Exhibition: ‘Instantly! Vienna Street Photography’ at the Wien Museum, Vienna

Exhibition dates: 19th May – 23rd October 2022

 

Michael Frankenstein & Comp. 'Währinger Straße' 1880's

 

Michael Frankenstein & Comp. (Austrian, 1843-1918)
Währinger Straße
1880’s
Wien Museum Collection

 

 

It is so good to post a diverse range of photography exhibitions on Art Blart. Here we have some interesting early street photographs of Vienna, images that I have never seen before.

No bibliographic information was included with the media press kit, not even the nationality of the photographers, so I have added as much information as I could find online about the artists.

Dr Marcus Bunyan


Many thankx to the Wien Museum for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.

 

 

Instantly! Vienna Street Photography, exhibition poster

 

Instantly! Vienna Street Photography, exhibition poster
Graphics: Schienerl D/AD

 

'Instantly! Vienna Street Photography', exhibition view, 2022, Wien Museum MUSA

 

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

 

Moriz Nähr (Austrian, 1859-1945) 'At the old Naschmarkt, Vienna' 1885

 

Moriz Nähr (Austrian, 1859-1945)
At the old Naschmarkt, Vienna
1885
Wien Museum Collection

 

Moriz Nähr (Austrian, 1859-1945)

Moriz Nähr was an Austrian photographer. Nähr was a friend of the members of the Vienna Secession art group. He is best known for his portraits of Gustav Klimt, Gustav Mahler, and Ludwig Wittgenstein.

Moriz Nähr (1859-1945) is one of the most important innovators of photography in “Vienna around 1900”. His photographic oeuvre is mentioned today in the same breath as that of the famous Parisian photographer Eugène Atget. Nähr enjoyed a life-long artist’s friendship with Gustav Klimt and was connected with the artist through a special network of eminent personalities from the arts, culture and philosophy. Numerous portrait photographs of Klimt emphatically document the two artists’ bond. Klimt was also inspired by Nähr’s photographic motifs, as illustrated by the conformities in the photographer’s pictures and Klimt’s painting Beech Forest I created in 1902. The legends surrounding Moriz Nähr are based on the one hand on his close ties with Gustav Klimt and the Vienna Secession and on the other hand on his connections with the family of Ludwig Wittgenstein and the imperial Habsburg family, especially with the heir to the throne Archduke Franz Ferdinand, who appointed him court photographer in 1908. Owing to his work as a freelance photographer as well as to his various commissions, he has left behind a multi-faceted oeuvre comprising not only landscape-, architecture-, and portrait photography but also street photography (Scenes from the Naschmarkt, 1918) as well as photographs documenting exhibitions (Vienna Secession).

Anonymous. “Moriz Nähr: Photographer of Viennese Modernism,” on the Leopold Museum website 2018 [Online] Cited 16/10/2022

 

'Instantly! Vienna Street Photography', exhibition view, 2022, Wien Museum MUSA

 

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

 

August Stauda (Austrian, 1861-1928) 'Kaserngasse (today Otto-Bauer-Gasse), Vienna' c. 1902

 

August Stauda (Austrian, 1861-1928)
Kaserngasse (today Otto-Bauer-Gasse), Vienna
c. 1902
Wien Museum Collection

 

August Stauda (Austrian, 1861-1928)

August Stauda (b. July 19, 1861 in Schurz , Bohemia ; d. July 8, 1928 in Vienna) was one of the leading Viennese architectural photographers who made a name for himself as a city photographer and documentarist of “old Vienna”.

Stauda first completed an apprenticeship as a clerk in Trautenau, worked as such in Pilsen and came to Vienna in 1882 to do military service. Here he learned the craft of photography from his uncle, the city and portrait photographer Johann Evangelista Stauda and opened his own studio in 1885 at Schleifmühlgasse 5 in the 4th district of Vienna, Wieden (at the current address of the Kargl Gallery). From 1913 he was a sworn expert. During the First World War he had to file for bankruptcy. Stauda was married but had no children.

In addition to landscape shots, he captured the “old Vienna” in more than 3,000 photographs – inspired by the commission of the monument and homeland protector Count Karl Lanckoronski-Brzezie. He was particularly interested in those parts of the city that underwent significant urban planning changes around the turn of the century, especially parts of the 2nd, 3rd and 9th districts. While the appearance of the city centre at that time is still recognisable today, the contemporary pictures of Mariahilfer Strasse or Neulerchenfelder Strasse show how the passage of time has also changed the city.

Almost three thousand negatives and prints of his pictures of Vienna are now in the Austrian National Library in Vienna. The collection of prints in the possession of the Wien Museum is almost as large.

Other large holdings of Stauda are in the graphic collection of the Albertina, in the archive of the Federal Police Headquarters in Vienna and in the Historical Museum of the City of Kraków.

Text from the German Wikipedia website translated by Google Translate

 

August Stauda (Austrian, 1861-1928) '9., Nußdorfer Straße 24 / Alserbachstraße 1' 1899

 

August Stauda (Austrian, 1861-1928)
9., Nußdorfer Straße 24 / Alserbachstraße 1
1899
Albumen print
Image: 22.4 × 27.6cm
© Wien Museum

 

August Stauda (Austrian, 1861-1928) '4., Margaretenstraße 45 / Große Neugasse 37' 1899

 

August Stauda (Austrian, 1861-1928)
4., Margaretenstraße 45 / Große Neugasse 37
1899
Albumen print
© Wien Museum

 

'Instantly! Vienna Street Photography', exhibition view, 2022, Wien Museum MUSA

 

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

 

 

Vienna’s street life in fascinating, never-before-seen photos: The exhibition traverses the city’s pictorial history from the 1860s until today. Most of the works come from the photo collection of the Wien Museum, which show-cases its vast holdings like never before.

The focus of the exhibit is the developing gaze on big city life, from the 1860s to the present. In addition to iconic images of Vienna that capture decisive moments in urban life, the show presents numerous never-before exhibited or published photographs that bring the city’s everyday life as well as the lives of
its inhabitants to the fore: impressive street scenes, intimate snapshots, and fleeting glimpses of urban life.

Iconic images by prominent photographers like Franz Hubmann, August Stauda, Elfriede Mejchar, Robert Haas, Erich Lessing, Edith Suschitzky, Ernst Haas, Harry Weber, and Barbara Pflaum are presented alongside countless new discoveries and previously unpublished works. They capture everyday life in Vienna in enduring snapshots.

The exhibit paints a new portrait of the metropolis on the Danube, inviting visitors on an exciting pictorial journey from early urban photography to the Instagram aesthetics of the present.

Text from the Wien Museum website

 

Emil Mayer (Austrian, 1871-1938) 'On the way with the tram' 1905-1912

 

Emil Mayer (Austrian, 1871-1938)
On the way with the tram
1905-1912
Wien Museum Collection

Digitally cleaned and balanced by Marcus Bunyan

 

Emil Mayer (Austrian, 1871-1938)

Dr. Emil Mayer FRPS (October 3, 1871 – June 8, 1938) was an Austrian photographer, lawyer, inventor, and businessperson.

After Mayer completed his studies at the University of Vienna, he established a law practice at Salvatorgasse 10 in Vienna.

Mayer’s first experience in photography was as an amateur and he was a member of several Viennese photographer associations that focused on artistic photography. His artistic photos include documentary images of Wienerstraße.

Mayer was an honorary member of many domestic and foreign photographers’ clubs. He also authored a textbook and was awarded several patents for photographic devices.

Finally, Mayer left his law firm and founded a photographic technology company DREM-Zentrale with Nikolaus Benedik. The company’s name was an abbreviation of DR. E. Mayer. International branches of the company included, DREM Products Corporation in New York and DREM Products Ltd. in London, England.

On June 6, 1903, he married Elisabeth Deutsch (March 18, 1882 – June 8, 1938).

To escape persecution from the Nazi regime after the annexation of Austria in March 1938, Mayer and his wife died by suicide in their home (BöcklinStraße 12) in Vienna on June 8, 1938.

Text from the Wikipedia website

See more photographs by Emil Mayer on the Vintage Everyday website

 

Emil Mayer was a Viennese photographer who did most of his work with a hand-camera on the streets of Vienna around the 1910s. Although he was a lawyer by profession, his greatest passion was for photography: he was the long-time president of one of Vienna’s most prominent camera clubs, and by the time of his death was internationally known for his work in photography.

Mayer’s photographs document a short-lived period of stability and prosperity in Austria’s history. The Viennese writer Stefan Zweig recalled this time in his autobiography: “Everything had its norm, its definite measure and weight. … Every family had its fixed budget, and knew how much could be spent for rent and food, for vacations and entertainment… In this vast empire everything stood firmly and immovably in its appointed place, and at its head was the aged emperor; and were he to die, one knew (or believed) another would come to take his place, and nothing would change in the well-regulated order.”

Mayer died in June, 1938 – he committed suicide along with his wife, soon after the Nazi occupation of Vienna – and we know that the Gestapo entered his apartment soon afterwards, with the result that his entire personal collection of photographs was almost certainly destroyed.

Anonymous. “Extraordinary Candid Vintage Photographs That Capture Street Scenes of Vienna, Austria From the 1900s and 1910s,” on the Vintage Everyday website January 18th 2016 [Online] Cited 16/10/2022

 

Unknown photographer. 'At the Ferdinandsbrücke, Vienna' c. 1911

 

Unknown photographer
At the Ferdinandsbrücke, Vienna
c. 1911
Wien Museum Collection

 

'Instantly! Vienna Street Photography', exhibition view, 2022, Wien Museum MUSA

 

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

 

Franz Holluber. 'In the Schottengasse' 1931

 

Franz Holluber
In the Schottengasse
1931
Wien Museum Collection

 

Martin Gerlach jun. (Austrian, 1879-1944) 'Tiefer Graben 36' c. 1935

 

Martin Gerlach jun. (Austrian, 1879-1944)
Tiefer Graben 36
c. 1935
Wien Museum Collection

 

Martin Gerlach junior (Austrian, 1879-1944)

Martin Gerlach junior (April 2, 1879 in Vienna – July 18, 1944 in Vienna) was an Austrian photographer.

Martin Gerlach, son of Martin Gerlach senior, first learned the photography trade from his father, attended the Imperial and Royal Graphic Teaching and Research Institute from 1896-1899 and later perfected his knowledge with Josef Löwy and Hermann Clemens Kosel.

In 1906 he founded his own photo studio and after the First World War became the house photographer for the collector Camillo Castiglioni. After the death of Albert Wiedling, he continued to run the Gerlach & Wiedling publishing house from 1923 together with his son Walter Wiedling.

Martin Gerlach junior became famous through his architectural photographs of the interwar period (municipal buildings of the First Republic, construction of the Wiener Höhenstraße, etc.) as well as through his work on the RAVAG program magazine and through publications in collaboration with the artists Josef Hoffmann and Adolf Loos.

His photo archive of Viennese architecture, industry and the interwar period, which his son continued and supplemented with images from the period after 1945, came into the possession of the City of Vienna in 1989 and is now managed by the photo archive of the Austrian National Library.

On March 1, 1940, Gerlach applied for membership in the NSDAP and was accepted on April 1 (membership number 9,017,291). After his death, his widow, Anna (née Mohl), continued the studio, which was then taken over by his son Kurt Gerlach (1919-2003) in 1947. His son donated the famous Loos archive with 200 glass negatives to the Albertina collections in the 1990s .

Alongside Bruno Reiffenstein (1868-1951), Martin Gerlach is today regarded as one of the most important photographers of the Austrian monarchy.

Text from the German Wikipedia website translated by Google Translate

 

Franz Hubmann (Austrian, 1914-2007) 'Unusual Plant Transport, Wien' 1954

 

Franz Hubmann (Austrian, 1914-2007)
Unusual Plant Transport, Wien
1954
Wien Museum Collection
© Franz Hubmann / Imagno / picturedesk.com

 

Franz Hubmann (Austrian, 1914-2007)

Franz Hubmann (born October 2, 1914 in Ebreichsdorf, Lower Austria; died June 9, 2007 in Vienna) was an Austrian photographer and photojournalist.

Hubmann initially embarked on a career as a textile technician, from 1936 to 1938 he ran a hat factory. It was only after the Second World War that he decided to turn his hobby into a career. In 1946, as a 32-year-old father, Hubmann began a three-year apprenticeship at the Graphic Teaching and Research Institute in Vienna.

In 1951, when he was the head of the Austrian tourism advertising agency, he met Karl Pawek , who was the publisher of the Austria International magazine at the time – a long-term collaboration began. In 1954 they founded magnum together – the magazine for modern life. The aim of the magazine was to gently guide people into the new world of modernity. Hubmann’s photo series, such as those about the Café Hawelka, were his breakthrough as a photographer and photojournalist. He was the lead photographer until the magazine closed in 1964.

Over the decades he has published around 80 illustrated books, in particular on contemporary, historical and folklore themes. In addition, he produced 17 television films for ORF in the 1960s and early 1970s, including the 5-part series Die Hohe Schule der Fotografie (The high school of photography).

In professional circles, Hubmann was considered the doyen of Austrian photography, the “Austrian Cartier-Bresson”. He was a photographer who captured what was specifically Austrian and especially Viennese in photographic stories and narratives like no other.

Text from the German Wikipedia website translated by Google Translate

 

Heinrich Steinfest. 'Spectators at horse race' 1956

 

Heinrich Steinfest
Spectators at horse race
1956
Gelatin silver print

 

Leo Jahn-Dietrichstein (Austrian, 1911-1984) 'In the Prater' 1957

 

Leo Jahn-Dietrichstein (Austrian, 1911-1984)
In the Prater
1957
Wien Museum Collection
© Leo Jahn-Dietrichstein, Wien Museum

 

Leopold Jahn (Austrian, 1911-1984)

Leopold Jahn, stage name Leo Jahn-Dietrichstein (born March 30, 1911 in Vienna ; † November 1, 1984 in Vienna) was an Austrian artist (photography, painting and graphic artist).

He attended the teacher training college with a focus on mathematics, physics, chemistry and art education. In 1939 he was drafted into the Wehrmacht and assigned to Russia. In the Crimea he was wounded and sent back home. Photos from this period can be found in the Military History Museum in Vienna. After the end of the war he walked from his posting in Yugoslavia to East Tyrol, where his family had been relocated during the war. His sons were born in 1942 (Klaus Leopold) and 1946 (Kurt Georg).

He worked as a photographer, painter (classic modern) and graphic artist and published a photo book about East Tyrol, took part in various exhibitions and also had several solo exhibitions. In 1951 he returned to Vienna with his family. He was reinstated in the teaching profession, but continued to work as a photographer. He photographed post-war Vienna. From this time there are, among other things, spectacular photos of the renovation of St. Stephen’s Cathedral. A selection of these photos is owned by the Vienna Museum and the Vienna Office for the Protection of Monuments.

As an artist, he also photographed his artist friends, such as the New York fashion photographer Roland Pleterski, the sculptor Wander Bertoni, and the painter and sculptor Leherb. A selection of these photos are owned by the Vienna Museum. He also made photo reports on the Balkans and Italy.

In 1957 he published a book on Portugal. He worked for the Österreich Illustrierte, the Oberösterreichische Nachrichten, the Österreichischer Verlag, Radio Österreich, for the Magnum agency and for the Süddeutscher Verlag. In 1973 he published a book about Ludwig Boltzmann in the publishing house Jugend und Volk.

Until his retirement he remained in the school service of the city of Vienna. After that he mainly dealt with macro photography. He was particularly interested in the crystal formation of chemical substances. In this context, he worked with large industrial companies such as Schoeller-Bleckmann and Waagner Biro.

Text from the German Wikipedia website translated from the German by Google Translate

 

'Instantly! Vienna Street Photography', exhibition view, 2022, Wien Museum MUSA

 

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

 

Leo Jahn-Dietrichstein (Austrian, 1911-1984) 'In the Kärntner Straße' 1950-1965

 

Leo Jahn-Dietrichstein (Austrian, 1911-1984)
In the Kärntner Straße
1950-1965
Wien Museum Collection
© Leo Jahn-Dietrichstein, Wien Museum

 

 

Vienna’s street life in fascinating, never-before-seen photos: The exhibition “Instantly! Vienna Street Photography” traverses the city’s pictorial history. Most of the works come from the photo collection of the Wien Museum, which showcases its vast holdings like never before.

The focus of the exhibit is the developing gaze on big city life, from the 1860s to the present. In addition to iconic images of Vienna that capture decisive moments in urban life, the show presents numerous never-before-exhibited or published photographs that bring the city’s everyday life as well as the lives of its inhabitants to the fore: impressive street scenes, intimate snapshots, and fleeting glimpses of urban life.

The exhibit shows how the medium of photography functioned in the creation and dissemination of new urban vistas. In this way, the images also tell the story of a rapidly changing metropolis. They capture the hustle and bustle on streets, squares, and markets, uncover unexpected encounters, and document moments of indolence and pleasure. All in all, the exhibition paints a new portrait of the metropolis on the Danube, inviting visitors on an exciting pictorial journey from early urban photography to the Instagram aesthetics of the present.­

Text from the Wien Museum website

 

'Instantly! Vienna Street Photography', exhibition view, 2022, Wien Museum MUSA

 

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

 

The photographs show Vienna to be a slower, sleepier, and until recently greyer city in contrast to larger metropolises like New York, Paris, and London. In the earliest photographs taken in the latter half of the nineteenth and early decades of the twentieth centuries, the dynamism of modern forms of transportation like the tram and the automobile contrast starkly with the leisurely pace at which people move about the urban landscape.

Not only unhurried in the sense of movement, Vienna is presented as a city which has changed at a slower pace both architecturally and in terms of the manner in which people use it. The photographs capture views and angles down streets or across squares that are largely recognizable and assimilable to the contemporary viewer. Institutions like the Naschmarkt, meanwhile, remain important hubs of commerce just as they were over 100 years ago, as a photograph by Moriz Nähr taken of an elderly fruits and vegetables seller in 1885 shows all too clearly.

Nightlife and Vienna after dark are unimportant subjects in Viennese street photography. It is not that Vienna had or has no nightlife – the theater, the cabaret, and so on – but rather that nightlife was not seen by photographers as important to the city’s understanding of itself. Vienna is not a city of sin but a city of leisure. Photographers turn their lens on the coffeehouse, where patrons read the newspaper, play chess, or hold court. The Viennese are captured swimming in the Danube, sunbathing, playing cards, or going to the funfair. These street photographs perpetuate the idea of a certain Viennese Gemütlichkeit, a feeling of warmth, friendless, and good cheer.

Liam Hoare. “Instantly!” on The Vienna Briefing website Jun 1, 2022 [Online] Cited 08/10/2022

 

Elfriede Mejchar (Austrian, 1924-2020) From the series 'Simmeringer Haide, Erdberger Mais' 1967-1976

 

Elfriede Mejchar (Austrian, 1924-2020)
From the series Simmeringer Haide, Erdberger Mais
1967-1976
Wien Museum Collection
© Elfriede Mejchar

 

Elfriede Mejchar (Austrian, 1924-2020)

Elfriede Mejchar (May 10, 1924 in Vienna – October 11, 2020) was an Austrian photographer.

Elfriede Mejchar grew up in Lower Austria. From 1939 she attended school in Germany, where she then began an apprenticeship as a photographer. When the war ended in 1945, Mejchar lived in Lower Austria again. In 1961 Mejchar passed the master’s examination at the Graphic Teaching and Research Institute in Vienna. From 1952 to 1984, Mejchar worked as a photographer at the Federal Monuments Office in Vienna and then as a freelancer. She was buried at the Vienna Central Cemetery.

Text from the German Wikipedia website translated by Google Translate

 

Andreas Baumann (Austrian, b. 1968) From the series 'Wiener Autofahrer unterwegs' (Viennese motorists on the road) 1998

 

Andreas Baumann (Austrian, b. 1968)
From the series Wiener Autofahrer unterwegs (Viennese motorists on the road)
1998
Wien Museum Collection
© Andreas Baumann

 

'Instantly! Vienna Street Photography', exhibition view, 2022, Wien Museum MUSA

 

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA showing at right, photographs from Andreas Baumann’s series Wiener Autofahrer unterwegs (Viennese motorists on the road)
Photo: timtom

 

Reinhard Mandl (Austrian, b. 1960) 'At Franz-Josefs-Kai' 2000

 

Reinhard Mandl (Austrian, b. 1960)
At Franz-Josefs-Kai
2000
Wien Museum Collection
© Reinhard Mandl

 

Didi Sattmann (Austrian, b. 1951) 'Seestadt Aspern' 2014

 

Didi Sattmann (Austrian, b. 1951)
Seestadt Aspern
2014
Wien Museum Collection
© Didi Sattmann

Young people illegally bathing in the lake

 

'Instantly! Vienna Street Photography', exhibition view, 2022, Wien Museum MUSA

 

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

 

 

Wien Museum
1040 Vienna, Karlsplatz 8
Phone: +43 (0)1 505 87 47 0

Opening hours:
Tuesday – Sunday and public holidays 10am – 6pm

Wien Museum website

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Exhibition: ‘Photo. Book. Art: Transition and Reorientation in Book Design. Austria 1840-1940’ at the Albertina, Vienna

Exhibition dates: 28th June – 22nd September 2019

 

Martin Gerlach (Austro-German, 1846-1918). 'Mikroskopische Aufnahmen' 1902-1904

 

Martin Gerlach (Austro-German, 1846-1918)
Mikroskopische Aufnahmen, Aus: Formenwelt aus dem Naturreiche (Die Quelle, Bd. V)
Microscopic Images, From: Form world from the natural kingdom (Die Quelle, Vol. V)
1902-1904
Vienna: Gerlach u. Wiedling
Albertina Vienna, on permanent loan from the Federal Department of Education and Research
Fotografien von Hugo Hinterberger

 

 

A fascinating posting on early photo books, photographic book printing, luxury volumes and advertising brochures.

Marcus


Many thankx to the Albertina for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.

 

 

It is now such a given for photography to be the dominant medium of illustration in all types of publications that the beginnings of its involvement have faded into oblivion. But the process by which photography came to books was lengthy and accompanied by myriad technical difficulties. While impressive volumes with mounted originals featuring motifs such as butterfly wings magnified 1,000 times, Emperor Maximilian’s ceremonial armour, military exercises, and aristocratic theatrical performances reached enthusiastic audiences as early as 1860, few people could afford to purchase such publications.

Only when it became possible to reproduce photographs in print, which permitted book editions of practically unlimited copies, did photography grow into a mass medium that would go on to visually dominate the 20th century. But even so, the combination of convincing photography, refined book design, and artisanal perfectionism did produce a broad spectrum of those earliest photo volumes in Austria – of which this is the first-ever public exhibition.

Text from the Albertina website

 

Installation views of the exhibition 'Photo. Book. Art' at the Albertina, Vienna

Installation views of the exhibition 'Photo. Book. Art' at the Albertina, Vienna

Installation views of the exhibition 'Photo. Book. Art' at the Albertina, Vienna

Installation views of the exhibition 'Photo. Book. Art' at the Albertina, Vienna

Installation views of the exhibition 'Photo. Book. Art' at the Albertina, Vienna

Installation views of the exhibition 'Photo. Book. Art' at the Albertina, Vienna

 

Installation views of the exhibition Photo. Book. Art at the Albertina, Vienna
Fotos: © Georg Molterer

 

 

While photography now dominates nearly every type of publishing genre, the origins of its interplay with publishing have increasingly been forgotten – but the path by which photography entered books was long and littered with numerous technical hurdles, a fact that makes the various creative solutions fielded by pioneers in this area all the more intriguing. Original photographs, test prints, and book maquettes (original book designs) from the collections of the Albertina Museum open up a new perspective on a previously overlooked aspect of Austrian cultural history, which is characterised by diverse interrelationships between scientific curiosity, industrial interests, artistic experimentation, and an educational policy beholden to the Enlightenment.

This exhibition, which includes around 300 items from between 1840 and 1940, sheds light on an extraordinary panorama of innovative achievements manifested as luxury volumes and advertising brochures, travelogues and scientific atlases, artists’ designs and industrial documentation. And a broad spectrum of early photo books from Austria – of which this is the first-ever exhibition – presents fascinating combinations of convincing photography, refined book design, and artisanal perfection. The publication produced for this exhibition traces photography’s path to books in even more depth: on over 200 pages, comprehensive texts and full-scale facsimiles reveal fascinating historical relationships between text, image, and book object.

The advent of photography in 1839 inspired even its earliest commentators to express promising visions of the future, visions that associated this medium with that of books from the very beginning. They compared the innovation of photography with that of book printing long before it became possible to duplicate photographs in large numbers. Photography’s revolutionary potential was recognised not only in its ability to depict details authentically without human intervention but also in its mechanical reproducibility – the development of which, however, was still in its nascence.

Even so, photographic depiction’s aura of authenticity and infallibility was so strong that this new medium quickly came to be considered indispensable in printed books. So at first, publishers made do with illustrations after photographs – realised as lithographs or wood engravings. 1857 saw the appearance of books with photographs glued in to illustrate the text. The demand for such productions was to be found above all in innovative areas of scientific research and in that era’s expanding industry, but there were also volumes produced privately as luxurious mementos. The print runs involved here were to remain far smaller than those that had been made possible by the revolutionary invention of the printing press, which had first facilitated the widespread dissemination of written works.

There followed decades of institutionally led attempts to render photography printable, with such a technology being viewed as something of an “Egg of Columbus” (Ludwig Schrank, 1864). This phase witnessed the development of refined printing techniques that made possible high-quality image reproduction, thus satisfying a universal desire among scientists to publish comprehensive pictorial atlases with detailed photographic depictions that could serve as authentic comparative material suitable for use in research.

The definitive “professionalisation” of photographic printing in Austria occurred at the Graphische Lehr- und Versuchsanstalt (photographic and graphic art school) under its director Josef Maria Eder, and the present exhibition’s main focus is devoted to this institution. Photographic images were then quick to find their way into the sophisticatedly designed books of the Viennese art nouveau.

1914 witnessed the International Exhibition of the Book Industry and Graphic Arts in Leipzig, an event for which Josef Hoffmann designed an Austrian pavilion as a contemporary setting in which to celebrate the significance of the Austrian Empire’s book industry. While the outbreak of World War I – which brought this event to a premature conclusion – did produce its own genre of illustrated volumes, it simultaneously marked the end of the era of luxury editions.

The interwar period brought with it further improvements in methods of printing photographs that finally allowed the production of inexpensive illustrated volumes. And for the first time, colourful book jackets were designed with photographic motifs – thus ringing in a whole new era on the book market. In the process, photography was liberated from its functions of illustrating text and storing “authentic” factual information. It indeed took on an entirely new character in avant-garde “photo books”: such books contained photographic images printed in deliberate sequences or juxtaposed, and it is as part of a clear interplay between images and text that the photos in books such as the the Wiener Werkstätte’s jubilee volume of 1929 or Stefan Kruckenhauser’s Snow Canvas (1937) appear in a quality that had never been seen before.

Press release from the Albertina website [Online] Cited 02/08/2019

 

Ernst Heeger (Austrian, 1783-1866). 'Album of microscopic-photographic representations from the field of zoology' 1860

 

Ernst Heeger (Austrian, 1783-1866)
Album microscopisch-photographischer Darstellungen aus dem Gebiete der Zoologie
Album of microscopic-photographic representations from the field of zoology
1860
Wien: Carl Gerold’s Sohn, 4, 1860 Fotograf: k. k. Hof- und Staatsdruckerei

 

Martin Gerlach (Austro-German, 1846-1918). 'Mikroskopische Aufnahmen' 1902-1904

 

Martin Gerlach (Austro-German, 1846-1918)
Mikroskopische Aufnahmen, Aus: Formenwelt aus dem Naturreiche (Die Quelle, Bd. V)
Microscopic Images, From: Form world from the natural kingdom (Die Quelle, Vol. V)
1902-1904
Vienna: Gerlach u. Wiedling
Albertina Vienna, on permanent loan from the Federal Department of Education and Research
Fotografien von Hugo Hinterberger

 

Austrian State Printing House. "The Polar Bear" and "The Chimpanzee", From: 'The New Ark. Thirty animal pictures after photographs of nature' 1923

 

Österreichische Staatsdruckerei
“Der Eisbär” und “Der Schimpanse”, Aus: Die neue Arche. Dreißig Tierbilder nach photographischen Naturaufnahmen
Austrian State Printing House
“The Polar Bear” and “The Chimpanzee”, From: The New Ark. Thirty animal pictures after photographs of nature
1923
Vienna: Austrian State Printing House
Photoinstitut Bonartes

 

'Die Wiener Werkstätte 1903-1928: Modernes Kunstgewerbe und sein Weg. Festschrift zu 25jährigen Bestehen der Wiener Werkstätte' 1929

 

Die Wiener Werkstätte 1903-1928: Modernes Kunstgewerbe und sein Weg. Festschrift zu 25jährigen Bestehen der Wiener Werkstätte
The Wiener Werkstätte 1903-1928: Modern arts and crafts and its way. Commemoration on the 25th anniversary of the Wiener Werkstätte
1929
Vienna: Krystall-Verlag
Photoinstitut BONARTES

 

Bucheinband zu 'Roger Ginsburger: Frankreich. Die Entwicklung der neuen Ideen nach Konstruktion und Form' 1930

 

Bucheinband zu Roger Ginsburger: Frankreich. Die Entwicklung der neuen Ideen nach Konstruktion und Form
Book cover to Roger Ginsburger: France. The development of new ideas according to design and form
1930
Vienna: Anton Schroll & Co
Cover design el Lissitzky
Private collection

 

Umschlag von C. Angerer & Göschl Wien. 'Sechzig Jahre' 1932

 

Umschlag von C. Angerer & Göschl Wien
Sechzig Jahre
Cover by C. Angerer & Göschl Vienna
Sixty years
1932
Fotograf: Angerer & Göschl

 

Wall texts

Photo. Book. Art 1840-1940

The production of systematic knowledge and its dissemination were the key driving forces behind nineteenth-century enlightenment, with a flourishing book industry serving as mediator. From the moment it became known in 1839, photography, a guarantor of images true to detail made without human intervention, seemed to be cut out for not only supporting but speeding up this project.

The ambition to reproduce technically generated pictures unlimited in number like texts would only be fulfilled several decades later thanks to the invention of inexpensive printing techniques. This exhibition is dedicated to the period spanning from the first “vision” of such a feat with its aspiring scientific experiments to manually produced splendid volumes, to the high print-runs of popular illustrated books of the 1930s.

The definitive professionalisation of photo printing in Austria took place at Vienna’s Graphische Lehr- und Versuchsanstalt, whose historical library, preserved as a permanent loan at the Albertina, has provided the starting point for this presentation thanks to its cataloguing supported by Photoinstitut Bonartes.

“A fortunate thought …”: Photo Publications 1850-1870

Almost twenty years after the invention of the new medium, a few enthusiasts began to illustrate mainly scientific works with original photographs, which were glued in. Although their publications were hailed by the critics, it soon became apparent that high costs and long production times curbed the number of printed copies. As documented by surviving subscriber lists, books illustrated with photographs were expensive prestige objects. Nonetheless, the suggestion of the photographic image as being authentic and infallible had such a strong impact that one did not want to completely do without the new medium: prints after photographs served as substitutes ensuring credibility. “

“Gradually delivering the whole world in pictures”: The Imperial and Royal Court and Government Printing Office

When Alois Auer was appointed director of the Imperial and Royal Court and Government Printing Office in 1841, he found himself faced with a run-down enterprise whose business consisted in printing legal texts and official forms. Being able to rely on almost unlimited funds from the responsible ministry, he succeeded in turning this printing office into a media company in the modern sense committed to a variety of fields. Auer was the first man in the history of (analog) media to regard writing and images of every kind as a potential unit for the reproduction and distribution of human knowledge.

Pursuing ideas that were far ahead of his time, Auer foundered on the huge scope of his plans: he intended to use photography and nature printing to compile material collections of encyclopaedic dimensions in laboratories or on expeditions that would not only provide reliable information but were also affordable.

A State-Run Educational Institution for Photography and Reproduction Techniques

The first pivotal invention on photography’s way into books was that of the collotype method in 1868 (a planographic printing process like lithography), which made the first printed photo books possible. Heliogravure (an elaborate intaglio technique in the manner of etching, which achieved particularly brilliant results) followed in 1878, the pioneering autotype method as a relief printing process (woodblock printing being a much simpler form) in 1883. It was no coincidence that these inventions were directly followed by the founding phase of the state-run “Lehr- und Versuchsanstalt für Photographie und Reproduktionsverfahren” (Educational and Experimental Institute for Photography and Reproduction Techniques) in Vienna, which from 1895 onward also included departments for book design and production. It was this institution that, under the direction of Josef Maria Eder, a photochemist, made all these new processes usable for the printing trade and industry: it not only trained the relevant specialists but also initiated or supported innovative photography and book projects.

From Luxury Volumes to Small-Format Books

World War I ushered in a radical transformation in book production. Whereas a few large volumes of plates adhering to the style of the prewar period were published, the now-common cheaper production of small-format books also brought about a change in the presentation of traditional themes. This shift manifested itself in illustrated books on foreign cultures, among others, which had already been popular in the nineteenth century. The result was a separation between scientific and popular books, of which, like in the case of Hugo Bernatzik, as many as 250,000 copies were printed.

Industry and Architecture

Since the sporadic pioneering feats of the 1860s, the brand management of big industrial companies in the form of photographic documentations and illustrated publications had increased considerably. Jubilee works and advertising brochures of all kinds offered a not to be underestimated new market for the professionalized and thus cheaper producing reproduction and printing industries. Among the most innovative users of photography were architects who – a rare case in Austria – were also open to new types of book design in the vein of the Bauhaus.

Specialised Publishers and Their Subjects

The improvement of printing techniques allowed some publishers to specialise in publications illustrated with photographs. Extensive compilations of pictures in a wide variety of fields, from ophthalmology to the holdings of museums and contemporary architecture, testify to the widespread desire to make visual information available in encyclopaedic form.

On the other hand, it was necessary to cater to new, only recently developed subject areas that emerged directly from the possibilities of technical image production. Elaborately designed and manufactured in small editions, these works ranged from volumes of wealthy amateur photographers flaunting their craftsmanship to promotionally effective illustrated books of the municipality of Vienna, which were intended to introduce the achievements of Mayor Karl Lueger to a broad public.

 

'Alexander Niklitschek: Advice for amateur photographers' 1934

 

Bucheinband zu Alexander Niklitschek: Ratschläge für Amateurphotographen
Book cover to Alexander Niklitschek: Advice for amateur photographers
1934
Leipzig, Vienna, Berlin: Steyrermühl
Albertina Wien, Dauerleihgabe der Höheren Graphischen Bundes-Lehr- und Versuchsanstalt
Albertina Vienna, on permanent loan from the Federal Department of Education and Research

 

Harald Lechenper. 'Das Rätsel Indien' [The Indian Puzzle] 1935

 

Harald Lechenper
Das Rätsel Indien [The Indian Puzzle]
1935
Verlag Ullstein
Autotypie auf Karton nach Fotografie von Harald Lechenperg
Autotype on cardboard with photography by Harald Lechenperg

 

Stefan Kruckenhauser. 'In großen Linien zeichnet der Schnee, Aus: Du schöner Winter in Tirol. Ski- und Hochgebirgs-Erlebnisse mit der Leica' 1937

 

Stefan Kruckenhauser (Austro-German, 1904-1988)
In großen Linien zeichnet der Schnee, Aus: Du schöner Winter in Tirol. Ski- und Hochgebirgs-Erlebnisse mit der Leica
In big lines the snow draws, From: You beautiful winter in Tyrol. Ski and high mountain experiences with the Leica
1937
Berlin: Photokino-Verlag, Otto Elsner
The Albertina Museum, Vienna

 

'Otto Croy: Es liegt auf der Hand, Aus: Fotomontage. Der Weg zu den Grenzen der Fotografie' 1937

 

Otto Croy: Es liegt auf der Hand, Aus: Fotomontage. Der Weg zu den Grenzen der Fotografie
Otto Croy: It is obvious, From: photomontage. The Road to the Limits of Photography
1937
Halle (Saale): Wilhelm Knapp
The Albertina, Vienna

 

Stefan Kruckenhauser. 'Das Meisterwerk von Kefermarkt, Salzburg' 1941

 

Stefan Kruckenhauser (Austro-German, 1904-1988)
Das Meisterwerk von Kefermarkt, Salzburg
The masterpiece of Kefermarkt, Salzburg
1941
Leipzig: Otto Müller
Fotograf: Stefan Kruckenhauser

 

 

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