Exhibition dates: 2nd April – 3rd May 2014
Hoda Afshar (Australian born Iran, b. 1983)
Westoxicated #1
2013
Archival Pigment Print
104 x 90cm / edition of 5
Dear readers, my apologies for the lack of local reviews and postings since the beginning of the year. It’s not that I haven’t been out and about looking at exhibitions, far from it, simply that there has been little stimulating enough to do a posting on. Photographically, it has been a very slow start to 2014 in Melbourne.
It is a great pleasure then to finally discover some strong exhibitions around Melbourne town that are worthy of a posting: Hoda Afshar / Under Western Eyes and Stephen Dupont / The White Sheet Series No. 1, both at Edmund Pearce; the group exhibition Khem at Strange Neighbour; The Rennie Ellis Show at Monash Gallery of Art; and the magnificent Rosemary Laing / The Paper at Tolarno Galleries. Other postings to follow in the next week or so.
I love Hoda Afshar’s work. It’s big, bold, brash, beautiful, and it has something important to say and does so, eloquently. I only wish I could read the text written on nipple and background to further understand the intricacies and references of the work. The photographs pull back the veil on how Westerners commodify the representation of Islamic women in the form of decodable stereotypes. This reductive interpretation of the identity of Muslim women is bound up with aspects of exoticism, which has links to the influential book Orientalism (1978), by Edward W. Saïd, “a foundational text for the academic field of Post-colonial Studies, wherein the denotations and connotations of the term “orientalism” are expanded to describe what Saïd sees as the false cultural assumptions of the “Western world”, facilitating the cultural misrepresentation of the “The Orient”, in general, and of the Middle East, in particular.” (Wikipedia)
For Western society, “oriental” art emanated from a type of primitive fantasy, reflecting the increasingly exotic tastes of Europe from the late 19th-century following European colonialism. In her work Afshar interrogates aspects of a visual neo-colonialism. Here the voices of the marginalised are acknowledged but only so far as the language of acknowledgement is controlled by neo-colonialism (another form of imperialism which is an out a growth of classical colonialism) – in which the image and literature of the oppressed is controlled by societal structures that seek to delimit the nature of their independence.
As Bhabha notes, “Postcolonial perspectives emerge from the colonial testimony of Third World countries and the discourses of “minorities” within the geopolitical divisions of East and West, North and South. They intervene in those ideological discourses of modernity that attempt to give a hegemonic “normality” to the uneven development and the differential, often disadvantaged, histories of nations, race, communities, peoples.” (Bhabha, H. K. The location of culture. London: Routledge, 1994, p. 71)
Postcolonial theory formulates its critique around the social histories, cultural differences and political discrimination that are practised and normalised by colonial and imperial machineries. What Afshar does is poke a great big stick at these (visual) machineries, phenomenologies that continue to operate within the operating “theatres”, the mass-produced and parcelled consumer identities of the Western world.
Dr Marcus Bunyan
Many thankx to Edmund Pearce Gallery for allowing me to publish the photographs in the posting. Please click on the photographs for a larger version of the image.
Hoda Afshar (Australian born Iran, b. 1983)
Westoxicated #2
2013
Archival Pigment Print
104 x 90cm / edition of 5
Hoda Afshar (Australian born Iran, b. 1983)
Westoxicated #3
2013
Archival Pigment Print
104 x 90cm / edition of 5
Edmund Pearce is pleased to present Under Western Eyes, a solo exhibition by Hoda Afshar. The exhibition comprises a series of digitally manipulated photographs, criticising the continual representation of Islamic women in the contemporary art world as veiled, subjugated and suppressed. This new project explores how the veil – seen as a sort of forced enclosure – has become the dominant mode of representing Islamic women in the West.
In speaking of the series Hoda states, “veiled women are often portrayed as a homogeneous group; powerless subjects whose veil serves either as a symbol and tool of oppression, or is celebrated as an exotic commodity. As such, the images of Muslim women have been reduced to easily decodable stereotypes; mass-produced and parcelled for Western audiences as a consumer item. In this series, I intend to emphasise the reductive interpretation of the identity of Muslim women in the West and praising of such imagery as an attitude bound up with aspects of exoticism.”
Hoda Afshar is a visual artist and Photographer. She is currently a PhD candidate at the Department of Art at Curtin University. After finishing a BFA, majoring in Photography, at Azad University of Art and Architecture in Tehran, she began her career as a documentary photographer. In 2006 she was selected by World Press Photo as one of the top ten young documentary photographers of Iran to attend their Educational training program. Additionally, Hoda is currently a lecturer at the Photography Studies College in Melbourne. She has also been exhibiting locally and internationally since 2007 and was short listed for prestigious photography awards such as the Moran Contemporary Photographic Prizes (2012) and the Josephine Ulrick and Win Schubert Photography Prize (2013). She lives and works in Melbourne, Australia.
Hoda Afshar (Australian born Iran, b. 1983)
Westoxicated #5
2013
Archival Pigment Print
104 x 90cm / edition of 5
Hoda Afshar (Australian born Iran, b. 1983)
Westoxicated #6
2013
Archival Pigment Print
104 x 90cm / edition of 5
Hoda Afshar (Australian born Iran, b. 1983)
Westoxicated #7
2013
Archival Pigment Print
104 x 90cm / edition of 5
Hoda Afshar (Australian born Iran, b. 1983)
Westoxicated #9
2013
Archival Pigment Print
104 x 90cm / edition of 5
Edmund Pearce Gallery
This gallery has now closed.
Art Blart _ art and cultural memory archive 
You must be logged in to post a comment.