Exhibition: ‘The Real Thing: Unpackaging Product Photography’ at the Metropolitan Museum of Art, New York

Exhibition dates: 11th March – 4th August 2024

Curator: Virgina McBride, Research Associate in the Department of Photographs at The Met

 

Anton Bruehl (American born Australia, 1900-1982) 'Four Roses Whiskey: Worth Reaching For' 1949

 

Anton Bruehl (American born Australia, 1900-1982)
Four Roses Whiskey: Worth Reaching For
1949
Laminated photomechanical printer’s proof
26.1 x 27.4cm (10 1/4 x 10 13/16 in.)
The Metropolitan Museum of Art, New York
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
© Estate of Anton Bruehl

 

Meticulously staged by the pioneering colour photographer Anton Bruehl, this work was part of a series showing the whiskey in many exciting scenarios: the glass appeared to travel by train and cruise liner, as well as hot air balloon. Bruehl’s pictures ran as ads in LIFE and Newsweek, conjuring worldly associations for his client, the Kentucky distiller Four Roses.

Against all odds, these eye-catching scenes were not darkroom fabrications – Bruehl arranged them by hand, with the help of miniaturists, set dressers, and a celebrity florist.

Testing appetites for novelty, illusion, and abundance against the limits of good taste, he wagered that this crisp construction would quench your thirst, then melt into hot air.

Text from the Metropolitan Museum of Art Instagram page

Anton Bruehl was born in 1900 of German émigré parents in the small town of Hawker, Australia. By 1919, when he moved to the United States to work as an electrical engineer, he was a skilled amateur photographer. A show of student work from the Clarence H. White School of Photography at the Art Center, New York, in 1923 convinced Bruehl to quit his engineering job to become a photographer. White taught Bruehl privately for six months and then asked him to teach at his school, including its summer sessions in Maine. White’s sudden death, in 1925, prompted Bruehl to open a studio, at first partnering with photographer Ralph Steiner and then with his older brother, Martin Bruehl; it was immediately successful. Specializing in elaborately designed and lit tableaux, Bruehl won top advertising awards throughout the late 1920s and early 1930s. A favourite of Condé Nast Publications, he developed the Bruehl-Bourges colour process with colour specialist Fernand Bourges, which gave Condé Nast a monopoly on colour magazine reproduction from 1932 to 1935.

Text from the MoMA Object: Photo website

 

 

What a thoughtful, stimulating and well presented exhibition which contains some absolutely beautiful product photographs. These photographs awaken in the consumer a desire to possess the object of the camera’s attention, the aesthetisication of the object as a form of “readymade” available for immediate consumption.

It’s such a pity that for some of sections – such as “The Array”, “The Montage”, and “The Ideal user” – I only have one or two media image to illustrate the theme.

I have included in the posting a wonderful photograph from my own collection – a postcard with a real photograph on the front by an unknown photographer, showing a proprietor standing by the front door of his shop advertising the wares for “Howard, Watchmaker & Jeweller”, no date – probably British from 1890s-1910s due to his attire, the typeface on the front of the shop, and how “jewellery” is spelt. In the window there is an effusive display of clocks, watches, rings and Prince Albert watch chains.

My favourite photographs in the posting are the portrait of The Silver Merchants (c. 1850, below); the photograph of a tombstone from the Vermont Marble Tombstone Catalogue (1880s, below); the hand-coloured photograph by the Schadde Brothers of High Grade Jelly Eggs, from a Brandle & Smith Co. Catalogue (c. 1915, below); and the sublime Edward G. Budd Manufacturing Co. photograph Automotive Component (February 22, 1927, below)

Through these product photographs we begin to understand how, “The conventions of the past inform these norms and explain the advertisements that we see in our daily lives.” And how we have lost that spark of creativity, use of colour and form and appreciation of beauty in product photography that was the essence of what has gone before.

For those that are interested, I have included some expressive quotations on the complexity of the relationship between the construction of the self, commodities and consumer culture at the bottom of the posting.

Dr Marcus Bunyan


Many thankx to the Metropolitan Museum of Art for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.

 

 

“Consumer capitalism, with its efforts to standardise consumption and to shape tastes through advertising, plays a basic role in furthering narcissism. The idea of generating an educated and discerning public has long since succumbed to the pervasiveness of consumerism, which is a ‘society dominated by appearances’. Consumption addresses the alienated qualities of modern social life and claims to be their solution: it promises the very things the narcissist desires – attractiveness, beauty and personal popularity – through the consumption of the ‘right’ kinds of goods and services. Hence all of us, in modern social conditions, live as though surrounded by mirrors; in these we search for the appearance of an unblemished, socially valued self.”


Anthony Giddens. Modernity and Self-Identity: Self and Society in the Late Modern Age. California: Stanford University Press, 1991, p. 172.

 

 

Unknown photographer (British?) 'Howard – Watchmaker and Jeweller' 1890s-1910s?

Unknown photographer (British?) 'Howard – Watchmaker and Jeweller' 1890s-1910s? (verso)

 

Unknown photographer (Brtish?)
Howard – Watchmaker and Jeweller (front and verso)
1890s-1910s?
Silver gelatin photograph on postcard
Collection of Marcus Bunyan

This photograph is not in the exhibition

 

 

“”Product photography is, now, completely inescapable – it follows you around and stalks you on social media – and that condition is very interesting,” said [curator] McBride. The conventions of the past inform these norms and explain the advertisements that we see in our daily lives…

When I visited the exhibition, I was lucky enough to meet Drew, an advertisement photographer who spoke to me about her impressions of The Real Thing: Unpackaging Product Photography. “As someone who works in advertising photography, I find it quite interesting how I think we’ve lost some of the creativity that I see here in this imagery, as far back as the 1920s. It makes me wonder about how I could implement or think about new ways of composition or exploring basic objects in a more exciting way. I’m curious about how these objects were received as advertisements back then. Now, I think we see them more as fine art, so it is interesting to think about what our advertising images could look like twenty years from now.” Drew was strong in her belief that much of the beauty and wonder of advertisement photography has been lost over the decades.

In the 1920s, rising industrial output and consumer demand led executives to seek ways to make their products stand out in a crowded market. Applied psychology shifted managers’ focus to the consumer’s mind, emphasizing the need to persuade consumers that they could find individuality and personal meaning in standardized goods. Consumers “believe what the camera tells them because they know that nothing tells the truth so well.” …

The Real Thing: Unpackaging Product Photography exposes the truth in an entirely new way. It exposes the secrets of photography and how the truth shifted through years of capitalism and consumerism, demanding different sales strategies from producers… [By the 1950s] As the American capitalist market demanded printed ads and mass consumption increased, photographers lost their creative control, with advertisement directors taking up the mantle. There is a straightforward appeal and very little left to the imagination.”


Ayana Chari. “A Review of the Met Museum’s ‘The Real Thing: Unpackaging Product Photography’,” on The Science Survey website July 10, 2024 [Online] Cited 26/07/2024

 

 

The photographs in this exhibition do not depict rare or special things. They show toothpaste, tombstones, and hats. But these familiar trappings of everyday life will be, at times, unrecognisable – so altered by the camera as to constitute something entirely new. Enticing consumers with increasingly experimental approaches to the still life genre, the photographs featured transform everyday objects into covetable commodities. The camera abstracts them from functional use, at times distorting them through dizzying perspectives and modulations of scale. Spanning the first century of photographic advertising, the exhibition will illustrate how commercial camerawork contributed to the visual language of modernism, suggesting new links between the promotional strategies of vernacular studios and the tactics of the interwar avant-garde. Corporate commissions by celebrated innovators, including Paul Outerbridge, August Sander, and Piet Zwart, will appear alongside obscure catalogues and trade publications, united by a common cause: to snatch the ordinary out of context, and sell it back at full price.

The exhibition is made possible by The Robert Mapplethorpe Foundation, Inc.

Text from the Metropolitan Museum of Art website

 

Installation view of the exhibition 'The Real Thing: Unpackaging Product Photography' at the Metropolitan Museum of Art, New York 

Installation view of the exhibition 'The Real Thing: Unpackaging Product Photography' at the Metropolitan Museum of Art, New York showing at right, introductory wall text to the exhibition (below) and F. D. Hampson's Panama Hats, from a Sloan-Force Co. Catalogue c. 1916 (below)

 

Installation views of the exhibition The Real Thing: Unpackaging Product Photography at the Metropolitan Museum of Art, New York showing at right in the bottom image, introductory wall text to the exhibition (below) and F. D. Hampson’s Panama Hats, from a Sloan-Force Co. Catalogue (c. 1916, below)

 

 

Introduction to the exhibition

The photographs in this exhibition do not depict rare or special things. They show toothpaste, tombstones, and hats. But here these familiar trappings of everyday life are, at times, unrecognisable – so altered by the camera as to constitute something entirely new. The Real Thing charts these tactics across the first century of photographic advertising.

If functional objects can be difficult to see, the camera is uniquely equipped to bring them into focus. Excised from mundane contexts and ushered into the studio, they assume new allure, independent of their value or means of production. For early retailers and ad agencies, photography bolstered consumer confidence; the medium offered unprecedented realism, and better still, an aura of truth. Beginning in the late 1850s, new demand for manufactured goods subsidised commercial photography, and the industry grew quickly, spurred by evolving technologies of image reproduction. In the decades that followed, photographers’ increasingly experimental still lives adapted modernism for the mass market.

In the spirit of early photo manuals and how-to guides, the exhibition unfolds thematically, exploring a range of approaches to what is today termed product photography. Pictures from across the commercial section – made in storerooms, corporate studios, and avant-garde ateliers – entice buyers and invent needs, transforming everyday objects into covetable commodities. Works by celebrated innovators appear here alongside obscure catalogues and trade publications, united by a common cause to snatch the ordinary out of context and sell it back at full price.

Wall text from the exhibition

 

Installation view of the exhibition 'The Real Thing: Unpackaging Product Photography' at the Metropolitan Museum of Art, New York 

 

Installation views of the exhibition The Real Thing: Unpackaging Product Photography at the Metropolitan Museum of Art, New York showing at right, Irving Penn’s Theatre Accident, New York (1947)

 

The Inventory

Installation view of the exhibition 'The Real Thing: Unpackaging Product Photography' at the Metropolitan Museum of Art, New York showing the section 'The Inventory' including at second left, 'Fashions 1837-1887, by William Charles Brown' (1888); and at third right, 'Vermont Marble Tombstone Catalogue' (1880s)

 

Installation view of the exhibition The Real Thing: Unpackaging Product Photography at the Metropolitan Museum of Art, New York showing the section The Inventory including at second left, Fashions 1837-1887, by William Charles Brown (1888, below); and at third right, Vermont Marble Tombstone Catalogue (1880s, below)

 

William Henry Fox Talbot (English, 1800-1877) 'Articles of Glass' before June 1844

 

William Henry Fox Talbot (English, 1800-1877)
Articles of Glass
before June 1844
Salted paper print from paper negative
Image: 13.2 x 15.1 cm. (5 3/16 x 5 15/16 in.)
Frame: 14 3/4 x 14 3/4 in.
Metropolitan Museum of Art
Purchase, The Horace W. Goldsmith Foundation Gift, through Joyce and Robert Menschel, and Harrison D. Horblit Gift, 1988
Public domain

 

Talbot’s negative-positive photographic process, first made public in 1839, would change the dissemination of knowledge as had no other invention since movable type. To demonstrate the paper photograph’s potential for widespread distribution – its chief advantage over the contemporaneous French daguerreotype – Talbot produced The Pencil of Nature, the first commercially published book illustrated with photographs. With extraordinary prescience, Talbot’s images and brief texts proposed a wide array of applications for the medium, including portraiture, reproduction of paintings, sculptures, and manuscripts, travel views, visual inventories, scientific records, and essays in art.

This photograph and the plate preceding it, “Articles of China,” were offered as examples of photography’s usefulness as a tool for creating visual inventories of unprecedented accuracy. Talbot wrote: “The articles presented on this plate are numerous: but, however numerous the objects – however complicated the arrangement – the Camera depicts them all at once.”

Text from the Metropolitan Museum of Art website

 

Unknown photographer (American) Case manufactured by Hiram Studley (American, active 1840s) 'The Silver Merchants' c. 1850

 

Unknown photographer (American)
Case manufactured by Hiram Studley (American, active 1840s)
The Silver Merchants
c. 1850
Daguerreotype
Image: 2 3/16 × 2 3/4 in. (5.5 × 7cm)
Case: 3 1/8 × 3 11/16 × 9/16 in. (8 × 9.3 × 1.5cm)
Approx. 6 1/2 x 3 1/2 in. open
The Metropolitan Museum of Art
Purchase, Joyce F. Menschel Gift, 2017
Public domain

 

The first product photographs doubled as portraits. Posing with their wares, peddlers demonstrated a standard of work and an assurance of quality. The daguerreotype, a direct-positive image on silver-plated copper, offered all manner of workers an increasingly affordable likeness. Here, silver dealers make the most of the medium, modelling careful attention to their inventory. They examine pocket watches, pendants, and fobs splayed in a sales case. Plying their trade before the camera, they mirror the work of the era’s newest silver merchants: photographers themselves.

Text from the Metropolitan Museum of Art website

 

Ludwig Belitski (German, 1830-1902) 'Pitcher and Two Glasses, Venetian, 15th Century' 1854

 

Ludwig Belitski (German, 1830-1902)
Pitcher and Two Glasses, Venetian, 15th Century
1854
Salted paper print from glass negative
8 3/4 × 6 15/16 in. (22.2 × 17.7cm)
The Metropolitan Museum of Art
The Horace W. Goldsmith Foundation Fund, through Joyce and Robert Menschel, 2016
Public domain

 

Charles Nègre (French, 1820-1880) '[Plaster Casts of Bishops' Miters, South Porch, Chartres]' c. 1855

 

Charles Nègre (French, 1820-1880)
[Plaster Casts of Bishops’ Miters, South Porch, Chartres]
c. 1855
Salted paper print from paper negative
Image: 22 x 32.5cm (8 11/16 x 12 13/16 in.)
Frame: 18 1/2 x 22 1/2 in.
Metropolitan Museum of Art
Gilman Collection, Purchase, The Howard Gilman Foundation Gift, 2002
Public domain

 

When early photographers turned to the material world of things, it was often to document property or record cultural heritage. Their efforts reveal the camera’s remarkable capacity to abstract and transform the objects before its lens. In 1855, Charles Nègre accepted a commission to make architectural studies of Chartres Cathedral as part of a larger initiative to preserve and promote French patrimony. A complement to his sweeping views of sculpted facades, this still life monumentalises the site’s smaller details. It shows plaster replicas of ecclesiastical headgear, taken from the cathedral exterior. These are simulacra of simulacra, yet Nègre recasts them anew, registering their textured surfaces in a splendid study of shadow and mass.

Text from the Metropolitan Museum of Art website

 

Unknown maker (American) 'Man Demonstrating Patent Model for Sash Window' Late 1850s-1860s

 

Unknown maker (American)
Man Demonstrating Patent Model for Sash Window
Late 1850s-1860s
Tintype with applied colour
4.8 x 3.6cm (1 7/8 x 1 7/16 in.)
Metropolitan Museum of Art
Bequest of Herbert Mitchell, 2008
Public domain

 

Pine & Bell (photographic studio) (American, active 1860s, Troy, New York) William H. Bell (American born England, Liverpool 1831-1910 Philadelphia, Pennsylvania) George W. Pine (American, active 1860s, Troy, New York) '[Display of Hats and Accessories of 1868]' 1868

 

Pine & Bell (photographic studio) (American, active 1860s, Troy, New York)
William H. Bell (American born England, Liverpool 1831-1910 Philadelphia, Pennsylvania)
George W. Pine (American, active 1860s, Troy, New York)
[Display of Hats and Accessories of 1868]
1868
Albumen silver print from glass negative
Image: 3 9/16 × 2 1/8 in. (9 × 5.4 cm)
Mount: 3 11/16 in. × 2 3/8 in. (9.3 × 6 cm)
The Metropolitan Museum of Art
William L. Schaeffer Collection, Promised Gift of Jennifer and Philip Maritz, in celebration of the Museum’s 150th Anniversary

 

Unknown photographer. '[E. Adkins Gun Merchant]' c. 1874

 

Unknown photographer
[E. Adkins Gun Merchant]
c. 1874
Ambrotype
6.3 x 7.5cm (2 1/2 x 2 15/16 in.) visible
The Metropolitan Museum of Art
Gift of Charles Wilkinson, 1965
Public domain

 

Unknown maker (American) 'Rock Island Stove Company Catalogue' 1878-1883

 

Unknown maker (American)
Rock Island Stove Company Catalogue
1878-1883
Albumen silver prints
The Metropolitan Museum of Art
Joyce F. Menschel Photography Library Fund, 2003
Public domain

 

Unknown maker (British) 'Fashions 1837-1887 by William Charles Brown (British, active late 19th century)' 1888

 

Unknown maker (British)
Fashions 1837-1887 by William Charles Brown (British, active late 19th century)
1888
Woodburytypes
22.5 x 17cm (8 7/8 x 6 11/16 in.)
Approx. 9 x 14 in. open
The Metropolitan Museum of Art
Joyce F. Menschel Photography Library Fund, 2011

 

In the back of this catalogue from Queen Victoria’s milliner, a disclaimer confirms that no British songbirds were sacrificed for its production. Nevertheless, a flock of hats in fine feather fills this page spread, flaunting designs fit for the royal family. The deluxe volume is illustrated with woodburytypes, an early photomechanical process with a rich tonal range to register varied velvets, silks, straws, and plumes. Hatstands and supports have been edited out of these images to suspend the specimens midair. Surreal to modern eyes, the effect accentuates the hats’ commodity status and implies inventory soaring out of stock.

Text from the Metropolitan Museum of Art website

 

Frank M. Sutcliffe (British, 1853-1941) '[Display of Whitby Seascape Photographs]' c. 1888

 

Frank M. Sutcliffe (British, 1853-1941)
[Display of Whitby Seascape Photographs]
c. 1888
Albumen silver print
Image: 4 1/4 × 5 1/2 in. (10.8 × 14 cm)
Sheet: 6 15/16 × 9 1/2 in. (17.7 × 24.1 cm)
Frame: 11 x 14 in.
Metropolitan Museum of Art
Purchase, Anonymous Gift, 2023
Public domain

 

“Choose one subject, anything will do,” Frank Sutcliffe advised aspiring photographers. If his career-spanning preoccupation with the British seaside town of Whitby seemed myopic to some peers, it allowed him to cultivate a distinctive brand. This typology of seascapes testifies to his years of work along the town harbour, where he weathered storms and punishing wind in pursuit of the perfect view. Pinned up for purchase at an exhibition, his photographs here become products. This rudimentary style of display seems to have served him well; at one such showcase, he counted the Prince of Wales among his customers.

Text from the Metropolitan Museum of Art website

 

Unknown (American) '[Vermont Marble Tombstone Catalogue]' 1880s

 

Unknown (American)
[Vermont Marble Tombstone Catalogue]
1880s
Albumen silver prints
Approx. 17 1/4 x 4 in. open
The Metropolitan Museum of Art
Jefferson R. Burdick Bequest, 1972
Public domain

 

“When you are met with a flood of tears, the best thing to do is politely say that you will call again,” advised one traveling salesman in the tombstone trade. For Cyrus Creigh, a thirty-something Virginian who sold stones from this annotated catalogue, such considerations were part of the job. In each new town, he might solicit names of bereaved families from undertakers and local cemetery staff. Slipped from a suit pocket and proffered door-to-door, his book of bluntly descriptive photographs sold surviving relatives a modicum of consolation. The stones, posed in a corporate studio and silhouetted in darkness, assume a solemn universality, as if any of their blank faces might soon bear a familiar name.

Text from the Metropolitan Museum of Art website

 

Schadde Brothers (American, active Minneapolis, 1890s-1910s) Alvin J. Schadde (American, 1872-1937) Herman T. Schadde (American, 1874-1937) '[High Grade Jelly Eggs, from a Brandle & Smith Co. Catalogue]' c. 1915

 

Schadde Brothers (American, active Minneapolis, 1890s-1910s)
Alvin J. Schadde (American, 1872-1937)
Herman T. Schadde (American, 1874-1937)
[High Grade Jelly Eggs, from a Brandle & Smith Co. Catalogue]
c. 1915
Gelatin silver print with applied colour
Image: 8 1/4 × 9 3/4 in. (21 × 24.8cm)
Frame: 18 x 20 in.
Metropolitan Museum of Art
Twentieth-Century Photography Fund, 2013

 

Schadde Brothers (American, active Minneapolis, 1890s-1910s) Alvin J. Schadde (American, 1872-1937) Herman T. Schadde (American, 1874-1937) '[Satinettes, Filled Confections and Ye Old Style Stick Candy, from a Brandle & Smith Co. Catalogue]' c. 1915

 

Schadde Brothers (American, active Minneapolis, 1890s-1910s)
Alvin J. Schadde (American, 1872-1937)
Herman T. Schadde (American, 1874-1937)
[Satinettes, Filled Confections and Ye Old Style Stick Candy, from a Brandle & Smith Co. Catalogue]
c. 1915
Gelatin silver print with applied colour
Image: 8 1/2 × 10 5/8 in. (21.6 × 27cm)
Frame: 18 x 20 in.
Metropolitan Museum of Art
Twentieth-Century Photography Fund, 2013

 

This trade catalogue tricks the eye to tempt the tongue. An artisan has coloured its black-and-white prints, illustrating each sugar stripe and speckled bean. Philadelphia confectioner Brandle & Smith understood that their candy was its own best advertisement, and at one point even induced a museum to accession it for display. Wider distribution was achieved by the salesmen who carried catalogues across the country, taking bulk orders from local shops. Here, the limitations of hand-colouring work to their advantage. Because sweets in jars proved too tricky to tint, the satinettes and candy sticks seem to burst into brilliant colour as they spill from their packaging, satiating the viewer and assisting the sale.

Text from the Metropolitan Museum of Art website

 

F. D. Hampson (American, 1871-1947) 'Panama Hats, from a Sloan-Force Co. Catalogue' c. 1916

 

F. D. Hampson (American, 1871-1947)
Panama Hats, from a Sloan-Force Co. Catalogue
c. 1916
Gelatin silver print
Image: 18.5 x 23.4 cm (7 5/16 x 9 3/16 in. )
Frame: 16 x 20 in.
Metropolitan Museum of Art
Purchase, The Horace W. Goldsmith Foundation Gift, through Joyce and Robert Menschel, 2001

 

Like satellites, these straw hats hover in a void. Their absence of context invites imaginative projection: how easy to envision this or that model touching down on one’s head. Popularised by association with the new Panama Canal, the hats were photographed for a St. Louis sales catalogue. Their spare, surreal configuration anticipates an avant-garde approach; in the coming years, disembodied hats would pop up in works by Max Ernst and Hans Richter, evoking the callous consumer – a bourgeois icon ripe for critique. Here, such premonitions of modernism serve practical ends. Suspended together, their varied brims and bands elicit comparison, demanding scrutiny. In an era of exponentially increasing consumer choice, such photographic displays could make anyone into a connoisseur.

Text from the Metropolitan Museum of Art website

 

Ralph Bartholomew Jr. (American, 1907-1985) '[Soap Packaging]' 1936

 

Ralph Bartholomew Jr. (American, 1907-1985)
[Soap Packaging]
1936
Carbro print
32.8 x 25.7cm (12 15/16 x 10 1/8 in.)
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
© Estate of Ralph Bartholomew, Courtesy Keith de Lellis Gallery, NY

 

If mouthwatering soap seems a contradiction in terms, commercial photographer Ralph Bartholomew Jr. confounds the senses with eye candy to rival the confections nearby. Photographed two decades later, this work did not depend on paint for its delectable palette. It is an example of the early carbro process – a complex tricolor printing technique that gained popularity in the 1930s, as art directors courted Depression-era audiences. Brilliant colour is essential here, in a photograph likely commissioned to sell not the soap but its packaging. Marketed to producers in an array of trade publications (including Modern Packaging, and the industry-specific standby Soap), fine paper wrappers were a booming industry unto themselves. Here, Bartholomew parades his bedecked bars across a page of newsprint showing stock prices to suggest that in this market, even cleanliness was a commodity.

Bartholomew was a successful commercial photographer best known for his innovative use of stop-action and multiple exposure techniques in advertising and editorial work. He made this photograph while he was a student at the Clarence H. White School of Photography.

Text from the Metropolitan Museum of Art website

 

The Array

Margaret Bourke-White (American, 1904-1971) 'RCA Speakers' 1933

 

Margaret Bourke-White (American, 1904-1971)
RCA Speakers
1933
Gelatin silver print
Image: 33.3 x 23.3 cm (13 1/8 x 9 3/16 in.)
Frame: 22 1/2 x 18 1/2 in.
The Metropolitan Museum of Art
Warner Communications Inc. Purchase Fund, 1976

 

In a single voice, the assembled speakers broadcast the scope and influence of American radio. Commissioned by audio manufacturer RCA Victor, this photograph is one component of a monumental photomural for the NBC rotunda at Rockefeller Center. Amplified to a height of ten feet, this and other views of radio technology comprised a work of corporate propaganda to rival those public projects Margaret Bourke-White had recently seen on tours of the Soviet Union. She completed the mural at breakneck speed, often working through the night to photograph equipment at regional stations (lest she risk electrocution during daytime transmission hours). Seeking a visual analogue to audio, she captured the speakers in staccato sequence, their scalloped shapes reverberating beyond the frame.

Text from the Metropolitan Museum of Art website

 

 

On March 11, 2024, The Metropolitan Museum of Art opened The Real Thing: Unpackaging Product Photography, an exhibition exploring how commercial camerawork contributed to the visual language of modernism. The photographs featured depict the familiar trappings of everyday life – from toothpaste to tombstones to hats – but at times these subjects will be unrecognisable, so altered by the camera as to constitute an entirely new view.

Spanning the first century of photographic advertising, The Real Thing unites more than 60 works from across the commercial sector. In these photographs, artists – some famous, some forgotten – transform common objects into covetable commodities. Corporate commissions by celebrated innovators, such as Paul Outerbridge, August Sander, and Piet Zwart, appear alongside obscure catalogues and trade publications. Bringing these photographs together, the exhibition reveals links between the promotional strategies of vernacular studios and the radical tactics of the interwar avant-garde.

“This dynamic exhibition looks anew at the commercial history of photographs in the Museum’s collection,” said Max Hollein, The Met’s Marina Kellen French Director and Chief Executive Officer. “By embracing this discerning lens, we gain a renewed appreciation of the intricacies and aesthetics of our everyday surroundings.”

“Not many of the photographers in this exhibition would have identified as fine artists, but their inventive commercial work harnesses the artistic potential of the camera to persuade and enchant,” added the show’s curator, Virginia McBride, Research Associate in the Department of Photographs. “Now that photography’s place in museums no longer needs defending, The Real Thing considers how working photographers, in corporate studios and industrial storerooms, advanced modern art’s visual revolution.”

The first advertising photographs were published in albums and used to peddle products door to door. For early retailers and ad agencies, photography offered unprecedented realism and, better still, an aura of truth; the medium’s perceived objectivity bolstered consumer confidence. Beginning in the late 1850s, new demand for manufactured goods subsidised commercial photography, spurred by evolving technologies of image reproduction. In the decades that followed, increasingly inventive approaches to the still life, from dizzying perspectives to extreme modulations of scale, adapted modernism for the mass market. Historically framed as avant-garde experimentation, this work is rarely acknowledged in its original context of commercial enterprise. This exhibition resituates such innovation within the realm of advertising and investigate its unlikely origins.

Drawn entirely from The Met collection and featuring many photographs from The Ford Motor Company Collection of modernist European and American photography, the exhibition brings together a wide range of photographic media. Included are proof prints, tear sheets, and sample books used by travelling merchants, along with photomontages and rare examples of early colour printing. Such masterworks as André Kertész’s elegant study of a fork and Grete Stern and Ellen Auerbach’s surrealist-inflected advertisements for hair dye and gloves are presented together with the projects of overlooked studios and anonymous makers. Debuting dozens of objects from the Department of Photographs that have never before been shown, and introducing timely new acquisitions, the exhibition considers photography in an expanded field of commercial practice.

The Real Thing: Unpackaging Product Photography is organised by Virgina McBride, Research Associate in the Department of Photographs at The Met.

Press release from the Metropolitan Museum of Art

 

Grit Kallin-Fischer (German, 1897-1973) 'KPM Ceramics' 1930

 

Grit Kallin-Fischer (German, 1897-1973)
KPM Ceramics
1930
Gelatin silver print
6 5/8 × 4 3/16 in. (16.8 × 10.7cm)
The Metropolitan Museum of Art
Funds from various donors, 2023

 

The Isolated Object

Paul Outerbridge Jr. (American, 1896-1959) 'Ide Collar' 1922

 

Paul Outerbridge Jr. (American, 1896-1959)
Ide Collar
1922
Platinum print
Image: 11.8 x 9.3 cm (4 5/8 x 3 11/16 in.)
Frame: approx. 14 x 17 in.
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987

 

“I have attempted to interpret the beauty of the simplest and humblest of objects,” Paul Outerbridge Jr. wrote in 1922. Inspired by his teacher Clarence H. White’s artistic vision for applied photography, Outerbridge regarded the aperture as a kind of canvas in which to arrange compositions with absolute balance. In this, his first commercial assignment, he achieved such equilibrium by custom-cutting a grid of linoleum squares to the scale of his subject. When published as an ad in Vanity Fair, the photograph was ensnared in a scrollwork frame. Such a Victorian flourish seems incongruous today, but at the time, a picture as stark as this seemed to need dressing up. Nevertheless, Marcel Duchamp was said to have clipped the ad and pinned it to his studio wall, apprehending the mass-market collar’s readymade style.

Text from the Metropolitan Museum of Art website

 

Edward G. Budd Manufacturing Co. (American) 'Automotive Component' February 22, 1927

 

Edward G. Budd Manufacturing Co. (American)
Automotive Component
February 22, 1927
Gelatin silver print
7 1/2 × 9 1/2 in. (19 × 24.1 cm)
The Metropolitan Museum of Art
Purchase, David Hunter McAlpin Fund, by exchange, 2024

 

Fay Sturtevant Lincoln (American, 1894-1975) 'Pass & Seymour Switch Plate' c. 1949

 

Fay Sturtevant Lincoln (American, 1894-1975)
Pass & Seymour Switch Plate
c. 1949
Gelatin silver print
Image: 23.8 x 17.9 cm (9 3/8 x 7 1/16 in.)
Frame: approx. 20 x 16 in.
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987

 

Please resist the urge to flip this light switch. Photographed at close range, the switch plate is so crisply articulated that it tempts touch. Fay Sturtevant Lincoln captures the sculptural quality of this mundane fixture, revealing a keen eye for the texture and detail of domestic life. Now coveted for their retro cachet, molded Bakelite furnishings like this one were ubiquitous in the late 1940s. Though Lincoln was better known for views of glamorous art deco interiors, his attention to the vernacular architecture of homes and offices offers an intimate view of everyday design.

Text from the Metropolitan Museum of Art website

 

Murray Duitz (American, 1917-2010) 'A.S. Beck "Executive" Shoe' 1957

 

Murray Duitz (American, 1917-2010)
A.S. Beck “Executive” Shoe
1957
Gelatin silver print
Image: 12 1/2 x 9 1/2 in. (31.8 x 22.9cm)
Frame: 20 x 16 in.
The Metropolitan Museum of Art
Gift of the artist, 1975
© Estate of Murray Duitz

 

The Unfamiliar Thing

Installation view of the exhibition 'The Real Thing: Unpackaging Product Photography' at the Metropolitan Museum of Art, New York showing the section 'The Unfamiliar Thing' including at third left, August Sander's 'Osram Light Bulbs' (c. 1930); and at third right, H. Raymond Ball's 'Pocket Comb' (1930s)

 

Installation view of the exhibition ‘The Real Thing: Unpackaging Product Photography’ at the Metropolitan Museum of Art, New York showing the section The Unfamiliar Thing including at third left, August Sander’s Osram Light Bulbs (c. 1930, below); and at third right, H. Raymond Ball’s Pocket Comb (1930s, below)

 

Edward J. Steichen (American born Luxembourg, Bivange 1879 - 1973 West Redding, Connecticut) '["Sugar Lumps" Pattern Design for Stehli Silks]' 1927

 

Edward J. Steichen (American born Luxembourg, Bivange 1879 – 1973 West Redding, Connecticut)
[“Sugar Lumps” Pattern Design for Stehli Silks]
1927
Gelatin silver print
25.3 x 20.3cm (9 15/16 x 8 in.)
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
© 2024 Artists Rights Society (ARS), New York

 

For a project promoting not sugar but silk, Edward Steichen devised textile patterns from photographs of everyday objects. His arrangements of sugar cubes, matches, and mothballs were printed onto Stehli’s “Americana” line of dress fabrics. The success of these designs speaks to the proliferation and popularity of object photography – a genre so culturally ingrained that, by the late 1920s, it could become a fashion phenomenon. Steichen helped shape these conditions in his influential role as chief photographer for Condé Nast. The Stehli project reflected his populist vision for commercial photography, at least insofar as these chic silks ever reached the mainstream.

Text from the Metropolitan Museum of Art website

 

August Sander (German, 1876-1964) '[Osram Light Bulbs]' c. 1930

 

August Sander (German, 1876-1964)
[Osram Light Bulbs]
c. 1930
Gelatin silver print
Image: 29.5 x 22.9 cm (11 5/8 x 9 in.)
Frame: 22 1/2 x 18 1/2 in.
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
© 2024 Artists Rights Society (ARS), New York

 

Photography itself makes the case for artificial light in this commission for the German manufacturer Osram. Leveraging the camera’s codependence on their products, the lightbulb company sought out experimental practitioners, including August Sander, to promote the transformative potential of illumination. Sander is best known as the great portraitist of German society between the wars, but the commercial projects that supported his studio remain obscure. With a simple shift in perspective, he radically reorients viewer and subject, abstracting a spiral staircase into a swirl of pearls. His hypnotic image reveals how the shock and pleasure of modernist aesthetics – of looking for its own sake – could seamlessly convey the joys of consumption.

Text from the Metropolitan Museum of Art website

 

H. Raymond Ball (American, 1903-1983) 'Pocket Comb' 1930s

 

H. Raymond Ball (American, 1903-1983)
Pocket Comb
1930s
Gelatin silver print
Image: 25.2 x 19.8 cm (9 15/16 x 7 13/16 in.)
Frame: 20 x 16 in.
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987

 

The Montage

César Domela (Dutch, 1900-1992) '[Ruthsspiecher Tanks]' 1928

 

César Domela (Dutch, 1900-1992)
[Ruthsspiecher Tanks]
1928
Gelatin silver print
Image: 19.3 x 16.6 cm (7 5/8 x 6 9/16 in.)
Frame: 17 x 14 in.
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
© 2024 Artists Rights Society (ARS), New York

 

Unknown (American) '[Montage for Packard Super Eight]' c. 1940

 

Unknown (American)
[Montage for Packard Super Eight]
c. 1940
Gelatin silver print
Image: 22.9 x 18.6 cm (9 x 7 5/16 in.)
Frame: 17 x 14 in.
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987

 

The Tableau

Installation view of the exhibition 'The Real Thing: Unpackaging Product Photography' at the Metropolitan Museum of Art, New York showing photographs from the section 'The Tableau' including at left, André Kertész's 'Fork' (1928); and at second and third right, ringl + pit's 'Dents' (c. 1934) and 'Komol' (1931)

 

Installation view of the exhibition The Real Thing: Unpackaging Product Photography at the Metropolitan Museum of Art, New York showing photographs from the section The Tableau including at left, André Kertész’s Fork (1928, below); and at second and third right, ringl + pit’s Dents (c. 1934) and Komol (1931, below)

 

André Kertész (American born Hungary, 1894-1985) 'Fork' 1928

 

André Kertész (American born Hungary, 1894-1985)
Fork
1928
Gelatin silver print
7.5 x 9.2cm (2 15/16 x 3 5/8 in.)
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
© The Estate of André Kertész / Higher Pictures

 

As a dinner party wound down in his friend Fernand Léger’s Paris studio, André Kertész found an unlikely tableau left on the table. In this chance encounter between fork and plate, he locates an incidental elegance. The photograph was never intended as an ad – Kertész instead chose it to represent his work in a series of European photography shows. On the exhibition circuit, it came to exemplify a strain of New Vision photography characterised by its clear-eyed reassessment of ordinary things. Only after this did Kertész grant permission for its use in a German silverware campaign. In the ad layout, the photograph was credited and uncropped – atypically presented as a true work of art. The truth of the ad was another question: despite its German rebranding, this fork remained a French department-store product.

Text from the Metropolitan Museum of Art website

 

ringl+pit (German active 1930-1933) Grete Stern (German, 1904-1999) Ellen Auerbach (German 1906-2004) 'Komol' 1931

 

ringl + pit (German active 1930-1933)
Grete Stern (German, 1904-1999)
Ellen Auerbach (German 1906-2004)
Komol
1931
Gelatin silver print
Image: 35.9 x 24.4 cm (14 1/8 x 9 5/8 in.)
Frame: 20 x 15 5/8
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987
© ringl+pit, Courtesy Robert Mann Gallery

 

Grancel Fitz (American, 1894-1963) 'Ipana Toothpaste' c. 1937

 

Grancel Fitz (American, 1894-1963)
Ipana Toothpaste
c. 1937
Gelatin silver print
Image: 12.9 x 32.5cm (5 1/16 x 12 13/16 in.)
Frame: approx. 12 x 20 in.
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987

 

The Ideal User

Paul Outerbridge Jr. (American, 1896-1959) 'The Coffee Drinkers' 1940

 

Paul Outerbridge Jr. (American, 1896-1959)
The Coffee Drinkers
1940
Carbro print
Image (overall): 27 x 38 cm (10 5/8 x 14 15/16 in.)
Mount: 40.7 x 50.7cm (16 x 19 15/16in.)
Frame: 18 1/2 x 22 1/2 in.
The Metropolitan Museum of Art
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987

 

With a background in staging and an unwavering belief in the power of images to inspire a better life, Paul Outerbridge Jr. was well suited to the directorial tasks of advertising photography. For A&P Grocery’s Eight O’Clock Coffee, he orchestrated this scene in the display kitchen of a department store, painstakingly diagramming the setup in advance.

“How’d you learn to make such swell coffee, Dick?” the copy teased, when the ad ran in LIFE magazine. Such work exceeds the sum of its parts, selling more than just a jolt of caffeine. The after-dinner air of repose courts camp, conjuring an intimate blend of leisure and power. With it, Outerbridge offers the consumer the chance to be a man among men, all for the price of a can of coffee.

Text from the Metropolitan Museum of Art website

 

Some expressive quotations about the construction of the self, commodities and consumer culture

 

“Although the value of commodities is materially embodied in them, it is not visible in the objects themselves as a physical property. The illusion that value resides in objects rather than in the social relations between individuals and objects Marx calls commodity fetishism. When the commodity is fetishized, the labour that has gone into its production is rendered invisible.”

Rosemary Hennessey. “Queer Visibility in Commodity Culture,” Chapter 6 in Nicholson, Linda and Seidman, Steven (eds.,). Social Postmodernism – Beyond Identity Politics. Cambridge: Cambridge University Press, 1995, pp. 161-162.


“When the commodity is dealt with merely as a matter of signification, meaning, or identities, only one of the elements of its production – the process of image making it relies on – is made visible. The exploitation of human labour on which the commodities appearance as an object depends remains out of sight.”

Rosemary Hennessey. “Queer Visibility in Commodity Culture,” Chapter 6 in Nicholson, Linda and Seidman, Steven (eds.,). Social Postmodernism – Beyond Identity Politics. Cambridge: Cambridge University Press, 1995, p. 162.


“The processes of capitalist relationships reproduce themselves in the consciousness of man and, in turn, reproduce a society that reflects an image of man as the seller and buyer of work, talent, aspiration and fantasies.”

Frankl, G. The Failure of the Sexual Revolution. Hove: Kahn and Averill, 1974, p. 26 quoted in Evans, David. Sexual Citizenship, The Material Construction of Sexualities. London: Routledge, 1993, p. 47.


“What was achieved was unprecedented scientific and technical progress and, eventually, the subordination of all other values to those of a world market which treats everything, including people and their labour and their lives and their deaths, as a commodity.”

John Berger and Jean Mohr. Another Way of Telling. New York: Pantheon Books, 1982, p. 99.


“Consumption produces production … because a product becomes a real product only by being consumed. For example, a garment becomes a real garment only in the act of being worn; a house were no one lives is in fact not a real house; thus the product, unlike a mere natural object, proves itself to be, becomes, a product only through consumption. Only by decomposing the product does consumption give the product the finishing touch.”

Karl Marx and Frederick Engels. On Literature and Art. New York: International General, 1973, p. 91 quoted in Wolff, Janet. The Social Production of Art. Basingstoke: Macmillan, 1993, p. 95.


“… the propaganda of consumption turns alienation itself into a commodity. It addresses itself to the spiritual desolation of modern life and proposes consumption as the cure. It not only promises to palliate all the old unhappiness to which flesh is heir; it creates or exacerbates new forms of unhappiness – personal insecurity, status anxiety …”

Christopher Lasch. The Culture of Narcissism. New York: W.W.Norton and Company, 1978, p.73.


“Consumer culture is notoriously awash with signs, images, publicity. Most obviously, it involves an aestheticization of commodities and their environment …

Firstly, problems of status and identity … promote a new flexibility in the relations between consumption, communication and meaning. It is not so much that goods and acts of consumption become more important in signalling status (they were always crucial) but that both the structure of status and the structure of meaning become unstable, flexible, and highly negotiable. Appearance becomes a privileged site of strategic action in unprecedented ways.

Secondly, the nature of market exchange seems intrinsically bound up with aestheticization. As indicated above, commodities circulate through impersonal and anonymous networks: the split between producer and consumer extends beyond simple commissioning (where a personal relationship still exists) to the production for an anonymous general public … Haug (1986) theorizes this in the notion of ‘commodity aesthetics’: the producer must create an image of use value in which potential buyers can recognize themselves. All aspects of the product’s meaning and all channels through which its meaning can be constructed and represented become subject to intense and radical calculation.

This gives rise to some of the central issues of sociological debate on consumer culture. On the one hand, the eminently modern notion of the social subject as a self-creating, self-defining individual is bound up with self-creation through consumption: it is partly through the use of goods and services that we formulate ourselves as social identities and display these identities. This renders consumption as the privileged site of autonomy, meaning, subjectivity, privacy and freedom. On the other hand, all these meanings around social identity and consumption become objects of strategic action by dominating institutions. The sense of autonomy and identity in consumption is placed constantly under threat.”

Don Slater. Consumer Culture and Modernity. London: Polity Press, 1997, p. 31.

 

 

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Exhibition: ‘Clarence H. White and His World: The Art and Craft of Photography, 1895-1925’ at the Princeton University Art Museum

Exhibition dates: 7th October, 2017 – 7th January, 2018

Curator: Anne McCauley

 

Clarence H. White (American, 1871-1925) 'The Bubble' 1898, printed 1905 from the exhibition 'Clarence H. White and His World: The Art and Craft of Photography, 1895-1925' at the Princeton University Art Museum, Oct 2017 - Jan 2018

 

Clarence H. White (American, 1871-1925)
The Bubble
1898, printed 1905
Platinum print
24.2 x 19.3cm (9 1/2 x 7 5/8 in.)
Alfred Stieglitz Collection, 1933
The Metropolitan Museum of Art

 

 

A sense of the beyond

I have waited over nine years to be able to do a posting on this artist. This is the first retrospective of Clarence H. White’s photographs in a generation… and my first posting for 2018. What a beauty the posting is, and what beauty is contained within, his photographs.

White was born in Newark, Ohio (see map below) in 1871. Just to put that into perspective, of the big three Alfred Stieglitz was born in 1871, Edward Steichen in 1879 and Paul Strand in 1890. Soon after marrying his wife in 1893 White took up photography, applying some of his artistic vision, developed earlier through filling sketchbooks with pencil sketches, pen-and-ink drawings and watercolours, to the craft of photography. “He learned how to use light, or the lack of it, to draw attention to his subject. He also learned how to visualise his subjects in his mind.” He was completely self-taught, “in part because he had no money to pay for training or courses at the time when he was developing his own vision in the medium. Many of his friends, students and biographers believe his lack of any formal training was one of his greatest strengths… It is important to note that at that time there were no formal schools of photography in the U.S. or even acknowledged leaders with whom White might have studied.”1

In 1895, he exhibited his first photos in public, at the Camera Club of Fostoria, Ohio, and by 1898 he had met Fred Holland Day and Alfred Stieglitz. His star continued to rise, White having solo exhibitions in 1899 at the Camera Club of New York and at the Boston Camera Club, and he also exhibited in the London Photographic Salon organised by The Linked Ring. In 1900 White was elected to membership in The Linked Ring and in 1901 White and 10 others to become “charter members” of the Photo-Secession, a group founded by Alfred Stieglitz to promote Pictorialism and fine art photography. Due to financial constraints during this time, White was only able to create about 8 photographs each month, and he had to photograph either very early in the morning, after he finished work as a bookkeeper, or at the weekend. Some of his most memorable images were created at this time, before his move to New York in 1906. As Cathleen A. Branciaroli and William Inness Homer observe in “The Artistry of Clarence H. White”, “White is most significant in the history of photography because, in his early years, he redefined the nature of picture-making, creating a distinctly modern idiom for his own time…. He reduced his compositions to very simple elements of form, and by experimenting with principles of design derived largely from Whistler and Japanese prints, he created a personal style that was unique for photography.”2

If the photograph consumes light, then Clarence H. White was consumed by photography. Informed by the widespread Japonisme of the period, especially ukiyo-e prints (the term ukiyo-e translates as “picture[s] of the floating world”) with their flat perspective, unmodulated colours and outlined forms – his photographs “sought to capture either the geometry of perceived pattern or the gorgeous effect of shimmering light… qualities of image that the camera, conjoining realism and poetic perception, could render with compelling effect.”3 We now group these kind of photographs under the label “pictorialism,” soft-focus photographs that were more than purely representational, that project “an emotional intent into the viewer’s realm of imagination.”4 Here, an “atmosphere” (formulated, created, conceptualised, captured) is the key to conveying an expressive mood and an emotional response to the viewer “through an emphasis on the atmospheric elements in the picture and by the use of “vague shapes and subdued tonalities … [to convey] a sense of elegiac melancholy.””5

After his move to New York in 1906, White and Stieglitz “jointly created a series of photographs of two models, Mabel Cramer and another known only as Miss Thompson,” in 1907. This was the only time that Stieglitz ever worked with another photographer. “In 1908 Stieglitz continued to show his admiration for White by devoting an entire issue of Camera Work to him and 16 of his photographs. It was only the third time Stieglitz had singled out an individual photographer for this honor (the others were Steichen and Coburn).”6 In 1910, White set up the Seguinland School of Photography, the first independent school of photography in America, while in 1912 he had a terminal falling out with the excessive ego of Stieglitz. “First Käsebier, then White and finally Steichen broke off their relationship with Stieglitz, each citing Stieglitz’s overbearing ego, his refusal to consider other’s viewpoints and his repeated actions on behalf of the Photo-Secession without consulting any of the so-called “members” of the group.”7

Encouraged by his newfound freedom to act outside of the shadow of Stieglitz, White founded the Clarence H. White School of Photography in 1914… an influential school which, over the next decade, “attracted many students who went on to become notable photographers, including Margaret Bourke-White, Anton Bruehl, Dorothea LangePaul OuterbridgeLaura GilpinRalph SteinerKarl StrussMargaret Watkins and Doris Ulmann.”8 In his class “The Art of Photography” White stressed that the primary thing his students had to learn was “the capacity to see.” White became one of the most important teachers of photography of the age. White died suddenly of a heart attack while on a trip to Mexico with students to take his first photographs in years. He was 54 years old.

After Alfred Stieglitz died in 1946 numerous photographs by White were found in his personal collection. Despite their differences, it is obvious that Stieglitz held White in very high regard, “one of the very few who understand what the Photo-Session means & is.”9 “Although White and Stieglitz had tried to reconcile their differences before White died, Stieglitz never forgave White for breaking from him in 1912. Upon hearing about White’s untimely death, Stieglitz wrote to Kuehn, “Poor White. Cares and vexation. When I last saw him he told me he was not able to cope with [life as well as he was] twenty years ago. I reminded him that I warned him to stay in business in Ohio – New York would be too much for him. But the Photo-Session beckoned. Vanity and ambitions. His photography went to the devil.” In spite of these words, Stieglitz had 49 of White’s photographs, including 18 created jointly with Stieglitz, in his personal collection when he died.”10

There is something undeniable in what Stieglitz says. White’s greatest photographs emerge from the Stygian dusk, a dash of melancholy, a lot of beauty, mostly before he moved to New York. It says a lot that Stieglitz still thought that much of him as an artist, a man, and as an emasculated friend, that he kept nearly 50 of his photographs in his personal collection until he died. Stieglitz knew the nature of (his) genius.

The value of self-expression and direct engagement with experience

Clarence H. White’s artistic achievements may have been overshadowed by the likes of Stieglitz, Steichen and Strand’s later modernist photographs, but there is no doubt in my mind that he is a colossus, a monster in the history of art photography. Simply put, there is no one else like him in the history of photography, for you can always recognise the “signature” of a White photograph.

Peter Bunnell notes, “[White] celebrated elemental things, the time spent playing in the fields or woods, the simple pleasure of unhurried living, the playing of games in interior spaces…. White, growing up within an extended family, knowing nothing else, had no real sense of other societies and his pictures thus had a kind of fortification against the outside. They were his private epic.”12 His private epic was a personal mythology which expressed his personality and distinctive sentiments through his photographs of imagined worlds. This is the critical thing that makes him so different from other photographers of the period: he was beholden to no movement, no school, teacher or narrative – but only to himself. In his best photographs it was this private world writ large in light that made him famous.

His “masterful reinterpretation of the possibilities of light and the photographic medium done with artistic intent”11 allowed him to develop this personal mythology. White learned how to visualise his subjects in his imagination, before rendering them by drawing in light. His unique prints, made in a variety of processes (platinum, gum-platinum, palladium, gum-palladium, gum, glycerin developed platinum, cyanotype and hand-coated platinum) with the same image sometimes printed using different processes,13 celebrate “pure photography”, a cerebral, ethereal emanation of pure light and form. They seem not of this earth. Indeed, I would argue that White steps outside strict Pictorialism into this “other”, private realm.

There may be, as Peter Bunnell suggests, a luminosity of tone in his prints rarely achieved in the history of photography, but there was also a luminosity in his thinking, in the way he approaches the medium itself. I look at the photograph The Deluge (c. 1902-1903, below) and I think of William Blake. I look at the three versions of the photograph Spring – A Triptych [Letitia Felix] (1898, below) and observe how each iteration is different (in colour, tone and inflection), but how they are just as valid as each other. There are personal, domestic quotidian scenes (Blindmans’ Bluff, 1898 or Mother was living in the old home alone, 1902); mythic scenes, such as the glorious photograph The Bubble (1898, above) where the figure seems to hover above the ground (“pictures of the floating world”); and early Modernist inclinations such as Drops of Rain (1903, below) and Newport the Maligned (1907, below). But above all, there is the light which shines from within.

Further, his was a whole art aligned perhaps subconsciously, perhaps not, to that German Art Nouveau movement named after the Munich periodical Die Jugend (‘Youth’) – Jugendstijl. “A decorative art with the mid-century idea of the gesamtkunstwerk; the ‘total work of art’ applied in Wagner’s opera and in Dülfer’s architecture, Jugendstil before 1900 favoured floral motifs and ukiyo-e prints of Japanese art.” Evidence of this ‘total work of art’ (an expression of folk legend as universal humanist fable), can be seen in the few Pictorialist works from the late 1890s that survive in their original exhibition frames (see below). The plain dark wood frames with their curved tops serve to further isolate and flatten the pictorial space of the photograph; the dark colour of the wood pushing against the luminosity, line, form and reddish brown colour of the prints. The last version of Spring – A Triptych (Letitia Felix) (1898, below) is particularly illuminating in this respect, the dark wood framing the individual panels fragmenting the field upon which the young woman stands, so that we are no longer in a fairytale landscape (as in the first iteration) but surrounded by writhing tree trunks of sombre hue with a ghost-like presence walking amongst them. And then we see how these photographs were originally exhibited!

In Display of Clarence H. White photographs in Newark Camera Club exhibition, Young Men’s Christian Association building, Newark, Ohio, 1899 (below) we observe, we are witness to, a flow of energy from one side of the wall to the other – none of this staid singular hanging “on the line” – but a dynamic narrative that moves the viewer both physically and mentally. How wondrous is this display! An then in William Herman Rau’s photograph Untitled [Clarence H. White works in Second Philadelphia Photographic Salon installation (1899, below) we see a networked display, almost a cross-like shape, with portraits surrounding what looks like a central landscape image (although it is difficult to make out exactly what the image is). This is an almost contemporary sequencing of photographic work, still used by the likes of Annette Messager today… a perfect example of gesamtkunstwerk, where White has fully understood concept, narrative, form, function, the physicality of the photograph, it’s frame, and the context and environment of the image display.

To me, the early prints of Clarence H. White give the sense that he has found a metaphor, but he is not sure what that metaphor relates to: a cosmology? / man creating something of wonder (when viewed with imagination)?

He is still working it out… and then he goes to New York.
Does it matter that he didn’t find the answer? A thing that is done as a reaction to a situation.
Not at all. It’s the journey that matters.

The sense of ethereal beauty and the beyond that he captured on his glass plates are enough to make him a genius in my eyes. “Images arising from dreams are the well spring of all our efforts to give enduring form and meaning to the urgencies within,” states Douglas Fowler.14 White’s oneiric photographs, and our prior experiences with dreaming and imagination, help to create a sense of oneness with his photographs. Ultimately, his private epic, his personal mythology brought these aspects of art into photography.

Dr Marcus Bunyan


Many thankx to the Princeton University Art Museum for allowing me to publish the art work in the posting. Please click on the art work for a larger version of the image.

 

Footnotes

1/ Anonymous. “Clarence Hudson White,” on the Wikipedia website [Online] Cited 02/01/2018

2/ Cathleen A. Branciaroli and William Inness Homer. “The Artistry of Clarence H. White,” in Homer, William Innes (ed.). Symbolism of Light: The Photographs of Clarence H. White. Wilmington, DE: Delaware Art Museum, 1977, p. 34

3/ Richard K. Kent. “Early Twentieth-Century Art Photography in China: Adopting, Domesticating, and Embracing the Foreign,” in Local Culture / Global Photography, Trans Asia Photography Review Vol. 3, Issue 2, Spring 2013 [Online] Cited 02/01/2018

4/ “Pictorialism is the name given to an international style and aesthetic movement that dominated photography during the later 19th and early 20th centuries. There is no standard definition of the term, but in general it refers to a style in which the photographer has somehow manipulated what would otherwise be a straightforward photograph as a means of “creating” an image rather than simply recording it. Typically, a pictorial photograph appears to lack a sharp focus (some more so than others), is printed in one or more colours other than black-and-white (ranging from warm brown to deep blue) and may have visible brush strokes or other manipulation of the surface. For the pictorialist, a photograph, like a painting, drawing or engraving, was a way of projecting an emotional intent into the viewer’s realm of imagination.”

Anonymous. “Pictorialism,” on the Wikipedia website [Online] Cited 02/01/2018

5/ Naomi Rosenblum. A World History of Photography. New York: Abbeville Press, 1989, p. 297 quoted in Anonymous. “Pictorialism,” on the Wikipedia website [Online] Cited 02/01/2018

6/ Anonymous. “Clarence Hudson White,” on the Wikipedia website [Online] Cited 02/01/2018

7/ Maynard Pressley White Jr. Clarence H. White: A Personal Portrait. Wilmington, Delaware: University of Delaware, PhD dissertation, 1975 quoted in Anonymous. “Clarence Hudson White,” on the Wikipedia website [Online] Cited 02/01/2018

8/ Lucinda Barnes (ed.) with Constance W. Glenn and Jane L. Bledsoe. A Collective Vision: Clarence H. White and His Students. Long Beach, CA: University Art Museum, 1985 in Anonymous. “Clarence Hudson White,” on the Wikipedia website [Online] Cited 02/01/2018

9/ Maynard Pressley White Jr. Clarence H. White: A Personal Portrait. Wilmington, Delaware: University of Delaware, PhD dissertation, 1975, p. 175 quoted in Anonymous. “Clarence Hudson White,” on the Wikipedia website [Online] Cited 02/01/2018

10/ Weston J. Naef. The Collection of Alfred Stieglitz, Fifty Pioneers of Modern Photography. NY: Viking Press, 1978, pp. 482-493 quoted in Anonymous. “Clarence Hudson White,” on the Wikipedia website [Online] Cited 02/01/2018

11/ Peter Bunnell. Clarence H. White: The Reverence for Beauty. Athens, Ohio: Ohio University Gallery of Fine Arts, 1986, p. 17 quoted in Anonymous. “Clarence Hudson White,” on the Wikipedia website [Online] Cited 02/01/2018

12/ Anonymous. “A Reevaluation: Clarence H. White,” on the Photoseed blog [Online] Cited 02/01/2018

13/ “White sometimes printed the same image using different processes, and as a result there are significant variations in how some of his prints appear. His platinum prints have a deep magenta-brown tone, for example, whereas his gum prints have a distinct reddish hue. Photogravures of his images in Camera Work, which he considered to be true prints, were more neutral, tending toward warm black-and-white tones.”

Maynard Pressley White Jr. Clarence H. White: A Personal Portrait. Wilmington, Delaware: University of Delaware, PhD dissertation, 1975, p. 68 quoted in Anonymous. “Clarence Hudson White,” on the Wikipedia website [Online] Cited 02/01/2018

14/ Douglas Fowler. The Kingdom of Dreams in Literature and Film: Selected Papers from the Tenth Annual Florida State University Conference on Literature and Film. Tallahassee: University Presses of Florida, 1986, p. 10 quoted in Anonymous. “Oneiric (film theory),” on the Wikipedia website [Online] Cited 03/01/2018

 

 

Newark, Ohio

 

Newark, Ohio – where Clarence H. White was born and taught himself photography

 

 

Lecture Clarence H White and His World

Anne McCauley, curator of the exhibition and David Hunter McAlpin Professor of the History of Photography and Modern Art, explores the legacy of one of the early twentieth century’s most gifted photographers and influential teachers. Program took place on Saturday, October 14, 2017.

 

 

Clarence H. White Analysis and Collaborative Discovery

Collaboration with Yale Reveals Late Nineteenth and Early Twentieth-Century Photographic Processes

Preparations for the first retrospective exhibition in a generation of pioneer photographer Clarence Hudson White (1871-1925) have inspired an unexpected collaboration between the Princeton University Art Museum and the Yale Institute for the Preservation of Cultural Heritage. Immersed in the real-life setting of the Princeton University Art Museum, the project drew students, researchers, and curators from across two universities and from numerous disciplines to analyse the experimental techniques that took place during the “Pictorialism” period of the late 19th and early 20th centuries.

 

Unknown photographer. 'Display of Clarence H. White photographs in Newark Camera Club exhibition, Young Men's Christian Association building, Newark, Ohio, 1899' 1899  from the exhibition 'Clarence H. White and His World: The Art and Craft of Photography, 1895-1925' at the Princeton University Art Museum, Oct 2017 - Jan 2018

 

Unknown photographer
Display of Clarence H. White photographs in Newark Camera Club exhibition, Young Men’s Christian Association building, Newark, Ohio, 1899
1899

 

Unknown photographer. 'Jury of the Second Philadelphia Photographic Salon' 1899

 

Unknown photographer
Jury of the Second Philadelphia Photographic Salon
1899

 

Photograph shows, from left: Frances Benjamin Johnston, Clarence H. White, F. Holland Day, Gertrude Käsebier, and Henry Troth

 

William Herman Rau (1855-1920) 'Untitled [Clarence H. White works in Second Philadelphia Photographic Salon installation]' 1899

 

William Herman Rau (1855-1920)
Untitled [Clarence H. White works in Second Philadelphia Photographic Salon installation]
1899

 

Photograph shows a wall installation of photographs by Clarence H. White at the second exhibition of the Philadelphia Photographic Salon; according to the catalog for the exhibition, the works shown are “Fear”, “Morning”, “A Puritan”, “The Bubble”, “Lady in Black”, “Evening : An Interior”, “On the Old Stair”, “At the Old Canal Lock”, and “Lady with the Venus.” Also includes a portrait, presumably of White, half-length, facing right.

 

Clarence H. White (American, 1871-1925) 'A Rift in the Clouds' 1896

 

Clarence H. White (American, 1871-1925)
A Rift in the Clouds
1896
Platinum print
Image (window): 10.3 x 13.9cm (4 1/16 x 5 1/2 in.)
Frame: 28.6 × 36.2cm (11 1/4 × 14 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'A Rift in the Clouds' 1896

 

Clarence H. White (American, 1871-1925)
A Rift in the Clouds
1896
Platinum print
Image (window): 10.3 x 13.9cm (4 1/16 x 5 1/2 in.)
Frame: 28.6 × 36.2cm (11 1/4 × 14 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

White was completely self-taught throughout his career, in part because he had no money to pay for training or courses at the time when he was developing his own vision in the medium. Many of his friends, students and biographers believe his lack of any formal training was one of his greatest strengths. When a one-man exhibition of his work was held in Newark in 1899, fellow Newark photographer Ema Spencer wrote, “He has been remote from artistic influences and is absolutely untrained in the art of the schools. In consequence, traditional lines have unconsciously been ignored and he has followed his own personal bent because he has been impelled by that elusive and inscrutable force commonly known as genius.” It is also important to note that at that time there were no formal schools of photography in the U.S. or even acknowledged leaders with whom White might have studied. The most common way a new photographer learned the trade was by working with an experienced photographer, and, other than a few portraitists, there was no one to learn from in Newark.

Text from the Wikipedia website

 

Clarence H. White (American, 1871-1925) 'The Girl with the Violin' 1897

 

Clarence H. White (American, 1871-1925)
The Girl with the Violin
1897
Platinum print with gouache in original frame
Image: 14.7 x 14cm (5 13/16 x 5 1/2 in.)
Frame: 22.9 x 22.4cm (9 x 8 13/16 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'The Deluge' c. 1902-1903 Gum bichro

 

Clarence H. White (American, 1871-1925)
The Deluge
c. 1902-1903
Gum bichromate print
Image (arched top): 20.2 x 16.2cm (7 15/16 x 6 3/8 in.)
Frame: 43.8 × 36.2 × 3.2cm (17 1/4 × 14 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'Just a Line' 1897

 

Clarence H. White (American, 1871-1925)
Just a Line
1897
Platinum print in original frame
Image: 19.2 x 13.3cm (7 9/16 x 5 1/4 in.)
Frame: 28.8 x 22.9cm (11 5/16 x 9 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'Climbing the Hill' 1897

 

Clarence H. White (American, 1871-1925)
Climbing the Hill
1897
Platinum print with gouache in original frame
Image: 20 x 16cm (7 7/8 x 6 5/16 in.)
Frame: 34.5 x 30.5cm (13 9/16 x 12 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'At the Window' 1896, printed 1897

 

Clarence H. White (American, 1871-1925)
At the Window
1896, printed 1897
Platinum print in original frame
Image: 20.4 x 14.2cm (8 1/16 x 5 9/16 in.)
Frame: 29.8 x 22.9cm (11 3/4 x 9 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

“These photographs [above] are among the few Pictorialist works from the late 1890s that survive in their original exhibition frames.”

Wall text from the exhibition

 

Gertrude L. Brown (approximately 1870-1934) 'Clarence H. White (seated center), Gertrude Käsebier (seated right), and students, Summer School of Photography, Five Islands, Maine' c. 1913

 

Gertrude L. Brown (approximately 1870-1934)
Clarence H. White (seated center), Gertrude Käsebier (seated right), and students, Summer School of Photography, Five Islands, Maine
c. 1913
Clarence H. White School of Photography

 

 

“My photographs were less sharp than others and I do not think it was because of the lens so much as the conditions under which the photographs were made – never in the studio, always in the home or in the open, and when out of doors at a time of day very rarely selected for photography.”


Clarence H. White

 

“I think that if I were asked to name the most subtle and refined master photography has produced, that I would name him… To be a true artist in photography one must also be an artist in life, and Clarence H. White was such an artist.”


Alvin Langdon Coburn

 

“What he brought to photography was an extraordinary sense of light. ‘The Orchard’ is bathed in light. ‘The Edge of the Woods’ is a tour de force of the absence of light.”


Beaumont Newhall

 

“Clarence White’s poetic vision and sensitive intuition produced images that insinuate themselves deeply into one’s consciousness.”


Edward Steichen

 

“[White] celebrated elemental things, the time spent playing in the fields or woods, the simple pleasure of unhurried living, the playing of games in interior spaces… White, growing up within an extended family, knowing nothing else, had no real sense of other societies and his pictures thus had a kind of fortification against the outside. They were his private epic.”

“The qualities that make White’s photographs memorable have to do with both form and content. In his finest pictures the disposition of every element, of each line and shape, is elevated to an expressive intensity few photographers managed to attain. … White was able to transform the sensory perception of light into an exposition of the most fundamental aspect of photography – the literal materialisation of form through light itself. His prints, mostly in the platinum medium, display a richness, a subtlety, and a luminosity of tone rarely achieved in the history of photography.”


Peter Bunnell

 

 

Innovative American Photographer Clarence H. White Receives First Retrospective in a Generation

The vision and legacy of photographer Clarence H. White (1871-1925), a leader in the early twentieth-century effort to position photography as an art, will be the focus of a major traveling exhibition organised by the Princeton University Art Museum. The first retrospective devoted to the photographer in over a generation, Clarence H. White and His World: The Art and Craft of Photography, 1895-1925 will survey White’s career from his beginnings in 1895 in Ohio to his death in Mexico in 1925.

On view at the Princeton University Art Museum from October 7, 2017, through January 7, 2018, the exhibition will draw on the Clarence H. White Collection at the Museum and the deep holdings at the Library of Congress as well as loans from other public and private collections. Clarence H. White and His World reasserts White’s place in the American canon and, in the process, reshapes and expands our understanding of early twentieth-century American photography.

White’s career spans the radical shifts in photographic styles and status from the Kodak era of the 1890s; the corresponding fight for art photography primarily associated with his friend and fellow photographer Alfred Stieglitz; and the postwar rise of advertising and fashion photography. While living in a small town in Ohio, White received international recognition for his beautiful scenes of quiet domesticity and his sensitivity to harmonious, two-dimensional composition. With his move to New York in 1906, he became renowned as a teacher, first at Teachers College with Arthur Wesley Dow, then in the summer school he established in Maine, and finally with the Clarence H. White School of Photography, founded in 1914. Among his students were some of the most influential artistic and commercial photographers of the early twentieth century: Laura Gilpin, Doris Ulmann, Paul Outerbridge, Ralph Steiner, Margaret Watkins, Dorothea Lange, Karl Struss, Anton Bruehl and hundreds more who did not become professional photographers but were shaped by White’s belief that art could enrich the lives of everyday Americans.

“The goal of the exhibition is to locate White’s own diverse and rich body of work within a period of great social and aesthetic change, from the Gilded Age to the Roaring Twenties,” said Anne McCauley, exhibition curator and David Hunter McAlpin Professor of the History of Photography and Modern Art at Princeton. “Far from staying stuck in the nineteenth century, White embraced new media like cinema and new commercial uses for photography, including fashion and advertising.”

The exhibition will feature photographs by White’s fellow Photo-Secessionists and his students as well as a selection of paintings and prints by other artists whom he knew and admired, and was influenced by or whose work he shaped, including William Merritt Chase, Thomas Dewing, Max Weber, Edmund Tarbell and John Alexander.

Also explored within the exhibition are White’s links to the American Arts and Crafts movement, his embrace of socialism, his radically modern representations of childhood, and his complicated printing and framing processes. Of particular note is his lifelong investment in photographing the nude model, culminating in series that he made with Alfred Stieglitz in 1907 and with Paul Haviland in 1909, brought together here for the first time.

“As an artist and a teacher, White emerges as one of the essential American innovators of the early twentieth century, dedicated to the creation of beauty,” notes James Steward, Nancy A. Nasher – David J. Haemisegger, Class of 1976, Director. “Through significant new archival research and bringing together works not seen in one setting since the artist’s lifetime, this exhibition and publication aim to reaffirm White’s astonishing accomplishments.”

After premiering at the Princeton University Art Museum, the exhibition travels to the Davis Museum, Wellesley College (February 7-June 3, 2018), the Portland Museum of Art, Maine (June 30-September 16, 2018) and the Cleveland Museum of Art (October 21, 2018-January 21, 2019). The exhibition is accompanied by a sumptuous 400-page catalogue by Anne McCauley, published by the Princeton University Art Museum and distributed by Yale University Press, with contributions by Peter C. Bunnell, Verna Posever Curtis, Perrin Lathrop, Adrienne Lundgren, Barbara L. Michaels, Ying Sze Pek and Caitlin Ryan.

Press release from the Princeton University Art Museum

 

The Clarence H. White School of Photography

In 1910, to augment his courses in New York City and bring in extra income, White opened a summer school for photography. Named the Seguinland School of Photography, it was housed in a hotel, which was to be part of the new “Seguinland” resort on the mid-coast of Maine near Georgetown and Seguin Island. Pictorialist photographer F. Holland Day, who summered nearby, had earlier invited White and his family to the area for a respite from the city and the opportunity to explore creative photography outdoors. The fellowship between the two photographers and their families was an important factor in White’s decision to start the summer school. Students wore sailor suits, a practice begun by Day and his summer guests, and boarded at the Seguinland Hotel. Day regularly conducted critiques for White’s students, as on occasion did New York photographer Gertrude Käsebier. After 1912, the Pilot House adjacent to the hotel served as the school’s studio and darkroom. Among the students attracted to the idyllic coastal setting was the Pictorialist Anne W. Brigman from Northern California, who made the pilgrimage to Maine during an eight-month visit to the East Coast. White’s summer school in Maine lasted until 1915, when White relocated to northwestern Connecticut’s Berkshire Hills for summers. He reintroduced a summer school there, first in East Canaan, and then in Canaan that lasted until his death.

In the fall of 1914, the Clarence H. White School of Photography opened its doors at 230 E. 11th St. in New York City. This was the first of four locations for the school in the burgeoning art and publishing capital. White’s first instructor for art appreciation and design between 1914 and 1918 was avant-garde painter Max Weber, who often posed for the students. When Weber left, White hired one of his Columbia students, Charles J. Martin.

In 1917 the school occupied the “Washington Irving House” at 122 E. 17th St. at the corner of Irving Place near Union Square and Gramercy Park. Three years later, when that location was no longer available, the Clarence H. White Realty Corp. was formed in order to purchase a building for the school, and the White School resettled again, at 460 W. 144th St., where it remained until 1940. The uptown location provided a meeting place for White’s Columbia classes. From the 1920s on, photographer Edward Steichen was among those who served regularly as guest lecturers. White students paid $150 per semester, a fee that held constant until the school’s closing.

After Clarence White’s unexpected death in 1925, friends urged his widow to carry on despite the fact that his personality had been crucial to the advancement of the school. Though Jane Felix White was not a photographer herself, she took on the challenge and remained the school’s director until her retirement in 1940, when her youngest son, Clarence H. White Jr., took over. Jane and Clarence Jr. recruited more students, raising the enrolment to 106 by 1939. With greater numbers came significant changes: twice as many men as women (a reversal of the previous 2-to-1 ratio of women to men) and new classes. Art integrated with technique – the school’s previous hallmark – was no longer central to the curriculum. Nonetheless, the school continued to prosper, and its reputation surpassed other competitors, such as the New York Institute of Photography, a commercial school established in 1910, and the Studio School of Art Photography, which began in 1920 and continued a strict orientation toward the soft-focus, Pictorialist style. A poorly timed and costly move to larger, more centrally located quarters at 32 West 74th Street in 1940, however, soon helped bring about its closure. The mobilisation for World War II dealt the White School its final blow. After surviving for three decades, it closed its doors in 1942.

Vern Posever Curtis. “Photos from the Clarence H. White School,” on the Library of Congress website December 2001 [Online] Cited 03/01/2018

 

Clarence H. White (American, 1871-1925) 'Spring - A Triptych [Letitia Felix]' 1898

Clarence H. White (American, 1871-1925) 'Spring - A Triptych [Letitia Felix]' 1898

Clarence H. White (American, 1871-1925) 'Spring - A Triptych [Letitia Felix]' 1898

 

Clarence H. White (American, 1871-1925)
Spring – A Triptych (Letitia Felix)
1898
Gum bichromate prints with graphite
Image (1): 16.8 x 2.7cm (6 5/8 x 1 1/16 in.)
Image (2): 20.7 x 9.8cm (8 1/8 x 3 7/8 in.)
Image (3): 16.8 x 2.7cm (6 5/8 x 1 1/16 in.)
Frame: 34 x 28.5 x .5cm (13 3/8 x 11 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Arthur Wesley Dow (American, 1857-1922) 'Spring Landscape' 1892

 

Arthur Wesley Dow (American, 1857-1922)
Spring Landscape
1892
Oil on canvas
University of Michigan Museum of Art

 

Clarence H. White (American, 1871-1925) 'The Orchard' 1902

 

Clarence H. White (American, 1871-1925)
The Orchard
1902
Palladium print
24.3 x 19.1cm (9 9/16 x 7 1/2 in.)

 

Clarence H. White (American, 1871-1925) 'What shall I say?' 1896, printed after 1917

 

Clarence H. White (American, 1871-1925)
What shall I say?
1896, printed after 1917
Palladium print
Image: 14.8 × 17.3cm (5 13/16 × 6 13/16 in.)
Frame: 43.8 × 36.2 × 3.2cm (17 1/4 × 14 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'Girl with Mirror' 1898

 

Clarence H. White (American, 1871-1925)
Girl with Mirror
1898
Varnished palladium print
George Eastman Museum, purchase

 

Clarence H. White (American, 1871-1925) 'Evening Interior' c. 1899

 

Clarence H. White (American, 1871-1925)
Evening Interior
c. 1899
Platinum print

 

Clarence H. White (American, 1871-1925) 'Untitled [Male academic nude]' c. 1900

 

Clarence H. White (American, 1871-1925)
Untitled [Male academic nude]
c. 1900
Waxed platinum print
Image: 22.7 x 14.7cm (8 15/16 x 5 13/16 in.)
Frame: 51.4 × 41.3 × 3.2cm (20 1/4 × 16 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'The Ring Toss' 1899

 

Clarence H. White (American, 1871-1925)
The Ring Toss
1899
Palladium print

 

Clarence H. White (American, 1871-1925) 'Untitled [Portrait of F. Holland Day with Male Nude]' 1902

 

Clarence H. White (American, 1871-1925)
Untitled [Portrait of F. Holland Day with Male Nude]
1902
Platinum print
24.2 x 18.8cm (9 1/2 x 7 3/8 in.)
Gilman Collection, Purchase, Harriette and Noel Levine Gift, 2005
The Metropolitan Museum of Art

 

Clarence H. White (American, 1871-1925) 'Untitled [F. Holland Day lighting a cigarette]' 1902

 

Clarence H. White (American, 1871-1925)
Untitled [F. Holland Day lighting a cigarette]
1902
Cyanotype
Image: 24.2 x 19.2cm (9 1/2 x 7 9/16 in.)
Frame: 43.8 × 36.2 × 3.2cm (17 1/4 × 14 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'The Boy with His Wagon [1/3]' 1898

 

Clarence H. White (American, 1871-1925)
The Boy with His Wagon [1/3]
1898
Platinum print
Sheet: 17.7 x 15.5cm (6 15/16 x 6 1/8 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) "Blindman's Bluff" 1898

 

Clarence H. White (American, 1871-1925)
“Blindman’s Bluff”
1898
Platinum print
Library of Congress

 

Clarence H. White (American, 1871-1925) 'Drops of Rain' 1903

 

Clarence H. White (American, 1871-1925)
Drops of Rain
1903
Platinum print
Image: 21.1 × 16.2cm (8 5/16 × 6 3/8 in.)
Frame: 51.4 × 41.3 × 3.2cm (20 1/4 × 16 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'Winter Landscape' 1903

 

Clarence H. White (American, 1871-1925)
Winter Landscape
1903
Photogravure

 

Léon Dabo (American, born France, 1868-1960) 'Rondout, New York' c. 1907

 

Léon Dabo (American born France, 1868-1960)
Rondout, New York
c. 1907
Oil on canvas
68.6 x 91.4cm
Indianapolis Museum of Art, Gift of S. O. Buckner
© Estate of Léon Dabo

 

Leon Dabo (July 9, 1864 – November 7, 1960) was an American tonalist landscape artist best known for his paintings of New York, particularly the Hudson Valley. His paintings were known for their feeling of spaciousness, with large areas of the canvas that had little but land, sea, or clouds. During his peak, he was considered a master of his art, earning praise from such luminaries as John Spargo, Bliss Carman, Benjamin De Casseres, Edwin Markham, and Anatole Le Braz. His brother, Scott Dabo, was also a noted painter.

Text from the Wikipedia website

 

Clarence H. White (American, 1871-1925) "Newport the Maligned" 1907

 

Clarence H. White (American, 1871-1925)
Unpublished illustration [Beacon Rock with home of E. D. Morgan III] for Gouverneur Morris, “Newport the Maligned”
1907
Platinum print
Image: 23.9 x 19.2cm (9 7/16 x 7 9/16 in.)
Frame: 51.4 × 41.3 × 3.2cm (20 1/4 × 16 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (1871-1925) 'The Sea (Rose Pastor Stokes, Caritas Island, Connecticut)' 1909

 

Clarence H. White (American, 1871-1925)
The Sea (Rose Pastor Stokes, Caritas Island, Connecticut)
1909
Platinum print
The Clarence H. White Collection, Princeton University Art Museum

 

Clarence H. White (1871-1925) "At the Edge of the Woods - Evening" 1901

 

Clarence H. White (American, 1871-1925)
“At the Edge of the Woods – Evening” [Letitia Felix]
1901
Chine-collé photogravure
14.4 x 10.1cm
28.6 x 19.6cm uncut
Camera Notes, Vol. IV, April 1901

 

Clarence H. White (1871-1925) 'Untitled [Jean Reynolds in Newark, Ohio]' c. 1905

 

Clarence H. White (American, 1871-1925)
Untitled [Jean Reynolds in Newark, Ohio]
c. 1905
Gum bichromate print
Image: 24.1 x 19cm (9 1/2 x 7 1/2 in.)
Frame: 43.8 × 36.2cm (17 1/4 × 14 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (1871-1925) 'Mother was living in the old home alone' 1902

 

Clarence H. White (American, 1871-1925)
Mother was living in the old home alone
1902
Photogravure
From the book Eben Holden, John Andrew & Son (Boston) 1903

 

Clarence H. White (American, 1871-1925) 'Untitled [Interior of Weiant house, Newark, Ohio]' 1904

 

Clarence H. White (American, 1871-1925)
Untitled [Interior of Weiant house, Newark, Ohio]
1904
Platinum print
Image: 15.6 x 19.6cm (6 1/8 x 7 11/16 in.)
Frame: 36.2 × 43.8 × 3.2cm (14 1/4 × 17 1/4 × 1 1/4 in.)
Gift of Edmund T. Weiant

 

Clarence H. White (American,  1871-1925) and Paul Burty Haviland (French, 1880-1950) 'Untitled [Florence Peterson]' 1909, printed after 1917

 

Clarence H. White (American, 1871-1925) and Paul Burty Haviland (French, 1880-1950)
Untitled [Florence Peterson]
1909, printed after 1917
Palladium print
Image: 25.6 x 19.6cm (10 1/16 x 7 11/16 in.)
Frame: 51.4 × 41.3 × 3.2cm (20 1/4 × 16 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (1871-1925) 'Morning - The Bathroom' 1906

 

Clarence H. White (American, 1871-1925)
Morning – The Bathroom
1906
Platinum print
22.3 x 18.0cm (8 3/4 x 7 1/16 in.)
Alfred Stieglitz Collection, 1933
The Metropolitan Museum of Art

 

Alfred Stieglitz (American, 1864-1946) and Clarence H. White (American,  1871-1925) "Experiment 28" 1907

 

Alfred Stieglitz (American, 1864-1946) and Clarence H. White (American, 1871-1925)
“Experiment 28”
1907
Vintage japanese tissue photogravure
20.6 x 15.9cm
30.2 x 21.1cm uncut
Published in Camera Work XXVII, 1909

 

In 1907, the year after Clarence White arrived in New York City, he collaborated with Photo-Secession founder Alfred Stieglitz on a series of portraits featuring two models. Shown here holding a glass globe, California model Mabel Cramer poses in a portrait later reproduced as a plate in Camera Work. Said to be a friend of the German American photographer Arnold Genthe and possessing a face worthy of Cleopatra, Cramer and a woman known only as a Miss Thompson, posed for a series of photographs intended to promote photography as an equivalent medium to painting. It was the only time Stieglitz would ever work in tandem with another photographer and shows the extent to which the photographers were allied aesthetically and technically.

 

Alfred Stieglitz (American, 1864-1946) and Clarence H. White (American, 1871-1925) 'Untitled [Miss Thompson]' 1907

 

Alfred Stieglitz (American, 1864-1946) and Clarence H. White (American, 1871-1925)
Untitled [Miss Thompson]
1907
Platinum print
Image: 23.7 x 18.4cm (9 5/16 x 7 1/4 in.)
Frame: 43.8 × 36.2 × 3.2cm (17 1/4 × 14 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Also in 1910, Stieglitz led an effort to create a major exhibition of the Photo-Secession artists at what was then called the Albright Gallery in Buffalo, New York (now known as the Albright-Knox Art Gallery). While this effort was announced as a group activity of the Photo-Secession, Stieglitz refused to allow any others to have input or make decision about who would be included in the exhibition and how it would be displayed. Stieglitz, who was already known for his domineering ways and dogmatic approach to photography, took his self-assigned, unilateral authority even beyond his past actions; in this case he proved to have gone too far for several people who had been closely aligned with him. First Käsebier, then White and finally Steichen broke off their relationship with Stieglitz, each citing Stieglitz’s overbearing ego, his refusal to consider other’s viewpoints and his repeated actions on behalf of the Photo-Secession without consulting any of the so-called “members” of the group.

Stieglitz reacted to these claims and White’s departure in particular with his usual antagonistic manner. Within a short while, he delivered to White most of the negatives and prints he had jointly produced with White in 1907. The split between the two was so deep that Stieglitz wrote to White “One thing I do demand… is that my name not be mentioned by you in connection with either the prints or the negatives… Unfortunately I cannot wipe out the past…” …

Although White and Stieglitz had tried to reconcile their differences before White died, Stieglitz never forgave White for breaking from him in 1912. Upon hearing about White’s untimely death, Stieglitz wrote to Kuehn, “Poor White. Cares and vexation. When I last saw him he told me he was not able to cope with [life as well as he was] twenty years ago. I reminded him that I warned him to stay in business in Ohio – New York would be too much for him. But the Photo-Session beckoned. Vanity and ambitions. His photography went to the devil.” In spite of these words, Stieglitz had 49 of White’s photographs, including 18 created jointly with Stieglitz, in his personal collection when he died.

Text from the Wikipedia website

 

Alfred Stieglitz (American, 1864-1946) and Clarence H. White (American, 1871-1925) 'Torso' 1907

 

Alfred Stieglitz (American, 1864-1946) and Clarence H. White (American, 1871-1925)
Torso
1907
Platinum print
22.1 x 18.7cm (8 11/16 x 7 3/8 in.)
Alfred Stieglitz Collection, 1933
The Metropolitan Museum of Art

 

In 1907 White and Stieglitz collaborated on a series of nude studies in which they planned to experiment with various lenses and papers. Stieglitz placed the camera and choreographed the poses, much as he would later do in his extensive portrait of Georgia O’Keeffe, while White focused the camera and developed the negatives. These three photographs illustrate the range of the imagery and its progression from the most formal and demure image in which the draped Miss Thompson assumes a cool classical pose to the second image which is surprisingly intimate and unaffected. Combining the compositional strength and naturalism of the first two photographs, but exchanging props and interior surroundings for tight framing and expressive chiaroscuro, the third and most accomplished photograph is both modern and sensual.

Text from The Metropolitan Museum of Art website

 

Clarence H. White (American, 1871-1925) 'Untitled [Florence Peterson]' c. 1909

 

Clarence H. White (American, 1871-1925)
Untitled [Florence Peterson]
c. 1909
Platinum print
Image (arched top): 22.5 x 16.5cm (8 7/8 x 6 1/2 in.)
Frame: 51.4 × 41.3 × 3.2cm (20 1/4 × 16 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'Morning' 1905

 

Clarence H. White (American, 1871-1925)
Morning
1905
Platinum print
From Camera Work (No. 23, July 1908)

 

Morning perfectly embodies the tenets of Pictorialism: expressive, rather than narrative or documentary, content; craftsmanship in the execution of the print; and a carefully constructed composition allied to Impressionist and American Tonalist painting and to popular Japanese prints. His photographs from the period before he moved to New York in 1906 signalled a remove from the modern urban world. Neither genre scene nor narrative tableau, this photograph is a retreat into domesticised nature.

Text from The Metropolitan Museum of Art website

 

Clarence H. White (American, 1871-1925) 'Eugene Debs' c. 1906-1908

 

Clarence H. White (American, 1871-1925)
Eugene Debs
c. 1906-1908
Platinum print
Image: 22.2 x 17.8cm (8 3/4 x 7 in.)
Frame: 51.4 × 41.3 × 3.2cm (20 1/4 × 16 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Eugene Debs (American, 1855-1926)

Eugene Victor Debs (November 5, 1855 – October 20, 1926) was an American union leader, one of the founding members of the Industrial Workers of the World (IWW or the Wobblies), and five times the candidate of the Socialist Party of America for President of the United States. Through his presidential candidacies, as well as his work with labor movements, Debs eventually became one of the best-known socialists living in the United States. …

Debs ran as a Socialist candidate for President of the United States five times, including 1900 (earning 0.63% of the popular vote), 1904 (2.98%), 1908 (2.83%), 1912 (5.99%), and 1920 (3.41%), the last time from a prison cell. He was also a candidate for United States Congress from his native state Indiana in 1916.

Debs was noted for his oratory, and his speech denouncing American participation in World War I led to his second arrest in 1918. He was convicted under the Sedition Act of 1918 and sentenced to a term of 10 years. President Warren G. Harding commuted his sentence in December 1921. Debs died in 1926, not long after being admitted to a sanatorium due to cardiovascular problems that developed during his time in prison. He has since been cited as the inspiration for numerous politicians.

Text from the Wikipedia website

 

Clarence H. White (American, 1871-1925) 'Alfred Stieglitz' 1907

 

Clarence H. White (American, 1871-1925)
Alfred Stieglitz
1907
Cyanotype
Image: 24.2 x 19.2cm (9 1/2 x 7 9/16 in.)
Frame: 43.8 × 36.2 × 3.2cm (17 1/4 × 14 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'Portrait of Arthur Wesley Dow' 1908

 

Clarence H. White (American, 1871-1925)
Portrait of Arthur Wesley Dow
1908
Vintage waxed platinum print
22.1 x 16.6cm

 

“White was hired by Arthur Wesley Dow at Teachers College in 1907 and shared Dow’s philosophy that students of the fine and the applied arts should have the same fundamental training based on design principles (anticipating the approach of the Bauhaus in the 1920s).”

 

Arthur Wesley Dow (American, 1857-1922)

Arthur Wesley Dow (April 6, 1857 – December 13, 1922) was an American painter, printmaker, photographer and influential arts educator.

Dow taught at three major American arts training institutions over the course of his career beginning with the Pratt Institute from 1896-1903 and the New York Art Students League from 1898-1903; then, in 1900, he founded and served as the director of the Ipswich Summer School of Art in Ipswich, Massachusetts, and from 1904 to 1922, he was a professor of fine arts at Columbia University Teachers College.

His ideas were quite revolutionary for the period; he taught that rather than copying nature, art should be created by elements of the composition, like line, mass and colour. He wanted leaders of the public to see art is a living force in everyday life for all, not a sort of traditional ornament for the few. Dow suggested this lack of interest would improve if the way art was presented would permit self-expression and include personal experience in creating art.

Text from the Wikipedia website

 

Clarence H. White (American, 1871-1925) 'Clarence H. White' c. 1908-1910

 

Clarence H. White (American, 1871-1925)
Clarence H. White
c. 1908-1910
Autochrome
17.5 x 12.5cm
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

 

In the decade after the invention of the Kodak point-and-shoot camera in 1888, thousands of men and women began taking their own amateur photographs. Some of them, generally from educated backgrounds and interested in the fine arts, aspired to make aesthetically pleasing images that rivalled paintings and prints in their compositions and tonal effects. These serious photographers, favouring large-format view cameras on tripods, called themselves pictorialists, which merely meant that they were concerned with making artistic “picture” rather than documents.

One of the most successful and influential of these self-taught amateurs was Clarence H. White (1871-1925), who rose from modest origins in Newark, Ohio, to become an internationally known art photographer and teacher. Clarence H. White and His World: The Art and Craft of Photography, 1895-1925 celebrates the short-lived career of this dedicated visionary, which spans the turbulent era from the Gilded Age through the 1913 Armory Show to the Roaring Twenties.

Drawing primarily on the vast collection of prints and archival material acquired by former curator Peter C. Bunnell for the Princeton University Art Museum and from the Library of Congress’s White Family Collection, the exhibition also includes photographs by White’s friends – such as Alvin Langdon Coburn, F. Holland Day, and Gertrude Käsebier – and works by a sampling of the hundreds of students who White trained at Columbia Teachers College, the Brooklyn Institute of Arts and Sciences, and the schools he founded in New York, Maine, and Connecticut. Complementing more than 140 rare photographic prints, illustrated books, and albums are paintings and drawings by John White Alexander, Léon Dabo, Thomas Wilmer Dewing, Arthur Wesley Dow, Alice Barber Stephens, Edmund Charles Tarbell, Max Weber, and Marius de Zayas that illuminate the artistic milieu in which White’s style evolved.

White’s early career centers on his Midwestern hometown, where he took up the camera in 1894. Squeezing photographic sittings into the spare time he had from his job as a bookkeeper for a wholesale grocer, he dressed his wife, her sisters, and his friends in costumes evocative of the colonial or antebellum era and posed them in penumbral interiors or the twilit hills outside Newark. White’s knack for setting up tableaux that were at once naturalistic and yet formally striking won him prizes in regional exhibitions, followed by his acceptance in 1898 in the exclusive group show of art photographs held at the Pennsylvania Academy of the Fine Arts. His meeting there with Alfred Stieglitz, F. Holland Day, Gertrude Käsebier, and others led to his participation in international exhibitions and his eventual inclusion as a founding member of the group that Stieglitz in 1902 dubbed the “Photo-Secession.” White stood out from his contemporaries for his assimilation of the radical cropping and flattened planes of Japanese prints, his melancholy, introspective women, and his frank, unromanticised portrayals of children.

White’s decision in 1904 to become a full-time photographer and his move in 1906 to New York transformed his life and his subjects. While in Newark, he had already earned extra income from commercial jobs illustrating fiction, primarily stories set in frontier America, such as the bestselling novel by Irving Bacheller, Eben Holden: A Tale of the North Country. A section of the exhibition reveals the extent to which White, like many Photo-Secessionists, sold portraits, landscapes, and narrative illustrations to magazines – a practice that has received little attention as a result of Alfred Stieglitz’s renowned dismissal of commercial photography.

Another discovery explored in the exhibition is the importance of socialism for White’s aesthetic vision. White’s selection of handmade printing techniques – such as gum prints in which a pigmented gum emulsion is hand applied to drawing paper – and his transformation of each platinum print (made in contact with a negative) into a unique object are indebted to the ideals of William Morris and the Arts and Crafts movement, which valued hand labor over standardised machine production. White’s deep friendship with the family of Stephen M. Reynolds, Eugene Debs’s campaign manager and a leading Indiana socialist, resulted in idealised portraits of a family that embraced the simple life, racial and social equality, and the philosophy that every object in the home should be harmonious. White also went on to celebrate Rose Pastor Stokes and her husband, Graham Stokes, a socialist power couple in the years prior to the American entry into World War I.

Consistent with many socialists’ embrace of Morris and Walt Whitman, White also accepted the undressed human form as natural and free of sin. Throughout his career he made photographs of nude figures, primarily his sons outdoors and young women posed in the studio or in secluded glens. Drawing upon his greater experience with indoor lighting, White joined with Stieglitz in 1907 for a series of soft-focus studies of female models. A sampling of these prints is reunited here for the first time since 1912, when Stieglitz split with White and disavowed this collaborative venture.

The latter part of the exhibition is devoted to White’s innovations as a teacher, which form a major part of his legacy. White was hired by Arthur Wesley Dow at Teachers College in 1907 and shared Dow’s philosophy that students of the fine and the applied arts should have the same fundamental training based on design principles (anticipating the approach of the Bauhaus in the 1920s). At a time when the few American schools that existed to teach photography focused solely on processes and technique, White assigned more open-ended compositional and exposure problems followed by group critiques. Later, at the Clarence H. White School that he founded in New York in 1914, he hired a series of artists (starting with Max Weber) to teach art history and composition. White’s students – represented here by Anton Bruehl, Laura Gilpin, Paul Burty Haviland, Paul Outerbridge, Karl Struss, Doris Ulmann, and Margaret Watkins, among others – mastered abstract principles of framing, cropping, and lighting that prepared them for a wide array of professional careers, including the growing arenas of advertising and fashion photography.

White’s late works include portraits of famous, but now forgotten, actresses and silent film stars, such as Alla Nazimova and Mae Murray, as well as the painter Abbott Thayer and the art director for Condé Nast, Heyworth Campbell. White also tried his hand at fashion photography and welcomed filmmaking into the White School in the months before he led a summer class to Mexico City, where he tragically succumbed to a heart attack at the age of fifty-four.

Far from rejecting modern styles, White accommodated them in his school, although he maintained his preference for matte printing papers and a degree of soft focus for his personal salon prints. What unites his career, and allows his work to speak to us today, is his belief in the transformative power of art and the potential of every individual to craft objects of lasting beauty.

Anne McCauley
David Hunter McAlpin Professor of the History of Photography and Modern Art

 

Margaret Watkins (Canadian, 1884-1969) 'Untitled [Kitchen still life]' c. 1919-1920

 

Margaret Watkins (Canadian, 1884-1969)
Untitled [Kitchen still life]
c. 1919-1920
Gelatin silver print
16 x 18.7cm
Los Angeles County Museum of Art, The Marjorie and Leonard Vernon Collection, gift of the Annenberg Foundation, acquired from Carol Vernon and Robert Turbin
© The Estate of Margaret Watkins, courtesy of Robert Mann Gallery, New York
Digital image © Museum Associates / LACMA

 

Margaret Watkins (Canadian, 1884-1969)

Margaret Watkins (1884-1969) was a Canadian photographer who is remembered for her innovative contributions to advertising photography. She lived a life of rebellion, rejection of tradition, and individual heroism; she never married, she was a successful career woman in a time when women stayed at home, and she exhibited eroticism and feminism in her art and writing. …

Watkins opened a studio in Greenwich Village, New York City, and in 1920 became editor of the annual publication Pictorial Photography in America. She worked successfully as an advertising photographer for Macy’s and the J. Walter Thompson Company and Fairfax, becoming one of the first women photographers to contribute to advertising agencies. She also produced landscapes, portraits, nudes and still lifes. While teaching at the Clarence White school from 1916 to 1928, her students included Margaret Bourke-White, Laura Gilpin, Paul Outerbridge, Ralph Steiner and Doris Ulmann.

One of the earliest art photographers in advertising, her images of everyday objects set new standards of acceptability. From 1928, when she was based in Glasgow, she embarked on street photography in Russia, Germany and France, specialising in store fronts and displays. Watkins died in Glasgow, Scotland in 1969, largely forgotten as a photographer.

Watkins legacy exists in her exemplary work left behind, but also her example as a single, successful woman. According to Queen’s Quarterly, her life is an inspiration for single women, who are fulfilled by their careers, rather than the traditional gender roles women face of fulfilment through marrying and having children.

Before she died, Watkins handed over a sealed box of all her work to her neighbour and executor of her will, Joseph Mulholland. She gave him strict instructions to not open it until after she died. As a result, several solo exhibitions were subsequently held in Britain and North America. When she died in November 1969, she left most of her estate to music charities.

In October 2012, a retrospective exhibition of Margaret Watkins’ work titled “Domestic Symphonies” opened at the National Gallery of Canada. This exhibition showcased 95 of her photographs dating from 1914-1939. Of these photos were portraits and landscapes, modern still life, street scenes, advertising work, and commercial designs. Music was a vital inspiration for Watkins, and that can be seen just from the title of this exhibition.

Text from the Wikipedia website

 

Clarence H. White (American, 1871-1925) Shipbuilding, Bath, Maine 1917

 

Clarence H. White (American, 1871-1925)
Shipbuilding, Bath, Maine
1917
Hand-applied platinum print
Image: 12.1 x 9.8cm (4 3/4 x 3 7/8 in.)
Frame: 43.8 × 36.2 × 3.2cm (17 1/4 × 14 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'Untitled [Dome of the Church of Our Lady of Carmen, San Ángel, Mexico]' 1925

 

Clarence H. White (American, 1871-1925)
Printed by Clarence H. White Jr., American, 1907-1978
Untitled [Dome of the Church of Our Lady of Carmen, San Ángel, Mexico]
1925
Palladium print by Clarence H. White Jr.
Image: 21.9 x 17.1cm (8 5/8 x 6 3/4 in.)
Frame: 43.8 × 36.2 × 3.2cm (17 1/4 × 14 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Clarence H. White (American, 1871-1925) 'Mae Murray' c. 1919-1920

 

Clarence H. White (American, 1871-1925)
Mae Murray
c. 1919-20
Platinum print with graphite
Image: 24.3 x 14.8cm (9 9/16 x 5 13/16 in.)
Frame: 43.8 × 36.2 × 3.2cm (17 1/4 × 14 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Mae Murray (May 10, 1885 – March 23, 1965) was an American actress, dancer, film producer, and screenwriter. Murray rose to fame during the silent film era and was known as “The Girl with the Bee-Stung Lips” and “The Gardenia of the Screen”.

 

Clarence H. White (American, 1871-1925) 'Alla Nazimova' 1919

 

Clarence H. White (American, 1871-1925)
Alla Nazimova
1919
Photogravure
Library of Congress

 

All Nazimova (Russian, 1879-1945)

Alla Nazimova (Russian: Алла Назимова; born Marem-Ides Leventon; June 3 [O.S. May 22], 1879 – July 13, 1945) was a Russian actress who immigrated to the United States in 1905. On Broadway, she was noted for her work in the classic plays of Ibsen, Chekhov and Turgenev. Her efforts at silent film production were less successful, but a few sound-film performances survive as a record of her art. Nazimova openly conducted relationships with women, and her mansion on Hollywood’s Sunset Boulevard was believed to be the scene of outlandish parties. She is credited with having originated the phrase “sewing circle” as a discreet code for lesbian or bisexual actresses.

Text from the Wikipedia website

 

Clarence H. White (American, 1871-1925) 'The Dancers - Barnard Greek Games' 1922

 

Clarence H. White (American, 1871-1925)
The Dancers – Barnard Greek Games
1922
Palladium print
Image: 24.5 x 19.6cm (9 5/8 x 7 11/16 in.)
Frame: 43.8 × 36.2 × 3.2cm (17 1/4 × 14 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

The Barnard Greek Games were a tradition at Barnard College pitting the freshman and sophomore classes against one another in a series of competitions. They began in 1903 when the Class of 1905 challenged the Class of 1906 to an informal athletic contest. In later years upperclass students would cheer on their juniors, “odds” cheering for “odds” and “evens” for “evens.” Signature events included a chariot race, with chariots pulled by teams of 4 students, and a torch race. The torch race is captured in the “Spirit of the Greek Games” statue outside Barnard Hall that was given by the Class of 1905 as a gift on the 25th anniversary of the games in 1928. The games, a central part of Barnard campus life, were held annually until 1968, when upheaval on campus caused their cancellation, snuffing out this tradition along with such longstanding features of campus life as the Varsity Show.

After a 22 year absence, the Games were revived in 1989 as part of Barnard’s Centennial celebrations. The games were revived again in 2000, and have been held sporadically since.

Text from the Wikicu website

 

Clarence H. White (American, 1871-1925) 'Heyworth Campbell' c. 1921

 

Clarence H. White (American, 1871-1925)
Heyworth Campbell
c. 1921
Hand-applied platinum print
Image: 24 x 18.9cm (9 7/16 x 7 7/16 in.)
Frame: 51.4 × 41.3 × 3.2cm (20 1/4 × 16 1/4 × 1 1/4 in.)
The Clarence H. White Collection, assembled and organised by Professor Clarence H. White Jr., and given in memory of Lewis F. White, Dr. Maynard P. White Sr., and Clarence H. White Jr., the sons of Clarence H. White Sr. and Jane Felix White

 

Gertrude Käsebier (1852 - 1934) 'Portrait of Clarence H. White' c. 1910

 

Gertrude Käsebier (1852 – 1934)
Portrait of Clarence H. White
c. 1910
Silver gelatin print
Library of Congress

Note: Digital clean and print balance by Dr Marcus Bunyan

 

 

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