbert Bayer (American born Austria, 1900-1985) 'Einsamer Grossstädter / Lonely city slickers' 1932/1969

 

Herbert Bayer (American born Austria, 1900-1985)
Einsamer Grossstädter / Lonely city slickers
1932/1969
Photomontage
Gelatin silver paper
35.3 x 28cm
Foto: Christian P. Schmieder, München
© 2015, ProLitteris, Zurich

 

Artistic polymath Herbert Bayer was one of the Bauhaus’s most influential students, teachers, and proponents, advocating the integration of all arts throughout his career. Bayer began his studies as an architect in 1919 in Darmstadt. From 1921 to 1923 he attended the Bauhaus in Weimar, studying mural painting with Vasily Kandinsky and typography, creating the Universal alphabet, a typeface consisting of only lowercase letters that would become the signature font of the Bauhaus. Bayer returned to the Bauhaus from 1925 to 1928 (moving in 1926 to Dessau, its second location), working as a teacher of advertising, design, and typography, integrating photographs into graphic compositions.

He began making his own photographs in 1928, after leaving the Bauhaus; however, in his years as a teacher the school was a fertile ground for the New Vision photography passionately promoted by his close colleague László Moholy-Nagy, Moholy-Nagy’s students, and his Bauhaus publication Malerei, Photographie, Film (Painting, photography, film). Most of Bayer’s photographs come from the decade 1928-38, when he was based in Berlin working as a commercial artist. They represent his broad approach to art, including graphic views of architecture and carefully crafted montages.

In 1938 Bayer emigrated to the United States with an invitation from Alfred H. Barr, Jr., founding director of The Museum of Modern Art, to apply his theories of display to the installation of the exhibition Bauhaus: 1919-28 (1938) at MoMA. Bayer developed this role through close collaboration with Edward Steichen, head of the young Department of Photography, designing the show Road to Victory (1942), which would set the course for Steichen’s influential approach to photography exhibition. Bayer remained in America working as a graphic designer for the remainder of his career.

Introduction by Mitra Abbaspour, Associate Curator, Department of Photography, 2014 on the MoMA website [Online] Cited 01/10/2021.

 

Herbert Bayer (American born Austria, 1900-1985) 'Self portrait' 1932

 

Herbert Bayer (American born Austria, 1900-1985)
Self portrait
1932
Photomontage
Gelatin silver paper
35.3 x 27.9cm
Foto: Christian P. Schmieder, München
© 2015, ProLitteris, Zurich

 

Genia Rubin (Russian, 1906-2001) 'Lisa Fonssagrives. Robe: Alix (Madame Grès)' 1937

 

Genia Rubin (Russian, 1906-2001)
Lisa Fonssagrives. Robe: Alix (Madame Grès)
1937
Gelatin silver paper
30.3 x 21.5cm
Foto: Christian P. Schmieder / Sammlung Siegert, München
© Sheherazade Ter-Abramoff, Paris

 

Genia Rubin (Russian, 1906-2001)

Genia Rubin (actually Jewgeni Germanowitsch Rubin, 1906-2001) was a Russian fashion and portrait photographer and painter .

Rubin left Russia in 1927 and initially assisted the cameraman Karl Freund in Berlin. He then studied photography at AGFA IG Farben. In 1929 Rubin went to Paris, where he worked as a still photographer in the Pathé film studios and as a portrait photographer. In 1931 he returned to Berlin, met the photographer Rolf Mahrenholz and opened his own photo studio on Berlin’s splendid boulevard, the Kurfürstendamm. It was soon discovered and launched by Franz Wolfgang Koebner, editor-in-chief of the popular magazines Das Magazin and Elegante Welt. In 1935 Rubin moved back to Paris, where he met Harry Ossip Meerson; after his departure for America Meerrson took over his studio. During this time Rubin photographed fashion for “Femina”, Harper’s Bazaar and Australian “The Home”. After the war he met the English court photographer Baron (Stirling Henry Nahum); until 1956 he worked alternately as a “fashion guest photographer” in “Baron’s Studios” in London and as a Parisian photo correspondent for the Daily Express.

Rubin had started to paint in Paris at this time. Through his acquaintance with André Breton, for example, he came into contact with contemporary painting in Paris and was among other things. In 1947 he took part in the international surrealist exhibition at the Maeght Gallery .

In 1957 Rubin stopped photographing fashion and took pictures of parks, gardens, palaces and art objects in France, England and Italy for “Maison et Jardin” (“House and Garden”, Condé-Nast ). From 1959 he devoted himself again to modern painting, also as a collector.

Text translated from the German Wikipedia website

 

Atelier Manassé. 'Mein Vogerl / My bird' c. 1928

 

Atelier Manassé
Mein Vogerl / My bird
c. 1928
Gelatin silver print
Foto: © IMAGNO/Austrian Archives

 

Studio Manasse

“… Olga Solarics (1896-1969) and her husband Adorjan von Wlassics (1893-1946) ran the Manasse’ Foto-Salon in Vienna from 1922-1938. Olga seems to have been the one interested in the photographic nude. She (or they) exhibited at the 1st International Salon of Nude Photography in Paris in 1933…”

“… Studio Manasse, which flourished in the 1930s in Vienna, captured more than just portrait photography bursting with erotic charge; it immortalised the fluid state of beauty and the ‘new woman’: confident in her own sexuality as she struggled to redefine her position in the modern world. Each picture offers a conflict of concepts, as provocative poses are presented in such traditional roles that the cynicism intended renders them humorously absurd. Adorjan and Olga Wlassics, a husband-and-wife team, founded Studio Manasse in the early 1920s. The first Manasse illustrations appeared in magazines in 1924, a booming industry at the time, as the movie industry skyrocketed and publications aimed to satisfy a public obsessed with glimpses into the world of glamour. Attracting some of the leading ladies of the time from film, theatre, opera, and vaudeville, Studio Manasse created masterpieces, employing all the techniques of makeup, retouching, and overpainting to keep their subjects happy while upholding an uncompromised artistic vision. Moulded bodies were dreams with alabaster or marble-like skin; backgrounds were staged so that the photographer could control each environment. And as their art found a home, the Wlassics found themselves able to afford a style of life similar to those reflected in their photographs. Their clients ran the gamut, from the advertising agencies to private buyers. When the Wlassics opened a new studio in Berlin, their business in Vienna was managed more and more by associates, until 1937, when the firm’s name was sold to another photographer. Adorjan passed away just 10 years later; Olga remarried and died in 1969… ”

Text from the Historical Ziegfeld Group website Nd [Online] Cited 20/06/2016, No longer available online

 

 

Zentrum Architektur Zürich ZAZ Bellerive
Höschgasse 3, CH-8008 Zürich
Phone: 044 545 80 01

Opening hours:
Wednesday – Sunday 2pm – 6pm
Closed Monday and Tuesday

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Exhibition: ‘Horst: Photographer of Style’ at the Victoria & Albert Museum, London

Exhibition dates: 6th September 2014 – 4th January 2015

Curator: Susanna Brown, Curator of Photographs at the V&A

 

 

Installation image of 'Horst - Photographer of Style' at the V&A

 

Installation image of Horst – Photographer of Style at the V&A
© Victoria and Albert Museum, London

 

 

Steichen, Penn, Avedon, Newman – and then there is Horst, master of them all. Style, elegance, lighting, framing, colour but above all panache – the guts and talent to push it just that little bit further.

Marcus

.
Many thankx to the Victoria & Albert Museum for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.

 

 

“Fashion is an expression of the times. Elegance is something else again.”

.
Horst, 1984

 

 

Installation image of 'Horst - Photographer of Style' at the V&A

Installation image of 'Horst - Photographer of Style' at the V&A

Installation image of 'Horst - Photographer of Style' at the V&A

Installation image of 'Horst - Photographer of Style' at the V&A

Installation image of 'Horst - Photographer of Style' at the V&A

 

Installation images of Horst – Photographer of Style at the V&A
© Victoria and Albert Museum, London

 

 

This autumn, the V&A will present the definitive retrospective exhibition of the work of master photographer Horst P. Horst (1906-1999) – one of the leading photographers of the 20th century. In his illustrious 60-year career, German-born Horst worked predominantly in Paris and New York and creatively traversed the worlds of photography, art, fashion, design, theatre and high society.

Horst: Photographer of Style will display 250 photographs, alongside haute couture garments, magazines, film footage and ephemera. The exhibition explores Horst’s collaborations and friendships with leading couturiers such as Coco Chanel and Elsa Schiaparelli in Paris; stars including Marlene Dietrich and Noël Coward; and artists and designers such as Salvador Dalí and Jean-Michel Frank. Highlights of the exhibition include photographs recently donated to the V&A by Gert Elfering, art collector and owner of the Horst Estate, previously unpublished vintage prints, and more than 90 Vogue covers by Horst.

The exhibition will also reveal lesser-known aspects of Horst’s work: nude studies, travel photographs from the Middle East and patterns created from natural forms. The creative process behind some of his most famous photographs, such as the Mainbocher Corset, will be revealed through the inclusion of original contact sheets, sketches and cameras. The many sources that influenced Horst – from ancient Classical art to Bauhaus ideals of modern design and Surrealism in 1930s Paris – will be explored.

Martin Roth, Director of the V&A said: “Horst was one of the greatest photographers of fashion and society and produced some of the most famous and evocative images of the 20th century. This exhibition will shine a light on all aspects of his long and distinguished career. Horst’s legacy and influence, which has been seen in work by artists, designers and performers including Herb Ritts, Robert Mapplethorpe, Bruce Weber and Madonna, continues today.”

Horst’s career straddled the opulence of pre-war Parisian haute couture and the rise of ready-to-wear in post-war New York and his style developed from lavish studio set-ups to a more austere approach in the latter half of the 20th century. The exhibition will begin in the 1930s with Horst’s move to Paris and his early experiments in the Vogue studio. Among his first models and muses were Lisa Fonssagrives, Helen Bennett and Lyla Zelensky. Vintage black and white photographs from the archive of Paris Vogue will be displayed alongside garments in shades of black, white, silver and gold by Parisian couturiers such as Chanel, Lanvin, Molyneux and Vionnet.

The exhibition will then focus on Horst’s Surreal-inspired studies and collaborations with Salvador Dalí and Elsa Schiaparelli. Fashion photographs will be shown with trompe l’oeil portraits and haunting still life. Horst excelled at portraiture and in the 1930s he captured some of Hollywood’s brightest stars: Rita Hayworth, Bette Davis, Vivien Leigh, Noël Coward, Ginger Rogers, Marlene Dietrich and Joan Crawford, to name a few.

Horst travelled widely throughout the 1940s and 1950s to Israel, Iran, Syria, Italy and Morocco. An escape from the world of fashion and city environs, his little-known travel photographs reveal a fascination for ancient cultures, landscapes and architecture. On display will be works taken in Iran such as the Persepolis Bull, Horst’s powerful image of a vast sculpture head amidst the ruins of a once magnificent palace, and images documenting the annual migration of the nomadic Qashqai clan.

Detailed studies of natural forms such as flowers, minerals, shells and butterfly wings from the project Patterns From Nature, will be shown alongside a series of kaleidoscopic collages made by arranging photographs in simple repeat; his intention was that these dynamic patterns could be used as designs for textiles, wallpaper, carpets, plastics and glass.

Horst was admired for his dramatic lighting and became one of the first photographers to perfect the new colour techniques of the 1930s. A short film of him at work in the Vogue studios during the 1940s will be shown with an introduction to his peers including Lee Miller, Cecil Beaton and Irving Penn. The advent of colour enabled a fresh approach and Horst went on to create more than 90 Vogue covers and countless pages in vivid colour. A selection of 25 large colour photographs, newly printed from the original transparencies from the Condé Nast Archive, will demonstrate Horst’s exceptional skill as a colourist. These prints feature Horst’s favourite models from the 1940s and 50s, such as Carmen Dell’Orefice, Muriel Maxwell and Dorian Leigh, and will be shown together with preparatory sketches, which have never previously been exhibited.

In the early 1950s, Horst created a series of male nudes for an exhibition in Paris for which the models were carefully posed and dramatically lit to accentuate their musculature. The series evokes the classical sculpture that Horst so admired throughout his career. During the 1960s and 1970s, Horst photographed some of the world’s most beautiful and luxurious homes for House and Garden and Vogue under the editorship of his friend Diana Vreeland. A three-sided projection and interactive screens will present these colourful studies. Among the most memorable are the Art Deco apartment of Karl Lagerfeld, the three lavish dwellings of Yves Saint Laurent and the Roman palazzo of artist Cy Twombly.

In the latter years of Horst’s life, his early aesthetic experienced a renaissance. The period also witnessed a flurry of new books, exhibitions, and television documentaries celebrating his work. Horst produced new, lavish prints in platinum-palladium for museums and the collector’s market, selecting emblematic works from every decade of his career, which will be showcased as the finale to the exhibition.

Press release from the V&A

 

Horst P. Horst. 'Chanel, Vogue France' 1935

 

Horst P. Horst (German-American, 1906-1999)
Chanel, Vogue France
1935
© Condé Nast/Horst Estate

 

 

A fore-runner of the timeless look of Chanel, here in brown and white check rayon with collar, cuffs and lapels in white piquè that matches the buttoned top.

 

Horst P. Horst. 'Hat and coat-dress by Bergdorf Goodman, modelled by Estrella Boissevain' 1938

 

Horst P. Horst (German-American, 1906-1999)
Hat and coat-dress by Bergdorf Goodman, modelled by Estrella Boissevain
1938
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Corset by Detolle for Mainbocher' 1939

 

Horst P. Horst (German-American, 1906-1999)
Corset by Detolle for Mainbocher
1939
© Conde Nast / Horst Estate

 

Horst P.Horst. 'Lisa with Turban, New York' 1940

 

Horst P. Horst (German-American, 1906-1999)
Lisa with Turban, New York
1940
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Gertrude Stein at Balmain Fashion Show' 1946

 

Horst P. Horst (German-American, 1906-1999)
Gertrude Stein at Balmain Fashion Show
1946
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Birthday Gloves, New York' 1947

 

Horst P. Horst (German-American, 1906-1999)
Birthday Gloves, New York
1947
© Condé Nast/Horst Estate

 

Horst P. Horst. 'Lillian Marcuson in Dior's belted two-piece suit in black rustic wool, called 'Milieu du Siècle'' 1949

 

Horst P. Horst (German-American, 1906-1999)
Lillian Marcuson in Dior’s belted two-piece suit in black rustic wool, called ‘Milieu du Siècle’
1949
© Condé Nast/Horst Estate

 

Horst P. Horst. 'Nina de Voe' 1951

 

Horst P. Horst (German-American, 1906-1999)
Nina de Voe
1951
© Condé Nast/Horst Estate

 

Horst P. Horst. 'Lillian Marcuson, New York' 1950

 

Horst P. Horst (German-American, 1906-1999)
Lillian Marcuson, New York
1950
© Condé Nast/Horst Estate

 

Horst P. Horst. 'Outfit by Tina Leser' Vogue, April 1950

 

Horst P. Horst (German-American, 1906-1999)
Outfit by Tina Leser
Vogue, April 1950
© Condé Nast/Horst Estate

 

Horst P.Horst. 'Bombay Bathing Fashion' 1950

 

Horst P. Horst (German-American, 1906-1999)
Bombay Bathing Fashion
1950
© Condé Nast/Horst Estate

 

Model (unidentified) and Dorian Leigh (r) in bathing suit and sleeveless shirt cover-up by Carolyn Schnurer 1951 Vogue

 

 

Haute Couture

When Horst joined Vogue in 1931, Paris was still the world’s undisputed centre of high fashion. Photography had begun to eclipse graphic illustration in fashion magazines and the publisher Condé Montrose Nast devoted large sums to improving the quality of image reproduction. He insisted that Vogue photographers work with a large format camera, which produced richly detailed negatives measuring ten by eight inches.

The creation of a Horst photograph was a collaborative process, involving the talents of the photographer and model, the art director, fashion editor, studio assistants and set technicians. The modelling profession was still in its infancy in the 1930s and many of those who posed under the hot studio lights were stylish friends of the magazine’s staff, often actresses or aristocrats.

By the mid 1930s, Horst had superseded his mentor George Hoyningen-Huene as Paris Vogue‘s primary photographer. His images frequently appeared in the French, British and American editions of the magazine. Many of the photographs on display in the exhibition are vintage prints from the company’s archive.

 

Horst P. Horst. 'Dress by Hattie Carnegie' 1939

 

Horst P. Horst (German-American, 1906-1999)
Dress by Hattie Carnegie
1939
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Dress by Hattie Carnegie' 1939

 

Horst P. Horst (German-American, 1906-1999)
Dress by Hattie Carnegie
1939
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Muriel Maxwell, American Vogue' 1939

 

Horst P. Horst (German-American, 1906-1999)
Muriel Maxwell, American Vogue
1939
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Summer Fashions, American Vogue cover' 1941

 

Horst P. Horst (German-American, 1906-1999)
Summer Fashions, American Vogue cover
1941
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Dinner suit and headdress by Schiaparelli' 1947

 

Horst P. Horst (German-American, 1906-1999)
Dinner suit and headdress by Schiaparelli
1947
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Millicent Rogers in a Charles James gown and a gold necklace of her own design' Vogue, February 1, 1949

 

Horst P. Horst (German-American, 1906-1999)
Millicent Rogers in a Charles James gown and a gold necklace of her own design
Vogue,
February 1, 1949
© Conde Nast / Horst Estate

 

Horst in Colour from Victoria and Albert Museum

 

This film reveals the process of creating new colour prints for the exhibition Horst: Photographer of Style. Horst was quick to master new colour processes, introduced in the late 1930s, and he created hundreds of vibrant fashion photographs for Vogue.

The V&A team worked closely with specialists at the Condé Nast Archive and expert printer Ken Allen to select and print from Horst’s early transparencies, which date from the 1930s to the 1950s. The film includes insights into Horst’s dynamic approach from model Carmen Dell’Orefice and Vogue‘s International Editor at Large, Hamish Bowles.​

 

 

Fashion in Colour

The 1930s ushered in huge technical advancements in colour photography. Horst adapted quickly to a new visual vocabulary, creating some of Vogue‘s most dazzling colour images. In 1935 he photographed the Russian Princess Nadejda Sherbatow in a red velveteen jacket for the first of his many Vogue cover pictures.

The occupation of Paris transformed the world of fashion. The majority of French ateliers closed and many couturiers and buyers left the country. Remaining businesses struggled with extreme shortages of cloth and other supplies. The scarcity of French fashions in America, however, enabled American designers to come into their own.

Horst’s colour photographs are rarely exhibited because few vintage prints exist. Colour capture took place on a transparency which could be reproduced on the magazine page without the need to create a photographic print. The size of the new prints displayed in this room of the exhibition echoes the large scale of a group of Horst images printed in 1938 at the Condé Nast press.

 

Horst P. Horst. 'Marlene Dietrich, New York' 1942

 

Horst P. Horst (German-American, 1906-1999)
Marlene Dietrich, New York
1942
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Gloria Vanderbilt age 17 wearing a dress by Howard Greer, New York' 1941

 

Horst P. Horst (German-American, 1906-1999)
Gloria Vanderbilt age 17 wearing a dress by Howard Greer, New York
1941
© Conde Nast / Horst Estate

 

At 17, in Beverly Hills wearing a tabletop dress by Howard Greer. Tabletop dresses looked good from the waist up when stars were photographed sitting in restaurants and nightclub

 

 

Stage and Screen

Horst’s portraits spanned a wide cross-section of subjects, from artists and writers to presidents and royalty. In the 1930s, he became aware of a new focus for his work. As he later noted in his book Salute to the Thirties (1971), glamorous Hollywood movie stars were imperceptibly assuming the place left vacant by Europe’s vanishing royal families. With the approach of the Second World War, the escapism offered by theatre and cinema gained in popularity. Horst began to photograph these new, classless celebrities, both in costume and as themselves.

The first well-known star Horst photographed was the English performer Gertrude Lawrence, then appearing in Ronald Jeans’ play Can the Leopard…? at the Theatre Royal, Haymarket. Horst’s first portrait of a Hollywood actress, Bette Davis, appeared in Vogue‘s sister magazine Vanity Fair in 1932.

 

Horst P. Horst. 'Round the Clock, New York' 1987

 

Horst P. Horst (German-American, 1906-1999)
Round the Clock, New York
1987
© Conde Nast / Horst Estate

 

 

Platinum

The 1980s witnessed a flurry of new books, exhibitions and television documentaries about Horst. He produced new prints for museums and the collector’s market, selecting emblematic works from every decade of his career to be reprinted in platinum-palladium, sometimes with new titles. This was a complex and expensive technique, employing metals more expensive than gold. Failing eyesight finally forced him to stop working in 1992.

Horst’s platinum-palladium prints are treasured for their nuanced tones, surface quality and permanence. His style had experienced a renaissance in 1978 when Francine Crescent, French Vogue‘s editor in chief, had invited him to photograph the Paris collections. Horst’s work for her echoed his atmospheric, spot-lit studies of the 1930s. His use of the platinum process for creating new and reproducing early works ensured his mastery of light, mood and composition would be enjoyed by a new audience.

 

Horst P. Horst. 'Male Nude #3' 1952, printed 1980s

 

Horst P. Horst (German-American, 1906-1999)
Male Nude #3
1952, printed 1980s
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Still Life' Nd

 

Horst P. Horst (German-American, 1906-1999)
Still Life
Nd
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Male Nude' 1952

 

Horst P. Horst (German-American, 1906-1999)
Male Nude
1952
© Conde Nast / Horst Estate

 

 

Male Nudes

In the early 1950s Horst produced a set of distinctive photographs unlike much of his previous output. These male figure studies were exhibited for the first time in Paris in 1953 and reprinted using the platinum-palladium process in the 1980s. The studies exemplify Horst’s sense of form. All emphasis is on the idealised human body, expressive light and shadow. Monumental and anonymous nudes resemble classical sculptures. As Mehemed Agha (1929-78), art director of American Vogue, commented:

“Horst takes the inert clay of human flesh and models it into the decorative shapes of his own devising. Every gesture of his models is planned, every line controlled and coordinated to the whole of the picture. Some gestures look natural and careless, because carefully rehearsed; the others, like Voltaire’s god, were invented by the artist because they did not exist.”

 

Horst P. Horst. 'Salvador Dali's costumes for Leonid Massine's ballet 'Bacchanale'' 1939

 

Horst P. Horst (German-American, 1906-1999)
Salvador Dali’s costumes for Leonid Massine’s ballet Bacchanale
1939
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Lisa Fonssagrives hands, New York' 1941

 

Horst P. Horst (German-American, 1906-1999)
Lisa Fonssagrives hands, New York
1941
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Odalisque I' 1943

 

Horst P. Horst (German-American, 1906-1999)
Odalisque I
1943
© Conde Nast / Horst Estate

 

Horst P.Horst. 'Bunny Hartley' Vogue, 1938

 

Horst P. Horst (German-American, 1906-1999)
Bunny Hartley
Vogue,
1938
© Conde Nast / Horst Estate

 

Horst P. Horst. 'Lisa Fonssagrives "I Love You"' 1937

 

Horst P. Horst (German-American, 1906-1999)
Lisa Fonssagrives “I Love You”
1937
© Conde Nast / Horst Estate

 

 

Surrealism

The Surrealist art movement explored unique ways of interpreting the world, turning to dreams and the unconscious for inspiration. During the 1930s Surrealism escaped its radical avant-garde roots and transformed design, fashion, advertising, theatre and film. Horst’s photographs of this period feature mysterious, whimsical and surreal elements combined with his classical aesthetic. He created trompe l’oeil still life, photographed the surreal-infused dress designs of his friend Elsa Schiaparelli and collaborated with the artist Salvador Dalí. He shared with the Surrealists a fascination with the representation of the female body, often fragmenting and eroticising the human form in his images.

His most celebrated photograph of the era is Mainbocher Corset (1939). Decades after the photograph was made, Main Bocher himself expressed his admiration for Horst’s virtuosity, writing,

“Your photographs are sheer genius and delight my soul … each one is perfect by itself.”

 

Horst P. Horst. 'Patterns from Nature Photographic Collage' 1945

 

Horst P. Horst (German-American, 1906-1999)
Patterns from Nature Photographic Collage
1945
© Conde Nast / Horst Estate

 

 

Patterns from Nature

Horst’s second book, Patterns from Nature (1946), and the photographs from which it originated, are a surprising diversion from the high glamour of his fashion and celebrity photographs. These close-up, black and white images of plants, shells and minerals were taken in New York’s Botanical Gardens, in the forests of New England, in Mexico, and along the Atlantic and Pacific coasts.

This personal project was partly inspired by photographs of plants by Karl Blossfeldt (1865-1932). Horst was struck by “their revelation of the similarity of vegetable forms to art forms like wrought iron and Gothic architecture.” Horst’s interest was also linked to the technical purity of ‘photographic seeing’, a philosophy associated with the New Objectivity movement of the 1920s and ’30s. Practitioners took natural forms out of their contexts and examined them with such close attention that they became unfamiliar and revelatory.

 

Horst P. Horst. 'View of ruins at the palace of Persepolis, Persia' 1949

 

Horst P. Horst (German-American, 1906-1999)
View of ruins at the palace of Persepolis, Persia
1949
© Conde Nast / Horst Estate

 

 

Travel

In the summer of 1949, Horst journeyed to the Middle East with his partner Valentine Lawford, then political counsellor at the British Embassy in Tehran. They travelled by road from Beirut to Persepolis, where Horst was able to photograph parts of the ancient Persian city that had only recently been uncovered. Afterwards, Horst visited the newly established State of Israel on a photographic assignment for Vogue.

The trip left a strong impression on Horst and he returned in the spring of 1950. He spent a week with Lawford at the relatively remote south-eastern shore of the Caspian Sea, before documenting the annual migration of the Qashqa’i clan. Horst and Lawford were invited by Malik Mansur Khan Qashqa’i to spend ten days with his tribe as they travelled by camel and horse, in search of vegetation for their flocks.

 

Horst P. Horst. 'Yves Saint Laurent poses in the apartment's grand salon for a November 1971 'Vogue' photo spread' 1971

 

Horst P. Horst (German-American, 1906-1999)
Yves Saint Laurent poses in the apartment’s grand salon for a November 1971 ‘Vogue’ photo spread
1971
© Conde Nast / Horst Estate

 

 

Living in Style

In 1947 Horst acquired five acres of land in Oyster Bay Cove, Long Island, part of the estate once owned by the designer Louis Comfort Tiffany. On the land he described as ‘everything I had ever dreamed of’, Horst built a unique house and landscaped garden. British diplomat Valentine Lawford visited for the first time in 1947, with Noël Coward, Christopher Isherwood, and Greta Garbo. It was the beginning of a relationship with Horst that would last until Lawford’s death in 1991.

They welcomed many friends and visitors to Long Island, including the dynamic editor Diana Vreeland. She left Harper’s Bazaar for Vogue in 1962 and soon put the couple to work on Vogue‘s ‘Fashions in Living’ pages. The homes and tastes of everyone from Jackie Onassis to the Duke and Duchess of Windsor, Andy Warhol and Karl Lagerfeld featured in their articles. Horst’s creative chemistry with Vreeland brought him a new lease of life.

 

Roy Stevens. 'Horst directing fashion shoot with Lisa Fonssagrives' 15 May 1941

 

Roy Stevens (American, b. 1916)
Horst directing fashion shoot with Lisa Fonssagrives
15 May 1941
© Time & Life Pictures / Getty Images

 

 

In the Studio

During the 1940s Horst worked primarily in the Condé Nast studio on the 19th floor of the Graybar Building, an Art Deco skyscraper on Manhattan’s Lexington Avenue. The busy studio was well equipped with a variety of lights and props and Horst worked closely with talented art director Alexander Liberman. Like Horst, he had found refuge in the artistic circles of Paris and New York, and enjoyed a long career with Condé Nast.

By 1946 dressing the American woman had become one of the country’s largest industries, grossing over six billion dollars a year. The staff of Vogue expanded accordingly. In 1951 Horst found a studio of his own, the former penthouse apartment of artist Pavel Tchelitchew, with high ceilings and a spectacular view over the river. Horst developed a new approach to photography in response to the abundance of daylight and for a time his famous atmospheric shadows disappeared.

 

 

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