Exhibition: ‘The Poetry of the Everyday. Photographs by Elfriede Mejchar’ at Museum der Moderne Salzburg

Exhibition dates: 26th April – 15th September 2024

Altstadt (Rupertinum)

Curator: Katharina Ehrl

Elfriede Mejchar (Austrian, 1924-2020)
From the series Simmeringer Heide und Erdberger Mais, 1967-1976
Silver gelatine print on baryta paper, brown toned
Museum der Moderne Salzburg
© Bildrecht, Vienna 2024

Deriving pleasure from the dérive

In recent weeks Art Blart has posted on social documentary photographers of the urbanscape: David Goldblatt documenting social conditions in South Africa under apartheid and Roger Mayne with his “mixture of reality and unreality” photographs of the communities of Southam Road and surrounds, London.

One could argue that both could be seen as a focused urban male flâneur (or flâneuse in the case of a female), who saunters around the city observing society – the serendipitous Mayne more so than the working in series focused Goldblatt. And here we have another photographer of the urbanscape until recently unknown to me, that of the magnificent Austrian photographer Elfriede Mejchar (1924-2020) who – according to the exhibition text – is another flâneur, “her flaneur-like practice underlying her earlier bodies of work.”

But Mejchar’s was a very concentrated photographic practice, one in which the photographer again and again “explored Vienna’s peripheral zones on the southeast edge of the city” to create photographic series often created over several years. Therefore, rather than being a wandering dilettante photographer, I believe that Mejchar was a focused conceptual artist who used Guy Debord’s “Theory of the Dérive” (1956)1 (or “drift”) to ground her photographic practice.

With its focused flow of acts, its gestures, its strolls, its encounters, one of the goals of the dérive includes studying the terrain of the city (psychogeography), the exploration of urban environments that emphasises interpersonal connections to places. The pyschogeography of the urbanscape.2

A quotation by Grant W. Ray is instructive in this regard:

“Debord’s Dérive is not simple a walk through the streets of the city, of chance encounters. Instead one must move rapidly and decisively through the urban space, with intention… They should be aware of their surroundings, of the “… ecological analysis of the absolute or relative character of fissures in the urban network, of the role of microclimates, of distinct neighborhoods with no relation to administrative boundaries, and above all of the dominating action of centers of attraction…” Thus the most talented photographers who’s oeuvre includes the investigation of the urbanscape. The walk itself, the interaction of operator, camera, and site breaks down the normal relationship we have with public urban spaces. Their activity alone is the Dérive.”3

Working decisively and with intention, at the edge of the city, in spaces with no boundaries, where there were few people, or using different typologies of the city such as hotel rooms in which she stayed during her everyday job, Mejchar focused on the pyschogeography of the urbanscape through her reflective, non-decisive moment photographs, capturing “the complexity of this desolate and yet, in her eyes, beautiful landscape” and the changes that were happening to the urbanscape.

“Elfriede Mejchar consciously broke away from the photographic mainstream and the reportage style that was popular at the time. Rather than searching for the so-called “decisive moment,” she approached her subjects in a strongly conceptual and serial manner. She focused not on the extraordinary but on the unspectacular and the commonplace, the everyday and the banal, repeatedly addressing these in new ways in her photographic series.” (Text from the Wien Museum website)

Working with the periphery, the borders between urban and rural spaces, the non-decisive moment, landscapes subjected to human interventions and photographs in series, Mejchar’s photographs are more than mere representation of these sites: they challenge the viewer to “instigate more than just chance encounters for the viewer looking at the photographs,” through an understanding of the “subtle variations of the daily social realities created and maintained through public works and layout.”4 “The photographers activity of finding these sites is the dérive, the photograph itself is the pyschogeography, the questioning.”4

With her training as a classical photographer in the manner of Sudek, Brassaï or Tudor-Hart (see the first two photographs in the posting On Her Own. The photographer Elfriede Mejchar) grounding her later objective conceptual photographs, Mejchar’s point of departure is the pleasure she derives from the focused dérive and the results of her activity (through the objective and precise eye of a topographer a la Bernd and Hiller Becher) – the questioning photographs – brought to the attention of the viewer.

Mejchar investigates “traces of civilisation that humans leave in nature or along the edges of the urban fabric” and in so doing brings peripheral things (and her ideas about them) to the centre of our attention, making them psychologically valuable for all of us. The artist derives pleasure from her measured dérive and investigation of the evanescent, posing important questions about seemingly mundane things before they pass out of sight, memory, and existence.

And in her pleasure, is ours.

Dr Marcus Bunyan

See another posting about the artist’s work: On Her Own. The photographer Elfriede Mejchar at Wien Museum MUSA, Vienna, 18th April – 1st September, 2024

1/ “Psychogeography describes the effect of a geographical location on the emotions and behaviour of individuals.

How do different places make us feel and behave? The term psychogeography was invented by the Marxist theorist Guy Debord in 1955 in order to explore this. Inspired by the French nineteenth century poet and writer Charles Baudelaire’s concept of the flâneur – an urban wanderer – Debord suggested playful and inventive ways of navigating the urban environment in order to examine its architecture and spaces.”

Anonymous. “Psychogeography,” on the Tate website Nd [Online] Cited 13/09/2024

2/ Guy Debord (November 1956). “Theory of the Dérive”. Les Lèvres Nues (9). Translated by Ken Knabb.

3/ Guy Debord, “Theory of the Dérive,” 1958 on the Bureau of Public Secrets website Nd quoted in Grant W. Ray. “Dérive,” on the Silverpoetics website 13 July 2009 [Online] Cited 20/08/2024

4/ Ibid.,

Many thankx to the Museum der Moderne Salzburg for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.

Poesie des Alltäglichen. Fotografien von Elfriede Mejchar / The poetry of the everyday

To mark the centenary of her birth, in 2024 three museums in Austria host exhibitions of works by the photographer Elfriede Mejchar (1924-2020, Vienna, AT). The Museum der Moderne Salzburg presents the artist as a portraitist. Curator Katharina Ehrl guides you through the exhibition in this short film.

In 2024, three museums host exhibitions of works by the Austrian photographer Elfriede Mejchar (1924-2020, Vienna, AT). The Museum der Moderne Salzburg is collaborating with the Landesgalerie Niederösterreich and the Wien Museum to honor the artist’s work at three different locations on the occasion of her 100th birthday, with each location offering a different focus.

Salzburg’s contribution to this collaborative project will present the artist’s portraits. With her series of works entitled “Artists at work” (1954-1961), for example, Mejchar demonstrates impressively how she engages with the artistic personalities of Christa Hauer, Friedensreich Hundertwasser, Josef Mikl and Arnulf Rainer by mapping their working situation in their studios. But she also demonstrated the same precision of perception when encountering the inanimate objects in her surroundings, thereby giving landscapes, flowers and discarded furniture the appearance of animated portraits.

The photo collections at the Museum der Moderne Salzburg hold a total of 665 photographs by Mejchar. Otto Breicha, the first director of the Museum’s predecessor institution, was a long-time colleague of Mejchar who recognised the artistic value of her photographic work and helped to promote it. As early as 1982, one year before the official opening of the Rupertinum, a comprehensive collection of her work was added to the photographic collection that later grew through further purchases and donations and today constitutes a focal point of the Museum’s photographic holdings.

Text from the Museum der Moderne Salzburg website

Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing at left, work from Mejchar’s series Eine Kostümierung der geliehenen Identität (A Masquerade of Borrowed Identity) (below); and at right, photographs from the series Nobody is Perfect (below)
© Museum der Moderne Salzburg
Photo: wildbild/Günter Freund

Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing work from Mejchar’s series Künstler bei der Arbeit, 1954-1961 (Artists at work, 1954-1961) (below)
© Museum der Moderne Salzburg
Photo: wildbild/Günter Freund

Elfriede Mejchar (Austrian, 1924-2020)
Arnulf Rainer
1954-1961
From the series Künstler bei der Arbeit, 1954-1961 (Artists at work, 1954-1961)
Silver gelatin print on baryta paper
Federal Photography Collection at the Museum der Moderne Salzburg

Arnulf Rainer (Austrian, b. 1929)

Arnulf Rainer (born 8 December 1929) is an Austrian painter noted for his abstract informal art.

Rainer was born in Baden, Austria. During his early years, Rainer was influenced by Surrealism. In 1950, he founded the Hundsgruppe (dog group) together with Ernst Fuchs, Arik Brauer, and Josef Mikl. After 1954, Rainer’s style evolved towards Destruction of Forms, with blackenings, overpaintings, and maskings of illustrations and photographs dominating his later work. He was close to the Vienna Actionism, featuring body art and painting under the influence of drugs. He painted extensively on the subject of Hiroshima such as it relates to the nuclear bombing of the Japanese city and the inherent political and physical fallout.

Text from the Wikipedia website

Elfriede Mejchar (Austrian, 1924-2020)
Christa Hauer
1954-1961
From the series Künstler bei der Arbeit, 1954-1961 (Artists at work, 1954–1961)
Silver gelatin print on baryta paper
Federal Photography Collection at the Museum der Moderne Salzburg

Christa Hauer-Fruhmann (Austrian, 1925-2013)

Christa Hauer-Fruhmann (b. March 13, 1925 in Vienna; d. March 21, 2013 in St. Pölten) was an Austrian painter. …

She was initially under the artistic influence of her father and created representational works such as landscapes, portraits and nude drawings. At the end of her stay in the USA, around 1960, she turned to abstract painting, particularly action painting, color field painting and informal art. Later, cosmic forms and a turn to nature determined her works.

Text from the German Wikipedia website translated by Google Translate

Elfriede Mejchar (Austrian, 1924-2020)
Friedensreich Hundertwasser
1954-1961
From the series Künstler bei der Arbeit, 1954-1961 (Artists at work, 1954-1961)
Silver gelatin print on baryta paper
Federal Photography Collection at the Museum der Moderne Salzburg

Friedensreich Hundertwasser (Austrian, 1928-2000)

Friedensreich Hundertwasser Regentag Dunkelbunt (born Friedrich Stowasser, born December 15, 1928 in Vienna; died February 19, 2000 on board the Queen Elizabeth 2 off Brisbane) was an Austrian artist, who worked primarily as a painter, but also in the fields of architecture and environmental protection. …

Artistically, he was an opponent of the “straight line” and any kind of standardisation throughout his life. This is particularly evident in his work in the field of building design, which is characterised by imaginative liveliness and individuality, but above all by the inclusion of nature in architecture.

Text from the German Wikipedia website translated by Google Translate

Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing photographs from Mejchar’s series Porträts von Künstler-Photographen und Kunstvermittlern (Portraits of Artist Photographers and Art Educators) (below)
© Museum der Moderne Salzburg, photo: wildbild/Günter Freund

Elfriede Mejchar (Austrian, 1924-2020)
Aglaia Konrad
1988
From the series Porträts von Künstler-Photographen und Kunstvermittlern (Portraits of Artist Photographers and Art Educators)
Silver gelatin print on baryta paper
Federal Photography Collection at the Museum der Moderne Salzburg

Aglaia Konrad (Austrian, b. 1960)

Aglaia Konrad (born 1960) is an Austrian photographer and educator living in Brussels. …

Konrad’s photographs explore urban space in large cities. Konrad’s work has been to known to be distinctly international in that it highlights urban elements independent of cultural markers. Her work highlights the ubiquitous elements of urban life through methods like filming a city from the perspective of a moving car or compiling a series of aerial views of skyscrapers.

Text from the Wikipedia website

Elfriede Mejchar (Austrian, 1924-2020)
Prof. Dr. Otto Breicha
1988
From the series Porträts von Künstler-Photographen und Kunstvermittlern (Portraits of Artist Photographers and Art Educators)
Silver gelatin print on baryta paper
Federal Photography Collection at the Museum der Moderne Salzburg

Otto Breicha (Austrian, 1932-2003)

Otto Breicha (b. 26 July 1932 in Vienna; d, 28 December 2003 in Vienna) was an Austrian art historian, publicist and museum director. …

Breicha is considered an important integration figure in the Austrian art and literature scene of the 1960s. As director of the Rupertinum he collected works by Kurt Moldovan, Günter Brus, Fritz Wotruba and Gotthard Muhr, among others. He edited portfolios by Karl Anton Fleck, Gotthard Muhr, Peter Pongratz, Alois Riedl, Karl Rössing, Johannes Wanke, Max Weiler and many others.

Breicha built up an important photo collection in the Rupertinum. He also took photos of authors himself, especially during his time at the Austrian Society for Literature from 1962 to 1972.

Text from the German Wikipedia website translated by Google Translate

Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing photographs from Mejchar’s series Simmeringer Heide und Erdberger Mais, 1967-1976 (below)
© Museum der Moderne Salzburg, photo: wildbild/Günter Freund

The Creative Element in Documentation

Created between 1967 and 1976, the photographic series “Simmeringer Heide und Erdberger Mais” (Simmeringer Heide and Erdberger Mais) is Mejchar’s first long-term cycle, for which she takes hundreds of pictures over the years. The series uses the photographic medium to explore the Viennese periphery. Simmeringer Heide and Erdberger Mais are areas on the southeastern outskirts of Vienna that were altered by humans and gradually taken over by commercial operations which transformed them into an industrial landscape. Mekchav first discovers them at a time when unused parcels of land (locally known as “Gstatten”), derelict market gardens, and scattered industrial structures are still defining features of the scenery. What sets the series apart is the choice of subject and the matter-of-fact manner in which the photographer treats it, compiling a kind of anecdotal inventory. The shots demonstrate that Mejchar’s objective in there art – as in the documentary photography that is her day-to-day work – is to render exactly what the objective and precise eye of a topographer sees. In framing an area in the urban periphery as a landscape, she trains this eye and her lens on a subject that has been largely absent from Austrian photography.

Wall text from the exhibition

Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing work from Mejchar’s series Hotel (Fremdenzimmer), 1970-1986 (Hotel (Guest Room), 1970-1986) (below)
© Museum der Moderne Salzburg, photo: wildbild/Günter Freund

Elfriede Mejchar (Austrian, 1924-2020)
From the series Hotel (Fremdenzimmer), 1970-1986 (Hotel (Guest Room), 1970-1986)
Silver gelatin print on baryta paper, brown tones
Federal Photography Collection at the Museum der Moderne Salzburg

Elfriede Mejchar (Austrian, 1924-2020)
Flachsspinnerei in Stadl-Paura (Flax spinning mill in Stadl-Paura)
1986
© Elfriede Mejchar/Landessammlungen NÖ

Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing work from Mejchar’s series Die Monatssesseln, 1986-1988 (The Armchairs of the Month, 1986-1988) (below)
© Museum der Moderne Salzburg, photo: wildbild/Günter Freund

Elfriede Mejchar (Austrian, 1924-2020)
From the series Die Monatssesseln, 1986-1988 (The Armchairs of the Month, 1986-1988)
Federal Photography Collection at the Museum der Moderne Salzburg

Elfriede Mejchar (Austrian, 1924-2020)
From the series Oscillation (Salzburger Landesatelier) (Oscillation (Salzburg State Studio))
1988
Silver gelatin print on baryta paper
Federal Photography Collection at the Museum der Moderne Salzburg

Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing work from the Mejchar’s series Eine Kostümierung der geliehenen Identität (A Masquerade of Borrowed Identity) (below)
© Museum der Moderne Salzburg, photo: wildbild/Günter Freund

Elfriede Mejchar (Austrian, 1924-2020)
From the series Eine Kostümierung der geliehenen Identität (A Masquerade of Borrowed Identity)
1989
Gelatin silver print on baryta paper
Museum der Moderne Salzburg
© Bildrecht, Vienna, 2024
Photo: Andrew Phelps

Introduction

Elfriede Mejchar (1924-2020 Vienna, AT), the grande dame of Austrian photography, was in the employ of the Federal Monuments Office for almost forty years. Meanwhile, she also began her groundbreaking work on the outskirts of Vienna. Harnessing the photographic series as a documentary and investigative medium, she limned an imposing portrait of the urban landscape. Her work, which had a lasting influence on the evolution of photography in Austria, now also stands as an important documentary record of the country in the postwar period.

As a professional photographer, Mejchar traveled to various regions throughout Austria, including in Lower and Upper Austria and Styria, to capture buildings and cultural assets of art-historical significance in photographs. Yet she also used her official trips and her scant free time to pursue her own photographic interests, which focused on the small and seemingly trivial and the traces of civilisation that humans leave in nature or along the edges of the urban fabric and that receive little if any attention. It may seem that the documentary dimension is less important in the resulting works, that it is eclipsed by the narrative element. In fact, Mejchar fuses both, scrutinising her motifs with an attentive eye that picks up on the singular or peculiar and registers it without manipulation.

Elfriede Mejchar was not interested in the so-called “pivotal moment” and did not care for the conventional photojournalistic style of her time. Her work began when people had left, and she approached her themes from a very conceptual angle. Both the documentary series she created under the open sky and the object photographs, still lifes, and collages she made in her studio reflect this approach. She photographed the “evanescent before it evanesces”, in urban and rural landscapes and everyday scenes, capturing the changes that affected the particular scenery and its distinctive atmosphere.

The Creative Element in Documentation

Produced between 1967 and 1976, the photographic series “Simmeringer Heide and Erdberger Mais” is Mejchar’s first long-term cycle, for which she takes hundreds of pictures over the years. The series uses the photographic medium to explore the Viennese periphery. Simmeringer Heide and Erdberger Mais are areas on the southeastern outskirts of Vienna that were altered by humans and gradually taken over by commercial operations which transformed them into an industrial landscape. Mejchar first discovers them at a time when unused parcels of land (locally known as “Gstätten”), derelict market gardens, and scattered industrial structures are still defining features of the scenery. What sets the series apart is the choice of subject and the matter-of-factly manner in which the photographer treats it, compiling a kind of anecdotal inventory – empty lots, paths and roads, utility poles and a select few close-ups. The shots demonstrate that Mejchar’s objective in her art – as in the documentary photography that is her day-to-day work – is to render exactly what the objective and precise eye of a topographer sees. In framing an area in the urban periphery as a landscape, she trains this eye and her lens on a subject that has been largely absent from Austrian photography.

The use of a sulfur-based solution to tone the photographs – which is the cause of the brownish tinge – reflects a recurring concern in Mejchar’s photographs: existence in time and impermanence. In this instance, the technique’s purpose is not to alter the colour, but rather to make it more durable.

Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing at left, work from Mejchar’s series Künstler bei der Arbeit, 1954-1961 (Artists at work, 1954-1961); and at right, the wall text ‘The Artist as Chronicler’
© Museum der Moderne Salzburg, photo: wildbild/Günter Freund

The Artist as Chronicler

Portraiture plays a role early on in Elfriede Mejchar’s work; she receives her professional training in a portrait studio. She subsequently makes a conscious choice to avoid the genre, but then, in the 1950s, returns to it.

“Künstler bei der Arbeit”, 1954-1961 (Artists at Work)

The series “Künstler bei der Arbeit” (Artists at Work) is her first major cycle of portraits, comprising over 340 gelatin silver prints. Mejchar is often brought in to capture exhibitions in installation shots, especially at the Vienna Secession, where she is introduced to many young artists waiting to make a name for themselves as well as some of their older colleagues who have been active since before 1945. The incomprehension with which the visitors gaze at abstract art that does not represent anything with any accuracy prompts the young photographer to record the intensity and seriousness with which the artists dedicate themselves to their craft, often braving considerable hardship. The series accordingly focuses on visualising the real studio and workplace settings of thirty-six artists, including Christa Hauer, Friedensreich Hundertwasser, Josef Mikl, and Arnulf Rainer.

“Porträts von Künstler-Photographen und Kunstvermittlern”, 1988-1994 (Portraits of Artist Photographers and Art Educators)

In the body of work “Porträts von Künstler-Photographen und Kunstvermittlern” (Portraits of Artist Photographers and Art Educators), by contrast, Mejchar undertakes to depict everyone involved in fine art photography in Austria in the late twentieth century. Over the years, the series grows to comprise eighty double portraits, each composed, in accordance with a rigorous conception, of an en face portrait side by with a three-quarter view. The works have a distinctly staged quality, underscored by the unvarying austere setting and the emphasis on the hands, among other aspects. In this respect they recall Mejchar’s final examination, in which she had to realise a portrait both in profile and en face to demonstrate her command of photographic lighting designing and the handling of human sitters.

With these two projects, Mejchar becomes an important chronicler of the Austrian arts scene.

Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing at left, work from Mejchar’s series Oscillation (Salzburger Landesatelier) (Oscillation (Salzburg State Studio)) (above); and at right, the wall text ‘The Other Gaze’ (below)
© Museum der Moderne Salzburg, photo: wildbild/Günter Freund

The Other Gaze

“Hotel (Fremdenzimmer)”, 1970-1986 (Hotel (Guest Room))

As part of her work for the Federal Monuments Office, Elfriede Mejchar has to travel a great deal, mainly to more rural areas. The photographic series “Hotel (Fremdenzimmer)” (Hotel (Guest Room)) is a kind of lasting documentary record of these trips and perhaps the most significant one. Bed, table, chair, mirror, wardrobe, patterned wallpaper, and sometimes a washbasin: for over fifteen years, the photographer captures her rooms with their often spartan furnishings in the numerous modest hotels and inns that – though it may not look like it at first glance – provide her with accommodation. Here and there one does espy a toothbrush, a pair of shoes, a ruffled bedcover, all traces that reveal the ostensibly absent photographer’s presence. A certain melancholy suffuses these shots of hotel rooms as witnesses to a world that has all but disappeared

“Die Monatssesseln”, 1986-1988 (The Armchairs of the Month)

The same melancholy is also unmistakable in the photographs of objects that have outlived their usefulness and been discarded and, it seems, forgotten. In the series “Die Monatssesseln” (The Armchairs of the Month) Mejchar portrays found motifs such as discarded seating furniture. The series shows a wide variety of such items, from kitchen chairs to living-room armchairs and even car seats, that have become part of the natural or other scene where they were dumped. No less diverse than the pieces of furniture and their environments are the feelings they elicit; as Mejchar puts it, “a mess can be beautiful in its own way.”

“Oszillation (Salzburger Landesatelier)”, 1988

The dreariness of the hotel rooms contrasts with the sober-mindedness and lucidity of the photographs in “Oszillation (Salzburger Landesatelier)” (Oscillation (Salzburger Landesatelier)). Yet although the two series are very different on the surface, both are sustained by a minimalism that is operative on the level of the motifs, in the austere interiors, as well as in Mejchar’s precisely chosen camera angles. These photographs capture the rooms of the State of Salzburg’s studio residence for visiting artists, located, like the Salzburger Kunstverein, in the historic Künstlerhaus. Mejchar herself lives there for a while in 1988, a change of working environment that is reflected in her output from the period.

Nobody Is Perfect

In the late 1980s, Elfriede Mejchar branches out in a fresh creative direction. She has been retired for some years and feels free to take on new challenges. Setting aside the flaneur-like practice underlying her earlier bodies of work, she starts photographing in the studio.

Tapetenbild. Triptychon, 1988 (Wallcover Picture. Tryptic) “Eine Kostümierung der geliehenen Identität”, 1989 (A Costume for the borrowed Identity) “Tagebuch Jänner 1988”, 1988 (Diary January 1988) “Nobody Is Perfect”, 1996

Faces change shapes, snakes coil around heads, open and closed eyes alternate. For the collages in “Tagebücher Jänner 1988,” Mejchar reuses her own photographs; in other series, by contrast, she works with found images such as shots of female models from print advertisements or fuses figural representations with fabric and wallpaper patterns. The works are rapidly composed out of visual fragments that she often only loosely places side by side or in overlapping arrangements, dispelling their aura of perfection. “I build pictures for myself on the wall, from materials that are at hand in the public sphere, that are on public display, but I strip away the ideal of flawless beauty that is constantly rubbed in our faces by dismembering it or covering it up.” It is the temporary and easily mutable that fascinates Mejchar, qualities that had had no place in her professional work.

“Amaryllis”, 1994-1997

Pictures of flowers in fine art, whether painted or photographed, inevitably have a clichéd dimension. Mejchar photographs only a special selection of flowers such as amaryllises, lilies, and tulips that she grows in her own garden. In the studio, rather than recording the flowers with a romantic gesture, she captures their gradual transformations – full blossoms, some full of delicate life, some already wilting and recognisably perishable. Showing them between florescence and decay, in a kind of liminal instant, she revisits a theme that surfaces throughout her oeuvre: the capturing of a state of affairs at a defined point in time.

Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing the wall text Elfriede Mejchar: biographical note 1924-2020 Vienna, AT; and some photographs of Elfriede Mejchar working
© Museum der Moderne Salzburg, photo: wildbild/Günter Freund

Elfriede Mejchar: biographical note 1924-2020 Vienna, AT

Elfriede Mejchar is raised in Lower Austria. In 1939, she moves to Germany, where, from 1941 until 1944, she trains as a photographer with Ernst Ley in his small photography studio in Nordenham, completing her education with the official apprenticeship examination.

In light of the political developments, the young photographer and her mother to return to Vienna in 1944. She gets her first job when the Federal Monuments Office (BDA) hires her to document historic architecture with a view to potential bomb damage. She witnesses the turbulent final weeks of the war in Austria, then returns to northern Germany, before settling in Vienna in 1947. From then until her retirement in 1984, Mejchar works as a photographer for the Federal Monuments Office on a steady contract. She buys her first own camera in 1953, and in 1960 she earns a master’s certificate in photography as an external student at the Graphische Lehr- und Versuchsanstalt Wien. Busy with her daytime work for the BDA, she also starts pursuing her own photographic interests in the 1960s, although she does not publicly exhibit her output until 1976, when the Museum of the Twentieth Century in Vienna mounts the fifty-two-year-old photographer’s first solo exhibition. After retiring in 1984, she dedicates herself entirely to freelance and fine art photography.

Elfriede Mejchar does not win the public recognition she merits until old age; in 2002, she is awarded the Honorary Prize for Photography of the Federal Chancellor’s Office, followed in 2004 by the Honorary Prize for Fine Art Photography of the State of Lower Austria and the Prize of the City of Vienna for Fine Art.

Text from the exhibition

Anonymous photographer
Elfriede Mejchar
Nd
Gelatin silver print

Installation view of the exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar, Museum der Moderne Salzburg 2024 showing photographs of Mejchar’s flower series

Elfriede Mejchar (Austrian, 1924-2020)
Amaryllis
1997
© Elfriede Mejchar/Landessammlungen NÖ

Elfriede Mejchar (Austrian, 1924-2020)
From the series Nobody is perfect
1996
Chromogenic print
Federal Photography Collection at the Museum der Moderne Salzburg
© Bildrecht, Vienna, 2024
Photo: Andrew Phelps

Elfriede Mejchar (Austrian, 1924-2020)
From the series Nobody is perfect
2003
© Elfriede Mejchar/Landessammlungen NÖ

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Altstadt (Rupertinum)
Wiener-Philharmoniker-Gasse 9
5020 Salzburg
Austria

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Exhibition: ‘On Her Own. The photographer Elfriede Mejchar’ at Wien Museum MUSA, Vienna

Exhibition dates: 18th April – 1st September, 2024

Curators: Anton Holzer, Frauke Kreutler

Elfriede Mejchar (Austrian, 1924-2020) 'Light and Shade' 1958 from the exhibition 'On Her Own. The photographer Elfriede Mejchar' at Wien Museum MUSA, Vienna, April - Sept 2024

Elfriede Mejchar (Austrian, 1924-2020)
Light and Shade
1958
Wien Museum
© Bildrecht, Vienna 2023

Comment on this magnificent Austrian photographer unknown to me until now will be forthcoming in the future posting on the simultaneous exhibition The Poetry of the Everyday. Photographs by Elfriede Mejchar at Museum der Moderne Salzburg.

Marcus

Many thankx to the Wien Museum for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.

“I am not an artist, I am a photographer.”

Elfriede Mejchar

Installation view of the exhibition 'On Her Own. The photographer Elfriede Mejchar' at Wien Museum musa, Vienna

Installation views of the exhibition On Her Own. The photographer Elfriede Mejchar at Wien Museum musa, Vienna

Elfriede Mejchar (1924-2020) was a major photographic artist, whose richly-varied oeuvre spans more than five decades, from the late 1940s well into the 21st century. The Viennese photographer, who only achieved recognition as an artist towards the end of her career, is now regarded as one of the most important representatives of the Austrian and the international photography scenes. May 10, 2024 marks the hundredth anniversary of her birth.

The exhibition at the Wien Museum presents a broad cross-section of the work of this artistic outsider, and demonstrates how the renewal of postwar Austrian photography was almost “all her own work.” Elfriede Mejchar consciously broke away from the photographic mainstream and the reportage style that was popular at the time. Rather than searching for the so-called “decisive moment,” she approached her subjects in a strongly conceptual and serial manner. She focused not on the extraordinary but on the unspectacular and the commonplace, the everyday and the banal, repeatedly addressing these in new ways in her photographic series.

In an Austria-wide cooperation between the Wien Museum, the State Gallery of Lower Austria, and the Museum der Moderne Salzburg, Elfriede Mejchar’s extensive oeuvre is being presented in 2024 for the first time, simultaneously, in three locations across the country. The exhibitions in Vienna, Krems, and Salzburg approach the work of Mejchar from different perspectives. And the three presentations are accompanied by a jointly conceived catalog published by Hirmer Verlag.

A cooperation between the State Gallery of Lower Austria, the Wien Museum and the Museum der Moderne Salzburg.

Text from the Wien Museum website

Elfriede Mejchar (Austrian, 1924-2020)
Light and Shade
1958
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020) 'Untitled' 1950-1960 From the series 'Light and Shade' from the exhibition 'On Her Own. The photographer Elfriede Mejchar' at Wien Museum MUSA, Vienna, April - Sept 2024

Elfriede Mejchar (Austrian, 1924-2020)
Untitled
1950-1960
From the series Light and Shade
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020)
Untitled (Waiting for the Tram)
1950-1960
From the series Light and Shade
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020)
Vienna 10, Hasengasse 53
1950-1960
Wien Museum
© Bildrecht, Vienna 2023

Installation view of the exhibition 'On Her Own. The photographer Elfriede Mejchar' at Wien Museum musa, Vienna Installation view of the exhibition On Her Own. The photographer Elfriede Mejchar at Wien Museum musa, Vienna showing photographs from Mejchar's series 'Simmering Heide and Erdberg Mais' (1967-1976)

Installation view of the exhibition On Her Own. The photographer Elfriede Mejchar at Wien Museum musa, Vienna showing photographs from Mejchar’s series Simmering Heide and Erdberg Mais (1967-1976, below)

Elfriede Mejchar (Austrian, 1924-2020)
Simmering Heide and Erdberg Mais
1967-1976
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020)
Simmeringer Heide and Erdberger Mais
1967-1976
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020)
At the Hotel
Around 1980
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020)
Triester Strasse
1982-1983
Wien Museum
© Bildrecht, Vienna 2023

The exhibition in musa presents a broad cross-section of the work of this artistic outsider, and demonstrates how the renewal of postwar Austrian photography was almost “all her own work.” Elfriede Mejchar consciously broke away from the photographic mainstream and the reportage style that was popular at the time. Rather than searching for the so-called “decisive moment,” she approached her subjects in a strongly conceptual and serial manner. She focused not on the extraordinary but on the unspectacular and the commonplace, the everyday and the banal, repeatedly addressing these in new ways in her photographic series.

Elfriede Mejchar revealed her hometown Vienna from the periphery and had little interest in its iconic center, which was already the subject of countless thousands of photographs. As a photographer, she was at home where the city became rural, at the meeting point between urban development zones, derelict sites, green spaces, and post-industrial decay. In her long-term studies she documented the architectural and social textures of Vienna’s suburbs in a way that was both attentive and sober: new buildings advancing ever further onto green land, the monotony of endless arterial roads, derelict industrial complexes, market gardens and ageing gasometers, run-down housing and forgotten areas of landfill and decay. For Mejchar, however, the image of the urban periphery is not grey and the wasteland and its dereliction are repeatedly brightened by moments of unsuspected beauty.

Even if the urban and architectural photography of Vienna plays a major role in Elfriede Mejchar’s oeuvre, the range of subjects addressed in her work is far broader. Just as the photographer sheds a new photographic light on forgotten landscapes and buildings, she also approaches people and plants, places and things, in unexpected and surprising ways. In her incomparable series “Hotels,” she studies the interiors and typologies of Austrian accommodation in great detail, producing fascinating and often brightly coloured still lifes of plants and flowers as a means of aesthetically investigating the intermediate stages between blooming and withering. And in her bold collages and montages, a complex of work that continued to occupy her into her latter years, she created clever fantasy worlds, whose social criticism is only matched by their humour.

Landesgalerie Niederösterreich. Elfriede Mejchar. Pushing the Boundaries of Photography April 13, 2024 to February 16, 2025 Tuesday – Sunday, 10am-6pm

musa. On her own. The photographer Elfriede Mejchar April 18 to September 1, 2024 Tuesday – Sunday, 10am-6pm

Museum der Moderne Salzburg. The Poetry of Everyday. Photographs by Elfriede Mejchar April 26 to September 15, 2024 Tuesday – Sunday, 10am-6pm

Biography of Elfriede Mejchar

Elfriede Mejchar (1924-2020) is undisputedly one of the most important personalities in Austrian photography. It was only at an advanced age that she received the public recognition she deserved, and in 2002 she was awarded the Federal Chancellery Prize for Artistic Photography and in 2004 the Lower Austrian Prize for Artistic Photography and the City of Vienna Prize for Fine Arts. In 2013, Elfriede Mejchar donated her entire oeuvre to the Province of Lower Austria. The Provincial Collections of Lower Austria have taken on the task of safeguarding this unique oeuvre for future generations and gradually making it accessible to the public. Her work is also prominently represented in the art collection of the Wien Museum, in the Federal Photography Collection and in the SpallArt Collection.

Press release from Wien Museum, Vienna

Elfriede Mejchar (Austrian, 1924-2020)
Wienerberger Brick Kilns and Housing Estates
1979-1981
Wien Museum
© Bildrecht, Vienna 2023

Installation view of the exhibition On Her Own. The photographer Elfriede Mejchar at Wien Museum musa, Vienna showing text and photographs from the section ‘Allure of the Everyday’

Exhibition texts

“I always marvelled at the wallpaper” (Prologue)

Elfriede Mejchar had two faces as a photographer: one in her day job, and one as an artist. Working for the Federal Monuments Office, she spent many years touring Austria, extensively documenting buildings and artworks in the provinces. On the side, she was a freelance photographic artist. When “at work,” she was bound by the strict criteria of art documentation. As an artist, she forged her own, very different paths.

While in her day job she photographed “great art,” in her free time she focused on the banality of everyday life, for example by taking interior shots of her accommodation over the years. The expenses covered by “the office,” she explained, “were not very generous, and I was always looking for lower-end lodgings. They could be very odd, anything was possible. In particular, I always marvelled at the wallpaper.”

1. Allure of the Everyday

A backlit trash can or advertising column, people waiting on the street, youths in the Bohemian Prater, the geometry of washing lines – even in her early series dating from the 1950s and 1960s, Mejchar’s fascination with scenes from everyday life is clear. She used her camera to record what she saw in the city in a matter-of-fact style, without judgment: the buildings and streets, cars and advertisements, traffic lights and posters. Only occasionally do people feature in her images. Often they seem a little lost. In contrast to many other photographers of her era, Mejchar was not looking for a quick snapshot or the “decisive moment.” “Speed doesn’t suit me,” she once said. Frequently she worked in series, often created over several years. Her focus was not on the extraordinary but on the unspectacular and the commonplace.

Working in Series

“I don’t like single photos very much,” said Elfriede Mejchar, thus describing one of the fundamental features of her photography. For almost 30 years, she explored Vienna’s peripheral zones on the southeast edge of the city. Again and again she returned to these uninviting places on the outskirts, where few people spent much time. In the main she photographed the landscapes, roads, and neighbourhoods in series, usually in parallel, but sometimes as a chronological sequence. For Mejchar as a photographer, the single image could not capture the complexity of this desolate and yet, in her eyes, beautiful landscape. It was the series that allowed her to show the different facets of a subject from ever new perspectives. Through her artistic and conceptual practice, Mejchar forged a completely new path in Austrian photography.

2. Evil Blooms

Throughout her working life, Mejchar photographed art, in other words, things created to last. Her images of flowers were a late counter-project. In these plant studies, some shot in luminous colour, the photographer brought transience and decay into focus, drawing out the fascinating transitions between blooming and withering. “I am not afraid of pathos, nor of kitsch,” Mejchar once said.

Elfriede Mejchar paid no heed to photographic conventions in her freelance work. Unabashed, she took delight in arranging and staging the plants and objects for her photographs in ways that opened up a range of associations. Some of her objects seem almost to come to life under her lens, while others wither away. Yet others invoke images of sexuality and desire.

Putting in a New Light

As a photographic subject, flowers are often dismissed as being romantic, kitsch, or unserious. Mejchar was not afraid of kitsch, but neither was she ever interested in the sweetness of the tulips or amaryllis she photographed. For her, flowers were like sculptures that needed to be shown in a proper light. Mejchar’s “merciless” gaze extended beneath the surface. It drilled into the very substance of the petals, laying bare the skeleton that emerged as the flower withered and capturing the bizarre forms of the dying plant. Yet the artist could not break free entirely of the strong metaphorical imagery of flowers. Sometimes, her shots of them in full bloom or with their inner parts exposed carried a sensual or sexual charge.

3. Measuring the Periphery

New builds encroaching ever further on the countryside, abandoned factories, fields of vegetables, ageing gasometers, the monotony of interminable highways, makeshift housing, wastelands – as a photographer, Elfriede Mejchar was especially keen on these forgotten landscapes on the margins of the Viennese metropolis. “It was the changes that I was concerned with.”

Starting in the 1960s, Mejchar roamed the city’s peripheral zones with her camera. “These were the sites that interested me the most. Where countryside and city collide.” Her long-term series “Simmeringer Heide and Erdberger Mais,” begun in the 1960s and first shown in 1976 in a solo exhibition at the Museum of the 20th Century, established Mejchar’s reputation as leading photo artist.

Constructing Space

Row upon row of plants, damp soil blanketed by the early morning mist, distant greenhouses, lettuces covering the ground, interspaced with sprinklers – Elfriede Mejchar documented every facet of Vienna’s market gardens at the edge of the city, from detached general views to shots that capture the smallest detail. Her images use a deep depth of field, making it seem almost as if the viewer could reach out and touch the clumps of soil or individual leaves in the foreground. But she also regularly translated landscapes, buildings, and spaces into abstract forms by setting up contrasting oppositions between individual motifs, or by reducing an image to monochrome surfaces.

4. Lips and Pistols

Faces ripped from fashion magazines and floral wallpaper, cogs and cigarettes, spools and dressmaking pins, small chains and cables – starting in the 1980s, Mejchar jumbled these found, everyday objects together to create small-scale, theatrical arrangements laced with acerbic wit. “I construct images,” the artist once said of her sarcastic and subversive collages and assemblages. In these composite scenes, Elfriede Mejchar gave free rein to an anarchic desire to assemble and disassemble. At the same time, she used humour and irony to lampoon society’s ideals of perfection, “adorning” beautiful faces with everyday objects, for example, or – with a knowing wink – targeting James Bond’s pistol on the eroticised lips of the beauty industry. Mejchar’s summary: “I like things colourful and crazy.”

Arranging Objects

After retiring from paid employment, Mejchar increasingly concentrated on her work in the studio, which now became a stage for herself and her camera. Here she created ironic, acerbic, and frequently bizarre object combinations, often as an exploration of gender stereotypes. In her collages, she dismantled and critiqued the fashion industry’s preformed ideals of beauty with zest and humour. She took pleasure in experimenting with a whole range of props, rearranging them into new scenes again and again. Fragmented faces from fashion magazines were combined with torn and cut wallpaper, then garnished with cogs, feathers, and cables. She literally nailed the beauty industry to the wall.

5. Remains and Ruins

The innards of a house scheduled for demolition, derelict industrial estates, overgrown railway lines and buildings, gouged landscapes, forgotten piles of bricks – over many years, Mejchar explored these remains of industrial culture. “My work only began,” she said, “when the people were gone.”

“I took myself off to the factories, going from one road to the next.” In her series “Wienerberger Brick Kilns,” which she photographed from 1979 to 1981 following the closure of the Wienerberger brick factory on Vienna’s southern edge, she made deliberate use of colour photography for the first time. Impregnated with brick dust, the ground and the remains of the industrial architecture glow red under an azure sky, assuming an air of unreality. Mejchar: “I am interested in what remains.”

Seeing in Color

During the first decades of her career as a photographer, Elfriede Mejchar worked in black and white because colour photography was too expensive. All the more astonishing, therefore, is the confidence and precision with which she employed colour as an aesthetic element in the photo series “Wienerberger Brick Kilns” in the late 1970s and early 1980s. Similar to the New Color Photography movement in the USA, Mejchar’s photographic explorations focused primarily on the borders between urban and rural spaces. Her main interest was in landscapes subjected to human interventions. She documented these run-down locations using vivid lighting and brilliant colours, producing unsentimental photographs of high aesthetic quality. In doing so, she opened up an entirely new approach to documentary photography in Austria.

Installation view of the exhibition On Her Own. The photographer Elfriede Mejchar at Wien Museum musa, Vienna showing at second right, Mejchar’s Aether and narcosim (1989-1991, below)

Elfriede Mejchar (Austrian, 1924-2020)
Aether and narcosim
1989-1991
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020)
Vegetable Tunnels. Simmering Market Gardens
1990-1994
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020)
A Costume of Borrowed Identity
1990-1991
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020)
Amaryllis
1996
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020)
Amaryllis
2001
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020)
Hands in Lap
2002
Wien Museum
© Bildrecht, Vienna 2023

Elfriede Mejchar (Austrian, 1924-2020)
From the series Nobody is Perfect
1989-2007
© Bildrecht, Vienna 2024

Unknown photographer
Elfriede Mejchar with Linhof camera and tripod in the Federal Monuments Office
Late 1970s
State Collections of Lower Austria

Poster for the exhibition On Her Own. The Photographer Elfriede Mejchar
Graphic: Studio Kehrer

Wien Museum MUSA
1010 Vienna, Felderstraße 6-8

Opening hours:
Tuesday to Sunday 10am – 6pm

Wien Museum website

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Exhibition: ‘Instantly! Vienna Street Photography’ at the Wien Museum, Vienna

Exhibition dates: 19th May – 23rd October, 2022

Michael Frankenstein & Comp. (Austrian, 1843-1918)
Währinger Straße
1880’s
Wien Museum Collection

It is so good to post a diverse range of photography exhibitions on Art Blart. Here we have some interesting early street photographs of Vienna, images that I have never seen before.

No bibliographic information was included with the media press kit, not even the nationality of the photographers, so I have added as much information as I could find online about the artists.

Dr Marcus Bunyan

Many thankx to the Wien Museum for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.

Instantly! Vienna Street Photography, exhibition poster
Graphics: Schienerl D/AD

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

Moriz Nähr (Austrian, 1859-1945)
At the old Naschmarkt, Vienna
1885
Wien Museum Collection

Moriz Nähr (Austrian, 1859-1945)

Moriz Nähr was an Austrian photographer. Nähr was a friend of the members of the Vienna Secession art group. He is best known for his portraits of Gustav Klimt, Gustav Mahler, and Ludwig Wittgenstein.

Moriz Nähr (1859-1945) is one of the most important innovators of photography in “Vienna around 1900”. His photographic oeuvre is mentioned today in the same breath as that of the famous Parisian photographer Eugène Atget. Nähr enjoyed a life-long artist’s friendship with Gustav Klimt and was connected with the artist through a special network of eminent personalities from the arts, culture and philosophy. Numerous portrait photographs of Klimt emphatically document the two artists’ bond. Klimt was also inspired by Nähr’s photographic motifs, as illustrated by the conformities in the photographer’s pictures and Klimt’s painting Beech Forest I created in 1902. The legends surrounding Moriz Nähr are based on the one hand on his close ties with Gustav Klimt and the Vienna Secession and on the other hand on his connections with the family of Ludwig Wittgenstein and the imperial Habsburg family, especially with the heir to the throne Archduke Franz Ferdinand, who appointed him court photographer in 1908. Owing to his work as a freelance photographer as well as to his various commissions, he has left behind a multi-faceted oeuvre comprising not only landscape-, architecture-, and portrait photography but also street photography (Scenes from the Naschmarkt, 1918) as well as photographs documenting exhibitions (Vienna Secession).

Anonymous. “Moriz Nähr: Photographer of Viennese Modernism,” on the Leopold Museum website 2018 [Online] Cited 16/10/2022

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

August Stauda (Austrian, 1861-1928)
Kaserngasse (today Otto-Bauer-Gasse), Vienna
c. 1902
Wien Museum Collection

August Stauda (Austrian, 1861-1928)

August Stauda (b. July 19, 1861 in Schurz , Bohemia ; d. July 8, 1928 in Vienna) was one of the leading Viennese architectural photographers who made a name for himself as a city photographer and documentarist of “old Vienna”.

Stauda first completed an apprenticeship as a clerk in Trautenau, worked as such in Pilsen and came to Vienna in 1882 to do military service. Here he learned the craft of photography from his uncle, the city and portrait photographer Johann Evangelista Stauda and opened his own studio in 1885 at Schleifmühlgasse 5 in the 4th district of Vienna, Wieden (at the current address of the Kargl Gallery). From 1913 he was a sworn expert. During the First World War he had to file for bankruptcy. Stauda was married but had no children.

In addition to landscape shots, he captured the “old Vienna” in more than 3,000 photographs – inspired by the commission of the monument and homeland protector Count Karl Lanckoronski-Brzezie. He was particularly interested in those parts of the city that underwent significant urban planning changes around the turn of the century, especially parts of the 2nd, 3rd and 9th districts. While the appearance of the city centre at that time is still recognisable today, the contemporary pictures of Mariahilfer Strasse or Neulerchenfelder Strasse show how the passage of time has also changed the city.

Almost three thousand negatives and prints of his pictures of Vienna are now in the Austrian National Library in Vienna. The collection of prints in the possession of the Wien Museum is almost as large.

Other large holdings of Stauda are in the graphic collection of the Albertina, in the archive of the Federal Police Headquarters in Vienna and in the Historical Museum of the City of Kraków.

Text from the German Wikipedia website translated by Google Translate

August Stauda (Austrian, 1861-1928)
9., Nußdorfer Straße 24 / Alserbachstraße 1
1899
Albumen print
Image: 22.4 × 27.6cm
© Wien Museum

August Stauda (Austrian, 1861-1928)
4., Margaretenstraße 45 / Große Neugasse 37
1899
Albumen print
© Wien Museum

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

Vienna’s street life in fascinating, never-before-seen photos: The exhibition traverses the city’s pictorial history from the 1860s until today. Most of the works come from the photo collection of the Wien Museum, which show-cases its vast holdings like never before.

The focus of the exhibit is the developing gaze on big city life, from the 1860s to the present. In addition to iconic images of Vienna that capture decisive moments in urban life, the show presents numerous never-before exhibited or published photographs that bring the city’s everyday life as well as the lives of
its inhabitants to the fore: impressive street scenes, intimate snapshots, and fleeting glimpses of urban life.

Iconic images by prominent photographers like Franz Hubmann, August Stauda, Elfriede Mejchar, Robert Haas, Erich Lessing, Edith Suschitzky, Ernst Haas, Harry Weber, and Barbara Pflaum are presented alongside countless new discoveries and previously unpublished works. They capture everyday life in Vienna in enduring snapshots.

The exhibit paints a new portrait of the metropolis on the Danube, inviting visitors on an exciting pictorial journey from early urban photography to the Instagram aesthetics of the present.

Text from the Wien Museum website

Emil Mayer (Austrian, 1871-1938)
On the way with the tram
1905-1912
Wien Museum Collection

Digitally cleaned and balanced by Marcus Bunyan

Emil Mayer (Austrian, 1871-1938)

Dr. Emil Mayer FRPS (October 3, 1871 – June 8, 1938) was an Austrian photographer, lawyer, inventor, and businessperson.

After Mayer completed his studies at the University of Vienna, he established a law practice at Salvatorgasse 10 in Vienna.

Mayer’s first experience in photography was as an amateur and he was a member of several Viennese photographer associations that focused on artistic photography. His artistic photos include documentary images of Wienerstraße.

Mayer was an honorary member of many domestic and foreign photographers’ clubs. He also authored a textbook and was awarded several patents for photographic devices.

Finally, Mayer left his law firm and founded a photographic technology company DREM-Zentrale with Nikolaus Benedik. The company’s name was an abbreviation of DR. E. Mayer. International branches of the company included, DREM Products Corporation in New York and DREM Products Ltd. in London, England.

On June 6, 1903, he married Elisabeth Deutsch (March 18, 1882 – June 8, 1938).

To escape persecution from the Nazi regime after the annexation of Austria in March 1938, Mayer and his wife died by suicide in their home (BöcklinStraße 12) in Vienna on June 8, 1938.

Text from the Wikipedia website

See more photographs by Emil Mayer on the Vintage Everyday website

Emil Mayer was a Viennese photographer who did most of his work with a hand-camera on the streets of Vienna around the 1910s. Although he was a lawyer by profession, his greatest passion was for photography: he was the long-time president of one of Vienna’s most prominent camera clubs, and by the time of his death was internationally known for his work in photography.

Mayer’s photographs document a short-lived period of stability and prosperity in Austria’s history. The Viennese writer Stefan Zweig recalled this time in his autobiography: “Everything had its norm, its definite measure and weight. … Every family had its fixed budget, and knew how much could be spent for rent and food, for vacations and entertainment… In this vast empire everything stood firmly and immovably in its appointed place, and at its head was the aged emperor; and were he to die, one knew (or believed) another would come to take his place, and nothing would change in the well-regulated order.”

Mayer died in June, 1938 – he committed suicide along with his wife, soon after the Nazi occupation of Vienna – and we know that the Gestapo entered his apartment soon afterwards, with the result that his entire personal collection of photographs was almost certainly destroyed.

Anonymous. “Extraordinary Candid Vintage Photographs That Capture Street Scenes of Vienna, Austria From the 1900s and 1910s,” on the Vintage Everyday website January 18th 2016 [Online] Cited 16/10/2022

Unknown photographer
At the Ferdinandsbrücke, Vienna
c. 1911
Wien Museum Collection

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

Franz Holluber
In the Schottengasse
1931
Wien Museum Collection

Martin Gerlach jun. (Austrian, 1879-1944)
Tiefer Graben 36
c. 1935
Wien Museum Collection

Martin Gerlach junior (Austrian, 1879-1944)

Martin Gerlach junior (April 2, 1879 in Vienna – July 18, 1944 in Vienna) was an Austrian photographer.

Martin Gerlach, son of Martin Gerlach senior, first learned the photography trade from his father, attended the Imperial and Royal Graphic Teaching and Research Institute from 1896-1899 and later perfected his knowledge with Josef Löwy and Hermann Clemens Kosel.

In 1906 he founded his own photo studio and after the First World War became the house photographer for the collector Camillo Castiglioni. After the death of Albert Wiedling, he continued to run the Gerlach & Wiedling publishing house from 1923 together with his son Walter Wiedling.

Martin Gerlach junior became famous through his architectural photographs of the interwar period (municipal buildings of the First Republic, construction of the Wiener Höhenstraße, etc.) as well as through his work on the RAVAG program magazine and through publications in collaboration with the artists Josef Hoffmann and Adolf Loos.

His photo archive of Viennese architecture, industry and the interwar period, which his son continued and supplemented with images from the period after 1945, came into the possession of the City of Vienna in 1989 and is now managed by the photo archive of the Austrian National Library.

On March 1, 1940, Gerlach applied for membership in the NSDAP and was accepted on April 1 (membership number 9,017,291). After his death, his widow, Anna (née Mohl), continued the studio, which was then taken over by his son Kurt Gerlach (1919-2003) in 1947. His son donated the famous Loos archive with 200 glass negatives to the Albertina collections in the 1990s .

Alongside Bruno Reiffenstein (1868-1951), Martin Gerlach is today regarded as one of the most important photographers of the Austrian monarchy.

Text from the German Wikipedia website translated by Google Translate

Franz Hubmann (Austrian, 1914-2007)
Unusual Plant Transport, Wien
1954
Wien Museum Collection
© Franz Hubmann / Imagno / picturedesk.com

Franz Hubmann (Austrian, 1914-2007)

Franz Hubmann (born October 2, 1914 in Ebreichsdorf, Lower Austria; died June 9, 2007 in Vienna) was an Austrian photographer and photojournalist.

Hubmann initially embarked on a career as a textile technician, from 1936 to 1938 he ran a hat factory. It was only after the Second World War that he decided to turn his hobby into a career. In 1946, as a 32-year-old father, Hubmann began a three-year apprenticeship at the Graphic Teaching and Research Institute in Vienna.

In 1951, when he was the head of the Austrian tourism advertising agency, he met Karl Pawek , who was the publisher of the Austria International magazine at the time – a long-term collaboration began. In 1954 they founded magnum together – the magazine for modern life. The aim of the magazine was to gently guide people into the new world of modernity. Hubmann’s photo series, such as those about the Café Hawelka, were his breakthrough as a photographer and photojournalist. He was the lead photographer until the magazine closed in 1964.

Over the decades he has published around 80 illustrated books, in particular on contemporary, historical and folklore themes. In addition, he produced 17 television films for ORF in the 1960s and early 1970s, including the 5-part series Die Hohe Schule der Fotografie (The high school of photography).

In professional circles, Hubmann was considered the doyen of Austrian photography, the “Austrian Cartier-Bresson”. He was a photographer who captured what was specifically Austrian and especially Viennese in photographic stories and narratives like no other.

Text from the German Wikipedia website translated by Google Translate

Heinrich Steinfest
Spectators at horse race
1956
Gelatin silver print

Leo Jahn-Dietrichstein (Austrian, 1911-1984)
In the Prater
1957
Wien Museum Collection
© Leo Jahn-Dietrichstein, Wien Museum

Leopold Jahn (Austrian, 1911-1984)

Leopold Jahn, stage name Leo Jahn-Dietrichstein (born March 30, 1911 in Vienna ; † November 1, 1984 in Vienna) was an Austrian artist (photography, painting and graphic artist).

He attended the teacher training college with a focus on mathematics, physics, chemistry and art education. In 1939 he was drafted into the Wehrmacht and assigned to Russia. In the Crimea he was wounded and sent back home. Photos from this period can be found in the Military History Museum in Vienna. After the end of the war he walked from his posting in Yugoslavia to East Tyrol, where his family had been relocated during the war. His sons were born in 1942 (Klaus Leopold) and 1946 (Kurt Georg).

He worked as a photographer, painter (classic modern) and graphic artist and published a photo book about East Tyrol, took part in various exhibitions and also had several solo exhibitions. In 1951 he returned to Vienna with his family. He was reinstated in the teaching profession, but continued to work as a photographer. He photographed post-war Vienna. From this time there are, among other things, spectacular photos of the renovation of St. Stephen’s Cathedral. A selection of these photos is owned by the Vienna Museum and the Vienna Office for the Protection of Monuments.

As an artist, he also photographed his artist friends, such as the New York fashion photographer Roland Pleterski, the sculptor Wander Bertoni, and the painter and sculptor Leherb. A selection of these photos are owned by the Vienna Museum. He also made photo reports on the Balkans and Italy.

In 1957 he published a book on Portugal. He worked for the Österreich Illustrierte, the Oberösterreichische Nachrichten, the Österreichischer Verlag, Radio Österreich, for the Magnum agency and for the Süddeutscher Verlag. In 1973 he published a book about Ludwig Boltzmann in the publishing house Jugend und Volk.

Until his retirement he remained in the school service of the city of Vienna. After that he mainly dealt with macro photography. He was particularly interested in the crystal formation of chemical substances. In this context, he worked with large industrial companies such as Schoeller-Bleckmann and Waagner Biro.

Text from the German Wikipedia website translated from the German by Google Translate

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

Leo Jahn-Dietrichstein (Austrian, 1911-1984)
In the Kärntner Straße
1950-1965
Wien Museum Collection
© Leo Jahn-Dietrichstein, Wien Museum

Vienna’s street life in fascinating, never-before-seen photos: The exhibition “Instantly! Vienna Street Photography” traverses the city’s pictorial history. Most of the works come from the photo collection of the Wien Museum, which showcases its vast holdings like never before.

The focus of the exhibit is the developing gaze on big city life, from the 1860s to the present. In addition to iconic images of Vienna that capture decisive moments in urban life, the show presents numerous never-before-exhibited or published photographs that bring the city’s everyday life as well as the lives of its inhabitants to the fore: impressive street scenes, intimate snapshots, and fleeting glimpses of urban life.

The exhibit shows how the medium of photography functioned in the creation and dissemination of new urban vistas. In this way, the images also tell the story of a rapidly changing metropolis. They capture the hustle and bustle on streets, squares, and markets, uncover unexpected encounters, and document moments of indolence and pleasure. All in all, the exhibition paints a new portrait of the metropolis on the Danube, inviting visitors on an exciting pictorial journey from early urban photography to the Instagram aesthetics of the present.

Text from the Wien Museum website

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

The photographs show Vienna to be a slower, sleepier, and until recently greyer city in contrast to larger metropolises like New York, Paris, and London. In the earliest photographs taken in the latter half of the nineteenth and early decades of the twentieth centuries, the dynamism of modern forms of transportation like the tram and the automobile contrast starkly with the leisurely pace at which people move about the urban landscape.

Not only unhurried in the sense of movement, Vienna is presented as a city which has changed at a slower pace both architecturally and in terms of the manner in which people use it. The photographs capture views and angles down streets or across squares that are largely recognizable and assimilable to the contemporary viewer. Institutions like the Naschmarkt, meanwhile, remain important hubs of commerce just as they were over 100 years ago, as a photograph by Moriz Nähr taken of an elderly fruits and vegetables seller in 1885 shows all too clearly.

Nightlife and Vienna after dark are unimportant subjects in Viennese street photography. It is not that Vienna had or has no nightlife – the theater, the cabaret, and so on – but rather that nightlife was not seen by photographers as important to the city’s understanding of itself. Vienna is not a city of sin but a city of leisure. Photographers turn their lens on the coffeehouse, where patrons read the newspaper, play chess, or hold court. The Viennese are captured swimming in the Danube, sunbathing, playing cards, or going to the funfair. These street photographs perpetuate the idea of a certain Viennese Gemütlichkeit, a feeling of warmth, friendless, and good cheer.

Liam Hoare. “Instantly!” on The Vienna Briefing website Jun 1, 2022 [Online] Cited 08/10/2022

Elfriede Mejchar (Austrian, 1924-2020)
From the series Simmeringer Haide, Erdberger Mais
1967-1976
Wien Museum Collection
© Elfriede Mejchar

Elfriede Mejchar (Austrian, 1924-2020)

Elfriede Mejchar (May 10, 1924 in Vienna – October 11, 2020) was an Austrian photographer.

Elfriede Mejchar grew up in Lower Austria. From 1939 she attended school in Germany, where she then began an apprenticeship as a photographer. When the war ended in 1945, Mejchar lived in Lower Austria again. In 1961 Mejchar passed the master’s examination at the Graphic Teaching and Research Institute in Vienna. From 1952 to 1984, Mejchar worked as a photographer at the Federal Monuments Office in Vienna and then as a freelancer. She was buried at the Vienna Central Cemetery.

Text from the German Wikipedia website translated by Google Translate

Andreas Baumann (Austrian, b. 1968)
From the series Wiener Autofahrer unterwegs (Viennese motorists on the road)
1998
Wien Museum Collection
© Andreas Baumann

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA showing at right, photographs from Andreas Baumann’s series Wiener Autofahrer unterwegs (Viennese motorists on the road)
Photo: timtom

Reinhard Mandl (Austrian, b. 1960) 'At Franz-Josefs-Kai' 2000

Didi Sattmann (Austrian, b. 1951) 'Seestadt Aspern' 2014

Young people illegally bathing in the lake

Instantly! Vienna Street Photography, exhibition view, 2022, Wien Museum MUSA
Photo: timtom

Wien Museum
1040 Vienna, Karlsplatz 8
Phone: +43 (0)1 505 87 47 0

Opening hours:
Tuesday – Sunday and public holidays 10am – 6pm

Wien Museum website

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Exhibition: ‘See the Light – Photography, Perception, Cognition: The Marjorie and Leonard Vernon Collection’ at The Los Angeles County Museum of Art (LACMA)

Exhibition dates: 27th October 2013 – 23rd March 2014

William Henry Fox Talbot (English, 1800-1877)
Articles of China
c. 1844
Calotype
5 3/8 x 7 1/8 in. (13.65 x 18.1cm)
The Marjorie and Leonard Vernon Collection, gift of The Annenberg Foundation, acquired from Carol Vernon and Robert Turbin

It is a real joy to bring these beautiful images to you!

Frederick H. Evans A Sea Of Steps – Wells Cathedral (England, 1903, below) is one of my favourite photographs of all time, up there in my top 20 or so. But you wouldn’t knock back any of these for your collection, especially Imogen Cunningham’s Magnolia Blossom (1925, below) and Edward Steichen’s Three Pears & An Apple (1921, below).

Marcus

Many thankx to The Los Angeles County Museum of Art for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.

Linnaeus Tripe (English, 1822-1902)
The Elliot Marbles, Central Museum, Madras
India, 1858
Albumen photograph
10 1/2 × 13 in. (26.67 × 33.02cm)
The Marjorie and Leonard Vernon Collection, gift of The Annenberg Foundation, acquired from Carol Vernon and Robert Turbin

Carl Christian Heinrich Kühn (Germany, active Austria, 1866-1944)
Still Life
c. 1905
Bromoil print
8 1/4 × 11 1/2 in. (20.96 × 29.21cm)
The Marjorie and Leonard Vernon Collection, gift of The Annenberg Foundation, acquired from Carol Vernon and Robert Turbin
© Estate of Heinrich Kühn

Imogen Cunningham (United States, 1883-1976)
Magnolia Blossom
1925
Gelatin silver print
The Marjorie and Leonard Vernon Collection, gift of The Annenberg Foundation, acquired from Carol Vernon and Robert Turbin
© 1925, 2013 Imogen Cunningham Trust

Charles Harbutt (United States, New Jersey, Camden, born 1935)
Triptych
1978, printed 1978
Gelatin silver prints
8 x 12″
The Marjorie and Leonard Vernon Collection, gift of The Annenberg Foundation, acquired from Carol Vernon and Robert Turbin
© Charles Harbutt. All rights reserved, Courtesy Peter Fetterman Gallery

The Los Angeles County Museum of Art (LACMA) presents See the Light – Photography, Perception, Cognition: The Marjorie and Leonard Vernon Collection, an exhibition celebrating an extraordinary collection and exploring parallels between photography and the science of vision. Since the invention of photography in the late 1830s, the medium has evolved in relation to theories about vision, perception, and cognition. The exhibition takes a historical perspective, identifying correlations between photography and the science of vision during four chronological periods. See the Light is comprised of 220 works by more than 150 artists, including Ansel Adams, Julia Margaret Cameron, Imogen Cunningham, William Henry Fox Talbot, Edward Steichen, Edward Weston, Minor White, and many more.

The exhibition draws entirely from the Marjorie and Leonard Vernon Collection, a key collection within LACMA’s Wallis Annenberg Photography Department. Acquired in 2008, the collection represents the diversity of photographic processes from the medium’s invention in 1839 to the 21st century. See the Light is accompanied by a free mobile-phone multimedia tour featured on mobile.lacma.org with commentary by the Vernons’ daughter, Carol Vernon; curator Britt Salvesen; artist James Welling; expert in computational vision Pietro Perona; and others. A 208-page catalogue, published by LACMA and DelMonico Books / Prestel, includes an essay by Britt Salvesen with contributions from Todd Cronan, Antonio Damasio, Alan Gilchrist, Pietro Perona, Barbara Maria Stafford, and James Welling. A new web page features excerpts from LACMA’s Vernon Oral History Project, an ongoing series of interviews with prominent artists, curators, dealers, and scholars who worked closely with the Vernons.

“Photography is often approached from either the artistic or the technological point of view, but these two aspects of the medium have been intertwined since its invention,” said Britt Salvesen, Department Head and Curator of the Wallis Annenberg Photography Department. “As a scientific instrument, the camera operates as an infallible eye, augmenting physiological vision, and as an artist’s tool, it channels the imagination, recording creative vision. The Marjorie and Leonard Vernon Collection offers unparalleled scope to the spirit of both science and art.”

The Marjorie and Leonard Vernon Collection

Through a groundbreaking gift from Wallis Annenberg and the Annenberg Foundation, and with the support of Carol Vernon and Robert Turbin, LACMA acquired the Marjorie and Leonard Vernon Collection in 2008. Comprising of more than 3,600 prints by almost 700 artists, the Marjorie and Leonard Vernon Collection at LACMA constitutes one of the finest collections of photography spanning the 19th and 20th centuries. LACMA’s acquisition of this collection makes it possible for the museum to represent photography’s breadth in the context of its encyclopaedic collections.

Marjorie and Leonard Vernon were avid collectors in the Los Angeles and Southern California communities. The Vernons built their collection beginning around 1975, cultivating a group of works with global significance, with a special emphasis on West Coast photography of the early and mid-20th century. The collection grew over the years to include works by international photographers, with the earliest photographs dating from the 1840s and the latest to 2001.

Exhibition organisation

See the Light is organised thematically and traces the trajectory of advanced research on cognition and perception in relation to the art of photography. Four approaches within photography are identified: descriptive naturalism, subjective naturalism, experimental modernism, and romantic modernism.

Descriptive naturalism: Early advocates of photography (from the 1840s through around 1880) were eager to recruit the authority of science without sacrificing the romance of art. The notion that the camera could make a pure transcription of nature, undistorted by human error, took hold at precisely the moment with research in physiological optics revealed the complexities of the human visual system. The depiction of far-off landscapes was one of photography’s key functions in its descriptive naturalist phase, as in Carleton Watkins’s commanding views of the American West, which recorded the natural splendour of the landscape and its settlement.

Subjective naturalism: In the late 19th century, experimental psychology, a newly defined scientific discipline, addressed the progression of sensation into interpretation. At the same time, champions of artistic photography introduced the possibilities of expression, ambiguous form, and abstraction into a medium previously valued for its descriptive functions. Heinrich Kühn’s mastery of painterly techniques, for example, led to the creation of photographs on par with paintings or charcoal drawings. Ultimately Kühn’s photographs depict dreams or memories as much as physical reality.

Experimental Modernism: After World War I, photography became a key tool for avant-garde artists determined to deploy technology in a positive rather than destructive manner, thus restoring balance within the individual psyche and within society at large. The abstract works of György Kepes, influenced by Gestalt psychology, represent a European version of this tendency, which he and other emigrés brought to the United States. A later heir to this tradition is Barbara Kasten, who uses photography to explore key interests including transparency, colour, light, and structure.

Romantic Modernism: Inspired by nature, romantic modernism isolated moments of direct personal contact with the world, and explored the specific capabilities of photography. Despite an apparent divergence of art and science following World War II, photography was a site of connection. Ansel Adams believed in the artist’s unique vision, while also advocating technical precision to realise it. Concurrently, scientists were focusing on contrast perception, the neurological mechanisms by which we distinguish objects and make sense of spatial arrangements. Scientists and photographers alike had to understand the visual system and its responses to black and white.”

Press release from the LACMA website

Edward Steichen (Luxembourg, active United States, 1879-1973)
Three Pears & An Apple
1921, printed 1921
Gelatin silver print
9 5/8 × 7 1/2 in. (24.45 × 19.05cm)
The Marjorie and Leonard Vernon Collection, gift of The Annenberg Foundation and promised gift of Carol Vernon and Robert Turbin
© The Estate of Edward Steichen

William Henry Fox Talbot (England, 1800-1877)
Lace
1841
Calotype
7 1/2 × 9 1/4 in. (19.05 × 23.5cm)
The Marjorie and Leonard Vernon Collection, gift of The Annenberg Foundation and promised gift of Carol Vernon and Robert Turbin

Andrew Young (English, active 1870-1879)
Plane at Aberdour, in Old Avenue
Scotland, late 1870s
Woodbury type
9 1/8 × 7 3/8 in. (23.18 × 18.73cm)
The Marjorie and Leonard Vernon Collection, gift of The Annenberg Foundation, acquired from Carol Vernon and Robert Turbin

Frederick H. Evans (English, 1853-1943)
A Sea Of Steps – Wells Cathedral
England, 1903
Platinum print
9 x 7 1/4 in. (22.86 x 18.44cm)
The Marjorie and Leonard Vernon Collection, gift of The Annenberg Foundation and Carol Vernon and Robert Turbin
© Frederick H. Evans, courtesy Janet B. Stenner

Jaroslav Rössler (Bohemia, Havlíčkův Brod, 1902-1990)
Still Life with Small Bowl
Czechoslovakia (now Czech Republic), 1923
Gelatin silver print
8 7/8 × 9 3/8 in. (22.54 × 23.81cm)
The Marjorie and Leonard Vernon Collection, gift of The Annenberg Foundation and promised gift of Carol Vernon and Robert Turbin

György Kepes (Hungary, active United States, 1906-2001)
Balance
1942, printed 1942
Gelatin Silver Print
The Marjorie and Leonard Vernon Collection, gift of The Annenberg Foundation, acquired from Carol Vernon and Robert Turbin
© The György Kepes Estate

Los Angeles County Museum of Art (LACMA)
5905 Wilshire Boulevard (at Fairfax Avenue)
Los Angeles, CA, 90036
Phone: 323 857-6000

Opening Hours:
Monday – Tuesday, Thursday 11am – 6pm
Friday 11am – 8pm
Saturday – Sunday 10am – 7pm
Closed Wednesday

LACMA website

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