Bruno Cals HorizonsArt Blart _ art and cultural memory archive

Exhibition dates: 6th May – 31st July 2010

Bruno Cals (Brazilian, b. 1967)
Avenida Paulista 01
2009

I love these photographs – the perspective, framing and lighting of a subject matter seen in a utterly unique way.

Marcus

Many thankx to Andrew Klug and 1500 Gallery for allowing me publish the photographs in the posting. Please click on the photographs for a larger version of the image.

Bruno Cals (Brazilian, b. 1967)
Avenida Paulista 02
2009

Bruno Cals (Brazilian, b. 1967)
Avenida Paulista 03
2009

Bruno Cals (Brazilian, b. 1967)
Prada
2009

Bruno Cals (Brazilian, b. 1967)
Hermès
2009

Horizons, a series of architectural photographs by Brazilian photographer Bruno Cals, will be on view at 1500 Gallery from May 6 – July 31, 2010. The photographs in the exhibition are part of a personal artistic project that Cals, a well-known fashion / advertising photographer based in Sao Paulo, Brazil, has been working on since 2008. There will be an opening reception at the gallery on May 13 from 6-8 pm.

The photographs in the Horizons series are suggestive of something beyond the record presented. The images of the buildings in São Paulo, Tokyo and Buenos Aires explore the limits of two-dimensionality, and articulate a radically different perspective on a commonplace visual scenario. In expressing this fresh point of view, Bruno Cals has invoked contrasting themes of possibility versus impossibility, presence versus emptiness, and search versus satisfaction.

About Bruno Cals

Bruno Cals was born in Rio de Janeiro in 1967. At age 19, Cals moved to Paris and began a successful career as a fashion model. At age 26, he decided that he wanted to be a photographer and returned to Brazil where he began shooting professionally. Initially a fashion photographer, Cals worked for Vogue and Elle and Visionaire. Since then, he has become a successful advertising photographer, working for the largest advertising agencies in Brazil. He has won several awards, including three at the Cannes Lions International Advertising Festival.

About 1500 Gallery

Alexandre Bueno de Moraes and Andrew S. Klug founded 1500 Gallery in 2010. The gallery specialises in Brazilian photography and is the first gallery in the world with this explicit focus. 1500 interprets the notion of “Brazilian photography” to comprise photography made by Brazilian photographers, as well as images bearing a conceptual or thematic relationship to Brazil. 1500 represents the work of 17 artists, both emerging and established: 6 of 1500’s photographers are represented in the Sao Paulo Museum of Art’s Collection of Photography. 1500’s collection of images includes both contemporary and vintage photography.

Text from the 1500 Gallery website [Online] 05/10/2010 no longer available online